1. Be Bright

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San Francisco, CA

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Be Bright

5.0 (49 reviews)
Closed • 10:00 am - 7:00 pm

By appointment only

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Eva S.

If you want an amazing salon experience Be Bright is the place. The salon is gorgeous and always displaying local artists work which I love looking at while being in the process of treating my hair. Holly is a colorist professional she can make all your dreams come true without damaging your hair because all the products in this salon are quality. I love getting haircuts from either Ziggy or James who are fantastic at what they do. And if you love dogs you'll meet the most adorable salon pet : Stitch

Ed is a fabulous hair stylist. He's a good listener and understands client needs. I always come away feeling happy with the service!
Didi B.

Ed is a fabulous hair stylist. He's a good listener and understands client needs. I always come away feeling happy with the service!

Krystal L.

So let me just tell you this.... Holly (owner) is a PRO in color. She has done both extreme colors for me and my hair suffered no damage. I was bright blue before, another stylist who occasionally does work here is Shah who did my hair marvelous blue. My hair was blue for about 5-6 years and then gave it a break and went black for 2-3 years. Now stepping out the Rona lockdown I wanted color but knew I couldn't keep doing platinum in my hair without killing my curl, so I decided to switch to red-less damaging and I just kind knew my hair for some reasons LOVES to hold onto red... forever. Telling you this background because if you know how color works you know how hard and sometimes impossible it is to get black out. Not only has she taken red out to give me a platinum stream but did so in a sitting. This woman has worked wonders. Always be up front about everything you've done and put in your hair. As long as you do that, Holly whips out her magick fingers out and creates art! I have curly hair may I add... my curls are unharmed, thriving in color and living freely. The hair treatments are also part of the package which I believe has saved my hair. It's never had so much volume before. And it's growing long! A different story when you are used to getting your hair bleached. Long story short: Holly is a color specialist for a reason- if you can't bleach right-you won't get the color you want. Holly=Master of bleaching/platinuming/silvering (those aren't words but idc) I'm now rocking my full rogue look and digging the healthy life of colored hair. Added bonus, she's one of the sweetest encouraging women running a shop in the bay and is a fresh reminder what artistry and community can bring if you put the energy in the right places. She is cultivating a one of a kind shop of her own and bringing on amazing stylists that can handle whatever you need. BeBright be Right ‍‍

Color by Holly
Nanette W.

Be Bright is a beautiful new salon from seasoned stylist, Holly. It is a highly curated space so you get the best experience - from a super talented team of stylists to beautiful wall art, this salon just has great vibes. Holly, the owner and head stylist, is a veteran in the space. She specializes in color, and is the best in the industry when it comes to blonde. I don't trust anyone else to bleach my dark Asian hair to be a natural, healthy, ashy blonde. We've experimented with multiple colors-- she can really do them all. She does it so well that I've even gotten questions asking if it's my natural hair color, lol. Highly recommend- there is no where else I go to for my hair!

Kayla L.

If I could leave 69 stars I would. It's a given. As soon as I walked in I was welcomed by Holly Bromaghim with the most energetic and welcoming smile. I came in today with a mini crisis. She instantly knew what to do and made me feel safe and at home. I instantly trusted her process and went in full throttle! Studio: AMAZING and clean her aesthetic reflects her personality. As soon as you walk in you know you're not here just for a hair treatment but an experience. Rock on!

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Review Highlights - Be Bright

“With explaining the painless process, Holly and all her wisdom brought my transformation to full silver.”

Mentioned in 39 reviews

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Nepenji Japan Center Beauty Clinic - Cute short cap bob at nepenji San Francisco and Tokyo .

Nepenji Japan Center Beauty Clinic

4.1(551 reviews)
1.0 mi•Lower Pacific Heights, Japantown
•$$
Family-owned & operated
Consultations available

Kiyoko is fantastic! I absolutely love her tiny little salon in the middle of Japan Center, right…read morewhere all the action is happening! She is incredibly meticulous and detailed with her haircuts, wonderfully gentle and careful with washing, and amazing with hair color. You can tell she takes so much pride in her work and pays attention to every little detail. My hair is very difficult to cut because of years of processing, but she worked her magic. This is hands down the best haircut I've had in years! If you're looking for someone who is skilled, thoughtful, and truly cares about the quality of her work, I highly recommend Kiyoko.

I booked an appointment here a week in advance specifically for a layered hush cut after reading…read moreabout their technique. To make sure there would be no misunderstandings, I called the salon again the day before my appointment to re-confirm. During that call, the front desk asked about my hair texture, and I explicitly confirmed that I have fine, naturally wavy hair; she assured me it was not an issue and confirmed my appointment with Yuka. When I arrived today and sat down in the chair, Yuka took one look at my hair and flatly refused to cut it, stating, "I can't cut your type of hair. I never cut hair like this before." She suggested I rebook with their curly cut specialist, who was not even working today. When I reminded her that I booked a week out and specifically called the day before to confirm my wavy texture with the front desk, Yuka snapped back, "Why did you come here?" At that point, I cut my losses and walked out. It is one thing for a stylist to lack the technical skills to cut anything outside straight East Asian textures, but handling a client with that level of hostility and disrespect is inexcusable. To take time out of your week, confirm twice with staff, sit in the chair, and then be aggressively asked why you even showed up is appalling customer service. If your hair has any natural wave, curl, or texture, save your time and dignity and book somewhere that understands diverse hair types and treats clients with basic respect.

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Taylor Monroe - Done by Benji! (instagram: wooneats)

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4.3(1.3k reviews)
1.5 mi•Lower Haight, Hayes Valley
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So happy I found Benji! I'd been professionally covering my grays every 3-4 weeks, fighting that…read moreharsh demarcation line as my hair got darker and darker. From the moment I sat in his chair, he made me feel completely at ease -- personable, attentive, and so easy to talk to, like catching up with an old friend. He took the time to consult with me, listen closely to my concerns, and develop a thoughtful plan to begin lightening my base and gray blending journey -- keeping the integrity of my hair a priority every step of the way. He's incredibly talented and knowledgeable when it comes to color, using modern techniques to create a natural, seamless blend with no harsh lines -- just soft, pretty color that'll grow out beautifully. A total perfectionist, he made sure I was thoroughly happy with the result before I left the chair. The whole experience felt effortless, and I haven't loved my hair like this in so long. Benji is the only person I'll trust with my color from now on -- so grateful to have found him!

As a 58 yr old woman it's nice to be noticed. Thanks to Benji I get compliments on my hair ALL the…read moretime! We've been on quite the hair journey since 2021, playing with a variety of shades of red. I've been loving being a redhead. I am 95% grey, which I have found is not easy to achieve perfect coverage. Benji's got me! I appreciate his excellent communication skills. He listens intently and asks a lot of clarifying questions to be sure that we're on the same page. He exceeds my expectations and I feel genuinely cared for in his hands. He's a sweetheart and so fun and easy to chat with during my services.

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Taylor Monroe - Done by Benji (instagram: wooneats)

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This place just gets better every time I come by. David is…read moreamazing and so is the staff. East to make appointments they do cuts blow outs highlights and Men's cuts.

I've been going to Nielle for over a decade and from the jump she really listened to what I wanted…read more I originally came to her after a botched balayage I got in the Philippines, and she completely fixed it. From there, we did an 10 hour transformation going blonde and honestly, that appointment bonded us for life. I've never trusted anyone else since, she's basically my hairstylist and therapist hehe Her balayage is SOOOOO good. It always looks natural, grows out beautifully, and lasts forever without getting brassy. I'm pretty low-maintenance, and somehow my hair still looks put together months later because of her work. Her haircuts are also super clean, and she's actually the one who got me into curtain byayangs and I've stuck with them ever since. What I appreciate most is how much she cares about doing things the right way. When I decided to go back to my natural color, she didn't rush it or take shortcuts. She slowly transitioned me over time and kept my hair healthy through every stage. I live in Los Angeles now and will literally fly home just to see her, that's how good she is! After 11 years, she's more than just my hairstylist, she's someone I trust completely. Highly recommend!

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Be Bright - hair - Updated November 2026

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