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    Be Bright

    5.0 (49 reviews)
    Closed 10:00 am - 7:00 pm

    By appointment only

    Updated 2 weeks ago

    Services - Be Bright

    Blowout

    Color only

    Haircut

    2 More Services

    Cut and color

    Hair styling

    Be Bright Photos

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    Recommended Reviews - Be Bright

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    Ed is a fabulous hair stylist. He's a good listener and understands client needs. I always come away feeling happy with the service!
    Didi B.

    Ed is a fabulous hair stylist. He's a good listener and understands client needs. I always come away feeling happy with the service!

    Eva S.

    If you want an amazing salon experience Be Bright is the place. The salon is gorgeous and always displaying local artists work which I love looking at while being in the process of treating my hair. Holly is a colorist professional she can make all your dreams come true without damaging your hair because all the products in this salon are quality. I love getting haircuts from either Ziggy or James who are fantastic at what they do. And if you love dogs you'll meet the most adorable salon pet : Stitch

    Krystal L.

    So let me just tell you this.... Holly (owner) is a PRO in color. She has done both extreme colors for me and my hair suffered no damage. I was bright blue before, another stylist who occasionally does work here is Shah who did my hair marvelous blue. My hair was blue for about 5-6 years and then gave it a break and went black for 2-3 years. Now stepping out the Rona lockdown I wanted color but knew I couldn't keep doing platinum in my hair without killing my curl, so I decided to switch to red-less damaging and I just kind knew my hair for some reasons LOVES to hold onto red... forever. Telling you this background because if you know how color works you know how hard and sometimes impossible it is to get black out. Not only has she taken red out to give me a platinum stream but did so in a sitting. This woman has worked wonders. Always be up front about everything you've done and put in your hair. As long as you do that, Holly whips out her magick fingers out and creates art! I have curly hair may I add... my curls are unharmed, thriving in color and living freely. The hair treatments are also part of the package which I believe has saved my hair. It's never had so much volume before. And it's growing long! A different story when you are used to getting your hair bleached. Long story short: Holly is a color specialist for a reason- if you can't bleach right-you won't get the color you want. Holly=Master of bleaching/platinuming/silvering (those aren't words but idc) I'm now rocking my full rogue look and digging the healthy life of colored hair. Added bonus, she's one of the sweetest encouraging women running a shop in the bay and is a fresh reminder what artistry and community can bring if you put the energy in the right places. She is cultivating a one of a kind shop of her own and bringing on amazing stylists that can handle whatever you need. BeBright be Right ‍‍

    Color by Holly
    Nanette W.

    Be Bright is a beautiful new salon from seasoned stylist, Holly. It is a highly curated space so you get the best experience - from a super talented team of stylists to beautiful wall art, this salon just has great vibes. Holly, the owner and head stylist, is a veteran in the space. She specializes in color, and is the best in the industry when it comes to blonde. I don't trust anyone else to bleach my dark Asian hair to be a natural, healthy, ashy blonde. We've experimented with multiple colors-- she can really do them all. She does it so well that I've even gotten questions asking if it's my natural hair color, lol. Highly recommend- there is no where else I go to for my hair!

    Kayla L.

    If I could leave 69 stars I would. It's a given. As soon as I walked in I was welcomed by Holly Bromaghim with the most energetic and welcoming smile. I came in today with a mini crisis. She instantly knew what to do and made me feel safe and at home. I instantly trusted her process and went in full throttle! Studio: AMAZING and clean her aesthetic reflects her personality. As soon as you walk in you know you're not here just for a hair treatment but an experience. Rock on!

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    James H.

    Bb!!

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    Holly is the best. If you want your color done right you go to her. She won't disappoint that much I can promise.

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    Page 1 of 2

    Ask the Community - Be Bright

    Review Highlights - Be Bright

    With explaining the painless process, Holly and all her wisdom brought my transformation to full silver.

    Mentioned in 39 reviews

    Read more highlights

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    Hector Estrada - Result- shag and color are just what I wanted! He did a great job keeping the length while taking off weight and adding shape/life

    Hector Estrada

    4.7(454 reviews)
    0.4 miUnion Square, Financial District
    $$

    I've been in SF for 8 years trying to find a hairstylist I actually trust, and I finally found…read moreHector. I went in not really knowing what I wanted, just vibing with some general ideas. Hector totally got it and did an amazing job. The thing that impressed me most is I wanted highlights without bleaching my hair, and he made it happen. Every other place said I had to bleach it. The salon is super clean, bright, and has a great vibe. Everyone there is really kind and helpful. Yeah, I had to wait for an appointment and send pics beforehand, but it was 100% worth it. Definitely recommend if you're looking for a great stylist!

    I recently reached out to this salon but, from what I gathered, is down to one stylist now--Hector…read more It seems the space isn't a fully staffed salon anymore, and the page hasn't been updated to reflect that. I was asked to send photos of my hair and then told that Hector is booked out for months. It would have been better to be upfront about that from the start instead of feeling like I was being screened as a new client. A friend of mine has seen Hector for years and recommended him, which is why I wanted to try. I initially hoped to see another stylist at the salon, but soon learned that that team member is no longer there. If the salon updates its information and availability, it would help set expectations for future clients.

    Photos
    Hector Estrada - After shot!

    After shot!

    Hector Estrada - Balayage and cut by Hector

    Balayage and cut by Hector

    Hector Estrada - Style by Akela

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    Style by Akela

    Arty - Mako did such a beautiful job for my wedding

    Arty

    4.2(393 reviews)
    0.9 miJapantown, Lower Pacific Heights
    $$$

    I don't live in SF anymore, but I make the 1 hour trip just to go to this studio every time I need…read moremy hair done. I love Romi and I will continue going here to see her!! Compared to the other studios I've been to, they are the most consistent, honest, and detailed. I have never walked out of this studio unhappy with how my hair looked, even if it deviated a bit from what I originally wanted. In the most recent time I went, I was absolutely blown away with how my hair turned out! So much that I think I will continue asking for this color for years to come, maybe until my hair can't handle it anymore lol I've been going to Romi for a few years for color and haircuts and I deeply appreciate how much attention to detail she has. In my case, she had noted down the colors that I've had before and uses that as a point of reference for my session. This is so helpful, especially since I don't remember what I asked for months prior. Since I liked my most recent color so much, I can walk into the studio with full confidence that I can ask for the exact same thing again because she has it noted down somewhere. Thank you Romi!!

    This review is for Yumiko. I had specifically requested her because of all the great reviews I've…read moreseen. I was going to make a huge change starting with 27 inch long hair and no bangs. I wanted to try out short hair with bangs! It was kind of a shock when I saw the final result, but I ended up really loving what she did with my hair. It felt so light afterwards! She understood what I had wanted just from a few words/photos, and even taught me how to cut/style my hair by myself if I wanted to recreate the look. The hair wash/massage was relaxing and felt real nice as well. Highly recommend Yumiko and will be coming back for sure! :)

    Photos
    Arty - Exactly 1 year after the digital perm. Yumiko's cut and perm make this hairstyle look good at any length.

    Exactly 1 year after the digital perm. Yumiko's cut and perm make this hairstyle look good at any length.

    Arty - Yumiko gave me this perfect haircut and perm to make my first trip to Turkey beyond perfection. Thank you!

    Yumiko gave me this perfect haircut and perm to make my first trip to Turkey beyond perfection. Thank you!

    Arty

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    David James - Beautiful blended color by Devon.

    David James

    4.8(295 reviews)
    1.3 miAlamo Square, Hayes Valley
    $$

    Nielle is the best!! I'm so glad I found her, I would follow her around the Bay Area. She keeps my…read morehair looking fresh and healthy after it went through a major thinning process. A shoulder cut can quickly look crazy on me (mullet alert) but she was able to perfectly layer my hair with some face framing bangs to come out perfectly balanced. Also she's the easiest person to talk to, makes your appointment feel so relaxing and peaceful like you're catching up with a long time girlfriend - she is theeee best!!

    I've been going to Nielle for over a decade and from the jump she really listened to what I wanted…read more I originally came to her after a botched balayage I got in the Philippines, and she completely fixed it. From there, we did an 10 hour transformation going blonde and honestly, that appointment bonded us for life. I've never trusted anyone else since, she's basically my hairstylist and therapist hehe Her balayage is SOOOOO good. It always looks natural, grows out beautifully, and lasts forever without getting brassy. I'm pretty low-maintenance, and somehow my hair still looks put together months later because of her work. Her haircuts are also super clean, and she's actually the one who got me into curtain byayangs and I've stuck with them ever since. What I appreciate most is how much she cares about doing things the right way. When I decided to go back to my natural color, she didn't rush it or take shortcuts. She slowly transitioned me over time and kept my hair healthy through every stage. I live in Los Angeles now and will literally fly home just to see her, that's how good she is! After 11 years, she's more than just my hairstylist, she's someone I trust completely. Highly recommend!

    Photos
    David James - Cut by Sabrina.

    Cut by Sabrina.

    David James - Bleach and tone transformation by Devon.

    Bleach and tone transformation by Devon.

    David James - Bleach + tone and buzzcut on Devon, by Devon.

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    Bleach + tone and buzzcut on Devon, by Devon.

    Be Bright - hair - Updated May 2026

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