I've been going to the BrowBar for a few years and I've had a good experience every time I've come here. I used to see Dawn and Royce, with Royce being my go-to guy until he left. He was a super nice worker and did a really good job with my brow waxes. I now see Dawn mainly and she's great too. She always does my brows nicely and makes sure that they're to my liking. It's super easy to make an appointment. They have a website with all the available times and you can choose your esthetician. I would recommend to anyone looking for a wax! read more

Sad to hear Royce left but Dawn is friendly and does a great job and still does my eyebrows the same how I like it-just following natural shape giving a little lift. Seems knowledgeable about all the products too. read more

I brought my daughter here for a first time eyebrow wax and Dawn was gentle, kind & patient with my daughter. I made an appointment online and brought my daughter in about 10 minutes prior to her scheduled appointment time. Dawn was very thorough explaining each process and shared information on the products she was using on my daughter during her eyebrow wax. She first applied an eye mask that BLT- "brightens, lightens & tightens" the skin beneath the eyes. She then applied an pore mask onto her nose, which stayed on for the duration of the eyebrow wax. I asked for a cleanup and brow shaping, which was done perfectly. She gently applied the wax and ripped the cloth off, followed be applying pressure to tue wax site. As a first timer, my daughter teared and said it was sore but it's expected. Once she was done, Dawn applied a moisturizer and primer onto to brows which aided in the redness. It costed $27 for an eyebrow wax, which is manageable on a monthly basis. Mahalo Dawn for being gentle and providing great service to my daughter. We're looking forward to returning on a monthly basis. read more

I had my usual eyebrow threading here the other day and will not go anywhere cause Dawn makes me feel good. She does not rush, takes time to listen and I am always pleased with the results after! This place is inside Macy's in Ala Moana Mall, downstairs and just right beside Starbucks, on Mauka Side. I am a happy Wahine! read more

Benefit Cosmetics BrowBar - Brow and cosmetics bar - Cosmetics & Beauty Supply Near Me - Honolulu, Hawaii

Quite Astonishing. In an episode of the Netflix series, Bridgerton, Lady Featherington is having her make up and and face done by her maid. She advises her maid to "draw her arches lower. Otherwise, I'll have a look of constant astonishment on my face all day". I'd probably recommend the brow bar to her ladyship, she'd have no worry about having an astonished look. My friend and I came to this location on a recent weeknight for a brows appointment with Royce. Appointments can be made online. The brow bar is on the 2nd floor of Macy's near the interior entrance to Starbucks. Royce pleasantly greeted us both, and asked us to sign the required waivers and acknowledgements. He thoroughly sanitized his work are a and chair as well. He was very pleasant, friendly, and professional during the appointment. We're both very satisfied with his work and would absolutely visit again in the future. NOTE: 1. They do not take walk-ins due to covid rules and regulations. Appointments only. 2. Brow was is $23. 3. Complete pricing for various service is displayed on the wall. 4. Tips can be placed in individual small envelopes located near the cashwrap. BOTTOM LINE: Thank you, Royce! Good job! A future visit is imminent. read more

Benefit Cosmetics BrowBar - Pricing as of 10/21/21 - Cosmetics & Beauty Supply Near Me - Honolulu, Hawaii

If you were hesitant about getting your brows laminated, here's your sign to just do it! Lol, or maybe I'm just so far behind on trends. And finally took the plunge. I've been going back and forth on getting them done. I've tried threading waxing everything. But recently we've been coming to Macy's Ala Moana. And I kept eyeing the Benefit Brow Bar and my husband told me to just try them already. I checked online for reviews, and Dawn was highly recommended. I was also able to make my appointment online which I loved. She called me the day before to ask a few questions, and then we confirmed my appointment. Day of the appointment, I checked in. And we got right to it. She gave me complimentary eye patches during the appointment ( I wish I remembered exactly what the benefits were) & this pore mask for my nose. She started with the lamination , and I initially was going to do tint as well but I changed my mind during my appointment. There's 3 different steps before they're completed, and she'll check with you on the way you want them before they're set. And if you like the thickness or want it a little thinner. They came out a lot better than I expected. And although I live in Mililani, I might just come back to Ala Moana Benefit Brow to do them again with Dawn. Thank you so much for the great service! read more

This is my go-to spot for brow threading in Honolulu, and I've always walked out happy! Go to their website to see all available time slots and book an appointment online. You can request a certain aesthetician, but I've had positive experiences with all of them after coming here multiple times over the years. I trust any of them with my brows. When I ask to keep my brows thick, they KEEP my brows thick while cleaning them up and restoring their shape when needed. Getting good brows doesn't get any quicker and easier than here! read more

I forgot to leave a review but I did come around January. Big thank you to Kayla for making me comfortable & for talking story with me. I loved all the tips she gave me and it has inspired me to keep going with my self care journey. She was professional, kind, and let me know what she would be doing every step. Very helpful for a first timer like me. My brows were indeed on point. Thank you Kayla for the amazing brows and I shall be back very soon :) Although my brows didn't dramatically change, Kayla brought it to life with the small details. I will say though, heed warning and be careful of rubbing off the tint too early! I think my hand rubbed off a lot of the tint in a week -_- . Bad pic but the best one showcasing my brows two days after! read more

Benefit Cosmetics BrowBar - Cosmetics & Beauty Supply Near Me - Honolulu, Hawaii

I visited today for a long overdue brow and lip wax. Dawn does such a great job and I always leave feeling beautifully put together-with the majority of the rest of my makeup still intact! read more

01/27/2024 This was the result after booking an eyebrow threading appointment with Dawn. It doesn't look like she did anything to clean up my eyebrows. It does not look symmetrical, it looks like grown out eyebrows, nor does it look like she really tried-- and yet my skin is extremely agitated and irritated. Usually I'm offered whitch hazel or aloe vera afterwards to help with the irritation. I get my eyebrows done routinely and my skin has never been this agitated. This is my second time booking an appointment. The first appointment to my surprise included an under eye mask which I appreciated, yet she did not offer any mask at the second appointment. I probably will never come here again. I paid $28 UPDATE 01/29/24 Management has reached out to me regarding my Google review and they are being extremely helpful in finding a solution. I have added a photo of my sore eyelids, cuts, and abrasions that Dawn left on my eyelid after threading my left brow. It has been sore and hurting for days. I've gotten my brows threaded for 15+ years and I've never experienced this amount of soreness after a threading. By the way my brows look slightly better because I took it upon myself to tweeze & trim (trimming with scissors is something Dawn didn't even bother to do) and correct my own brows after the dissatisfactory service. read more

Benefit Cosmetics BrowBar - Dawn left these cuts and abrasions on my eyelid after threading. So extremely sore. - Cosmetics & Beauty Supply Near Me - Honolulu, Hawaii

See all

It's what you may or may not expect from a business being run out of a Macys... I walked up looking for information and a possible walk in appointment. The man working the BrowBar was with a customer, no problem. When he seemingly had a moment he looked me up and down, then proceeded to ask how he could help. I was admittedly a bit stunned at how the sharpie drawn oversized eye brows looked at me...as if I didn't belong.. at dare I remind you.. Macys? I asked if there were any walk ins available. He proceeded to roll his eyes and look one direction, while pointing over his shoulder in another direction at an icon I could scan. The kind caterpillar eye brow man then informed me no walk in since COVID - ya know that huge pandemic 3.5 years ago? Needless to say I left...but not before noticing their discount bar stools for customers don't lean back and the dust on the eye brow gel tester. read more

Updating my review to reflect Benefit's commitment to making things "right" after the bad brow wax. I received correspondence from the manager who booked me an appointment with Dawn to try their products to help fill in my Brown until the hairs grows back fully. I appreciated Dawn's time and the products I was given to use. Luckily it's hair and it does grow back...slowly. And I appreciate Dawn helping me to find products that give me a natural look rather than a painted on face (which doesn't match my style). Thank you Benefit team for your commitment to customer service. read more

Benefit Cosmetics BrowBar - Butchered eyebrows. - Cosmetics & Beauty Supply Near Me - Honolulu, Hawaii

See all

Royce was able to accommodate me thirty minutes earlier from my set time since it wasn't busy. He was very approachable and listened to the look I was going for from a picture I seen. I was a little worried that it was dark, but once it faded slowly it looked really natural. Thank you again for your services and accommodation. read more

Benefit Cosmetics BrowBar - Cosmetics & Beauty Supply Near Me - Honolulu, Hawaii

A hearty thank you to aesthetician Dawn! She worked really hard and thorough on my stubborn lip and chin hairs. I enjoyed the chat we had during my appointment so I felt really relaxed the whole time. I will definitely be asking for her next time when I'm in the area. Also it was super convenient to schedule online, so that's another plus! read more

Royce at Ala Moana is a gem got me all cleaned up for my short visit on Oahu. Making the appointment on line was easy & seamless.

It was my first time getting my eyebrows threaded at the Browbar. I always get nervous going to new places to get my eyebrows threaded but Dawn made me feel comfortable throughout the entire process. I will be coming back. read more

Royce is so talented! I am so impressed with my eye brow waxing. He was so kind to walk me through the whole processs. Also I really enjoyed the face mask he recommend. Thank you for bringing my brows to LIFE. :) read more

I've been going to the Benefit Cosmetics BrowBar in the Macy's at Ala Moana Center for a number of years now and have finally found my a brow master that gets them perfectly to the way I like them. Royce Enos is fantastic. He's really great at getting my brows just right. Being a man, it can be tricky not to over do it, yet make them look clean on the face which Royce really nails it for me. On top of being very professional and great at this job, he is very personable as well. read more

Benefit Cosmetics BrowBar - Royce Enos does my brows just the way I like them perfectly every time! - Cosmetics & Beauty Supply Near Me - Honolulu, Hawaii

I LOVE Dawn! She listens to what you want, shows you what hair she's going to remove before doing any work, checks if you're doing okay throughout the process, sprays some nice setting spray and offers to cover redness with concealer at the end! I love the ability to make appointments online and the benefit brow bar rewards system: you can get a free eye mask and free waxing. I redeemed both rewards already. I plan to continue going back to Dawn for all my eyebrow needs Also, the location is convenient because you can walk around the mall before and after your appointment :) read more

Royce is the best! He took his time on my eyebrows was super personable & polite. I highly recommend this place & him! I can't thank you enough. I had just worked out and came in smelling like a foot and he didn't complain once! Mahalo Royce! read more

I went there last week to get my brows done by Royce which is amazing (on my brows,)and he's telling me about this new magnet mascara that Benefit just came out with . I have tried every mascara Royce is recommended so I figure let me try this new one so I took it home and the next morning I put it on my lashes and I was totally impressed they made my lashes longer Fuller and thicker this is hands-down my favorite benefit mascara. I even love the brush. I wore it I think for about 17 hours that day I work in the front of the store and also the back of the store which is really hot so the mascara lasted even through the Heat so if you're looking for a new mascara to try out guarantee game changer try this one it called they're real magnet Mascara.. Thanks Royce for my lashes and brows are amazing read more

Benefit Cosmetics BrowBar - THE NEWESR BENEFIT MAGNET MASCARA - Cosmetics & Beauty Supply Near Me - Honolulu, Hawaii

First time coming here. Dawn was so kind and friendly and answered all my questions. She's so sweet! Love the service and my brows! Definitely will be back again!! read more

I've been coming to Benefit Brow bar since 2020 and I absolutely love it. Dawn is amazing! I love the care she takes with my brows, they always look perfect when I leave. Also, she is such a sweet person, makes the whole process more enjoyable. Highly recommend! read more

Fast and easy online new booking system! No wait waxing! Awesome staff and quick service!! Come see Royce he's back!!!! read more

Benefit Cosmetics BrowBar - Benefits fast and new easy way to book an appointment!!! So fast and so awesome!! Book online no wait line for awesome brows!! - Cosmetics & Beauty Supply Near Me - Honolulu, Hawaii

Making an appointment was so easy online. When we got to Macy's Benefit Brow Bar we were taken in on time. Royce sanitized everything and was so friendly. The appointment was for my 14-year old daughter, he made conversation with her and made her feel at ease. And the cherry on top...her brows look amazing she will be a regular! Thank you Royce!! read more

Benefit Cosmetics BrowBar - Cosmetics & Beauty Supply Near Me - Honolulu, Hawaii

I've been seeing Royce at the brow bar for a few months now. He is amazing! My eyebrows are always on point. I get them done at lunch time and he never lets me go back to work red faced or blotchy. Dawn is also great! She's done my eyebrows a couple of times and she's very sweet. These two work so hard at the brow bar! Also, great products! read more

I was in an absolute desperate need to get my brows done, they haven't been touched in months. My friend recently said she went to the Benefit Brow Bar at Ala Moana. So out of desperation I went on Yelp, read through reviews just to be safe (these are your brows!) all that stood out to me was the name Royce. So I was like okay, I'll give it a shot. I went online and booked an appointment the next day. OKKKK let me tell you!!! My experience with Royce was like NO OTHER. He's the reason for 5 stars. He explained the whole process to me and how the "Benefit Brow" works. He is an absolute miracle worker. Since my skin is more on the sensitive side, I was a little red afterward. He even put some concealer to hide the redness.. AMAZING and honestly, just thoughtful. Nobody likes walking around with red brows. Moral of the review is Ladies, Gents, Kids, whoever, if there is anyone to trust with your brows Royce is the man. Book an appointment now! His availability is pretty amazing too. ONE THING TO MAKE NOTE OF: I wasn't aware of this until I paid but they only accept cash tips because they're contracted through Benefit, not Macy's. I felt terrible. read more

I love getting my brows done with Dawn! For years, I've been on the search for someone to consistently do my brows. At first I was driving all the way to Pearl Ridge mall, then I switched up to someone in Waikiki fighting all the traffic, and then I used someone on King Street who just stopped taking appointments.... Meeting Dawn at Benefit Cosmetics in Ala Moana has been the best, most reliable and affordable route for me. It's super convenient and Dawn just gives you such a pleasant experience. She's diligent in sanitizing everything and she always outlines what she'll do first. Afterwards, you're left with flattering shaped brows that frames your face perfectly. I intend to go to Dawn every time I need a brow shape up now! read more

The first time I started doing my eyebrows, my friend (a make up artist) recommended me to come here. So I happily obliged. I did Yelp them as well. Found the courage to schedule an appointment and went! My first time I had Jimell. I was pleased for my first time. It didn't hurt as much as I thought it would. Her customer service, or actually, the whole team at the Benefit Brow counter are all pleasant! Everyone is always so helpful and friendly. How could you not come back? They will even ask if you have any questions about their products. They will help you for any questions. I've also had Courtney, Victoria, Malia, Nina, and Ashley. All awesome. Give all these ladies raises! What I like about the eyebrow connuiseirs, they remember you! I've been to Ashley only once, but she remembered doing my brows the last time I went to her which was two months before I visited again. I recommended my cousins to do their brows here. It is expensive to get your brows down, where other places you go to could charge you half the price. But the quality of work, the atmosphere, and the employees always makes me want to come back. The reason why I keep coming back is because of the ladies that do our brows, and the employees who work the counter. I like that it's located on the second floor of Macy's (Second level of the mall). It is a far drive for me, but it is worth it! I do like that they offer a birthday wax for free! I would say, if your birthday is coming up, go ahead and try them out! read more

I unfortunately didn't get to receive their eyebrow service. I attempted to see if they had an appointment available and a lady there told me about an opening at a certain time, proceeded to talk about a possibility for walk-in/stand by and asked for my information. I gave her my information without hesitation. I was under the impression that I had the appointment but also that she would call if an earlier appointment opened up. A few hours later I return, she is hiding in the back and an esthetician is asking me how she can help me. Only then did I realize: I had no appointment at all and wasted my time walking around to wait until that time! I left feeling silly. However, knowing and remembering how much limited information I got initially and no apology whatsoever, I'm glad I didn't make another appointment. Even though brow service reviews may be good there is definitely a lack of service, communication and clarity. I tried to give them another try and attempted to call the store - no one picked up. As a third and last attempt I scheduled an appointment online. On the day of the appointment I received a call stating that esthetician had an emergency and couldn't make it that day/time. Of course health and well-being is first (I sincerely hope she was okay) but after so many attempts in trying to get an appointment, I told myself: no more! I was very disappointed because I've been a big fan and customer at Benefit Bar in NYC for many years and absolutely loved my experience there. It's just too bad they couldn't have the same customer service skills and communication skills here. Going to another eye brow waxing location to get my brows done, even if it means I am waiting a few weeks! read more

. My brows are fraternal twins so a really skilled person is needed. The woman who did my brows was nice and took time even though I was her last customer. My left brow she did fabulously. My right is a bit off but not so much that I cannot correct with eyebrow pen. I did score a really good mascara that curls my eyelashes nicely since they are growing straight. read more

I heard about eyebrow lamination in a fb group so I decided to give it a try. Royce was amazing throughout the whole process of my lamination, Tint, and wax and I am in love with my new eyebrows. I'll definitely be going back for my routine laminations. read more

Word of Advice: First of all, I read that making an appointment was recommended, but unfortunately Yelp doesn't have their right number. The number on Yelp is actually Macy's general phone number so to avoid going through all the trouble like I did, their number is (808) 941-2345 ext. 2323. Location: It's on the first floor of Macy's near the cosmetics section and also Starbucks. It's tucked in the corner so it was kind of hard for me to find. Waxing Review: I got my eye brows waxed and was surprised. Victoria who did my eyebrows first outlined my eyebrows with powder to see if I would be okay with the shape she was going to do. It was one of my first times anyone did that so I was blown away. After that, she put the wax on, but she was gentle and quick about it. She also plucked and trimmed my brows too which was cool. At the end, I really liked how my eye brows turned out and only had to pay $21. I would probably come again, but I learned from Victoria that it's best to make an appointment. read more

Benefit Cosmetics BrowBar - The current prices for the Brow Bar - Cosmetics & Beauty Supply Near Me - Honolulu, Hawaii

Brows on fleek!! Seriously. Give this brow bar a try. It's a little awkward as far as having to sit up straight in a barstool, in a not-so-private room, at one of the most busiest entrances at Macy's. If they don't close the door to the brow enclosure then I'm sure you'll get the lookie-loos. But, who cares. All that matters is whether or not the Aesthetician has skillz and in the end, what your brows look like after she hands you the mirror. Mirror mirror, on the wall....who does the best brows of them all? NINA! Make an appt with Nina. She's cool! She's got a steady hand and a good eye. With a brow pencil, she'll trace the shape of what she thinks you're asking for as far as the end result. Then, she'll wax anything growing on the outside of those lines and pluck a few here and there from the lids. After she got my approval, she asked if I wanted them filled-in or brushed with gel, no extra charge. I'm a very satisfied customer and will definitely be coming back every 4 weeks! Spots fill up quickly (2 week waiting period for the afternoon time slot I wanted), so make your appt now! read more

This review is for Nina. I have waited for the day to get my daughter's eyebrows waxed. As you can see from my picture, her brows were totally bushy (like her father's) and totally needed to be tamed. Rather than have her endure the awkward pre-teen years with crazy brows, I decided it was my motherly duty to have her eyebrows properly cared for by a professional. Called the brow bar and was given the 7pm time slot with Nina. Nina was so sweet and instantly put my daughter at ease. She asked me what we wanted to do with her brows. Having previously witnessed her work on my niece, I gave her full permission to do as she pleased. She suggested a more natural look and took the time to draw the shape to give us an idea of the final look. She effortlessly drew the shape and I gave her the green light. What I loved most about her work is that she is so meticulous. She was very thorough with each brow, taking time to make sure they were even. She plucked where she needed and explained as she went along. It was awesome to watch. The whole process took 20 minutes. Overall, we had an awesome experience with Nina. I've already booked my appointment for my brows. Thank you, Nina! Tips: 1. If you like to tip (like I do), make sure to have some cash on hand. 2. MAKE AN APPOINTMENT! They are usually booked, so it's highly recommended read more

Benefit Cosmetics BrowBar - Before (top) and After (bottom) - Cosmetics & Beauty Supply Near Me - Honolulu, Hawaii

This was the first time in entire life I've ever gotten my brows waxed and there couldn't have possibly been a better place to go to! Being that my birthday was this month, a few weeks ago, I decided to start trying to grow out my eyebrows to take advantage of the free brow wax birthday special! Best decision I've ever made. My appointment was for 2:00 and it wasn't until maybe 2:05ish when I got called in. Five minutes, no biggie. I was anxious going in but the atmosphere was just very happy and comforting and Stephanie was the one who did my brows! She's such a sweet girl, very friendly. (If you're reading this, I'm sorry if it was awkward because I wasn't talking... but at least the other conversation made us both laugh??? lol) The mapping of the brows was done very well. At first I had a little doubt because I was so used to my thinner brows but I trusted her judgement because I'd assume if she gets paid for doing this, she knows what's she's doing... lol. The wax was warm and when she put the strip on, the removal of the hairs was very swift and practically painless... except for near the eyelid but it's tolerable. She soothed the redness with aloe vera gel and hid the redness with concealer and offered to fill my eyebrows in. My eyebrows have never looked so good. I've been doing my eyebrows on my own and taking a gamble with trusting somebody else with them was a risk worth taking. I loo0o0ove them! If you're wondering, the price of $20 for the waxing is absolutely worth it for such good service. :) Thank you, Stephanie! I'll be back again someday!! read more

I visited the Benefit Brow Bar to get my eye brows waxed before my wedding. Of course, I went once before to 'test' it out to make sure I don't have an allergic reaction. The first time I went, I made an appointment before hand. It was a Friday afternoon and it wasn't too busy. The woman that did the waxing was nice and very educational. She showed me what my eye brows should look like based on my facial structure and gave me pointers on how to shape my brows. The waxing was done well; I wasn't too red or swollen in the area and she did it quickly and relatively painless. Since I didn't have a reaction to the first waxing, I decided to go back to get my brows waxed before my wedding. The second time was also a good experience. They took me on time and the waxing was still quick and painless. The employees are all very nice, friendly, and easy to talk to. The prices are reasonable (I think I spent about $20 including tip each time I went). read more

I've been here multiple times and this time was the worst experience I've had. Normally they draw an outline before starting but this time as soon as I sat down they just started to wax. I wasn't asked any questions about how I wanted my brows. Now one side is shorter than the other and there is an arch on one side but.m not the other!! read more

See all

Royce is amazing!!! It was my first time coming to the Benefit Brow Bar at Ala Moana and my brows look on point! Waxing usually leaves my skin red, blotchy and irritated, but I did not experience any of this after my appointment. Measures against COVID are being implemented, and everything is sanitized before and after each client. read more

Cute little beauty spot inside Macy's next to Starbucks. Service is friendly, fast, and experienced. Helpful tips are offered during service. Victoria did my waxing and was professional, friendly, and helpful. They only take cash tips, so if you tip, make sure to bring cash with you. The closest ATM is toward the right of Macy's entrance past the little phone kiosk and by the escalators. read more