Recently, I have had some unpleasant experiences shopping online. The product delivered to my doorstep simply did not match the online description. So how lucky are we that if you live in the Bay Area, you can get yourself to adorable, happening Hayes Valley and walk into a real Brooklinen store?! Wandering around this well organized not overwhelming shop, you can feel the fabric with your fingers, and talk to one of their very well-informed sales associates. We tried out all new bedding for our king sized bed one year ago at Brooklinen, and Loved the delicious luxe sateen so much, we returned again this year for another round. Amazingly, Maribelle, who helped us on our first visit a year ago was there again this year. She is really helpful, knows the inventory, and not at all pushy. Maribelle helped us find exactly what we wanted. While there are many degrees of plumpness to Brooklinen pillows, we found the pillows that were just right for us. The quality of the sheets is very high and having slept in these sheets for a year (they start out great and get even better with each wash), the price is actually within reason because each morning we feel like we are waking up in a $10,000 per night hotel room. Yes, the sheets, pillow cases and duvet covers are That Good. She also has an exact record of our purchases..fabric and color..so if we want to, say, buy a couple more pillow cases, she can just pop them in the mail to us. I hope Brooklinen will stay in Hayes Valley for a long time, and, if you buy your sheets there, I truly believe you will sleep easier. read more