Stop by the shop on a visit to La Jolla and purchased a beautiful hat. Kayla was super helpful,…read morekind and patient with us! Great place to buy a hat to protect you from the sun! Parking is a little tight but worth it!

Well-stocked store and the woman working there was pleasant and helpful. I found the same great hat…read morethat I had just purchased at the Seaport Village hat store in another color. Woo-HOO! And my fiancé found a great hat there, too. Sadly, my short-term memory didn't retain the name of the person who helped us. It was the afternoon of 5/5/26 if that helps anyone know who it was. Love my hats!

Great store, very helpful staff! We rented body boards for the day. Super easy and fun.read more

A wide selection on all things surf.,…read more Great service and excellent value on clothes and gear. Parking is difficult but doable. I'll be back again when in town.

Had a great time with La Jolla Snorkeling Outpost. Staff was friendly, gear was solid, and they…read moremade everything super easy. The snorkeling itself was amazing--clear water and lots of fish. Definitely worth it.

I found out about this place through Groupon and am very pleased! $24 for snorkel, fins, and…read morewetsuit for the whole day!! Staff was very friendly, informative, and understanding. Also, the location is great - we could walk to the cove easily and then could hike to the shores. If you know how to swim + are curious at snorkeling, I would definitely recommend renting from here!!

Amazing store. This is a dream place for all hat lovers and is very life changing. must goread more

I had a good visit with my family. Mind you we came on a Wednesday in the late morning so the mall…read morewas fairly empty and peaceful. The shop is small but does house a ton of fitted caps. We got a SD New Era one for my son! His first sports "name brand" hat. To my surprise we can get it customized! So for his first hat we did! The worker was super friendly and told us any color! We just did gold yellow to match but also added extra diamonds (they called it stars). We chose the Kindergarten font since it goes with him being an infant! It's super cute! I love it so much and we will keep this hat even when he outgrows it! Took about 30 mins to complete which was fine, we went to eat while he worked on that. The letters seem a little crooked to me like it's descending but with the font (which we did all caps), it's fine. The cap itself was $27.99 but with customization it came to almost $50. I did try to look online to see if it was sold anywhere but those are hard to find so it was worth it for us.

Great selection of wearables that don't look run down. Their color schemes for clothing are top…read morenotch!

We found this little store because we parked nearby. Lots of cute La Jolla logo magnets- many…read moreoptions for tourists. There were sea life, such as sea turtles, those vintage cars (that held surf boards, the ones with the wood panels). We bought one. It is bright and colorful. The magnets were $4.99 and under. This is a small store, but it is stocked well and has some womens clothing that actually caught my eye. I saw a thin light La Jolla logo hoodie at $30 and a La Jolla logo heavy winter fleece hoodie at $50. I don't normally consider clothing like this, but they were really cute. (Hubby thinks I have too much.) There were t-shirts and other things, but I didn't really look at them in detail. The clerk was nice. No other customers besides us. There are a lot of little shops in the area, more competition.

I spend way too much money here (lol). But it's my girly time n I feel like I don't get much of…read morethat. It's in a cute, quaint location *right on the corner* and something about being in here just makes me feel like it's alright to treat myself, n so I do. Bobbi Rocco is my absolute go-to for biker short/bralette basics. Year 'round I can find em here! Different cuts and colors :) And, there's always something a little more Ohh La La - she has plenty of that stuff too. I love it here. Especially when Christina (the owner) is in. It's my girl-chat time. Of which I also don't get enough of (insert heart emoji). Thanks, beb, you're a true gem! p.s. don't worry, ladies, if you have to tinkle there's a restroom in the back for Rocco babes!

Always a pleasure going to Bird Rock area and stopping to the coolest boutique. Bobbi Rocco…read moredelivers great outfits and good prices. Mostly earthy times and now more animal prints as they are back in fashion. I like most of the clothes they sell, although I am more into bright colors, but this is my place for neutrals. Nicely organized and always get welcomed with wine and flowers!

nine year old daughter and I recently visited this shop and we cannot wait to return! Ocean Girl is…read moremore than a gift shop - not only does the staff and vibe of the store perfectly parallel La Jolla Shore's beachie feel, the products for sale are one of a kind. They go above and beyond to offer items you'd expect at a gift shop but are unique to their store and ocean-themed decor or jewelry that any San Diegan would enjoy.

From the owner: OCEAN GIRL has been satisfying locals and tourists with beachwear and the latest trendy must-haves…read morefor 25 years

Great place ! Got my university stole embroidered and the turn around was super fast. It came out…read more great and they have a large selection of fonts and threads to choose from.

I love hats with a passion so when I came to this place I knew I was going to be a regular and…read moremaybe even the Duke. The owner is so nice and down to earth. She spoke to me for a while about her business and what's going on with the hats that she is selling. The hats are the real deal and not knock offs. Her prices really can't be beat so whenever I want a hat I'm coming here!

Went into Capland in Mission Valley to buy two Padres hats. The female sales associate told me the…read moreprices for both hats, but when it came time to pay she suddenly said the total was $119. That immediately sounded off, so I double checked the math myself. After realizing I caught the mistake, she quickly changed her tone and said she would "hook me up" and charge me only $100 instead. The receipt clearly shows the actual total was $100 to begin with, so it really felt like she was trying to overcharge me and only backed off because I noticed. Definitely double check your totals before paying here.

Huge selection of hats! Exclusive Padres hats! Owner is super cool too! If you're looking for a…read morefitted I definitely recommend this place!