For my wedding cake tasting, my fiancé and I met with Igor, the general manager. Our reception site used The Baking Institute exclusively, and the cost of the cake was included in my reception package. I showed him two pictures of what I wanted my cake to look like: round tiers with off-white buttercream frosting in a natural-looking, ruffled texture. (The pictures I showed him were by Nine Cakes and were featured in The Knot.) He immediately said the icing was a fondant and would cost an extra $1.50 per person. When I pointed out that the magazine said it was a buttercream, he said the inside must be buttercream, but the outside was fondant.
I wasn't convinced the finish was a fondant, so I contacted Nine Cakes directly. They confirmed it was a buttercream icing and said, "It seems really odd to do this in fondant--and even more odd to say it can't be done in buttercream!!! Especially when you showed him two pictures of cakes done like that in buttercream (!!!!!). It's a very easy technique, as well. Not sure why he would try and do that in fondant?" I read some other reviews here on Yelp and saw that Igor has tried telling other couples that their design would need to be in fondant and would cost extra. So, I don't know if he truly doesn't know how to create simple designs in a buttercream, or if he's pulling a scam to get extra money, but either way, I was seriously displeased.
He also tried to convince us that we should order sugar flowers (which, surprise, cost extra) and not use fresh flowers because the florist would get "dirty water" on the cake. (I highly doubt a florist wouldn't know what they were doing.)
I showed him a picture of a third cake that was similar, and he said it was a buttercream, but added, "I don't like this. It looks unfinished." I was extremely put off that he told us he didn't like the design we selected, because we obviously did or we wouldn't have brought the picture.
Igor tried to convince us to go with a smooth, flat texture, because it's "simple and elegant," but I told him a couple times I didn't want elegant or fancy. The whole time, we felt like he was implying, "No, you don't want that. Let me show you what you really want." He had no interest in designing a cake we liked but preferred we choose one from his book of previously-designed cakes (or else pay extra).
To top it off, Igor was really quite unfriendly, and even greeted us at the beginning of our meeting by saying, "Well, you know what to do" and pointing to the samples, rather than welcoming us, thanking us for coming, inviting us to look around, etc.
I told my reception site about the negative experience we had, and they indicated that they'd had problems with The Baking Institute before and were actually in the process of selecting a new baker. They chose Cocoa Bean Bakery in Geneva, whose cakes taste 10x better and whose staff is 10x friendlier. Plus, they have an actual storefront and aren't in an ugly, hard-to-find warehouse like The Baking Institute.
So, if you don't have a problem choosing from a cake he's already designed and paying extra for everything (and having fondant frosting, which I think is gross), then The Baking Institute is fine. But, if you like a design that doesn't fit into Igor's schema of what a wedding cake should look like and what he wants to do, and you don't want to be scammed into paying extra, then I would suggest going elsewhere.
EDIT: To follow up, Cocoa Bean Bakery in Geneva was able to pull off what I wanted using buttercream without a problem. And, it was featured in The Knot Chicago. Suck it, Igor. http://www.theknot.com/weddings/photo/textured-vanilla-buttercream-cake-133670 read more