We were visiting from Oahu and stopped in to see what they had. I saw some really cute shirts for…read moremy girls and they were on sale! The workers here were soo amazingly friendly. I absolutely love HILO and the genuine Aloha!!! Thank You HIC Hilo!!

Very similar to other HIC locations. Price and sales are consistent with other locations as well. I…read morewouldn't call it cheap but it's also not terribly expensive. They carry all the standard surf brands with great selection for men and women. We come for the accessories like their bags, belts, hats, etc. and they have great variety. The style is geared toward a surf and skate lifestyle. Staff was really friendly and helpful. They're consistently approachable and chill, which blended right into the feel of the store. We got exactly what we were looking for with the staff's help. They even helped us get a better deal by recommending some of their current sales.

Hilo Branch First and foremost : Greeted with a smile and…read moreAloha. Very professional sales Manager. I'll be back and back. Telling my friends

The girl at the shop was rude and couldn't be bothered to answer questions. It's ok to be polite to…read morepotential customers. We stood at the counter for several minutes other no acknowledgment that we were in the store.

Great shop! Friendly service and got the perfect flip-flops for my trip around the islandread more

Uncle Stan is the best! Favorite surf shop on the island 100% Shop had tons of trending styles and…read moretalking story with Stan is the best he can tell you tons of stories about kalapana before the lava took over and how surfing was booming down there, overall best shop to stop and get a bikini or some slippas

local shop - Teddy is kind and always ready to hook you up with some new gear - love my new shorts…read more Mahalo

I went in with my s/o to look for a wetsuit to wear for the Manta Dive we participated in. They…read moredidn't have what we intended to buy but Tedi hooked us up with what we needed for the rainy day! He also gave us great recommendations for the area and invited us to the shin-dig above his shop that was happening later. Thank you so much for your kindness Tedi! We will always remember you and we will absolutely stop back in your shop next time we get to visit Hilo. One day we will pay you back for your kindness.

We went whale watching & we saw whales! Capt Kiliko &…read moreMorgan were super chill & made the experience memorable. We were kindly greeted at the pier with a quick safety briefing. Our highlight was seeing two whale tails next to each other at the same time. Really enjoyed our trip with them.

Feb 2026 - Based on my experience, I urge you to consider not doing business with this company…read more They appear to value revenue over the safety and comfort of their customers. Due to hazardous weather conditions, the tour we were on should never have left the harbor. Not only were the ocean wave conditions reported by the coast guard to be clearly dangerous, the driving hard rain made the conditions completely unacceptable not only for safety reasons but for customer comfort. Despite my several attempts to point this out to the staff answering the phone one day prior to the tour as well as the captain of the boat prior to departure, they blocked my attempts to reschedule or refund the trip in spite of coast guard and national weather service small craft warnings, beach closures and other tour operators canceling their tours under the same conditions. After waves broke over the bow of this small craft, the captain aborted the tour and turned around. After an unusually leisurely return to the dock, I called and asked for a refund. Later we were told based on our return time, we had received the full tour and a refund would not be issued. After escalating our concern, a senior member of the company emailed us and said we would be issued a full refund. Over six weeks later they have still not issued us a refund. We had to file a dispute with our credit card company.

Service is great and the workers know their stuff. Selection…read moreon gear and tackle is great and even own their own hooks and slide baits The pricing is steep but value is perfect Would definitely recommend going to just look at and maybe buy something

Lots of stuff, clean store, the workers there weren't so friendly during our visit. the cashier was…read moreon FaceTime with friends or family while ringing us up and wasn't available to help us with questions. It was hard to get the attention of staff.

Super friendly and kind shopkeeper. She is very knowledgeable about equipment and local spots…read more Prices for gear are reasonable by Hawaii standards. Selection of boards is also pretty darn good for any shop, let alone a locally owned one. Overall highly recommend this shop.

Bayfront Boards is a great shop. I stopped by the shop because I left my bodyboarding fins on the…read moreother side of the island. The shop had a great selection of fins and fin savers. The woman who helped me was super friendly and welcoming when I stepped into the shop. She was also knowledgeable and helpful in selecting comfortable fins. As a result I had a great day in the waves and I like my new fins better than my old pair. Thanks Bayfront Boards! In my haste to get in the water I left a pair of sunglasses in the shop. (Do you see a pattern?) I called a couple days later and she offered to mail me my sunglasses. I received them on the mainland (carefully packed) when I returned from my trip. That was amazing. I am super grateful.

Excellent experience. Evan and Don where great. They both were very knowledgeable of the ocean and…read moretook us to a great place to snorkel on the kayaks.

We spent an awesome morning on the water with Evan. He was friendly, fun, knowledgeable and even…read morewent the extra mile (fathom?) while free diving 40 feet to find an octopus so that we could have an encounter with one. We saw lots of turtles getting their spa day while tropical fish cleaned them. Within an hour or two, we received an email with two dozen high quality photos and videos that Evan took with his GoPro. A pretty big value add to the tour! I was a little apprehensive about exiting the kayak but he made it a safe, easy and fun experience. If you're thinking of joining a huge group tour organized by one of the resorts, book a trip with Evan and his guides instead. You won't regret it!

Hana was a great instructor to my daughter. Patient, encouraging, friendly and fun. They provided a…read moresurfboard, shoes and rash guard shirt for the lesson. While my daughter went surfing, my other kids went snorkeling at the same public beach. Good time had by all.

I took a private lesson with Chad an had an absolutely wonderful time. Chad was easy going,…read moreinformative, and encouraging, guiding me on my board in the water and setting me up for success. After standing up a few times, but feeling fatigue from paddling, he encouraged me further and I got up a few more times again! Definitely recommended for newbies and beginner. Thank you Chad!