We were visiting from Oahu and stopped in to see what they had. I saw some really cute shirts for…read moremy girls and they were on sale! The workers here were soo amazingly friendly. I absolutely love HILO and the genuine Aloha!!! Thank You HIC Hilo!!

Very similar to other HIC locations. Price and sales are consistent with other locations as well. I…read morewouldn't call it cheap but it's also not terribly expensive. They carry all the standard surf brands with great selection for men and women. We come for the accessories like their bags, belts, hats, etc. and they have great variety. The style is geared toward a surf and skate lifestyle. Staff was really friendly and helpful. They're consistently approachable and chill, which blended right into the feel of the store. We got exactly what we were looking for with the staff's help. They even helped us get a better deal by recommending some of their current sales.

Great shop! Friendly service and got the perfect flip-flops for my trip around the islandread more

Uncle Stan is the best! Favorite surf shop on the island 100% Shop had tons of trending styles and…read moretalking story with Stan is the best he can tell you tons of stories about kalapana before the lava took over and how surfing was booming down there, overall best shop to stop and get a bikini or some slippas

Hilo Branch First and foremost : Greeted with a smile and…read moreAloha. Very professional sales Manager. I'll be back and back. Telling my friends

The girl at the shop was rude and couldn't be bothered to answer questions. It's ok to be polite to…read morepotential customers. We stood at the counter for several minutes other no acknowledgment that we were in the store.

local shop - Teddy is kind and always ready to hook you up with some new gear - love my new shorts…read more Mahalo

I went in with my s/o to look for a wetsuit to wear for the Manta Dive we participated in. They…read moredidn't have what we intended to buy but Tedi hooked us up with what we needed for the rainy day! He also gave us great recommendations for the area and invited us to the shin-dig above his shop that was happening later. Thank you so much for your kindness Tedi! We will always remember you and we will absolutely stop back in your shop next time we get to visit Hilo. One day we will pay you back for your kindness.

Moderate selection of local brands. Nice sized shop with surf wear and attentive workers.read more

went to shop in there the sales associates were more involved with talking to each other than…read morehelping.. when we were able to get their attention they acted as if it was a chore to assist us with getting an item that was out of reach. I won't ever go there again

Service is great and the workers know their stuff. Selection…read moreon gear and tackle is great and even own their own hooks and slide baits The pricing is steep but value is perfect Would definitely recommend going to just look at and maybe buy something

They are very knowledgeable, truthful, fun n friendly…read moreShipping there is like asking your best friend for advice Prices are reasonable too They are flex able They also remember their customers

We went whale watching & we saw whales! Capt Kiliko &…read moreMorgan were super chill & made the experience memorable. We were kindly greeted at the pier with a quick safety briefing. Our highlight was seeing two whale tails next to each other at the same time. Really enjoyed our trip with them.

Feb 2026 - Based on my experience, I urge you to consider not doing business with this company…read more They appear to value revenue over the safety and comfort of their customers. Due to hazardous weather conditions, the tour we were on should never have left the harbor. Not only were the ocean wave conditions reported by the coast guard to be clearly dangerous, the driving hard rain made the conditions completely unacceptable not only for safety reasons but for customer comfort. Despite my several attempts to point this out to the staff answering the phone one day prior to the tour as well as the captain of the boat prior to departure, they blocked my attempts to reschedule or refund the trip in spite of coast guard and national weather service small craft warnings, beach closures and other tour operators canceling their tours under the same conditions. After waves broke over the bow of this small craft, the captain aborted the tour and turned around. After an unusually leisurely return to the dock, I called and asked for a refund. Later we were told based on our return time, we had received the full tour and a refund would not be issued. After escalating our concern, a senior member of the company emailed us and said we would be issued a full refund. Over six weeks later they have still not issued us a refund. We had to file a dispute with our credit card company.

The shop has a large selection of swimwear, shorts, and shoes for sale. We came in for the snorkel…read morerental and they were really helpful and provided suggestions, like licking the edges of the mask to stick to the head better. Err I didn't actually needed to use the advice but that's good to know. They also sanitized everything so the items were really clean. She was really considerate and suggested that we do a fitting first. The flipper straps are actually adjustable so I didn't see an issue. We rented it for one day and the lady said we could just drop it off in the yard if we came back after hours. The whole experience was a breeze and I felt that she really tried to see what a customer's concerns may be and addressed them without my having to ask! I was also semi-interested in a glass ring and she explained how it came from and such. Just very attentive, responsive, and pleasant. The location is really convenient, easy to spot and park.

I went to rent snorkeling gear. I didn't know anything about what I needed so I asked for help…read more Tiffany found a pair of fins that fit me and handed me a bag with a snorkel and mask in it. She never suggested I do a fitting in the store, or suggested that the mask may not seal around my moustache. She asked how long I needed the rental. I asked if they do it for 24 hours or only by the day, and she said by the day. I asked how late they would be open and she said they closed at 5. I said I would be out after 5, so it sounded like I would need a 2 day rental. After she charged my card for a 2 day rental, THEN she mentioned that if I wanted to return the gear after 5 I could just drop it on the back porch. This would have been exactly the thing she should have told me when I was asking what time they closed BEFORE I had committed to 2 days. I only needed 1 day and she sneakily got me to sign up for 2. When I went out to snorkel that day, the mask was dirty and I could not get the mask to seal around my moustache, so water kept rushing in. I gave it a try but I just couldn't snorkel like that. By the time I gave up, it was after 5pm, so I knew the shop would be closed and I couldn't call or go in person that night in order to ask for a refund. When I returned the next morning. Tiffany was not working. The woman working called Tiffany on the phone when I explained the problem, but would not let me talk to her. Instead she just said "it's not company policy to issue refunds" and brushed me off. After complaining again I was given Tiffany's phone number to deal with her directly. I called and she did not pick up. I left a message and she did not return it. I guess she is too busy running for city council to care about how people perceive her business. I would not recommend this shop to anyone who is not an expert. Know exactly what you are getting and ask about every single rule before you give them any of your money. They will not try to help you. They just want your money.

Had to stop in for a money order. Grabbed a cup of coffee. I wasn't expecting much, I admit I am a…read morecoffee snob, but theirs was really good. Made strong, flavorful Colombian brew, dark in the pot, they didn't skimp on ground beans in the filter!! I saw fried chicken offered, though I didn't have time to try it. Will have to return so I can, next time I'm in the neighborhood. The store & lot were kept clean so I felt confident in purchasing there. The coffee was well worth the price and like I said, very tasty.

I ordered the tako this time. Unfortunately, it had a strong fishy smell, and I couldn't finish it…read moreafter a few bites.

Highlight of our vacation! He does this because he loves it and you can't help but feed off his…read morepassion for the sport. He is so kind and patient. Heck, he towed us most of the day so we wouldn't tire out. He offered to loan us his boards and even called and invited us to surf with him another day for FREE! He made my nervous 13 year old niece totally comfortable and got her up 3rd wave. Knew how to teach my cocky 14 year old nephew and he was up first wave! He even got me up at 42! He has great stories and you feel like you're rollin' with a rock star. He is SUPER! He was moving back to Oahu, so, look him up!

Love this guy! Everytime I visit my family in Kona I am always wanting to go hang with Rory! He's…read morereally nice and not to mention a surfing legend. My aunt knows him through some of her friends.. Kona is very small. He lended us some of his foam boards to me and my girlfriend one of the times we were visiting. If you are visiting and want to learn to surf or want to brush up on some of your skills Rory is the man. Just be careful of the reef break! yikes!