I discovered Roadster (now BuySideAuto) through RealCarTips.com after Googling car buying advice. RealCarTips is a trusted step-by-step resource to negotiate new car prices with dealerships, so for them to recommend BuySideAuto is already a big plus. Once you narrow down the vehicle of your choice, go to BuySideAuto's website to get an immediate express price. Their web interface is very user friendly and I often find myself checking real car prices just out of curiosity, as no sign up is required and even when you sign up, they don't spam or push/annoy you. I was specifically interested in a 2018 white Honda Accord Hybrid Base, and wouldn't settle for any other colors, trims, or options. This hybrid model was just released in April 2018, and dealerships were barely getting any stock, but somehow BuySideAuto was able to secure one for me in mid-May 2018 at near dealership invoice price (which RealCarTips always tries to push you to reach), not the MSRP/sticker price! And to put that into perspective, my out-the-door (after taxes/fees) cost was almost the sticker price!
When I tried searching all the local Bay Area Honda dealerships, no one would barely consider any haggling on the price because the vehicle was so new. I checked to see if there would be any new Honda holiday incentives because Memorial Day was coming up, but nope, no manufacturer rebates/discounts for hybrid models. I compared all the websites like TrueCar, Edmunds, Kelley Blue Book, Carjojo, Cars, and Consumer Reports for real-time quotes, but none offered any real deals, other than like only $500 off. I bought my last car through TrueCar in 2012 but their pricing has gone downhill and isn't as competitive as when that company first started. I finally reached out to BuySideAuto (Kim) and she mentioned that the longer I wait and the closer it gets to the holidays, that specific model (color and trim) would likely sell out and I may have to wait for dealerships to re-stock. I jumped on it, filled out some online forms on Thursday afternoon, and after a few calls and emails, Kim somehow secured the deal and I was in my brand new car the next day on Friday at noon! She was very detailed in her responses, kept me up-to-date throughout the entire buying process with the dealership, and was very transparent about the pricing and how they were able to secure a good deal. Chris delivered the car to my work (but you can get it delivered to your home or elsewhere) and just like at the dealership, he went through the car-specific features and walkthroughs, along with signing and explaining the finance paperwork. The advantage of the delivery service is not only for convenience, but so you don't have to sit through any last-minute dealer negotiations (like options, packages, warranty, etc.).
Cheers to Kim and Chris for pulling this through in less than 24 hours, and for sure securing a better deal (even after factoring the broker fee) than I would have ever been able to. My experience couldn't have gone any better and is highly recommended. read more