Boux Avenue is the literal definition of fancy pants - they sell pants which are really quite fancy. That wasn't why I visited - I was after a trouser/PJ short type of thing, but this place was so damn gorgeous I found it hard to leave again.
First things first - the decor of this shop is spot on. Classy, boudoir-esque and no sleazy. I love that it has a big curtain at the front window of the shop, so it's like a bedroom. It's got a bit of class and sophistication although the prices aren't too unreasonable (e.g. 3 knickers/pants for £12, bras for around £20 with free pants). It reminds me of Peter Alexander in Australia which does loads of cute-but-sexy nightwear.
I had a bit of a look around but I couldn't really see what took my fancy. There was a couple of assistants on hand who were really helpful - maybe too helpful with the reeling off of the deals and telling me lots of things I might like, even if it wasn't what I said I was looking for. That was the only downer to this experience, if I'll be honest - I much prefer being left to my own devices and offered a couple of spot-on suggestions than the whole spiel about bra deals when I was looking for PJs.
Anyway, that wouldn't put me off returning and now I know how nice this shop is, I'm sure I'll be back. read more