I really can't say that this Sportsman's Warehouse is any better than any other SW, but I can say…read morethat overall I'm a big fan.
I've been to all the other, bigger outdoors stores (it's hard to think of Sportsman's as small, but comparatively, it sure is) and SW has got to be my favorite. Maybe it's just the stuff I'm selecting, but the prices are always better here for the stuff that I'm actually going to use, and buy frequently. There are several fishing lures I prefer, and they're always a buck or so less here. I frequently pick up a canister of fuel for my backpacking stove, and it's reasonably priced, Backpacking meals, always a good selection.
Beyond that, it seems that they do a much better job of carrying products appropriate for our climate, for the landscape, for the species of fish or fowl or beast you might be looking for--it just feels like a local shop, but with big shop lower prices. Rarely do I find a product that's just silly to carry for Utah, but elsewhere I'm always finding that.
Kudos to being a bigger place but keeping it local. Get your backpack, tent, gun, ammo, fishing pole, rods, reels, line, lures, clothes, smokers, meat grinders, boat supplies, flashlight, hydration bladder, Dutch oven, and a bajillion other things here.