This location really really dilutes the excellent Bonchon brand. Before you hate me, understand that I am writing this review from one point of view: comparing the Arlington location to the Fairfax location.
I've been going to the Fairfax location for the last year and a half that I've lived in that area. I truly love the brand and everything they've been making, with relatively few quips other than some pricing, and a desire for brown rice at that location.
So, last weekend when I was in Arlington and was craving Bonchon, I decided to check out the Arlington location.
Venue:
Upon entering, you see a significant amount of walking space, bar area, and a bit less seating, but reasonable. There's also a large outdoor area. You begin to get the vibe that this may be more of a destination for drinking, than for the cuisine. Everything is clean, comfy enough. As with the Fairfax location, you'll find there is always some kind of dance music playing, 1-3 levels too high, it seems this is part of the nature of the brand.
Menu:
In comparison to the Fairfax location, you see that there are much fewer food options, and way more drink options. This is sign number two for me, that this is probably a hot happy hour spot. The food menu is significantly smaller, amounting to a single side of one page. The drink menu I believe is 4 pages long, this should show you where their emphasis is.
Menu Items I and my girlfriend ate:
Appetizer:
Pork Buns - for $9.50, you are allotted two meager looking miniature sandwiches of (rice bread I think), and two thin pork slices (tasteless), and some seaweed and garnish. It looks much fancier than it tastes, and was really small. I was surprised, as the portions at Fairfax are usually a bit bigger.
Chicken:
10 piece, half and half, strips - The pricing I believe was similar or equal to the Fairfax location, however the quality of the meat was a bit lower. Initially I was excited, because I could tell that the cuts of meat were thicker than what I get at Fairfax. However, you can taste that the meat was not marinated, it was a bit dry inside, whereas the focus of flavor is the battering, and likely flash frying. Supposedly the chicken is made to order, but the edges of the chicken showed clear signs of dryness, usually the kind you see from under heat lamps. If that wasn't the case, then the meat was just clearly overcooked, or was put in some kind of oven (or heat lamp) temporarily, and the dry heat should be looked into for temperature...
Bulgogi:
This was one of the more astonishing aspects of the meal, but not in a good way. My girlfriend ordered this plate. We've had this identical dish at Fairfax many many times. First off, the portions are literally about half the size of the portion provided by the Fairfax location, though the pricing is similar/equal. Second, the meat was literally tasteless. She didn't even eat more than two bites, I nibbled on it briefly, and we shared my chicken. It comes with a very Americanized romaine-lettuce based salad.
Between the chicken and bulgogi, we got the sense that this was a very Americanized version of this Korean treat.
Brown Rice:
Horrible. Extremely dry, not appetizing. It made me feel bad about going with the healthier option.
Summary:
This place looks like it's probably more geared towards drinking. Due to the decent atmosphere, and faithful attempt to present something edible, I'll rate it with a bit less hatred. I understand that the entire audience isn't just trying to have a nice dinner with their loved one. With that said, I've been spoiled by eating at other Bonchon locations, and found this to be the worst one yet. I'm actually surprised that it's still carrying the Bonchon name. It feels very very Americanized, and in contradiction with the brand's identity and overall quality.
Recommendations:
1. Do NOT put the chicken under heat lamps, or apply dry heat to it. Fry it slower, or time it to be one of the last items that comes out.
2. Work on your brown rice, it's super dry. In the meantime, provide some sauces to give people some semblance of moisture to the meal.
3. Portions, they're currently predatorily small. Price things more accurately to the portions they're receiving, or at least add in the portion description into the menu so people know what they're paying for. By the time it comes out, it's too late and I've already committed to paying for this garbage.
4. Authenticity - the Bonchon brand has a proud Korean image. I quite dig the aura and drinking-oriented Arlington identity you've applied to the location, but the food is an awful representation of what's to be expected. I'll take my business back to Arlington and Annandale next time.
For the Reader:
If you want to go here for finger food with friends and good day-drinking, this is the place to go. If you want to go to dinner, find a different restaurant, or go to a different Bonchon location. read more