Alcheme Salon

Does the salon have an Instagram account?

Yes we do! AlchemeSF :)

Do you have a colorist that is comfortable doing black to platinum blonde in one day?

Yes we do. But the best way to truly discuss a service like this is to call our salon so we help you out and answer any questions :) This is Shelley the owner and I have a…

How much is bleaching and toning on natural brown hair waist length?

Hi Selena, It's best to come in for an in- person consultation to meet with our stylist,so the…

How much would a violet / silver Balayage cost?

Hi Jessica! We charge $125/hour for Balayage, including exotic colors. The total time for the appointment depends on hair length, the amount of "lightening" needed, etc, but typically it takes 3-4 hours for the full process.…

1.5 mi•Lower Pacific Heights, Japantown

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Review Highlights - Alcheme Salon

“I've been loyal to Hannah for 5 years and cannot imagine going to anyone else to bring my hair dreams to life!”

Mentioned in 45 reviews

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4.1(551 reviews)

Family-owned & operated

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Kiyoko is fantastic! I absolutely love her tiny little salon in the middle of Japan Center, right…read morewhere all the action is happening! She is incredibly meticulous and detailed with her haircuts, wonderfully gentle and careful with washing, and amazing with hair color. You can tell she takes so much pride in her work and pays attention to every little detail. My hair is very difficult to cut because of years of processing, but she worked her magic. This is hands down the best haircut I've had in years! If you're looking for someone who is skilled, thoughtful, and truly cares about the quality of her work, I highly recommend Kiyoko.

I booked an appointment here a week in advance specifically for a layered hush cut after reading…read moreabout their technique. To make sure there would be no misunderstandings, I called the salon again the day before my appointment to re-confirm. During that call, the front desk asked about my hair texture, and I explicitly confirmed that I have fine, naturally wavy hair; she assured me it was not an issue and confirmed my appointment with Yuka. When I arrived today and sat down in the chair, Yuka took one look at my hair and flatly refused to cut it, stating, "I can't cut your type of hair. I never cut hair like this before." She suggested I rebook with their curly cut specialist, who was not even working today. When I reminded her that I booked a week out and specifically called the day before to confirm my wavy texture with the front desk, Yuka snapped back, "Why did you come here?" At that point, I cut my losses and walked out. It is one thing for a stylist to lack the technical skills to cut anything outside straight East Asian textures, but handling a client with that level of hostility and disrespect is inexcusable. To take time out of your week, confirm twice with staff, sit in the chair, and then be aggressively asked why you even showed up is appalling customer service. If your hair has any natural wave, curl, or texture, save your time and dignity and book somewhere that understands diverse hair types and treats clients with basic respect.

0.1 mi•Union Square, Financial District

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Hector Estrada

4.8(455 reviews)

Hector Estrada; hairdresser EXTRAORDINAIRE: color, cut and…read moreshaping. I was a medium brunette. A few years later, Hector said, ""I'm going to make you a blonde, because, You have a good personality." Now, every 6weeks, I'm a little bit blonder and a lot happier. I'm constantly complimented, "Who does your hair?" Hector has transformed my life. Getting an appointment is challenging, as he's booked two months out, but, his Assistant Michael, is amazing and will work you in as soon as humanly possible. I promise.

I've been in SF for 8 years trying to find a hairstylist I actually trust, and I finally found…read moreHector. I went in not really knowing what I wanted, just vibing with some general ideas. Hector totally got it and did an amazing job. The thing that impressed me most is I wanted highlights without bleaching my hair, and he made it happen. Every other place said I had to bleach it. The salon is super clean, bright, and has a great vibe. Everyone there is really kind and helpful. Yeah, I had to wait for an appointment and send pics beforehand, but it was 100% worth it. Definitely recommend if you're looking for a great stylist!

1.3 mi•Japantown, Lower Pacific Heights

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Kaori Hair Salon

4.8(73 reviews)

I think the choice of barber is a very personal choice - you want to find a really good one that…read moreunderstands what you want out of a haircut, and also has to be able to construct that haircut on a bi-monthly cadence. For me, I found Kaori through Yelp. She is best reached through text, and she is responsive. The first time I showed her the haircut I was going for, she was able to understand immediately, and she was also able to work around my difficult hair (read: male pattern baldness). I have been going to Kaori for a year now and I plan to continue going!

Kaori was great! Very kind, fun to talk to, and skillful with my hair. Would come again for sure.read more

1.9 mi•Lower Haight, Hayes Valley

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Taylor Monroe

4.3(1.3k reviews)

So happy I found Benji! I'd been professionally covering my grays every 3-4 weeks, fighting that…read moreharsh demarcation line as my hair got darker and darker. From the moment I sat in his chair, he made me feel completely at ease -- personable, attentive, and so easy to talk to, like catching up with an old friend. He took the time to consult with me, listen closely to my concerns, and develop a thoughtful plan to begin lightening my base and gray blending journey -- keeping the integrity of my hair a priority every step of the way. He's incredibly talented and knowledgeable when it comes to color, using modern techniques to create a natural, seamless blend with no harsh lines -- just soft, pretty color that'll grow out beautifully. A total perfectionist, he made sure I was thoroughly happy with the result before I left the chair. The whole experience felt effortless, and I haven't loved my hair like this in so long. Benji is the only person I'll trust with my color from now on -- so grateful to have found him!

As a 58 yr old woman it's nice to be noticed. Thanks to Benji I get compliments on my hair ALL the…read moretime! We've been on quite the hair journey since 2021, playing with a variety of shades of red. I've been loving being a redhead. I am 95% grey, which I have found is not easy to achieve perfect coverage. Benji's got me! I appreciate his excellent communication skills. He listens intently and asks a lot of clarifying questions to be sure that we're on the same page. He exceeds my expectations and I feel genuinely cared for in his hands. He's a sweetheart and so fun and easy to chat with during my services.

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Project XO Salon

4.8(69 reviews)

1.0 mi•SoMa

Thank you, Hung, for an amazing makeover! I have not had a real haircut in a few years, and hung…read morewas able to completely cut and tone my long/thick hair in under two hours. I highly recommend him- he is professional, friendly, knowledgeable, and his salon space is beautiful.

Casual and very relaxing once you enter through the door. Professional, creative, honest stylist…read more Newest addition is Georgie- what a beautiful pup. Highly recommend Hung for a hair cut and color, 100%

1.3 mi•Japantown, Lower Pacific Heights

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Arty

4.2(397 reviews)

Yumiko was great! She is very nice, professional, and informative. I got a layered cut and a…read moredigital perm. She warned me that my straight, fine, virgin hair will have difficulty holding a curl after day 1, but it ALWAYS came back after a wash. The curls started to loosen at about mo 4, and lasted about 6mos. I went back for another digital perm 1yr later, and I'm going back for a third today!

I've been going to Arty for years now, and I feel as if the quality of service has declined. I went…read morein for a full highlight and haircut and I felt like it was being rushed and I didn't even get what I had asked the stylist for despite being very specific about my style. The highlights were done very well as well as the haircut, but neither were what I asked for/was expecting based on pictures and verbal requests. The haircut was rushed and I had to ask a few times for adjustments. I understand that sometimes hair takes a long time, but with the amount I paid for the session I would like for time and care to be taken to heed my requests. Unfortunately I will be searching for a new salon after this last session.

Exactly 1 year after the digital perm. Yumiko's cut and perm make this hairstyle look good at any length.

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4.8(246 reviews)

5.3 mi•Parkside

Really good experience with Lee. The place has a really calm and welcoming vibe, and it's super…read moreclean. Lee is really professional, but what I liked most is that he's honest. He'll actually tell you what he thinks instead of just doing whatever you ask or trying to sell you something you don't need. Honesty goes a long way with me. I asked for a specific haircut and he told me my hair needed to be a little longer for it to look right. He basically said, "I can do it if you want, but it's not going to look as nice. Give it a few more months and we'll do it the way you want." I really appreciated that. He takes his time, gives you his full attention, and doesn't make you feel like he's trying to rush you out for the next customer. Overall, talented guy, super honest, professional, and you can tell he actually cares about his clients. 10/10. Definitely recommend giving him a try!

Lee knows his stuff! It's a little pricier but I'd say worth it. He's even cut hair for the Squid…read moreGame main character:0 I can trust him with my perms and haircuts.

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4.7(293 reviews)

1.1 mi•SoMa

They're amazing, angels, and what it must feel like when a guy changes a woman's tire on the side…read moreof the road with a head nod as you're welcome. I walked in facing an absolute emergency after accidentally getting gum stuck in my hair while completely exhausted. Walking into a high-end salon when you're feeling at your lowest takes a lot of courage, and I was bracing for judgment. Instead, the beautician and assistant met me with pure empathy, dignity, and profound human kindness. They didn't see a problem to turn away; they saw a human being who needed help. They used the exact right professional product right off their shelf to solve the issue perfectly and with incredible care. True professionalism isn't just about technical skill--it's about heart. Thank you to the angels at Steel + Lacquer for showing me such grace when I needed it most."

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Hong Kong Mona Hair Studio

4.8(152 reviews)

3.8 mi•Inner Richmond

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My new go-to place for haircuts! I have long, thick hair and my haircut was about $30 - not…read moreincluding wash & style. Usually other places charge me double and cut more than I want. I love that it's so affordable and not too far from my workplace. Mona always cuts it at the perfect length that I say, and never more than I ask. I always leave happy with the results. Highly recommend! CASH ONLY & metered parking. Highly recommend booking an appt via phone.

WOW! I got a $25 haircut here and it took less than 30 minutes. This did not include wash and style…read morebut I was okay with that! Mona was super sweet and has been cutting hair for 20+ years. I made an appointment via the phone about a week ago. CASH ONLY!! Will definitely be returning back here.

1.7 mi•Alamo Square, Hayes Valley

Hours

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4.8(293 reviews)

This place just gets better every time I come by. David is…read moreamazing and so is the staff. East to make appointments they do cuts blow outs highlights and Men's cuts.

I've been going to Nielle for over a decade and from the jump she really listened to what I wanted…read more I originally came to her after a botched balayage I got in the Philippines, and she completely fixed it. From there, we did an 10 hour transformation going blonde and honestly, that appointment bonded us for life. I've never trusted anyone else since, she's basically my hairstylist and therapist hehe Her balayage is SOOOOO good. It always looks natural, grows out beautifully, and lasts forever without getting brassy. I'm pretty low-maintenance, and somehow my hair still looks put together months later because of her work. Her haircuts are also super clean, and she's actually the one who got me into curtain byayangs and I've stuck with them ever since. What I appreciate most is how much she cares about doing things the right way. When I decided to go back to my natural color, she didn't rush it or take shortcuts. She slowly transitioned me over time and kept my hair healthy through every stage. I live in Los Angeles now and will literally fly home just to see her, that's how good she is! After 11 years, she's more than just my hairstylist, she's someone I trust completely. Highly recommend!

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Joy N.

12 years ago

I had gotten so desperate to find a beauty salon that does African American hair in San Francisco. Almost everyday I would ask women with cute cuts what salon they used for their hair cut and style. The answer was always the same 80% Oakland,10% a friends house and 10% they did their own hair. Last week I had just left a business appointment downtown in San Francisco and a very nice soft spoken African American woman name Del marketing her salon skills handed me a 15% first time off card for a treatment. I asked a few questions and she was right on with the answers. Before we parted ways I told her I would call by the middle of the week with a decision but I knew I had made it already. I called the salon Lisa answered the phone with a very friendly hello, I asked for Del's earliest open appointment for that Friday. I arrived about 5 minutes before my time and was greeted by both Del and Lisa. The Acheme Salon is a very NY/European hip open space feel. Del is professional detailed, quick, and very kind. I left the salon with a very hip cut that made me feel and look at these 20 years younger and at my age that's what I call happiness. Thank you Del, you have made life 100 time easier when it comes to my hair. read more

Ann S.

Elite 17

1751

681

120008

17 years ago

I'm the first to admit that I am horrible when it comes to my hair. I have naturally poofy, curly, long hair that gets very little attention paid to it and boy does it need it. Yes, it has a life of its own. With all the hair drama aside, I found Selida as a solution during my hair coloring days. I actually followed her from a couple of other hair studios because she's really that awesome. Not to mention, she would knock out all sorts of color on my hair like no tomorrow without a single break in sweat. Selida is hilarious and always had me cracking up in the chair with updates on Flavor Flav or I love NY. Ah, the guilty pleasures in life! She's great at putting her client's wishes on the forefront and communicating realistic results. She pays attention to detail and I never wound up with the dreaded "brassy orange hair" color. I don't color my hair anymore, however. Way too much maintenance for my own good. Okay, maybe it's pure laziness. I miss Selida though! The fact that Selida never tries to push product is also a definite bonus. As for the actual salon, it's very modern and artsy. read more

Mikka M.

198

366

11 years ago

I got my hair styled by Lauren on the day I was hosting a big event. I was hesitant to pay to get my hair styled because the last time I got it styled at the Dry bar was a horrible experience-they were really unprofessional, used cheap products and my curls fell out within an hour after getting it done. My experience with Lauren was completely different in every way. She is extremely professional and skilled, I explained the kind of look I wanted and she made it look amazing-even though I have a grown-out bad cut from a different salon! The best part-She let me keep the curler clips in all day so I could take them out right before my event started and wha la-perfect curls that stayed all night long! I got some amazing shots and I could not be happier. Thank you Lauren for making me feel amazing on my big day!!! read more

Helen K.

18 years ago

I love my hair stylist at Alcheme Salon "Helen Chung" she has been cutting my hair for over 15 years and I fly all the way from Los Angeles to San Francisco just to see her. She has an amazing touch from the Shampoo bowl to the scissors that transform my look every time I see her. I've asked her to cut my hair in many different and extreme styles and she delivers every single time, hasn't missed a beat. She is up to speed on fashion and gives me a look that is always "Today". I'm pretty demanding when it comes to my hair and boy she has more patience that anyone I know, so I guess that's why she has been my hair stylist and colorist for this long. You have got to experience the addiction she becomes....we all have some type of vice and she is definateley my vice. Helen Kim Los Angeles, Ca read more

Elly M.

3 years ago

I found Alcheme salon last minute in union square and they were able to accommodate me and give me the best blow out ever. My hair is frizzy and the stylist even used hot tools to smooth out all my hair without extra charge. They use Milbon products which is perfect to condition my hair. It's Japanese product which is perfect for Asian hair. The staff makes me feel welcomed right away with a cup of coffee and helped me picked out the best product to take home after the blow out. They have Milbon, Rene Furterer and Kerastase. I left feeling like a brand new girl and they even escorted me down to my parking garage. A+ for me. Wish I could live there and sign up for their new rolled out blow out membership. Very good price for the value and service. read more

Ryan A.

18 years ago

The epitome of what a trendy San Francisco Hair Salon should be. I've been getting my hair cut by Selida for a number of years now and couldn't be happier. Due to my profession, I'm somewhat demanding when it comes to the frequency and style of my haircuts, but Selida never ceaces to amaze me with her talent, and is always accomodating. She will entertain any ideas I have for potential new cuts, but always steers me in the best direction with what will look best with my hair type, face, and style. I have referred multiple (high maintenance) men and women to Selida, ALL of which have thanked me for it and returned to her for encore performances. Selida is both knowledgable and experienced in her field, a true hair professional... read more

Steve K.

16 years ago

Alcheme Salon is classy, upscale, and everyone is super friendly and not to mention hot! Okay, about their work? Let's just say I got the Keratin treatment and it's been one of the best investments of my life! I love my hair now, wheras before I was embarassed of it, the time it saves me from styling is a super plus in my book too. The service I always receive from Brielle has proven second to none! She gets me, and knows what to recommend to bring my hair up to par. I feel safe in her hands...she has colored, cut, and completed the recent Keratin treatment and I would highly recommend her. Price may be a littlle higher than my local area salons in the suburbs, but you truly pay for what you get. It's worth it. - Jasmin read more

nancy l.

18 years ago

Rudy Sandoval is my hair artist at Alcheme Salon. My best friend referred me to Rudy. Her hair always looks great and the color so natural. I was having a hard time finding a colorist that could give me the color I desired. On my first appointment with Rudy he knew just what I wanted and proceeded to create a beautiful, natural color for me. He is also excellant at cutting and stying my hair. Thin, fine hair can be a challenge. Rudy's cut helps me to accomplish a look of volume that other stylist could not attain. I often get compliments on my hair since Rudy has become my hair artist. My only wish is that he never goes away. He is the best! 5 stars for Rudy! read more

Martiza M.

9 years ago

This a very warm and welcoming salon. Shelly's friendly personality sets the tone and is felt throughout the business. You will always be greeted with a smile. Douglas is a professional and an awesome stylist. He asks questions and collaborates with me in order to offer suggestions that best suit my personality and lifestyle. He has styled my hair many different ways, and is great a mixing it up, but regardless of what we try I always get the perfect haircut and color from him. As an added benefit, he has a great personality and is fun to talk to. I would absolutely recommend Douglas, and the salon overall. read more

Michelle R.

14 years ago

I have been a client for nearly 2 years now and I have always been extremely satisfied with the service I receive at Alcheme. The staff is always friendly and extremely flexible whenever I need to book an appointment. My stylist BRIEL is absolutely AMAZING! I could not be happier with her. I have blonde hair and usually get my base, highlights and a haircut done. She is so accommodating and always in a great attitude. I get tons of compliments from my friends after I get my hair done. If you're looking for an amazing stylist, don't think twice and definitely book an appointment with Briel!! read more

Katrina B.

18 years ago

I love my new doo from LeAnne Cowan at Alcheme - it is a great space and everyone was friendly and helpful. I am a tough customer as I know what I like - but don't always know how to explain what I want - and I like a stylist with creativity! LeAnne was great - we talked through some ideas (some mine some hers) and we came up with a great cut and color. My highlights turned out great and the cut gave me has exactly the body and movement that I wanted. I have gotten lots of compliments and plan to be back again soon. I knew LeAnne from Cowboys and Angels - but love the new spot! read more

Ed T.

18 years ago

I'm 37 and very picky about hair-stylists - always have been, always will be. I've lived in San Francisco for 11 years. And in my first 8, I probably went through over a dozen stylists - just never finding the right one, someone who offers the combination of contemporary style 'and' phenomenal precision to their craft. but i found Lana 3 yrs ago and haven't gone anywhere since. Recently I moved out of SF and bought on the peninsula. But I still work Downtown, and still make the trek to Union Square to see Lana. Once you experience her stylings you won't go to anyone else. read more

Jeremy C.

18 years ago

Can't say enough about this salon. I've been going here since it opened and have been going to Angela for over 12 years. If it isn't the great work that you see on so many heads around San Francisco, you'll see it in the hair/fashion shows the salon regularly puts on (last one was at Ruby Sky) or on the several TV shows that have featured them...one being on a nationally broadcasted show on NBC two weeks ago. So great to be a part of a salon that is always cutting edge and doing something in the community and getting the major publicity it deserves! read more

GAIL G.

10 years ago

Fantastic,vibrant energetic hair salon. I had my hair tinted and blown out by Hannah G. She listened to what my vision was and chose the most beautiful warm auburn brown tint. The quality of the products are the best I've ever had. At the washbowl she gave me a very warm massage on my head and neck. And then to top it off Hannah gave me the best hair blowout I have ever had. People were stopping me on the streets. I highly recommend the salon, the owner Shelley, all the employees and the environment. You can't go wrong. Five stars for Hannah Guevara read more

Liz M.

20 years ago

Gib totally rocks! I started going to Gib to fix a bad haircut in 2001 when I lived in SF. He not only fixed it, he guided me through a boy-short, Cesar-like haircut to the long locks I have now. He was the only stylist I would trust to do this, and I went to him regularly until September 2006, when I left SF. I now live in NYC, but I made sure to visit Gib on a recent visit back to the West Coast. I found a good stylist here in NYC, but no one knows or cuts my hair like Gib. As an added bonus, he's a real sweetheart, and great to talk to! read more

Kara S.

9 years ago

Janina is wonderful! She completely transformed my hair. I walked in with long, curly brown hair that I hadn't had cut for nearly 5 years, with four small dreadlocks interspersed. She gave me gorgeous long layers and beautifully colored the tips with a red-to-orange fade. All while working around my dreadlocks! I even asked her part way through the dyeing process if we could change the color slightly, and she did it with no problem. Thank you for your patience and skill Janina!! You are a gem. read more

Daniel S.

173

19 years ago

I imagine that many women think nothing of spending 50 bucks or more on a haircut, but not most men I know. Me, I'm an $18 haircut guy, or less if I can get away with it. That was until I met Selida Cazares at Alcheme. If you're going to spend money on a haircut, it better be for a good reason -- wedding, job interview -- or the stylist better be kick ass. Selida is kick ass. Talented. Smart. Nice. My wife and a bunch of her friends think so, too. Five stars. read more

Andrea B.

7 years ago

Sam is a true alchemist! He transformed my hair from a disaster (home bleach and dye attempt) to a dream, taking a dark reddish pink with uneven colouring to a gorgeous rose gold blending into 'natural' brown roots. Thank you, Alcheme, it was exactly what I asked for and I am over the moon:):) If you need your hair colour corrected, Sam is def the man to book. I've never been happier with my hair:) Also, the staff are super sweet and hospitable. Highly recommend. read more

Carson J.

101

12 years ago

I love the atmosphere at Alcheme! CRISTI B is an incredibly talented stylist and colorist. I've been going to her for Balayage for almost a year, and she always delivers beautiful painterly pieces of color to my locks. She has a great eye for color and is very knowledgeable about different techniques. Seriously, she is one of those rare stylists who just *gets* it, and is truly an artist. She is vibrant, creative and I always leave her chair feeling amazing! read more

Maryse S.

20 years ago

I read about him in ALLURE Magazine, found him at one salon, followed him to Alcheme, and my hair has been transformed to the baby soft, fine and beautifully colored "do" I had in highschool. I never believed I could get my hair back to the state it was in during my "prechild" preparent, pre 30's era, but he helped me do it! Gib Bolton is a "miracle worker" for hair, and the results are well worth the trek I make from Pleasanton (the East Bay) every 6 weeks. read more

Alcheme Salon - hair - Updated November 2026

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4.3

(24 reviews)

MARTINA FENNER Ladies I have thick long hair maybe between…read more2a-2b hair texture.... Martina is amazing every time . I had the pleasure in coming to get my hair done by Martina and I was so impressed by my new hair color! I haven't had a hair color in such a long time and she just made me feel so comfortable and everyone there was so welcoming and nice in the salon too. Which I appreciated thank you Martina for going over and beyond! Thank you Joe Hammer!

Amazing service and beautiful salon. Martina did exactly what I wanted. I will definitely be back.read more

Salon Flux

4.7

(94 reviews)

I've being seeing trish for a decade now and she is the only one that has touched my virgin hair…read morewith color and to this day is the only one i trust. My hair has been nothing but flawless. Her expertise is unmatched. i joke she does too good a job because i don't need to see her as often as i want to because she's also a wonderful human being. From curtain bangs, bobs, to highlights, baylage, almost blonde and fully dark again she's seen me through my ever changing styles and never let me down.

Trish was great! Was very happy with my long layers haircut. She styled it and gave it so much…read morevolume as well. She's easy to talk to during the appointment and she noticeably thinned out my thick hair which was perfect as it took off so much weight and dries much faster now. Would totally recommend!

COH SALON + COLLECTIVE

4.8

(50 reviews)

Claudia is a wonder! I go to her for eyebrow care, and from the start saw that her professional…read moreapproach is not run-of-the-mill, not at all! Claudia keenly observes where your brows are, in terms of their fullness/sparseness, natural shape/direction, color - and she works with this. She honors the challenges you (might) have, and your goals. What makes Claudia uncommon is that she understands making beautiful brows is an incremental process, explain how this works, and, in my case, is moving my brows toward increasing elegance but at the same time natural looking. She is a such a lovely human being as well - present and respectful! Claudia found her calling as a brow technician and the world is better for it! Thank you, Claudia!

Best salon and staff in the Bay Area! I've been going to Jenna for over 9 years now, she's the only…read moreperson I trust with my hair. She's extremely talented with thick and curly hair, and focuses on educating clients on how to take care of our hair after we leave the chair. Over the past 6 months, I started going to Claudia for lash lift and brows! It's been an amazing experience as I've had really bad past experiences with lashes and brows, so finding Claudia has been such a blessing to my "low maintenance" high maintenance beauty routine! And being able to get all 3, hair, brows & lashes in one place makes it so convenient!!

Taylor Monroe

4.3

(1.3k reviews)

Charles W Thomas Salon

4.8

(53 reviews)

This is a beautiful salon. Emily is a wonderful colorist. I randomly got matched with Johnny for a…read moreblowout and was very positively surprised. Very high quality and fast service, which I appreciate.

5 stars. Jon Ryan is my go-to guy. I have had him as my stylist for more than 10 rears. He…read morelistens, has great stories and delivers beautiful cuts.

J Hair Studio

4.7

(51 reviews)