Slow service but I manager to get my headphones I came in for. Average selection of apple products and many Spanish-speaking workers as well. Normal value. read more

The employees were sarcastic from the very beginning. I asked for a store manager, and they passed me off to a loser named JP who sent a security guard to attack me like attack dogs. Then they try to gaslight me. I called corporate and complain about them. Hopefully they will get fired. read more

I love Apple products but the customer service at this location is terrible. I went in and I tried to talk to someone who worked there but got ignored. Waited for 15 minutes until someone was willing to respond to me, and the sales person told me to go wait by a table. 30 minutes passed, and no one came. Finally I asked another sales person and they told me to go to a different table. Then I waited there for another 15 minutes before asking yet another sales person, and they told me to go back to the original table I was told to stand by at the beginning. This is super frustrating. Then, another sales rep comes by and asks if I'm Amy... and I'm definitely not, but also no one asked for my name and I tell them this. Then, I'm told they were supposed to take down my name. Literally 2 hours here and a total waste of time. read more

I have been several Apple Store Locations like at the ĺStonestone Gallery Shopping Mall Downtown San Francisco & Palo Alto Stanford Outdoor Outlet Shopping And this was my 1st being at Apple Store out of California!!!!! This Apple Store location in New York was very interesting they had a lot of interesting Cell Phones and other Apple Products!!!!! If your a Tourist like & like looking at these Expensive Apple Cell Phones Try Going to this Apple Queens Center in New York City!!!! read more

The Apple Store in the Queens Center Mall is my least favorite. I've been in there to look around and I hoped to ask a question. It's crazy busy and I definitely wasn't going to wait for assistance. I'm usually there to enjoy all the other stores. If you live nearby and you need to go to the Apple Store I guess this is your best option. I never wasted my time going in this store again. read more

I purchased a computer at this location today and had the pleasure of having Jan Michael assist me. He was knowledgeable, kind, and didn't try to upsell anything to me. He answered all of my questions and made my husband feel included in on the conversation. If you're lucky enough to have him help you, you will walk away with what you want and have all of your questions answered. read more

Worst service never going to the store again and they also need to change the manager. Cristian has no skills to be a manager. He treats people like they were trash. read more

Came in the store today, the manager Bernadette Had a disgusting attitude. Before I even had a chance to open my mouth to greet her with a smile she was already rolling her eyes at me. I Had an issue with a trade in due to their internally defective diagnostic software. Was told my iPhone 14 was worth 0$ due to it being "tampered with" which is impossible because it was purchased from apple and used by me for 5 months. - the phone was new ! Bernadette had the audacity to shew me away like I was garbage telling me "go to another Apple Store" "you are not welcome here." Absolutely disgusting attitude All I asked was if there maybe an issue with her equipment, her remark was "don't tell me how to do my job." Apple hires just about anyone of the streets to positions like "manager" incompetent ! Get off your high horse Bernadette you are a sleazy sales clerk at an Apple Store inside a mall, not the CEO of the entire company. read more

Apple Queens Center - Electronics Near Me - Elmhurst, New York

Terrible store they closed my repair did not even gave me enough time to pick it up and never got email that the device was ready for pick up Terrible store read more

Apple Queens Center - My Repair Was Canceled did not even get email that my phone was ready for pick up store never picks up phone when calling customer service - Electronics Near Me - Elmhurst, New York

Went in to get my AirPods replaced after they started malfunctioning. I made an appointment and was immediately assigned to Adam. He took his time troubleshooting them and making the right assessments. Even when the store got super hectic, he maintained a clear line of communication between me and the other folks he was helping simultaneously and made sure all of our needs were met. It took about an hour but I left with a brand new set of AirPods. I needed a case that was more durable than the one I currently had and Adam introduced me to Sam who helped me to pick out a snazzy sports one with strings that allow me to secure it on my bag or belt loop for easy access. Customer service was top tier, appointment was easy to navigate and wait time was appropriate. Small wins! read more

Apple Queens Center - Electronics Near Me - Elmhurst, New York

I had horrible experience with Apple Queens Center. I wanted to ask questions about the iphone 16. There was a pair of sales reps chatting away and ignoring me. I found another sales rep, but she kept yawning at my questions. I returned two hours later, I got another sales rep. As I was asking my question, her coworker comes over to her and interrupts me, without apologizing. Both of them were carrying on a conversation. She then took over the conversation I had with the previous sales rep.. She coldly told me to go to AT&T and ask them the questions. In an arrogant way, she said "HAVE A GOOD DAY!" Both ladies were very unprofessional. I did go downstair and talk to an AT&T salesperson, He was very knowlegeable and friendly. He said he can service my iphone 16. However, it is really the job of the Apple Store. He apologize for my experience with the Apple Store, upstairs. I highly do not recommend Apple Store at Queens Center. read more

On Sunday September 14, 2025 at about 2:30pm, I went into the Apple Store at Queens Center Mall to refund my phone chargers. I asked a Latina girl at the front of the store who said I couldn't refund them because I "didn't have the receipt." I explained to her that I can't use them because they can't be used out of the country and she just repeated her original statement. I asked if I could speak to a Supervisor, she said "Absolutely, if you want to be told a third time that you can't get a refund." I said, "I'm hoping for a different answer, that's why I'm asking for a different person." She proceeded to walk towards the Supervisor so I followed her. Then she turned around and said rudely, "You can wait over there." When she said it, she waved her hand in a dismissive way. (It's on security cameras.) But since I needed to speak to the Supervisor, I just went up to her myself. After the Latina girl finished explaining to the Supervisor what my request was, I turned around and said the EXACT say thing the Latina girl said to me, "You can wait over there." So she left. Then the Supervisor named Paola begins to call me rude. I explained to her that I was just treated in a rude manner by her employee in the EXACT same way. But she wouldn't acknowledge that, nor would she apologize for her employee's behavior and was actually rude to me herself! So on top of being treated rudely by this Latina girl at the front of the store, the Supervisor of the Apple Store named Paola at Queens Center Mall was rude to me. In fact, after she told me that I couldn't get a refund without a receipt (which I accepted), I pressed the question of how she was going to address the rudeness of her employee again, but she just kept saying it was "by ending this conversation." Completely unprofessional. Disgustingly rude. Incompetent. And a stain on the reputation for the Apple brand. I will never go to the Apple Store in Queens Center Mall again because of the experience these two Latina women put me through, and hope that they are BOTH held accountable by Apple for their actions. Horrible, horrible people. A horrible place. read more

On Sunday September 14, 2025 at about 2:30pm, I went into the Apple Store at Queens Center Mall to refund my phone chargers. I asked a Latina girl at the front of the store who said I couldn't refund them because I didn't have the receipt. I asked if I could speak to a Supervisor, she said "Absolutely, if you want to be told a third time that you can't get a refund." I said, "I'm hoping for a different answer, that's why I'm asking for a different person." She proceeded to walk towards the Supervisor so I followed her. Then she turned around and said, "You can wait over there." But since I needed to speak to the Supervisor, I just went up to her myself. After the Latina girl finished explaining to the Supervisor what my request was, I turned around and said the EXACT say thing the Latina girl said to me, "You can wait over there." So she left. Then the Supervisor named Paola begins to call me rude. I explained to her that I was just treated in a rude manner by her employee. But she wouldn't acknowledge that, now would she apologize for her employee's behavior and was actually rude to me herself! So on top of being treated rudely by this Latina girl at the front of the store, the Supervisor of the Apple Store named Paola at Queens Center Mall was rude to me. In fact, after she told me that I couldn't get a refund without a receipt (which I accept), I pressed the question of how she was going to address the rudeness of her employee again, but she just kept saying it was "by ending this conversation." Completely unprofessional. Disgustingly rude. Incompetent. And a stain on the reputation for the Apple brand. I will never go to the Apple Store in Queens Center Mall again because of the experience these two Latina women put me through, and hope that they are BOTH held accountable by Apple for their actions. Horrible, horrible people. A horrible place. read more

Bought brand new AirPods and was riding my bike and they fell out and It got crushed. Explained the situation to Angie and she was just amazing helping me replace them. If you ever come to the Apple Store, I will definitely recommend talking to her super considerate and passionate employee. read more

This is the worst shop experience for Apple Store . This location the start from the front, sale person security, and store manger are very disrespectful and unhelpful. I walk in to buy an unlocked iPhone since my current iPhone screen have issue. After I explain to the sale person I use t-mobile and I need an unlocked iPhone because I need to travel outside the country. After I hand in my phone and put in the data and ready to payment, the sale person refuse to take my payment because they said have a new policy " not take cash " . This is the first time I heard cross the whole country. So I said I can pay Creidt card and debit card . The sale person her name is myseha was " I can't take your payment since you said pay cash " This is totally unacceptable and shocked for me. Then request to speak with the manager , her name is Paula which is very unhelpful too. I explain the situation to her. She seems not even care and I asked her " your staff delete all my iPhone information without I transfer all my old information and how can I get all the information back, " she have no knowledge how to help and not even apologize. At this point , she even call the security and kick us out. Then I start to record the whole conversation. She start being angry and say " Apple Store not allow people use iPhone to record any evidence " this is such abuse and funny. Apple is a high tech company and selling iPhone products and not allow its costumer to record ? This is a joke. Before I got kicked out, she even harassed us " you are not allow to come in this store anymore " I have all the videos and evidence and I am ready to report this complaint. read more

Apple Queens Center - The sale person who lack of knowledge - Electronics Near Me - Elmhurst, New York

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Was super hesitant to order a new phone for pickup after reading the reviews - but truly did not want to travel to the 5th Ave location! (I've been working remote so a trip to the city was out of my way) The customer service was really good and it was super quick! The store is located inside QCM right by the Starbucks! I walked in and the security guard guided me to the pick-up area. The apple genius worker asked me for my ID , the phone came out & they asked me if I needed any explaining! I politely declined & the whole process took less than 10 min! The store itself was clean, ran smoothly & was super convenient for me! read more

I made an appt for 1:30pm on a Saturday because my AirPods stopped working and needed servicing. Checked in at 1:25pm and a Genius Bar member came to take my AirPods for servicing. Turns out they couldn't even run the test bc my AirPods refused to pair so they just replaced both pods with newly refurbished* AirPods. Total wait time was about half an hour. Thanks Joshua for all your help! Very nice, courteous and solved my issue. read more

If you schedule an appointment here and are not aware that it's the only Apple store in Queens good luck. I went in on an appointment but was told I could only check in 5 minutes before. No biggie. But the experience that I got at the last Apple store and this one is incomparable. My appointment didn't start on time. I did not purchase anything and I really wanted to get new AirPods. It's not the employees. The whole process needs a better flow. read more

We just had an incredible tech support session with Juan. My sister's phone and MacBook were compromised and he helped wipe them and give her a fresh start. read more

Ah, the old Apple Store. Another day, another terrible experience as always. I went around 8:30 to purchase a pair of headphones. Me and my wife stood there as the pretentious host spent an unnecessary amount of time blabbing to the guy in front of me about his upcoming appointment, oooohhhh, ahhhhhh, appointments... The security guard felt pity for me and my wife and called one of the many other employees who just stand there talking to each other instead of helping customers. Guy walks up, hey I wanted to purchase a pair of headphones, sure, he walks away, comes back and only then does he tell the security guard to let us in. I say, oh look, you spend money they let you in, how nice. Every single time I am forced to stop by this location the experience is AWFUL. read more

Outstanding customer service!! I bought AirPods gen 2 headphones this week, and the noise cancellation was weak. I was immediately taken care of and my questions and concerns were heard. Ran some audio tests, and ultimately we thought the best solution was to get replacement headphones. Although noise cancellation technology could be better, (I shouldn't be able to hear anything) the new pair are much better. He was kind, knowledgeable, patient and caring. I didn't feel rushed at all even though the Apple Store was packed. Thank you again for making this process as uncomplicated as possible. I wish I remembered his name and the emailed receipts don't mention it, but it is repair no. R616317224 if that helps. Thank you again!! read more

I will not go back to this location to get ANYTHING FIXED OR BOUGHT horrible examples. Three strikes and you are done I give the benefit of the doubt but it was just insane. I bought a keyboard. I was assigned someone the guy didn't have time for me and he passed me over to a new guy who did not look comfortable with knowledge of the item and just looked to make a sale. I came in to ask questions and having done my research only to wind up returning the keyboard to another location and they DID HELP (5th avenue store) the location agreed with me that I was not sold the correct keyboard. It's been a few months now and I'm so glad I went elsewhere. I will not be going back. No more!!!!!! read more

The opening of this location was the best thing to happen to me, especially as an iPhone user. If I can't or prefer not to travel to Manhattan to pick up products-mostly replacement chargers- that I'd buy online or need tech support for my iPhone, iPad or MacBook, my needs can be met here. The Specialist are well-knowledgeable. As this is not a 24-hour location like Manhattan's 5th Avenue one, Queens Center's location closes when the mall does. They also will cease allowing customers in up to 15 minutes before official closing time. read more

It's all a scam, they don't care. Phone stuck in cycle reboot after iOS update and had to pay $99 because the rear camera had a crack. Phone was working fine regardless of crack prior to update. Store manager Julia/Christian was unhelpful. read more

I want to let this community know that we should just sabotage this location. Just so they understand the real power of customers and how valuable . Let's go back to basics: Customers are what make this brand,Not sales representative. We are! So I believe Apple needs to go back to basics with these sales representatives and help them understand that without us! "Consumers" this brand would not be here. The reason a lot of people choose Apple is because of the service you get along with your phone. So if this is taken away you guys have a lot to lose. Let me start off by saying that I came to this location on Wednesday because my daughter broke her ipad . I understand that this location works by appoiment only as far as repairs go but I wanted to see if they had space to see me since I know people don't show up to their appointment or simply cancel last minute. I came in and And I approach three gentlemen that were standing I proceeded to ask if there is any way that somebody could see me in regards to a repair on my iPad as I'm talking to him he tells me "I wasn't listening to you" I then reply with the same tone he gave me" why are you acting like you're listening to me if you are not " then he said that's why am asking you to repeat yourself so I did. At that point he replied to me that there was no availability in which I understood because I came here to see if they had availability. This wasn't the problem, the problem is the way that my situation was approached. Brian who identified himself as a manager when I ask for one and when I ask for somebody that was higher than him he told me that nobody who I spoke to is going to help me that I would get the same result. With that being said, Brian made a lot of poor decision. One of them is make a decision for his manager. He didn't try anything to help me, I believe that he could approach my situation many way without making this a situation. I just wanna put it out there that if you ever encounter this situation always speak up. This representative probably been doing this for a long time and have gotten away with it because people don't speak up. I don't want to hurt people and their jobs but is a two way street. I come here for something I'm paying for I didn't come here to see Brian, I went here to get my iPad fix. read more

Reviewing specifically about a genius bar appointment. I made a last minute appointment just about 2 hours ahead of time to have my iMac that has been stuck on the loading screen for awhile checked out. I had my suspicions that it was a hard drive failure after trying to do a couple of diagnoses myself. I arrived at the store just a little early and checked in one of the employees about my appointment. Todd was the person who helped me run a diagnostic to figure out the cause. It turns out that it was indeed a hard drive failure based on an early error that appeared on the test. He explained the options and didn't try to sell me anything which made the experience that much easier. He even recommended that purchasing a 3rd party SSD and having someone else install it (since Apple does not do 3rd party hardware installations) may be the better route because of my computer needs (such as video editing). After mulling over my options for awhile, I ended up opting for a replacement of the same hard drive that came when my iMac was purchased and having the service done at the store. The sole was because it would've been a huge hassle to haul it to another place (as a someone who doesn't drive). The total cost estimate came out to be around $250 without taxes (which isn't paid until the job is finished) and I left my iMac there until the repair. I was told that it would probably take a few days for the hard drive to arrive at the store and then some more to have it repaired. I would get a phone call once they finish. I've written my review before the job has been finished, but will definitely follow-up in a few months to give an update on how my computer is running after the repair! Todd's honesty, empathetic demeanor, kindness, and professionalism were the reasons I decided to write this review. A huge shout out to him for such great customer service! read more

Upon reading the recent reviews, I realized I wasn't the only one with a bad experience. I was around the area so I stopped by on Friday 10/1 around 4pm to see if I can replace my Apple Watch band. I was aware that to purchase any electronic device/product, an appointment is required. However, I was hoping just replace my old watch band and be in and out as quick as possible. Luckily, when I arrived, there wasn't a line. However, team member working at the front was unbelievably rude. I told him that I didn't have an appointment, but I just needed to replace my watch band. Initially he told me no, but when I asked again, he said that they could be found against the walls, which btw is false. I went towards the accessory section as instructed and wasn't able to find the watch bands. I asked a team member who was not assisting a customer at the moment where I can find them. She dismissively replied "over there". Like I'm supposed to know where it is considering I do not work at Apple. I wandered a little bit before finding the watch station. As I did not have an appointment, I waited to see if someone would free up. There were many team members who seemed to free (or at least without a customer), but didn't want to beg for service if they didn't want to provide one, so I just waited. Thankfully, this nice female team member (should've gotten her name) finished with her customer and helped me. She was so nice, sweet, and personable. She helped me choose between two colors and also helped me find the size to the solo loop band I wanted to purchase. She made small talk and really helped me to her best ability and even gave me knowledge about a possible trade in for my old watch. I left so happy and satisfied!! Unfortunately, the band was too big (not the team member's fault as she went based on apple's guide for sizing). So I returned back to the store hoping to just switch the size. The same team member in the front just ignored me while he went on chit chatting with his coworkers while dismissing any customer who seemed to be in need of help. I was able to locate the former team member who helped me, but she was going on a meal break so I decided to wait for someone else. Waited about 30 minutes with all these team members just walking back and forth without acknowledging my needs. I guess they require appointment for exchanges as well. Soon after, a male team member approached me. He acknowledged that I've been waiting for some time (as he had noticed) and came to help me even though Apple Watch was not his department. Also, like the former team member, he made small talk and the experience a very pleasant one. He helped me find the right size, and I am very satisfied with my band. This long review is to say that the store definitely needs either more employees or better understanding of providing customer service as a whole. Being dismissive towards a potential customer who's not fully aware of the store policies is unacceptable. They should educate their customers if they're not fully aware. I would've given 1 star, but I couldn't get myself to, as the two team members who helped me were only the sweetest and most helpful members that made the two trips in one day worth it. I'm sorry I could not get their names but just want to say that I really did appreciate them so much. read more

Apple Queens Center - Solo loop band in starlight - Electronics Near Me - Elmhurst, New York

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Horrendous. I'm pretty sure they favor a certain group of customers and if you're not ethnic then they treat you like garbage. The entire experience made me feel unvalued as a customer and complete waste of time. I would rather take my money elsewhere to another company for the value that you get. Apple as a company is trash. read more

Decent sized Apple Store. On the 2nd floor of the Queens Center Mall. It's set up just other Apple stores. Each product has its own table with multiple versions. So the IPads have their own table, iPhones, etc. You let the person by the entrance know you need help and they call you when someone is available. The salesperson I spoke with was pretty knowledgeable and very helpful. The accessories are all in the back by the checkout counter. read more

Apple Queens Center - Electronics Near Me - Elmhurst, New York

I have to confess, I was a bit "Apprehensive" about coming out to this location. It is very near my home - But, the "Parking Situation" is an total abomination. Wow! - What an oasis! #Staff - Knowledgeable; NOT Arrogant like most Apple Store employees are. This is a huge plus! Folks are kind and helpful! #Ask for "Chrissy" - She is EXTREMELY knowledgeable and kind and will go the extra mile for you. I'm so glad I was fortunate enough to have had her help me in this store this evening. I want to personally thank her again for all your great help. We have truly become "Reliant" on our iPhone's - "Chrissy" is very aware of this. Thanks for giving 110% - Thanks for being great at your job and for being so pleasant! - You are a gem! #Store isn't crazy busy & the employees seem to be very congenial to one another and work as a well oiled machine / team. Again - Quite the opposite from other Apple Stores that I have had the misfortune in. Well - I will see you again! I truly help that I am able to find the Parking Lot next time! - Maybe, I will just take a cab! read more

Apple Queens Center - Apple Store - Queens - Electronics Near Me - Elmhurst, New York

Horrible people. Especially the security guy who work there at Apple Store in queens center. I was there 2 days ago with my son thinking to buy new iPhone 11 pro max since my iPhone 6 is kinda old and doesn't work properly no more. But then I saw the line was busy and long , so I was like why don't I ask the security guy here if I need to make an appointment or not to buy a brand new I phone. And I approached the security guy and politely asking him like XCuse me sir.. may I ask question with u? At first he was IGNORING me and kept talking to the other security till I asked again for the second time and finally he was answering me. His answer were so rude. He was saying 'I don't answer any questions! And I was like oh ok never mind,then I Walked away. This experience was not the first time happening to me. I just hope they will treat people little bit nicer. read more

Whatever you do, DO NOT TAKE YOUR DEVICE TO THIS STORE with any questions. They actually broke my keyboard and I'm trying to call them to get an update and they never ever pick up the phone. It just rings and rings. And once the part came in to fix it, I got an email saying if I didn't contact them by a certain day, they might give my part away. I tried calling and calling but they never picked up. I called apple support and they told me all they could do was direct me to the store. My mom was in the hospital and I had to take time to go to the store to tell them not to give my part away. Now I got an email to call them about my repair. But guess what, I can't get through. Beyond frustrated. read more

Parents went in to trade their practically new iPhone 13 for a 14 and they took advantage of their knowledge on how much their phone is worth. Convinced them to give them their phone for a horrible trade in value. when i was aware, quickly I quickly tried to explain to them of their lack of knowledge on their phone and and if my parents can refund back the money to apple. Parents are happy with the 14 but wanted back their iPhone 13 and they refused. Wasn't even 12 hours and they just know they took advantage of two older people. Long time apple guy here but may now change read more

I just left the store angry and frustrated. People working there clearly don't want to be there. They will ignore, avoid and if possible even dodge you. They are rude and arrogant and will make sure you know that. I have literally stood next to the employees during all my visits for them to finish their chitchat. Which by the way isn't a short chitchat. They will keep talking to each other even if they see a customer waiting right in front of them. This is my 3rd visit to this location in 2 months. Every time I go there, I have had a horrible experience. This location needs to get it together. Do yourself a favor, don't waste your time and energy at this location. It's a ZERO star from me. Safe to say, I will never ever come back to this store. read more

Wish I can leave no stars what a waste of time I come for a pick up they tell me I can't pick it up literally the manager was talking about how she's gaining weight I was ready to throw a fit read more

not like manhattan!!! a bunch of employees with ipads in their hand standing around not helping customers that are waiting to be helped- the customers and employees are just standing around. Not attentive at all. 3 out of every 5 employees just standing while a bunch of ppl are waiting to be directed somewhere or waiting to see if there repair is done. You have to constantly ask for help. Definitely not 5th ave. Do better!!!- Corporate....I suggest you view the security cameras to see what employees are doing on the floor because it's definitely not HELPING CUSTOMERS!!! read more

Just bought some air pods 2. When I walked into the store, a couple walked in behind me and we were waiting to be helped. The apple red walked right passed me to the couple and asked them if they needed help and totally disregarded me. I knew exactly what I wanted and was ready to purchase. Absolutely disappointed and offended I opened my arms to another rep in disbelief that just happened. He advised me to walk to the 3rd table where a rep was selling the pods. This was May 7th around 6:30PM. I just can't figure out if it was because I was in a sweatshirt and hat. ‍ Anyways I made my purchase but my mood was totally ruined read more

Apple Queens Center - Electronics Near Me - Elmhurst, New York

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Only come here if you have all the time in the world. I had an appointment to trade in and purchase a new laptop for 5:30. I didn't end up getting help until 7:00pm. When it was all said and done, I left the store around 7:45. 2+ hours and I didn't even leave with everything I intended to get. It was packed, which is understandable because this was right before school started. While many customers are waiting to be helped, there are many employees just standing around talking with each other. The employees are lazy as well, telling me that they ran out of bags. I was not going to walk out of the mall and home carrying a $1000+ laptop in my hand, so I asked another employee who sure enough gave me a bag they "ran out of". I recommend driving the extra distance to an apple store in Long Island because you will end up spending the same amount of time anyways. Also note that you may only use the student discount once per transaction. I wanted to buy both an iPad and MacBook using a student id which was not allowed on the same day. read more

Just had the worst experience with the front person Roger. The rudest person I've ever dealt with. Bad attitude no information was rude to other people that didn't speak perfect English. Asked him a question about the wait time his response was we should've ordered online we wouldn't have to ask him about the wait time and if we didn't wanna wait we could get off the line. As if we weren't there to spend money maybe someone should do something about this considering this store has the worst reviews I've ever seen on an apple store read more

Came here on the day after iPhone debut day, and I was able to reserve an iPhone online and was able to pick it up in the store. When I woke up, the app had it available to reserve, and so I was able to get it and reserve it for a 10 AM pickup. When I walked up, the lady waiting outside assumed that I was there to join the throngs of people, but no, I had a reservation so I was led to another line. If I was just buying my phone, I would have been in and out of the store in 10 minutes. I also wanted an apple watch, too, so I was able to pick that up and was out within 20-30 minutes. Make a reservation people, so much easier than the long lined wait. Also, instead of just assuming people are there to wait in the long line, maybe ask if they have a reservation first? read more