Really poor item pickup experience at this store. Line was disorganized, took 30+ minutes to pick up an item with many upset customers waiting for one person to help all of us. The gentleman in the back of the store assisting with order pickups was incredibly rude. Will not be picking up from this store again. read more

This Apple store is located via Prince Street in the heart of Soho, not too far away from the R/W subway station. There're two floors, the upper level being the genius bar where the Apple staff helps customers with their phone issues and the lower level is where all the Apple products are displayed in the open. Laptops, desktop computers, smartphones, smartwatches, accessories, wireless power banks, usb c cables etc....you name it. Additionally, all the staff is very patient, helpful, and friendly. Space wise is bright, clean and spacious. The overall layout of the Apple store is sleek and stylish. One of my favorite locations after the 59th Street flagship! Has a decently clean restroom, always seeing the staff hard at work cleaning each stall whenever I drop by. Many outlets upstairs and downstairs to charge your devices. There is free public wifi too. They accept both cash and card as payment but no prepaid gift cards. Receipts don't get printed out and are sent over to your email that's connected to your Apple ID/account. read more

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I had an experience at this Apple Soho store yesterday that really brought me back to why I started writing these reviews in the first place. Do you ever have just such an exceptional customer service experience that you need to tell someone? Shoutout to my guy Kevin here at the Apple store. What a legend. I walked straight into the belly of the consumerism beast to upgrade my Iphone as I shoot my dumb little food videos in 4k 60 fps, and it has absolutely MOGGED my storage. I need to delete every clip after posting a video. My 256 GB phone is no match for 4k 60 fps. I need that 1 TB to stay flowy. When I informed Kevin of my pressing issue, he gave me every last option before letting my pockets get hit for that 1TB phone: "You should buy more Icloud storage..." -- "I did but now I gotta redownload everything when it's time to edit and that takes forever." "You can opt to download and keep originals in your settings so they stay high quality" -- "I don't have enough storage for that..." -- "Okay that's true..." he responded. I truly appreciate an employee looking out for a customer rather than just making a quick sale. They don't make them like Kev anymore. We also just started chopping it up, and he was such a cool personable dude. He's been working here for 9 years... Kev not new to this! I asked him if he could get Tim Apple on the phone so I could pitch him a few ideas including a smaller iphone (3GS size) and to bring an ipod back so I could go workout and not have my phone on me... I miss disconnecting from my phone for at least 90 min a day. Kev responded "Yeah for sure! Let me just dial him up real quick" with a cheeky grin. The Kevins of the world need their shine. GIVE HIM A RAISE Y'ALL!!! IG @johnny.novo Tiktok @jnov__ Substack @johnnynovo read more

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This is such a nice Apple Store. It's got 2 floors, the upstairs is essentially the Genius Bar. They also have a large screen with comfortable seating upstairs where I was told they do classes which I think is so great. The store has multiple devices of the same model so that at least 10 people can try the item out at once. I had gone for a Genius Bar appointment. Making the appointment the day before was very easy and they were there to help me within 5 minutes of my appointment. Chris was very patient and listened to my concerns about laptop migration. He helped me through all the different options and answered all my questions. It took awhile to figure everything out and he didn't rush me and listened to all my concerns. Overall, I had a great experience at this store. read more

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I have been in this location in years. I think I bought my first iPod here back in 2005 or 06. In this case, I had a quick and super easy experience. I was here to purchase the Air Pod Headphones-- They were behind the counter but I had already listened to the sound quality at their Fifth Avenue location. I should have bought them there but I wanted to ponder about it. Nonetheless, the guy who helped me was great and very helpful. The store is very busy but the employees are very eager to assist you with whatever you need. I'd definitely say this is one of the best Apple locations. read more

Apple Soho - Computers Near Me - New York, New York

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Shout-out to Joshi who was extremely helpful with my questions about upgrading my iphone to a different model. I really appreciate the welcoming vibe here, and how knowledgeable and kind Joshi was. The excellent customer service is worth noting here. Thank you so much! read more

Apple Soho - Price-checking the trade-in value of my Iphone 12 Pro towards a newer model - Computers Near Me - New York, New York

Located in a unique glass building. But the whole store is located underground. Shiny metal stairs along with trees and nature like feel. The store was one of the biggest Apple stores I've never been to. With all Apple products to choose from. Along with a lounge as well. Highly recommend. read more

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On a girls weekend in NYC, my girlfriends and I ended up popping into this Apple Store while shopping nearby. We were seeking a charge for our phones and a bathroom and we found both here! We were not in the market to purchase anything on this particular visit, but plenty of people around us were... And the staff on site were super friendly and didn't mind us charging or using the restroom despite not buying on this trip. Whether you are in the market for an apple product or some air conditioning, bathroom, or charge for your phone, this place, has it all! read more

The people at Apple SoHo care. When you walk into the store, someone greets you and asks if they can help. The people selling products are extremely knowledgeable and have great recommendations for consumer and business needs. There's also a business team whom follows up to help small and large organizations with specific needs. Last, I have had my fair share of broken or malfunctioning devices. The Genius Bar here is thorough, quick, and friendly. Remember that everyone there is human. No one controls the flow of people that come in, or those that schedule appointments. Be kind. Oh yeah -- before I forget -- the store has public restrooms which are on the first floor in the back right corner. read more

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Apple Store in Soho is definitely a beautiful location and matches the atmosphere of the neighborhood to me. I don't think there's many Apple Stores I haven't visited. Right now I'm getting a little tired of the updates and quirky issues I'm having with my devices. It is almost a pleasure when they are so old they can't be updated! Today I received this email about My Photo Stream. I'm already trying to save everything. I'm very glad I've got a lot of photos in my apps. My daughter said she didn't get this email so I forwarded it to her. I'm attaching it to this review. If you're a Apple user you may need to prepare yourself! If you need help get some at this location. They're professional and friendly. Take another bite out of this big Apple!! read more

Apple Soho - I just got this email message this morning! 05/28/23 More Apple work.... - Computers Near Me - New York, New York

We had an amazing experience here with Jackson! He was super helpful, knowledgeable, and just such a pleasure to work with!

Everyone who works here is really nice, but dang, their wait times are horrible. I had an appointment last week and wasn't seen for 30 minutes, and once I was seen, they said to change my battery, I'd have to leave my phone with them til the end of the day-- six more hours. That's obviously crazy so they told me I'd be able to drop it off another day and it would only take an hour if I brought it early in the morning. Flash forward to today: I brought my phone in a few minutes before they officially opened and they quoted me two hours. Okay, still more than the one hour I was originally told, but fine. After an hour and 45 minutes, someone tells me they were unable to unscrew my phone and they're just going to replace the phone (I have AppleCare). This is nice, but why did it take two hours to find out you can't get into the phone? I ended up staying at the Apple Store for 3.5 hours. Again, everyone I interacted with was really kind and attentive, but prepare to wait around a while if you're coming in for a repair. read more

The staff profile its patrons it's insane and the customer service is deplorable. Some of the staff are extremely obnoxious and don't even have experience with the products that sell. The genius Bar forget about it they don't know what the hell they're doing. read more

Just an extremely short comment: staff and specialists here have always been very helpful in answering questions, resolving issues, sales, repair, education, and more. read more

Josh at this location was super friendly and helpful resolving an issue with my phone, this is easily the best apple location in the city. Thank you! read more

I came here today for my genious bar appointment and was assisted by Kyrie. He was wonderful, patient and went over and above in helping me resolve my macbook issue! Great customer service. Also, another gentleman greated me as soon as I walked up the stairs and another gentleman as soon as I walked into the store. Love this location! Keep up the great work guys P.S: Also got a glimpse of a cute how to class that was going on ! read more

Apple Soho - Computers Near Me - New York, New York

My favorite store ever, why not? I use iPhone and I'm a fan of iPhone for years. I came to shopping in Soho and always stop by at this Apple location. Staff are good, always keep eyes on you every of your move. Just snap your fingers then they will pop up and ask what you are looking for. The stuff at the store, often rotate quick every season. Still in late Summer but almost Fall. Lots of goods have been always so I ended up didn't get what I wanted but have to go to another location to get the item. read more

Do not buy the new apple keyboard if you want a bag! They have no bag that will hold the item. And bringing this to the attention of the staff will get you remarks like "I only work here" paired with an eye roll. Mio and Jenn are two of the rudest, condescending, non-helpful associates, avoid them if you want actual help. Shocked that Apple actual hires people like this. 11/11 12:20pm read more

Go there at 5:15, was seen at 5:50, left at 7:45. I was seen by 5 people and no one could help me recover my data or help with iCloud issues. the "genius" bar lacks knowledge and I'm back on google to figure out a resolution. Have been there two times in 10 years and have had the same terrible experience. absolutely frustrating. read more

Very welcoming. I was going to get a replacement battery for my apple pro laptop from 2018, but the cost of the battery is around $280, and apple is making later versions vintage. I guess that's the new word vs, obsolete buy a new computer. Good thing I'm an Apple junky. The young lady didn't try to upsell, but the new base model, which is my old expensive model is cheaper now than before. Reason they make their own chips now. So I decided to think about it. If I trade in I'll get a couple hundred, and the new base is around 1500. You see where I'm going. Nonetheless, I'll think about. The employee gave me great advice. I'll be back. I love Apple because it is sleek, durable and everything I have is apple, so no need to leave the ecosystem. Happy shopping! read more

Doing much better. Progress happens and I suppose everyone has bad days. Its 2 be nice to everyone and just smile.

I came here to have my phone fixed. I didn't have an appointment so just did the walk in. The wait was not bad. The technician James was amazing g. He is so professional and patient. It took almost an hour to solve my issue. I am so happy with James. Thank you read more

At ~10am on a Sunday, store was not crowded; I was helped immediately. Apple staffer Kingman was courteous and affable, not at all hurried. He got me exactly what I wanted, installing the phone cover and screen glass expertly, meticulously. Kingman didn't try to sell me a new phone, which I appreciated, nor did he mention the execrable "Apple Intelligence" they're pushing. There was no sales pressure or upselling. The large, airy store was quiet, a nice place to be. read more

Our iPhone 6's were due for replacement. The Soho Apple Store we found is to be less touristy than other choices. We were greeted at the door and assigned to a salesperson who acted like more of our Apple expert. They were able to answer pur questions and set up the new iPhone SE's we decided on. Activation was a breeze and our data was transfered from old to new. A real perk is the seamless transition from our old phones to our new ones and they are open til 9pm. read more

Only gave more than one star because the sales associate Kareem that helped me was very helpful and kind. The layout of this store and where you're allowed to sit and not is so arbitrary and hostile. When I moved to where it's comfortable to sit nobody could even let me borrow a charger from the store for my phone. I finally was leading to charge my phone using the chargers for the display iPads but the cable isn't even long enough to stand and use my phone. Also I can't sit here so this is really uncomfortable and again hostile. read more

Leah's passive-aggressive demeanor was off-putting from the get-go, then i was told I can be seen in five minutes which turned into a whole hour. As if that wasn't enough, my ongoing battle with malfunctioning Air Max headphones reached a new level of frustration. Despite multiple repair attempts and assurances that they're fine, the issues persist. Even after showing the problem to the staff and reminding them of promises made by manager Mitzi that I initially spoke to, I'm still being asked to send them in again even though the Genius Bar Manager Jen and her associate witnessed the issue first hand on this visit. If you're looking to purchase a pair of Apple Max headphones just opt out for the Bose nose canceling headphones because my Apple max constantly disconnects and malfunctions even at a $600 price point with Apple care. And to top it all off, when I requested the store manager's contact information, I was essentially told to figure it out myself and find it online (which I can't). This whole experience has been beyond disappointing; Apple seriously needs to up their game in the customer service department. Do better read more

Was expecting a bigger crowd but I guess because it's Sunday things are a bit slow but, great customer service . read more

Apple Soho - Was expecting a bigger crowd but I guess because it's Sunday things are a bit slow but, great customer service . - Computers Near Me - New York, New York

It's your standard Apple Store. Decent service, decent selection, the usual. You know what you're getting.

I live in Soho and it is ridiculous I spent my entire lunch hour trying to make a Genius Bar appt. Why am I loyal to Apple.? When the service on the phone is non-existent for a Genius Bar appt. I am old school and need special help. But nowhere is it provided. In the past when I have been able to get the team has gone above and beyond and accomplished more than I could hope for. read more

This is my favorite Apple store. I always come here if there is a problem with my Apple products. Today, I sat in a workshop on how to use iPhone 11. It was very beneficial to me since my last phone was an Iphone SE. The instructor was patient with an elder woman. She asked a lot of questions. Even though it was a full class, he took time to answer all her questions. This is also the case when I bring my item at genius bar. The technician is always helpful. read more

Apple Soho - Upstairs - Computers Near Me - New York, New York

Came here to get a battery replacement for my aging iPhone 8. I was served relatively quickly and the agent quoted me a price of $49 and gave me a 15-minute time window to come back to pick up the phone. When I returned, I had to wait for quite a bit past the upper end of that window for them to come out with my phone. But other than that, the service was pretty good and my battery life is significantly improved. 3.5 stars read more

It's nearly twelve years later and my husband hadn't needed to go there during all this time - but we went there today because his computer is having serious problems, and meanwhile the warranty is soon expiring. It was easy getting an appointment (on-line) and the store wasn't very busy when we were there. Meanwhile, all of the personnel we encountered - including the guy at the door - were really friendly and helpful. As an aside, the interior of the store is large and very attractive. read more

Two floors for this Apple store and they have a bunch of helpers around. They have a glass staircase that goes up to the second floor and they have a pretty large waiting area on the second floor as well. I always make appointments before coming in and it usually runs smoothly regarding wait time. It's also located in soho so convenient for people! read more

Apple Soho - Second floor - Computers Near Me - New York, New York

You can see how much this company that represent the greedy capitalist system of the 21 century wants for a repair a watch that normally supposed to be waterproof as they claim, I guess that's their tactics to push you to buy new products , the justice dep and The stated attorney General must investigate this company They return your watch rake $105 then send the watch without a repair and asking for $399 , Cosa nostra of greed!! read more

I went to Apple and spent 3hrs in the store. You would think this would be a negative review but Richard Richard Richard! I just want to say thank you Richard for going above and beyond. Everyone went above and beyond and attempted to provide me with solutions and options. I really appreciate the attentiveness and the professionalism. Please consider happy hours lol jk read more

Apple Stores are a visual contradiction. When they are empty they look like a perfect example of order. Tables lined with phones, tablets and laptops all ready for customers to try out. Everything is super clean and orderly. Then open the doors and floods of people come in and it looks like chaos with silicon and wires mixed in. The Soho Apple store is no different. Those who do not take well to crowds are best off coming near opening or closing, but for everyone else, this is a good location to visit. Located in a building that once served as a post office, this location is made up of two floors. The first floor is where most of the retail action takes place. A small army of customer service reps float around as they tend to customers and talk about products. If you need help from the Genius Bar, that's located upstairs. Interestingly, there is a small theater area with commercials being projected onto the screen, though I once did see some type of class happening there as well. Recently I made an appointment with the Genius Bar to replace the battery in my phone. I came 15 minutes early for my appointment but only waited 5 before someone came to help me out. I was very concerned that my data would all be lost in the process, so I had made sure to back up my information before handing my phone off. I was told to return two hours later, which I did and my phone was ready to go! Even better? No data had been lost. All my apps, photos etc. were still intact and for that I was very happy. The rep who helped me was very friendly and happy to answer my questions. I'm a fan of this particular branch and recommend it to anyone looking to purchase an Apple device or get your current device serviced. read more

My appointment was at 545 I was here 20 min early as I am always prompt. It's already 550 and I'm still waiting. I see employees at the genius bar literally chatting, wth are they even doing here. Very unprofessional. Disrespectful of appointment time. Not a hospitable place. read more

This is my favorite NYC Apple Store. Rarely ever too busy to get immediate service, plus they regularly have events, speakers, and surprises in store. Occasionally you'll see people come in with their cute pups too. read more

Apple Soho - iPhone Bar- not too busy when the weather is chilly! - Computers Near Me - New York, New York

Honestly, i'm not sure how to not give 5 stars after my experiences here. I can come in and make a purchase or return in seconds. Staff is always helpful and kind. Diverse employees and the location has free classes so if you want to stick around and learn procreate or listen to some airpod headphones you can stay for an hour. read more

Apple Soho - Computers Near Me - New York, New York

This place is very selective in who they want to service. Lack of service and professionalism. Save yourself the trouble in order online.