I adore this store! It is located one street over from Main, on busy North Ave, sandwiched between…read morethe Diner and a dance studio. It opened in the summer and has been quite a hit. A big, thoughtfully decorated window invites one in where you will find a divine collection of childrens' clothing, accessories, books, toys and other items bound to delight any youngster. The selection is good without being overwhelming and while more pricey than, say, Walmart or similar stores, I think you get excellent value for what you are getting. Some of the lines they carry come from England and are just adorable. And it isn't just for girls - I have got things for my now almost 2 year old nephew which were original and charming. In the back by the check out area, there is a display of some lovely jewelry, bags, and other pretty things for Mom or Grandma too. Or in my case, Auntie! I got two beautiful necklaces and some earrings on my first visit. The owner and her mother run it together and both are just delightful. I've had some excellent conversations there while checking out. Young mothers with babies are often to be found there and it is a warm and welcoming place. They often have sales and weather permitting a table of interesting items outside. Whether you are shopping for a new baby or a five year old, you will find something here that is unique, well made and just what you didn't know you were looking for. Check it out! You will be very glad you did.

From the owner: The Merry Lion is a lifestyle boutique with curated items for women + children!read more

So many cute things! I was in desperate need of winter boots for my son because he had grown out of…read morethe pair I bought him in the beginning of the season. The stores have limited winter stock at this point. I was able to get a pair of boots for my 2 year old that fit perfect and they were in great condition! The owner Sue was super helpful and understanding since she has 4 boys herself. I will definitely be back!

Been in here a couple of times and they are really friendly and take the time to answer every…read morequestion no matter how busy they are! No where has a comparable selection of town gear to buy.

Love love love this place! It is an absolute go-to for all cute & trendy "things" for ages 8-13…read more The best town sweats, shorts, hoodies, socks, you name it. I think we buy every single birthday party gift there. The owner is wonderful, laid back, and runs it like a real local business should be run, with familiarity, kindness, and "no questions asked." It is also THE after school hangout for the middle school kids, which would drive me nutty but she takes in stride.

Primark is located in Burlington Mall on upper level next Game Stop and the mall entrance by Bank…read moreof America or Legal Sea Foods is the best entrance. Primark is an international fashion retailer with 450+ stores in Europe and the US. I always appreciate checking out Sanrio and Disney clothes for adults, accessories, and gifts. The prices are very affordable and the products are of great quality. Primark has everyday essentials for women, men, and kids, as well as beauty, homeware and accessories. Store is very organized, clean, and spacious. I used the fitting room as well and it was clean and did not have any discarded items. When I checked out, staff were friendly.

Just popped in, family member mentioned linen clothes for a cruise and primark got some cheap…read morestuff, not as cheap as when they first opened but everything has gone up right? You can definitely shop on a budget still and have a little bit of everything per the season we are in. My experience with the shirts and hoodies are they DO shrink, regardless of the type of cycle i set it to. YMMV. The pants, so many of them are Button style crotch, instead of zippers so that's a no go for me. HVAC works well in there it was cool, you can hear the system blaring.

Very happy with the selection and the fact that this Old Navy is a lot bigger than other Old Navy…read morestores. The clearance had a much better selection that the one in Watertown. Also like how it is near Market Basket :), a great place to go on a lunch break for food and light shopping. Only problem with this Old Navy is their line and their cashiers. Line was moving incredibly slow, I waited for about 10-15 mins. Not sure if it was due to the fact that it was 1pm and everyone's checking out before their lunch break ends, but still, the lines were moving extremely slow and so were the cashiers!

This is the slowest checkout I've ever experienced. Not sure if it is the customers,cashiers or old…read morenavy's checkout system but this is a horrible experience.

A South Ender for many years, I've never been to Tadpole until this morning. What a delightful…read morestore. Yes, the products and toys are beautiful and fun but the service is what I'm here to write about. Tiffany was amazing and pretty much knows something about every product in the store. She got to know who I was shopping for, what she likes, her style and needs, etc. She showed me all sections of the store, made personalized suggestions and even went in the back to grab a few books that weren't on display that ended up being just perfect for ny friend and her coming baby. Tiffany went above and beyond for me while looking for a personalized gift and I'm super grateful. Thanks Tadpole!

They charge you 50 dollars to look at strollers. I thought it was a joke. Went a couple minutes…read moreaway to uppababy and bought one there.

Fritz & Gigi has a wonderful selection of clothing and accessories for children ages newborn…read morethrough teen.They also have a nice selection of toys, books, accessories, and shoes. I love that they have trendy items that compliment the traditional styles. The owner and staff is very helpful whether trying on or picking a baby gift. Also, really fast and reliable shipping when ordering online. Highly recommended!

I went in to shop for a birthday gift for my niece and nephew. Beautiful store, high quality…read moremerchandise, friendly and very helpful staff. They guided me to find the right gifts in a short period of time. Couldn't be happier with the experience.

A beautiful shop. I had purchased many items from them before and the customer service has always…read morebeen outstanding, but today they went above and beyond for me. Just found out that I needed a gift for a drive-by baby shower. I found an item on their online shop that was perfect. Before placing the order I emailed the shop to see if it was still in stock. I received an immediate response. The item was available and the owner offered to wrap it and deliver it today! Will always be my go-to for beautiful clothes for babies and young children.

WAYYYY OVER PRICED! The price they pay for these polos is…read moreunder $10. the stitch count is a little high but even at that it's way to high to charge kids $25 for a port authority polo!

Super friendly staff, plenty of parking and some sales going on. I unfortunately was only able to…read moreafford the clearance section and got 1 item. Was going to grab another item but the material just wasn't as comfy as others. Definitely affordable for those who have money.

Love Carters but this store seems a little smaller than the others in the area... Love that…read moreeveyrtime I go I get great deals, but often am trying to maneuver a carriage through this store & its never a fun time... Love the toys/distractions on the register...

They have such cute kids clothes. I wanted one of everything for my niece. I settled on the…read moreadorable raincoat. Can't wait to see her in it. The girl working was very nice.

Wonderful array of cool stuff for kids backed by great customer service. The quality and selection…read moreare outstanding. Sure, cheaper stuff exists online but if buying local is the way to go for you, this is the spot.