Welcoming atmosphere upon arrival and throughout our visit. Staff were happy, friendly, and offered…read morekind assistance. Found a beautiful, unique opihi print dress and matching aloha shirt for my significant other. He's not into "matchy matchy" wear, but I was surprised he was willing to wear the aloha shirt because he actually liked the print! Who knew?!! And the staff gave us kamaaina discount without us even asking! Woo hoo! So we got great value and great aloha wear. Definitely will visit on my next trip to Hilo!

Very small inventory in their store front. Sizes are either too big or small. I was disappointed…read more Perhaps they focus on pop ups and craft fairs? The two stars are for the pleasant sales people ands location in a historic building

Cute gift shop in downtown Hilo! Anytime I want to send a cute Hawaii themed item to my best…read morefriends in the states, I like to stop here. They have things for both keiki and adults. They do like supporting local businesses as well, so make sure to support them to support other local businesses too! How perfect!

Shopping in Hilo Town, Hawaii…read more.. I remember the name of this store... I was here decades ago when I was active with the Jaycees (Junior Chamber of Commerce). We would have meetings on the Big Island every so often. After our gatherings, we'd roam around the town! This store still has amusing gifts, practical items, and cute stuff! It has postcards, jewelry, t-shirts, plushies, baby items, children's toys, Aloha shirts, soaps, lotions, books, Hello Kitty merchandise, tote bags, greeting cards, and more! Service is very friendly! The nice lady at the cash register asked me about my Shohei Ohtani shirt... LOL! Note: this store didn't have air conditioning... shucks! However, there's free street parking all around the area!

We needed a nice shirt for a luau that week, and read great things about this shop, so we drove all…read morethe way from Kailua-Kona to check them out. The womens' selection left a lot to be desired, but the shirts look great.

I love Sig Zane shirts! I've bought shirts for my husband, son, future son-in-law and co-workers…read more I receive emails on latest arrivals, and the shirts sell out so fast. The material and sewing are top-notch. The shirts are one size larger than average brand, so my co-workers who normally wear x-large will fit large, and my son who normally wears a large fit the medium. I used to go to the downtown store with a co-worker but it is easier to order online. There are more sizes and designs on-line, and shipment is super fast!

Not only were my sister and I totally impressed with the adorable decor in the store (cutest…read moredressing rooms ever!), clothing, and excellent customer service while visiting, it was taken to another level after I returned home and inquired about a bathing suit I had spotted, but didn't immediately buy. I messaged the store, and a few days later got a response from Andrea he sent me pictures to confirm. She also connected me with the designer, so I could follow up and purchase online. She didn't have to do all this, so I would consider this going completely above and beyond!

From the owner: Crazy Beautiful is locally owned and operated created for women who like a comfortable, classy but…read moresassy look. Our goal is to empower women by promoting self-love and encourage all women to feel beautiful in their own skin and body. Clothes are not going to change the world, the women who wear them will.

We were visiting from Oahu and stopped in to see what they had. I saw some really cute shirts for…read moremy girls and they were on sale! The workers here were soo amazingly friendly. I absolutely love HILO and the genuine Aloha!!! Thank You HIC Hilo!!

Very similar to other HIC locations. Price and sales are consistent with other locations as well. I…read morewouldn't call it cheap but it's also not terribly expensive. They carry all the standard surf brands with great selection for men and women. We come for the accessories like their bags, belts, hats, etc. and they have great variety. The style is geared toward a surf and skate lifestyle. Staff was really friendly and helpful. They're consistently approachable and chill, which blended right into the feel of the store. We got exactly what we were looking for with the staff's help. They even helped us get a better deal by recommending some of their current sales.

Beautiful store and wonderful owner! Everything is so soft and unique! Michele is a great designer…read moreand her prices are very good for how much love goes into what she creates.

Beautiful selection of fabrics and designs! We had a fabulous time speaking to the lady helping us…read morepick out a dress for my daughter's 21st birthday! She was from our home town in the Bay Area of California! Pricy but the quality is worth it!

Sign to this unique clothing store. If you looking for glam or just a cool breeze type outfit than…read morethis is your place. Family owned and operated by Lilly. Even got to meet the mother who came into help today. If you have little ones (girls) they will feel right at home here too. Even possibly a princess with all the cute little purses and stuffed animal. If you in Hilo you should give this place a shot like we did 10 years ago. They even have a couch for those husband, boyfriend or friends that don't like to shop

This is probably the only boutique shop in Hilo. I came here last in December 2009 while visiting…read morehome for the holidays. My mom's friend owns this place. She's really sweet. I'm giving this place 2 stars... because although they have a good variety of styles and things from clothes, jewerly and bags that you can't find in Hilo... the prices are high! So high that you're probably getting ripped off! Maybe rent is high. The quality of my bracelet from here was horrible. They don't have alot of size small, many of the sizes are large. All the things I wanted was in size large. My mom spent $15 on a bracelet (that probably could be purchased at a regular chain department store for a couple bucks), it fell into peices & the stones fell off when I took it out of the bag to try it on at home. Blah! My mom spent over $40 on a plain stylish jacket, which you could also probably get for half the price at a department store, but I love it so it's okay. Also, not to mention $20 for a bracelet. Gorgeous, but probably worth half the price. The point is... the prices are high and maybe not worth what you get!? Meaning there's no bargin here. 1 star for fashion options in Hilo. Hilo needs places like these... when I lived in Hilo, I would save myself to shop when I travel... Hilo has no selection. 1 star for cute packaging and the fact that Hello Kitty items are sold here. Because my mom knows the owner and she's a sweetie... I hate to give such a low review but even my mom was disappointed when I told her my bracelet fell apart when I tried it on after purchasing it, I couldn't even enjoy it. Parking is free. If you're in the area or in Hilo and need something nice and fashionable to wear to dinner or a special event, stop by Divas and see what they have and if you're willing to fork up the cash for it... if you're size is available. My mom probably supports this store because she knows the owner and there's no other boutiques to shop at in town. As for me, I'm always down for shopping, but I rather save myself to shop on Oahu or on the mainland... or better yet, the INTERNET if you're stuck in Hilo!

Mahalo...mahalo...mahalo Darlene! I received both of my custom outfits and they fit perfectly! I…read morelove them! Darlene was very helpful with our granddaughter's pink dress (which she loves) and my two outfits! She measured me so the outfits fit perfectly and I was able to choose the fabric color/design/style! That's what I call awesome customer service! I'll definitely stop by again when I'm in Hilo town! If you're looking for local Hawaiian attire, made well, and great value, check out Darlene and she'll be more than happy to assist you in finding a beautiful outfit!

I've had several bespoke shirts for my husband and dresses for me made. All have fitted us…read moreperfectly and the fabrics and designs are amazing. I'm looking forward to my next order