This place is one of those hidden gems that you don't hear about. I only learned about them because I participated in a Yelp Elite Week Experience and I really enjoyed the cream puffs; as a result, I decided to return a pay homage and get that delicious cookie butter cream puff. The cookie butter cream puff was fantastic. The cream inside was super creamy and tasty. The cookie butter flavor was up front and personal and delicious. The young lady running the shop during my visit offered friendly hospitality. Parking can be tight. read more

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The dog/cat kibble smell that translated to taste. Warned you. Where do I begin? I did the math too late. I thought it would be a deal to buy 6 mix for $29. on the picture, this includes, 2 original, matcha, strawberry, chocolate, and an oreo crumble. when you total that, it would be $27.50. Instead on their menu screen, you would pay $29. Like you better off single buying everything than box of $29. The lady didnt even ask me what cream can i put inside. I was able to mix the choices which ended up $27.50 but charged for $29 as seen on their menu screen. what a rip off. So i went home expecting okay, its fine, its been a while since I had one. Last was SF pre pandemic. I am a fan of cream puffs and specifically liked the formulation of beard papa's. Glad to find one in SD. Guess what ruined the whole experience? The cookie crumble and the rest of the batter batch of the cream puffs strongly gave an awful smell/taste for their cookie butter. More strong with the cookie butter and rest got that smell of a Cat/Dog kibbles! It took me 10 mins to realize and point a finger of what smell I am smelling/tasting. I wanted to vomit but dont want to go through all the hassle after everything. It was a horrible experience for reminiscing a favorite taste. Definitely wont come back but wont judge Beard Papa and would try other branches if I see one in the future. Would avoid it for now. Cant believe it smelled dog/cat food. urgh. read more

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When I found out there was a Beard Papa's in San Diego, I had to go. I'm not the biggest fan of cream puffs, but these are the exception. It's a Japanese bakery specializing in custard filled pastries (cream puffs). The store is located smack dab in the middle of Convoy. The parking is pretty tight and limited, so beware. If you frequent the convoy area, you'll know what I mean. Last time I had a Beard Papa creampuff was in Japan last year, and although they are not the same prices, or even the exceptional service you get in Japan; they are still the same taste. There are different flavors you can get; from Matcha, to strawberry and chocolate. There was a Hololive (Japanese Vtuber co) collab when I went and has to try out their exclusive creampuffs. I chose the matcha and the strawberry. They were cute and the flavor of the custard inside is just as I remembered it - creamy, silky and not overwhelmingly sweet. The puff itself was crisp and flaky. It cost about $5 per cream puff and truthfully, that is quite steep for what you get for. If you have don't want to eat a whole cream puff, they also sell minis. As for the service. I walked in to be greeted by a guy who blankly stared at me. I had no problems with that, but I found it kind of odd. I couldn't tell if he was rude, hated his job or bored, but he definitely had low energy vibes. I can't say he was friendly, but he definitely seemed bothered. Later, I told my son about the whole interaction, and he said it was called the "Gen Z stare". He even showed me a video about it on YouTube. Wow, didn't know that existed, and apparently, is a thing. Look it up if you're curious lol. Anyway, would I go back? Maybe? I don't think I would frequently go out of my way, but I am happy that there is a Beard Papa's in San Diego just in case we have a craving for Japanese cream puffs. Four stars for the creampuffs and -1 star for the Gen Z stare. read more

Came here for dessert as we had heard they specialize in cream puffs. Shop is in a small strip mall with various shops. My friend and I were greeted upon entering and asked if we had any questions. We picked out our selections; 2 each of matcha filled with matcha, 2 each of crème brûlée filled with vanilla custard, and 2 each of plain filled with vanilla custard. We asked if there were any drinks to go along with the cream puffs but they only had bottled water to offer. Note to owner maybe offer coffee/sodas? The crème brûlée was a standout and the matcha was a close second!! We both were stuffed and decided to take our last cream puff home for another time. We both agreed they were delicious and we would be back to try other flavors. read more

Beard Papa’s - Bakery case - Desserts Near Me - San Diego, California

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The cream puffs are so yummy! Crunchy on the outside and cream filled on the inside. The workers were so helpful and guided us on which flavors were the best. They have all the flavors on display that they have available to see. We did the original cream puff with the vanilla filling. It was powdered just right. We also did their strawberry crunch cream puff. It was delicious!! It tasted almost like a strawberry crunch ice cream! Definitely try their box of puffs to get to try multiple flavors because they do not disappoint They have limited seating but have a bigger table in the back for big parties! They also have a cute wall to take photos with or use as a background! read more

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Delicious cream puffs with a light, flakey dough and the perfectly creamy, custardy filling! At Beard Papa's you can order their already made cream puffs, including house flavors and some specialty ones too. You can also create custom cream puffs by picking the glaze flavor, the toppings, and even the cream filling flavor! read more

Beard Papa’s - Cookie butter, Oreo, chocolate w/vanilla cream, chocolate w/chocolate cream, strawberry w/vanilla cream - Desserts Near Me - San Diego, California

So, I'm not much of a sweets person. Or a cream puffs kind of person either. But. I'm making this an exception. I absolutely looove Beard Papa's. I mean, I've had cream puffs before. But something about /how/ beardpapa's make theirs is just...unique. I love the different flavors they offer! My absolute fav is the strawberry. Something about the strawberry is nostalgic. Like I've had this specific taste before. I can't recall? Anyhow, it pairs SO well with the vanilla cream filling. It's not too vanilla-y, not too sweet, and for some reason, it doesn't taste too heavy! Like I could eat another 3, from how light the cream puffs were, haha. I always pair the strawberry with a plain cream puff, can never go wrong with plain. I do recommend eating it on the spot when you're in the shop though. After they pipe the filling, it tends to make the puff soggy. This is what I've noticed when I happen to finish one cream puff, and working on the second (that's how fast it gets soggy). Overall, I'm sooo glad SD has a Beard Papa's. read more

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Tried a mix of their cream puffs and everything was fresh, light, and perfectly sweet without being overwhelming. The shells had that slight crisp on the outside and were soft on the inside, and the filling was super smooth and flavorful. read more

Beard Papa’s - Desserts Near Me - San Diego, California

Yum I love beard papa. They make the best cream puffs I've even had it in Japan. The pastry is baked daily so they are always fresh and they are not filled till you order them so they are always crispy. Both the vanilla and chocolate creams are very smooth and tasty. You can choose different pastry shells covered with different toppings and different cream fillings. I'm a purist and prefer the plain shell with either the vanilla or chocolate cream fillings. The place is small there's a few 2 top seats inside the long narrow hallway, but I suggest take out. There's a small parking lot out front and a single parking spot that's 15 minutes only. Fortunately there's no other business in that parking lot that takes a lot of parking spaces. Many Beard papa locations have popped up and always seem to close after a while. I think it's because they only have one product. I think they should open up in a shared space with a famous local coffee roaster. That way they create a symbiotic relationship. Yes they can sell their own coffee but it doesn't have the draw of a local coffee roaster. Hopefully this location can survive with people going for dessert after dinner at all the restaurants on Convoy street. read more

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Went during their grand opening where the menu was still limited. You basically choose a flavor puff and have it filled with vanilla bean or chocolate. The chocolate filling is an additional charge, and unfortunately, the ones we ordered with chocolate fillings were not done correctly. We didn't realize it until we were already home. The filling, however, was quite generous. The creme puffs were mediocre, at best. I don't think they're worth the price point. They are located in a small strip with limited parking. I think they should have signs for better ordering flow because people were all cramming inside, standing everywhere, to where there were no sense of direction or knew who was next in "line" to order. It ended up causing confusion to everyone, as some wanted to see the display case before ordering, some just wanted to try not to block the small walkway, people skipping each other, etc. The last thing I would like to note is their food safety handling protocol. Owner or manager, if you are reading this, I hope you discuss proper glove usage with your team. I witnessed the cashier in gloves assist with entering orders, touched her cell phone, and then proceeded with the same gloves to pack the pastries. This would probably be a support it once and be done deal. read more

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OMG OMG OMG OMG OMG. * SQUEAL * Beard Papa's opened in Kearny Mesa area of San Diego! I went in late October and purchased 2 Cream Puffs. (1) Creme Brulee Cream Puff (2) Matcha Cream Puff Loved both. Service was friendly. ENJOY!! read more

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Very cute shop in what looks like will soon be a hotspot strip mall. Service was very good, very fast. I ordered 6 plain and 2 cookie butter. Hands down the best cream puffs I have ever had. The pâte à choux was light and airy and delicious. The vanilla custard was outstanding. Get here while you can still find parking. Worth every penny. read more

Beard Papa’s - Original plain - Desserts Near Me - San Diego, California

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Ordered on DoorDash so I didn't actually go to the location but now that I've had the product. I definitely want to make a trip and get the cream puffs there. They have a great variety of different cream puffs and you can mix and match the filling and toppings which adds a unique twist. There are a decent size and everything tasted so fresh and delicious. They were not too sweet, which was nice. read more

Beard Papa’s - Crème brûlée - Desserts Near Me - San Diego, California

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I've been a Beard Papa's fan since my first bite in NYC years ago, so I was thrilled to see them relaunch in San Diego's Convoy District (After the first SD store in LJ). The new location is tucked into a cozy plaza in Kearny Mesa, and it's got that warm, inviting feel that makes you want to stay and savor every bite. The staff here are absolutely lovely. I had such a fun time chatting with all of them; they're friendly, enthusiastic, and clearly passionate about the brand. It's the kind of service that makes the experience even sweeter. Also they mentioned about how keen they are in developing new creative fun flavors also. My fav is the chocolate shell with chocolate filling (Richness) and it's just as indulgent and satisfying as I remember. Crisp on the outside, creamy on the inside; the perfect balance of texture and flavor. They bake fresh throughout the day, so everything tastes like it just came out of the oven. Cannot wait to grab my next BP's this week itself ha ha. If you've missed Beard Papa's or never tried it before, this new SD location is a MUSTTT. It's nostalgic, delicious, and full of charm -- so happy they're back ... YAY !! Here's a video of my visit experience: https://www.instagram.com/urbancell_gastronomy/reel/DQVpa7vkSo-/?hl=en read more

Beard Papa’s - Desserts Near Me - San Diego, California

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Love this place! Enjoy taking my friends when they come down to visit and try their different varieties! read more

Beard Papa’s - Desserts Near Me - San Diego, California

They just opened this location its a bit nostalgic for me so I dropped in. They have more flavors coming so I will be back for that. I got the chocolate, oreo and regular for some friends who never had it. Look forward to the strawberry and ube once they get settled. But the quality is the same as I remembered. The batter Is light and hugs the cream. The cream isn't too sweet and comes in a carry out yellow box. I think it's a considered a custard not a cream like and eclair. My bad if I got that wrong. Either way Beard Papa is a yum cream puff to brighten your day. Happy they opened this location. Mel M Yelp 25:13 read more

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I got my order from hungry panda and received my box of cream puffs! They look fantastic. And their taste is amazing as well. I had cream brûlée, salt crispy strawberries and marshmallow matcha. All three were delicious, they taste quite unique, especially strawberry one, very tasty. The stuffing was very filling and shell was crispy. You should give a try if you love puffs! read more

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Beard Papa's is finally back in San Diego after their La Jolla closure! This new location's grand opening weekend was on 10/4-10/5 as mentioned in their Instagram posts! Exciting as I've been to their other locations in the past. It's located in a small plaza next to almost opening of Origami restaurant and Kawaii House claw machine on the corner of Convoy St and Balboa Ave. There's a very small parking lot that would get be difficult to snatch a spot once the Origami restaurant opens up. My boyfriend and I went on Sunday, 10/5, and surprisingly, there wasn't too long of a line, yay! We were able to redeem their free original puff with any purchase by signing up online, and it was also for a sweepstakes, I believe. They were also giving out free tote bags with a purchase of a 6pk which we thought was too much for us. We only got one each + the free. As they were only having a grand opening, they didn't have all their flavors - only limited ones of original, matcha, cookies & cream, and chocolate. I got their matcha puff, and my boyfriend got their cookies & cream puff. They were all very good! Super creamy and delicious. A nice crunch to the puff. Yum! Can't wait to see them expand on their other flavors in the future! Happy grand opening in San Diego again, and I hope the first weekend went smoothly! read more

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I've been here a couple of times already. Their cream puffs overall pretty solid as the bread is good and they put a decent amount of filling. I wish they had more flavors though as their current flavors are pretty basic. I did try the cola one and that was kinda gross, maybe it's just me but I don't think cola really went well as a cream puff flavor. I like the crème brûlée but they cut off the top to add the crème brûlée aspect of it and that makes me sad because I like the bread lol. Overall I'd come back again if I'm craving some cream puffs. read more

Beard Papa’s - Cream puffs - Desserts Near Me - San Diego, California

Such a cute store!! Never been here before and was craving something sweet after my shift at the hospital. The guy at the front was so kind and sweet. There are so many good flavors to choose from. He was very patient with me as I asked for recommendations The puffs are a great fun size. Almost bigger than your hand. Give them a try! I plan to go back read more

Excited to have a beard papa in san diego. They're most known for their cream puffs which I have had in Japan. I tried all the flavors and I still like the original the best. The cream filling(theres two options chocolate and og) does get very overwhelming after a puff of two( and I tried all the 5) My ranking from best to worst is: original, chocolate, creme burlee, matcha, cookies and cream. Something about the classics along with all the cream filling works better. There are seating further in and the parking is kind if small but I was able to find space an hr after after opening. Service wise, they need to fill the puff after order so it doesn't get too soggy, and torch the creme brulee so there was a little wait. read more

Beard Papa’s - Desserts Near Me - San Diego, California

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Beard Papa's is a Japanese chain of cream puff stores, offering different filling options. I've tried locations in Japan and Hawaii, therefore was excited that they announced an opening in San Diego. We stopped by as I wanted my partner to try their cream puffs. Their soft opening offered different cream puff shells and 2 different flavors for custard filling. I had their strawberry chocolate covered puff with custard filling. Overall, I was disappointed because the chocolate and filling was overwhelmingly sweet, unlike more subtle flavors in the Japanese stores. I was also unimpressed with the lack of options for custard filling flavors, which was usually the focus for customization rather than the exterior shells. It wasn't for me and I don't think it represented the Beard Papa brand from Japan well. read more

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Thursday night around 7 pm with plenty of parking and just a few customers ahead of us. Quick service! We tried 4 flavors: Matcha- this is our favorite. The matcha is light and compliments the custard filling. Chocolate- too sweet, again the yummy filling fixed that sweetness. Creme Brulee- I'm not sure about this one. I couldn't tell if the creme brulee was executed right. Again, the filling is good. Original- the basic of creme puff without added flavor. The puff itself is light and airy. The custard filling for all of them is great because it's not so sweet which what it should be. Thank you Beard Papa! I recommend this place! read more

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- small parking lot but should be some empty spots since people come and go pretty quick! - loved the two flavors i got (matcha-tasted more like white chocolate, oreo-loved the crunchy cookie bits!) - i forgot how crunchy the outer shell of their puffs are! very yum - white chocolate that coats the outside can be a bit too sweet but i appreciate that the cream isn't too sweet to balance it all out read more

Beard Papa’s - matcha and oreo (all with vanilla filling) - Desserts Near Me - San Diego, California

Saw this location across the street from Flama Llama. Had to give hubs a first time visit to try some of the freshest cream puffs filled to the max! Service was super welcoming and helpful. Towards the end of the night they were awesome and friendly with the few guests that came in. Chill vibes all around. Cute seasonal decor to make a festive visit. A few chairs and tables inside along the wall to sit and enjoy your selections. Parking right in front. read more

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Generous sized cream puffs. Since it was their grand opening, they offered limited flavors-regular, matcha, chocolate and cookies and cream. All delicious and not too sweet or dry. Since it was a grand opening it wouldn't be fair to review service since there were so many anticipating its opening. Place is clean and simple section to order and wait to be called. Yes. Orders are made to order. read more

Beard Papa’s - Matcha - Desserts Near Me - San Diego, California

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I have been waiting for a long time for Beard Papa to return to San Diego after their previous location closed. While parking here is going to be tricky once the new restaurant opens, and already poses to be tricky with the K-pop shop that brings in a lot of customers too. Aside from the future parking issues, beard papa is still consistent in their cream puff flavors. The choux pastry is a little crunchy on the outside, but the cream filling is super flavorful. I stopped In specifically for the monster Hunter collaboration they are currently doing and the Wild Cola flavor is something I never expected to be this good. It does taste like a cola float, but also as sweet as one too. I bought a 6pack which came to a little over $36 to include 2 original, 2 cola and 2 Oreo. The Oreo was also very sweet and we have yet to break into the originals, but I have had them in the past and are still my favorites. read more

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Came during grand opening weekend at night time and there was no line, which was nice because when I drove by earlier the line was out the door. I missed having them in San Diego, my favorite is the matcha creme and I can't wait to see it back on the menu. For now they only have vanilla creme for the grand opening. Crispy on the outside, creamy on the inside, tastes best when the puff is warm and fresh! Lots of indoor seating, but the parking lot is pretty small. read more

Beard Papa’s - matcha - Desserts Near Me - San Diego, California

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In a small business plaza in the annoying to find parking convoy area (Eliminiate 100 parking spots so 5 people can ride their bikes to the hundreds of restaurants here, ok....). Fortunately, there is a small parking lot but during peak hours it could be a challenge. We came late on a weekday so it was eazy-peazy to find a spot. The young gentleman who was manning the counter could easily compete for most bored man/non-interactive server in the world. I don't think he was too enthused to be serving cream puffs. I didn't really mind but BB mentioned it afterwards. Anyway, these cream puffs are around 5 dollars each now. I remember when dinosaurs roamed the earth when I was younger, they were only a dollar each, sigh. It's still worth the price though because these are the Ferraris of cream puffs. Nice buttery crust that doesnt smash and spread out everywhere like normal cream puffs, and the cream inside is lightly sweet, which I love opposed to the ones that are too sweet. If I wasn't always trying to get ripped (usually unsuccessful), I certainly would come here more often. Highly recommend you try them if you have not ever had the pleasure of a Beard Papa's. read more

I'm more of an ice cream/boba dessert type gal, but this place is amazing! I visited a week after they opened, and while the wait was long and expected, it was completely worth it. Everything is made fresh, and the staff are super friendly. My husband, kids, and I devoured our cream puffs so quickly! I see why this place is so popular with their cream puffs. Highly recommended. read more

Beard Papa’s - Desserts Near Me - San Diego, California

Ordered the chocolate cream puff and mini original and strawberry ones. The vanilla cream filling was delicious, however the choux pastry on the chocolate puff, was dried out and also looked overcooked. This ended up being the predominant taste of the puff. I ended up eating and enjoying the vanilla cream on its own so I can savor its actual taste. Not so with the mini puffs- these were much better and choux pastry cooked right. read more

Beard Papa’s - Chocolate puff - Desserts Near Me - San Diego, California

Bread papa's , This is a cream puff brand that I really love. The pastries are soft, easy to eat, and not overly sweet. I usually come here just to buy the original and mini cream puffs. I really like their service style. It feels like a small family-run business where everyone works together. It's very cute and you can tell they are hardworking. I was especially surprised to see a little girl, around 10 years old, working as the cashier. The bakery is small ,not too big , but very clean. The parking area is quite small as well and can be a bit difficult to find a spot. Food: 5/5 Service: 5/5 Ambiance: 4/5 read more

We first discovered this place when visiting Japan. When we heard that they were opening a location in SD we had to come try it out! Upon taking the first bite into the cream puff, it brought me right back to Japan! It was so good! Crispy puff and the cream filling wasn't too sweet! I would have given this a 5 star if not for the lack of flavor choices (there were only 4 to choose from) as compared to Japan that had at least 10 filling flavors in addition to 4 crust flavors. Also, the prices in Japan were much much cheaper....($1.25/ea). Overall a great dessert place! read more

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I'd been wanting to try this chain for a while, so when I unexpectedly saw their storefront on the way to dinner I had to stop by (always eat dessert first, right?). There was a delightful young girl at the register, while the adults filled the cream puffs, and she did a great job taking our order. The menu features large specialty cream puffs in many flavors as well as mini ones with vanilla, chocolate and strawberry options only. While the large puffs have more intriguing fillings and toppings, the smaller and simpler ones tasted much better because the pastry to filling ratio was on point. By the time I took the large ones home, the filling had soggified the choux and it mostly tasted like eating a bunch of not so special tasting cream. In contrast, the mini ones held up just fine and, while still not great quality in flavor or texture compared to other cream puffs I've tried, they still tasted good enough (chocolate glazed was my favorite). read more

So glad we have a beard papa on convoy! Came on a Saturday evening and to my surprise wasn't busy at all(maybe because it was raining) but yay easy parking. I got the Oreo, strawberry and original with vanilla bean filling. (More flavors to come in the future) They were all good! Love that it's not super sweet and overwhelming. Plenty of seatings to enjoy them or take to go. Must try if you love cream puffs! read more

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So happy we have a Beard Papa's in SD! They have lots of different cream flavors and fillings and we have opted for the cookie crumble puff with vanilla bean filling. The puff was huge and crispy and it was loaded with Oreo toppings and cream filling. The filling to puff ratio was a bit too much and sweet and all the cream was a lot for me. Service was quick and nice and the girl at the cashier wrote a cute message on the take out bag! It is clean inside and there's a lot more seating in the back than it looks so I was nicely surprised lol. I would come back to try their other flavors and mini puffs! read more

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Been wanting to try this spot after I enjoyed it in OC and am glad we have one now in SD! I got the cookie crumble puff with vanilla filling and it was huge and filled with cream! It was good but slightly too sweet and just a lot in general, so I would give the mini ones a try next time. Service was quick and friendly and the interior is actually pretty spacious with a good amount of indoor seating! I can see parking being difficult but on a Sunday afternoon the lot wasn't full yet luckily read more

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This is a fun little shop. The employees were so friendly and helpful. The cream puffs were yummy and fun with several different tasty flavors. If you're looking for a fun and tasty dessert you should definitely give Beard Papa's! read more

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Date of Visit: 11.11.2025 Cuisine Type: Cream Puff Vibe: Clean and L shaped Cost: ~$5-7 per cream puff depending on customization What I Ordered & How It Was: Matcha/Strawberry/ Chocolate/Plain and Creme Brulee with vanilla inside - 4/5 - Best enjoyed fresh (They add filling upon ordering). Each puff has this Custardy cream that works well with the choux pastry ( kinda flaky shell). Flavored creme puffs simply has a shell of some kind of hardened/flavored chocolate? When you bite into the puff it'll just kinda explode if you don't manage the pressure. The relatively less sweet creme works well with the sugar shell to deliver the intended flavor. Service & Atmosphere: I came during off hours so the puffs were being made as soon as I placed the order. It got a clean cafe vibe that reminds me of Tokyo since there isn't too much spacing but they make it work. Service: Quick and friendly staff Ambiance: white walls, clean and minimalist vibes, you can see the cream puffs being made and filled as it is an open kitchen kind of concept Overall Thoughts: Best thing I ate: Green Tea Creme Puff Something to improve: Given the massiveness of these puffs it kind of justifies the price, but it is expensive m I don't think there are any nearby competitors so yes I would go back for a special occasion but otherwise all good! read more

Try the same cream puff in Japan few years ago. The cream filling is a little bit runny but still taste good though. read more

Beard Papa’s - Original cream puff. - Desserts Near Me - San Diego, California