We were visiting from Oahu and stopped in to see what they had. I saw some really cute shirts for…read moremy girls and they were on sale! The workers here were soo amazingly friendly. I absolutely love HILO and the genuine Aloha!!! Thank You HIC Hilo!!

Very similar to other HIC locations. Price and sales are consistent with other locations as well. I…read morewouldn't call it cheap but it's also not terribly expensive. They carry all the standard surf brands with great selection for men and women. We come for the accessories like their bags, belts, hats, etc. and they have great variety. The style is geared toward a surf and skate lifestyle. Staff was really friendly and helpful. They're consistently approachable and chill, which blended right into the feel of the store. We got exactly what we were looking for with the staff's help. They even helped us get a better deal by recommending some of their current sales.

Great shop! Friendly service and got the perfect flip-flops for my trip around the islandread more

Uncle Stan is the best! Favorite surf shop on the island 100% Shop had tons of trending styles and…read moretalking story with Stan is the best he can tell you tons of stories about kalapana before the lava took over and how surfing was booming down there, overall best shop to stop and get a bikini or some slippas

local shop - Teddy is kind and always ready to hook you up with some new gear - love my new shorts…read more Mahalo

I went in with my s/o to look for a wetsuit to wear for the Manta Dive we participated in. They…read moredidn't have what we intended to buy but Tedi hooked us up with what we needed for the rainy day! He also gave us great recommendations for the area and invited us to the shin-dig above his shop that was happening later. Thank you so much for your kindness Tedi! We will always remember you and we will absolutely stop back in your shop next time we get to visit Hilo. One day we will pay you back for your kindness.

Hilo Branch First and foremost : Greeted with a smile and…read moreAloha. Very professional sales Manager. I'll be back and back. Telling my friends

The girl at the shop was rude and couldn't be bothered to answer questions. It's ok to be polite to…read morepotential customers. We stood at the counter for several minutes other no acknowledgment that we were in the store.

Highlight of our vacation! He does this because he loves it and you can't help but feed off his…read morepassion for the sport. He is so kind and patient. Heck, he towed us most of the day so we wouldn't tire out. He offered to loan us his boards and even called and invited us to surf with him another day for FREE! He made my nervous 13 year old niece totally comfortable and got her up 3rd wave. Knew how to teach my cocky 14 year old nephew and he was up first wave! He even got me up at 42! He has great stories and you feel like you're rollin' with a rock star. He is SUPER! He was moving back to Oahu, so, look him up!

Love this guy! Everytime I visit my family in Kona I am always wanting to go hang with Rory! He's…read morereally nice and not to mention a surfing legend. My aunt knows him through some of her friends.. Kona is very small. He lended us some of his foam boards to me and my girlfriend one of the times we were visiting. If you are visiting and want to learn to surf or want to brush up on some of your skills Rory is the man. Just be careful of the reef break! yikes!

Moderate selection of local brands. Nice sized shop with surf wear and attentive workers.read more

went to shop in there the sales associates were more involved with talking to each other than…read morehelping.. when we were able to get their attention they acted as if it was a chore to assist us with getting an item that was out of reach. I won't ever go there again

Service is great and the workers know their stuff. Selection…read moreon gear and tackle is great and even own their own hooks and slide baits The pricing is steep but value is perfect Would definitely recommend going to just look at and maybe buy something

Lots of stuff, clean store, the workers there weren't so friendly during our visit. the cashier was…read moreon FaceTime with friends or family while ringing us up and wasn't available to help us with questions. It was hard to get the attention of staff.

Super friendly and kind shopkeeper. She is very knowledgeable about equipment and local spots…read more Prices for gear are reasonable by Hawaii standards. Selection of boards is also pretty darn good for any shop, let alone a locally owned one. Overall highly recommend this shop.

Bayfront Boards is a great shop. I stopped by the shop because I left my bodyboarding fins on the…read moreother side of the island. The shop had a great selection of fins and fin savers. The woman who helped me was super friendly and welcoming when I stepped into the shop. She was also knowledgeable and helpful in selecting comfortable fins. As a result I had a great day in the waves and I like my new fins better than my old pair. Thanks Bayfront Boards! In my haste to get in the water I left a pair of sunglasses in the shop. (Do you see a pattern?) I called a couple days later and she offered to mail me my sunglasses. I received them on the mainland (carefully packed) when I returned from my trip. That was amazing. I am super grateful.

INTRO Friendly shop with fair prices, but board quality can…read morebe hit or miss - especially some of the soft tops, which may be waterlogged and very difficult to surf. Definitely inspect your board before heading out and if you get a bad board, simply head in and swap it out. They will be very cool about it and likely give you more time in the water for the inconvenience. THE STAFF Very, very friendly and welcoming. No issues here. THE BOARDS Beware: some of the soft-top boards may be waterlogged. Pick them up - if they're unusually heavy, they're likely full of water and will surf terribly. I raised this with the leadership team, and Ben said they're going to do a better job inspecting the rental quiver to ensure boards are ready to ride. When in doubt, opt for a solid 8-9' hard top. BOOTIES You may think you want them to get out past the ~10 feet of rocky bottom. Not the end of the world - smooth rocks and ZERO sea urchins. They'll tell you they're everywhere, but you're only touching bottom for a couple seconds as you enter the crystal-clear water. Bring your own or rent for $5. If I had to do it again, I'd skip the booties. THE WAVES Scout the waves first. This is not Waikiki. This spot is hit or miss. THE CROWD Perpetual surf school sitting in the best spot in the lineup. No issues with them personally, but it does make the area feel crowded. OVERALL You're surfing in Hawaii - it's always a good outing. This is the best rental option for this beach. The staff is great and the prices are fair. Just double-check the surf and your rental board before paddling out, and don't hesitate to return to the shop during your rental to swap boards. They're happy to help, and if you lose time due to a bad board, ask for extra time - their team will likely make it right.

UPDATED - November, 2025 -…read more FOURTH YEAR IN A ROW!!! Jackson now is in his fourth year of lessons with Eli. He started at 5 years old and this year his sister Reagan started - she's six years old! Eli is the BEST surf instructor in the entire world. The kids love him and he genuinely loves the kids. He teaches them to love the water and have FUN - all while being safe. Supporting Eli is the owner and operator Ben who makes sure everything is covered at a high level. Great equipment, location, safety and the positive VIBES! If you're interested in surfing on the big island, water it's renting equipment, lessons, or the location, this is your spot! Check out the photos.

Simmy and Loki are the O.G Kona Surf shop. Great Surfboards, Keep Kona Country T's, Go pro's and…read moreboard shorts. We come here regularly. Best surf shop in Kailua-Kona

Great place to go to support locals. My husband found a nice spf shirt to wear while we are in…read moreKona. He wanted a long sleeve with a hood and this was the only place that had it. The staff was really sweet and helpful. To get to the shop, go to the driveway and walk up the stairs. The driveway is next to the tattoo shop.