WI Campfire S'mores: Cedar Crest Ice Cream is a premium ice cream company that has been located in Cedarburg, WI since 1976. They offer around 80 flavors of their delicious ice cream and their claim to fame is that they invented the now widespread "tracks" in ice cream. WI Campfire S'mores is an ambitious ice cream flavor comprised of graham flavored ice cream with crushed peanut butter cups and a marshmallow swirl. The marshmallow swirl is a little tough to see visually because its white color blends in with the light brown/tan color of the ice cream base. Trust me, it's there though. Separating a spoonful of the swirl out, it does have a texture that differs from the ice cream as it is more aligned to marshmallow fluff. Although the graham and marshmallow flavors tend to get somewhat lost in each other, the peanut butter really comes through when you get a piece of it. The problem is the peanut butter cups are few and far between. Imagine eating an actual s'more that's only graham crackers and a marshmallow. The chocolate (or in this case peanut butter cups) is needed to complete the experience. Cedar Crest is not the only company to do this, but the picture on the package egregiously exaggerates the amount of peanut butter cups. As good as this ice cream is, I think Ben & Jerry's (B&J's) does it better with their PB S'more pint. I'll leave it up to you, but for me this is a Doughboy approved if I have it pre-2024 when B&J's introduced the PB S'more flavor, but after already being exposed, it's just okay
*Addendum: The bottom quarter of the container had significantly more peanut butter cups, so more of an equal distribution issue than quantity problem
My favorite Cedar Crest Flavors:
1. Pirates Bounty
2. Scotcheroo
3. Birthday Cake
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