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    Apple Soho

    3.4 (617 reviews)
    Open 9:00 am - 9:00 pm

    Apple Soho Photos

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    Forum S.

    This is such a nice Apple Store. It's got 2 floors, the upstairs is essentially the Genius Bar. They also have a large screen with comfortable seating upstairs where I was told they do classes which I think is so great. The store has multiple devices of the same model so that at least 10 people can try the item out at once. I had gone for a Genius Bar appointment. Making the appointment the day before was very easy and they were there to help me within 5 minutes of my appointment. Chris was very patient and listened to my concerns about laptop migration. He helped me through all the different options and answered all my questions. It took awhile to figure everything out and he didn't rush me and listened to all my concerns. Overall, I had a great experience at this store.

    Jason R.

    I have been in this location in years. I think I bought my first iPod here back in 2005 or 06. In this case, I had a quick and super easy experience. I was here to purchase the Air Pod Headphones-- They were behind the counter but I had already listened to the sound quality at their Fifth Avenue location. I should have bought them there but I wanted to ponder about it. Nonetheless, the guy who helped me was great and very helpful. The store is very busy but the employees are very eager to assist you with whatever you need. I'd definitely say this is one of the best Apple locations.

    Price-checking the trade-in value of my Iphone 12 Pro towards a newer model
    Amy N.

    Shout-out to Joshi who was extremely helpful with my questions about upgrading my iphone to a different model. I really appreciate the welcoming vibe here, and how knowledgeable and kind Joshi was. The excellent customer service is worth noting here. Thank you so much!

    Nick G.

    Located in a unique glass building. But the whole store is located underground. Shiny metal stairs along with trees and nature like feel. The store was one of the biggest Apple stores I've never been to. With all Apple products to choose from. Along with a lounge as well. Highly recommend.

    Apple Vision Pro Display at Apple SoHo. These are not the demo. They're props. Ask for a demo.
    Dominic R.

    The people at Apple SoHo care. When you walk into the store, someone greets you and asks if they can help. The people selling products are extremely knowledgeable and have great recommendations for consumer and business needs. There's also a business team whom follows up to help small and large organizations with specific needs. Last, I have had my fair share of broken or malfunctioning devices. The Genius Bar here is thorough, quick, and friendly. Remember that everyone there is human. No one controls the flow of people that come in, or those that schedule appointments. Be kind. Oh yeah -- before I forget -- the store has public restrooms which are on the first floor in the back right corner.

    I just got this email message this morning! 05/28/23 More Apple work....
    Marianne W.

    Apple Store in Soho is definitely a beautiful location and matches the atmosphere of the neighborhood to me. I don't think there's many Apple Stores I haven't visited. Right now I'm getting a little tired of the updates and quirky issues I'm having with my devices. It is almost a pleasure when they are so old they can't be updated! Today I received this email about My Photo Stream. I'm already trying to save everything. I'm very glad I've got a lot of photos in my apps. My daughter said she didn't get this email so I forwarded it to her. I'm attaching it to this review. If you're a Apple user you may need to prepare yourself! If you need help get some at this location. They're professional and friendly. Take another bite out of this big Apple!!

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    2 months ago

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    3 years ago

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    7 months ago

    We had an amazing experience here with Jackson! He was super helpful, knowledgeable, and just such a pleasure to work with!

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    11 months ago

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    10 months ago

    Doing much better. Progress happens and I suppose everyone has bad days. Its 2 be nice to everyone and just smile.

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    2 years ago

    It's your standard Apple Store. Decent service, decent selection, the usual. You know what you're getting.

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    2 years ago

    This place is very selective in who they want to service. Lack of service and professionalism. Save yourself the trouble in order online.

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    Page 1 of 16

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    Review Highlights - Apple Soho

    long wait at Genius bar, but the guy was super helpful, and was able to give me a new phone.

    Mentioned in 13 reviews

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    King Digital iPad iPhone Repair - phone bicycle holder data cable,headset,phone car holder

    King Digital iPad iPhone Repair

    (315 reviews)

    $$

    Chinatown

    Brought my wife's 2nd generation iPad Pro 11in to replace her screen not working properly. King…read moreDigital not only had the one of the lowest prices from the quotes I requested (through Yelp), the work done was top notch! It's been several months now and you can't tell the screen was replaced. No issues with responsiveness, touch sensitivity or anything at all. Highly recommended and will be my first choice in case of future needs.

    Take this as your sign to just go to the Apple Store…read more First they placed a Samsung screen on my iPhone 16 Pro Max. Red flag number one! The colors were off and looked terrible, and it had a chin at the bottom. I went back and paid $250 for a proper oled iPhone screen. I was happy with it. I even went back to him weeks later for a screen protector. Everything looked and worked great for 3 months until it didn't. The screen started to glitch when I set it to full brightness then it started to flash and glitch with any movement. Finally my screen just failed. An ideal place would at least have a 90-day warranty or at least try to fix it, especially for a returning customer. He definitely recognized me because I was there 3 times within the past 3 months. Who would want to come back 3 times anyways? He had no intention whatsoever to help me. I asked if he could just check on the screen but he didn't bother answering any questions or concerns. Instead he was rude and I, the customer, had to ask "So how can we fix this?" He wanted $250 AGAIN to make me pay for a new screen. Why would I do that if the first one completely failed? Fool me once. Tuh! He just lost a loyal customer and I cannot recommend this place. You will feel regretful. Just go to the Apple Store so you won't lose out on your money.

    T-Mobile Signature Store

    T-Mobile Signature Store

    (38 reviews)

    $

    Theater District, Midtown West

    I have Tmobile for almost 8 years now & I have insurance with my phone . My screen protector was…read morecracked & I went more than 3 stores ! No one had the dark one, I just went in to check if they actually have one. The guy was extremely helpful & went out of his way to find one for me. I was soo happy . Then I saw the cool NY section they had & wanted to take pictures. One person told me after taking pictures I can scan the QR code & my picture will show on their billboard . It was fun . I did wait for a while just to see it outside but I had other places to go . Thank you guys for always taking good care of your customers!

    Walked in to this branch and was quickly greeted by a friendly staff member; I had some questions…read moreabout updating phone plans and staff was more than willing to explain the best plans that's available. While in the store, this location was having an event to honor first responders and fire fighters. Booths at the corner have some arts and crafts, along with some sweet baked goods as well. Back to the purpose of my visit; staff did continue to assist with providing more phone packages, but the phone I was interested in purchasing is currently out-of-stock; floor manager told me I was be contacted once new shipment comes in or they can ship it to the closest location branch to me. Overall, a great experience at this store. Oh, did I mention I was also featured on their Times Square Billboard~So Cool!

    Apple Soho - computers - Updated May 2026

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