I had two appointments for choosing my wedding dress and I had Hope as my stylist and she was so lovely. I couldn't imagine going through this process with any other stylist. She was extremely attentive and receptive towards my comments about what I was liking or disliking about a certain dress. We were able to narrow down exactly what I was looking for by the end of my second appointment. I definitely recommend AE! read more

Didn't even want to give a 1 star, but had to so I could post a review. I am extremely disappointed with my experience with AE Bridal. The service was terrible, and I felt like they were just trying to rip me off at every turn. Communication was non-existent; I was constantly left in the dark and had to chase them for updates. I would not recommend this place to anyone and strongly advise against purchasing anything from them. DO NOT PURCHASE FROM ALAAYS ELEGANT BRIDAL read more

Absolutely terrible experience - avoid at all costs. I came in for a simple veil (nearly $400 for something basic), and ended up with my wedding dress damaged by their employee just one week before my wedding. Instead of apologizing or helping fix the issue, the owner was rude, dismissive, and completely unprofessional - even implying I had gained weight, when I had actually lost 30 lbs. They refused to take any responsibility and offered no real solution. I asked to cancel the veil (which hadn't even shipped yet) to help cover the emergency dress repair, and was met with more indifference. The entire experience was incredibly stressful and disheartening. Save yourself the nightmare.. do not go here! read more

I had the best experience shopping for my dress here. Going into the experience, I was so nervous that I wouldn't feel confident in any dresses. Hope, my dress stylist, was so supportive and knew exactly how to help and what dresses to pick. We found the perfect dress for me. I highly recommend this store, and ask for Hope! read more

The service was great, we had our own little spot with our own person to help us out. They spent a lot of time with us and we're extremely helpful to the bride. I do think they could add a bit more variety when it comes to color choices. read more

This was only the second bridal store that I had been to. I had Zoë as my bridal stylist and she was fantastic. She was so personable and helped me find the one. She made me and my bridal party feel very welcome. I love the intimate feel of the store and all of the staff was wonderful. read more

See all

The staff here are some of the kindest wedding dresses boutique staffs I've ever come across. So incredibly thankful to have stumbled in here and happened to get some goodies for my cousin who is getting married! read more

Always Elegant Bridal - Wifey materials for the bride! - Bridal Near Me - Chico, California

AE Bridal is a gorgeous boutique with so many wedding dress options! Not only is the shop clean, lovely and comfortable, the stylists are amazing. I worked with Mikayla and immediately knew she was my soul sister! Mikayla helped me find the perfect dress for my day, and I am forever grateful. I just love her! She also helped my Groom and his Groomsmen get their suits. Mikayla was attentive and timely every step of the way. read more

Always Elegant Bridal - Say yes to the dress - Bridal Near Me - Chico, California

I had the best experience picking out my wedding dress here. Because of COVID my family couldn't be with me during my wedding selection process. But I felt like I was wedding dress shopping with a friend. I went wedding dress shopping multiple other places and at the other stores were always trying to up sell me and get me out of my budget. At Always Elegant Bridal the staff never did that. They respected my budget which made me feel like I could trust them. I was by no means an easy bride to deal with. I had a hard time committing to a dress. The staff spent a lot of time helping me figure out what I liked about each dress. All the dresses are amazing quality. Some of them feel like you are slipping on PJ's because they are lined with silk. Everyone at the store is amazing and so fun to have by your side. I want to especially thank Zoë. Because of her I have my dream wedding dress. She went above and beyond to make my experience amazing. read more

Always Elegant Bridal - Thank you Zoe!!! - Bridal Near Me - Chico, California

See all

If I could leave a negative star, I would. If you've ever seen Pretty Woman, you know the classic shopping scene where Julia gets to freely shop and runs into a snob. Well that sums up the feeling of my experience. So as a now happy bride with a dress on the way from a completely Amazing store that made me feel Beautiful, I say to you in the words of the Pretty Woman herself, "You people work on commission, right? BIG MISTAKE! BIG! HUGE!" But on the other hand, I'd like to thank them because I found the perfect dress the next day somewhere else thanks to their horrible service and snobbery. I HIGHLY recommend looking elsewhere FIRST and only use Always Elegant as a last resort! I'm so happy I spent my money elsewhere! read more

Hope was absolutely AMAZING!! She listened to my vision, listened to my needs, and pulled beautiful dresses within my price point. She found my dream dress in only a few tries and made the experience so memorable and stress-free. This is the cutest bridal boutique with the best vibes. I didn't even feel like I needed to go to any other stores. Believe me when I tell you there is absolutely no need to go anywhere else!! Even after my dress came in the girls in the shop were so good about communicating with me and helping me through the entire process. I even came back for a reception dress. Don't think twice, book an appointment! read more

Ok, let me just say, this place and the people there are seriously so amazing. I worked with Mary at my initial appointment. She was so fun and made me feel super comfortable. My whole appt was a blast and I found the most amazing dress EVER! My dress came in in less than a couple weeks, so I got to go in and try it on. Then they helped me find an amazing veil and really took time to help me out with that decision. It was just as fun and special as finding my dress! Then, unfortunately my fiancé and I had to put our big wedding off until next year so I wanted to find another more simple dress for the ceremony we are still doing on our original date. Finding the second dress was a little more difficult. I tried out another place and the service was nowhere near what I got at AE and I was super bummed. So I randomly popped in one morning, explained my situation and they got me in right then. I have had really short time frames on everything too and they just worked with it no problem. Mary and everyone was SO patient with me trying to find one that fit right. I found my second dress and I'm just elated. I not only get to marry my amazing fiancé twice but I also get two wedding dresses. COVID have made things so stressful and it was really hard to put the wedding off but everyone here makes me forget about all that and just have a great time. But with that said, they still took all precautions to ensure everyone is safe and healthy during the pandemic. I'm even excited for my alterations just because I get to go back in and hang out with all of them again! Don't even try anywhere else, if you're considering, book an appt here, you won't regret it! read more

Always Elegant Bridal - Second dress I bought for my ceremony wedding. And still absolutely amazing! - Bridal Near Me - Chico, California

See all

I made an appointment to try on wedding dresses with Zoë. She was fabulous and so wonderful to work with! She made me feel comfortable and so happy! I found my dress and it was all thanks to her for picking mk other dresses that were in line with my vision. She was kind, helpful, and seemed genuinely interested in me and my special day! I would highly recommend this place and especially her! She is so knowledgeable and kind!! So looking forward to my special day read more

Always Elegant Bridal - Bridal Near Me - Chico, California

Seriously the best. Ali was incredible and made all my bridal dreams come true. My cousin recommended this place because she got her wedding gown here. I went in with no expectations though. Ughhhhh so freakin glad I came here. Was spoiled by my mother-in-law too, she got me everything I could possibly dream of. Wedding countdown is on. Thank you Ali for being perfect. read more

See all

I can't speak highly enough of AE Bridal. I am head over heels in love with my dress and had so much fun shopping for it. I was initially nervous for my appointment that I wouldn't find the right dress and that it would be a stressful experience, but it was far from it! Zoë was so amazing from the get go. She called days before my appointment to get a feel for what I wanted and things I liked and really listened. Even my friends said how impressed they were with how well she pulled dresses that were my style--it made choosing just one so hard! Zoë made me feel comfortable and never once rushed me. She really helped make the whole experience so great. AE made saying "Yes" with my family and friends so fun and even sent me home with the cutest gift of champagne and engagement socks. About a week later I came home from vacation, and even found a personalized thank you note to me from Zoë. I can't recommend AE enough, you'll love your experience! read more

See all

Amazing.. Excellent customer service regardless of the request! This shop has a beautiful selection of bridal gowns and a wonderful staff! Also I needed a bow tie in a pinch and was accommodated by a rental and a very reasonable charge... Thanks so much for your great customer service! read more

The ladies at the Chico location are beyond amazing! I had originally chosen a dress but after some consideration I decided that it wasn't the dress for me and called after a month. Luckily my dress order was able to be cancelled and I went in and Brianna helped me choose the actual dress of my dreams. She was so patient and understanding and helped me look for exactly what I wanted! Crazy but it happens! Still they were so amazing to me and made sure to have a happy bride. If possible I'd give them 10 stars! I also got my bridesmaids dresses there at an affordable price and perfectly done. I would HIGHLY recommend Always Elegant Bridal! read more

Always Elegant is amazing! My mom and I went in right after they reopened after having to close due to COVID-19 - the store was just gorgeous and they took all the proper safety precautions (which made us feel comfortable as I was trying to be extra, extra careful with my mom). Not only were they abiding by all COVID rules, but they also made sure my experience was personal and one of a kind. I was paired with Mary and she made me feel like a million bucks. She listened to my likes and dislikes and asked amazing questions about the dresses I tried on. The very first dress she put me in ended up being my dress! (after trying on a few others of course, but I kept comparing them to that perfect first dress). I would recommend Always Elegant to anyone and everyone! I have been dreaming of that day my whole life and it definitely lived up to my expectations. read more

Always Elegant Bridal - Bridal Near Me - Chico, California

See all

The staff was lovely and very kind. However here is my warning, if you are not absolutely sure that this is the dress you want don't buy it , keep looking. When they say the sale is final they really mean it. After a long 2 hr session of trying of dresses, none of which were the right style we, out of exhaustion and guilt of taking so long , ordered a dress. Extreme buyer's remorse set it almost immediately. We let them know a few days later that it was not the dress. On a $1600 dress the best they could do was a $600 restock fee and $1000 store credit. Expensive lesson learned read more

Overall experience: WONDERFUL!!! The initial dress shopping went wonderfully! The shop is beautiful and classy. The ladies are so sweet also! It was such a easy process and everything was fairly priced. My dress was beautiful and an absolute dream! I would absolutely recommend this dress shop any day. I can't comment on the dress cleaning and preservation because I haven't done mine yet... oops! read more

Loved working with Zoey and her team to find the perfect dress for me. I work in the wedding industry and didn't want a dress that I had seen before on other brides. They helped me find exactly what I was looking for. Every appointment was fun and stress free. They listened to what I needed and came through every time. Thank you Zoey and the other girls (sorry I don't remember your names) for assisting me in my dress hunt. I felt like I became fast friends with you all! read more

I'm always so impressed by how friendly and caring ALL the staff is every time I come in! I purchased my dress in April/May with the help of Kayla and right away she made me feel like I was in good hands . Everyone is so nice and makes you feel special . The selection of dresses is great but I wish the store was bigger . I'm actually going to miss being the bride and no longer having to come in because that's how much I enjoyed this place! read more

I was two weeks away from my wedding and needed a dress, and fast. The girl who helped me was so incredibly kind and really listened to what I wanted. She was beyond helpful in the middle of a really stressful situation. I look back now and think of how grateful I am and how the experience was for me. Glad to have been one of their brides who came in and got spoiled. haha Big hugs to this business. My husband cried when he saw me. Thank you! read more

Always Elegant is a great shop! I was paired up with Brianna, and she was fantastic. Brianna listened to what I wanted in a dress, kept to the budget I was comfortable with, and was knowledgeable about what types of alterations could be done to each dress. I walked away from my first appointment without finding a dress. Brianna kept in touch with me and explained she would be happy to have dresses shipped to the store from their designers that I wanted to try. I took Brianna up on the offer and had a couple dresses shipped to the store for me to try. Brianna gave me updates and helped set up a second appointment. Round two was a success and I found my perfect dress! Brianna was fun to work with. It isn't always comfortable being in a dressing room with someone, but she made it easy. It was like being with a friend! Brianna knows what she is doing and she was a huge help. She made my wedding dress shopping experience what it should be! read more

I loved working with the staff at AE Bridal in Chico! Sarah, Breeann, and Danielle were so kind and helpful. The knowledge and care these ladies provided was amazing. I was dreading searching for a dress because I'm short, stocky, and I wasn't at the weight I wanted to be, but these ladies made me feel so comfortable. I went in a few times with different bridesmaids and the final visit with family. The first day Sarah found the dress I ended up deciding on. There was still so much to look at though, due to time constraints on my part, I wasn't sure it was the one yet. I still wanted to try others styles and keep my options open. Bree gave me such great assistance at my next two apointments. She found such beautiful and flattering dresses for me, two of which were the runners up to my favorite from the first appointment...it took the days in between mulling over pictures and that last appointment to truly decide between them. Sarah and Bree were so helpful and patient answering all our questions. This shop also offered something I couldn't get at David's Bridal, true customization. They can customize the dress to your height, and the seamstress is able to make modifications and/or additions by ordering additional material from the designer. I recently went to a wedding where they added sleeves to the dress, I would never have known it was modified! I'm so glad I made an appointment with your shop at the Chico Bridal Show! I can't wait until my dress comes in. I'm looking forward to my fitting! Thank you so much! Post Wedding Edit: Connie Parker was the seamstress that altered my dress. Though my dress was specialty ordered shorter it came in still several inches too long. Connie did an amazing job on the alterations. I love my dress and it fit beautifully! Thank you! read more

A|E Bridal is AMAZING! From beginning to end, my experience was flawless. My maid-of-honor found her dress here during a previous appointment and I fell in love with the staff and wide range of dresses--therefore I returned for my own special day. Booking an appointment online is easy as can be; schedule your date, time block, and receive an emailed confirmation and reminder the week before. I called twice and both times the phone was answered happily and my questions were answered thoroughly and without fuss. During my appointment I was nervous and had no idea what I wanted. I never felt rushed, judged, and all of my critiques were listened too. My gal even took the time to look through my Pinterest inspiration board and put me in some dresses "just for fun" which really took the pressure off of me and made for an enjoyable time--after all, you only do this once! After finding the perfect dress the process to follow was simple. My proper measurements were taken, we reviewed the time frame the dress would come in, was verbally given an estimate on basic alterations (which seem affordable), and signed paperwork. A payment of 60% of the total can be paid upfront and the rest at another time which makes for breaking up the payment do-able. The dresses are already reasonably priced and made driving 3 hours away from my hometown worth it! I would recommend Always Elegant Bridal to anyone! read more

AE made it easy and fun to find a dress. I actually couldn't believe how easy it was to find the perfect dress. Bree has a great style sense, and she is super intuitive, helpful, and patient. Very sweet atmosphere, reasonable prices, and zero added stress. read more

Best experience ever, they made me feel so confident and knew what to pull and really listen to you. Loved coming here, every bride should go to this store. read more

I had such a beautiful experience at AE! I knew that I wanted a private setting with my family and close friends to pick my dream dress without strangers looking at me and offering their opinions. I found the option to have a private Sunday appointment where I had the shop all to myself with snacks and champagne and my most important people. Madison and Bree were fabulous and made me feel so special. They really understood what I was looking for based on my style and the feel of my wedding. I highly recommend booking a private appointment, the price is worth it and gets you a discount on your dress. The experience was a world of difference from the very public experience I had at *other* shops. read more

An incrediable day watching my soon to be daughter-in-law trying on bridal gowns. From the minute we walked in Zoe was amazing and listened to Hailey's thoughts on how she wants to look on her special day. Zoe was amazing bringing her gowns and listening then bringing more until the one gown was yes to the dress! Thank you Zoe for making Hailey feel special and stunning! S read more

Always Elegant Bridal - Say yes to the dress! - Bridal Near Me - Chico, California

Zoe helped me find the dress of my dreams! She totally understood my vision and my style, picked such great options for me, and was such a fun, sweet, supportive person to have there with me on that day. I could not have asked for a better wedding dress shopping experience! read more

Long story short : this place is awesome and you should definitely go here ! Long story : On a whim I decided to go look at dresses with my mom and grandma with no intention of buying a dress. I called to see if we could walk in and they fit us in. I was fairly open minded and Madison pulled so many beautiful gowns. All of the ladies working were awesome, they weren't overbearing as sales people but I felt they were giving their own genuine opinions. And to our amazement we found my dress, and it wasnt a million dollars! I had originally intended on going to Miosa in Sacramento, but this place was awesome they carry very similar brands. All of theboersonal touches that they do , the silk robe, the follow up emails and even the Thank You card from Madison , make me very happy to have found and bought my dress here !! read more

I can't even begin to express how amazing A|E Bridal is. My initial appointment was with Mikayla and she was so so sweet. I told her what I wanted and she picked out several great options. It only took 4 dresses to find my dress. After a couple days after placing my order I had changed my mind on what color I wanted. I had originally picked a nude color dress. I called Monday morning and spoke with Mary. Mary called the designer and was able to have the order put on hold. She was even able to squeeze me in that same day to try on the dress again to look at the color options. Mary was empathetic when I went back in for the second time. I am so thankful for all the ladies at A|E Bridal. They are professional and compassionate at their job. I will forever recommend A|E Bridal to anyone who wants a great experience looking for a bridal gown! So excited to book an appointment for my bridesmaids! read more

Not only did I love every single dress I tried on, but I loved the girls that were there to help me every step of the way! If I could give them 10 stars, I would! AE Bridal, THANK YOU for helping me find my dream wedding dress! read more

My daughter and I were shopping for senior Prom dresses and stopped by AE on a whim. So glad we did. We were greeted by 3 lovely ladies. We explained that we were looking for a prom dress and Gabrella found my daughter the perfect dress. She was very helpful and would highly recommend the store for anyone looking for a formal dress. thanks ladies. read more

I cannot say enough good things about AE Bridal! I'm not a big "give me attention" type so trying on dresses was a little nerve racking for me and I was pretty uncomfortable going into it. The minute I met Brianna she made me feel so at ease and really excited for the whole experience. She had so much knowledge for the dresses/designers and she really listened to what I was looking for. My entire experience from the second I walked into the store has been nothing but positive. I can't wait for my dress to arrive so I can go back and feel that excitement all over again! Thank you so much to the entire staff at AE, especially Brianna for her attention to detail and comforting personality! read more

The people here are so nice and are really good at what they do. I got a great idea for what I want and the prices are very reasonable! It shows that they really care with every intentional dress choice they show. read more

I have nothing but great things to say about AE Bridal in downtown Chico! My stylist was/is Mikayla! From the very first time I met her, she felt like a good friend! Her positive energy and kind personality is so refreshing. She has been more than helpful in helping me find the wedding dress of my dreams! She listened to exactly what I had envisioned, gave me the opportunity and time to try on all different dress styles, and very importantly....she took into consideration the budget. Mikala also helped finding the mother of the bride dress for my mom, the groomsmen suits, and even the flower girl accessories(all right here locally at AE Bridal in Chico!) Mikayla has gone out of her way to make the wedding attire easy as possible for not only myself, but also my mom, the groom and his groomsmen for the suits. She has been such a pleasure to work with. All of the girls in the boutique are so kind and will go out of their way to help. I highly recommend AE Bridal for ALL of your bridal attire and needs. Thank you Mikayla and AE Bridal Chico! Xoxo read more

As soon as you step in the store you are greeted with a smile from all of the ladies. My experience at AE bridal was amazing. I had Gabriella as my consultant and she exceeded my expectations. I told her what I envisioned on my wedding day, and she delivered with the most beautiful dress. I am so pleased with my purchase. Thank you AE bridal! read more

There are not enough kind words to say about the gals at A|E Bridal in Chico - The gals were warm and welcoming from the very start! With this being one for the larger things to cross off my list before moving out of state, they allowed me to make an afternoon out of it! My stylist Madison, was a dream! She was patient, sassy, funny and was willing to think outside of the box when it came to finding my dream dress! She was respectful of my budget, and I never felt rushed! It felt like we had been long time friends! Thank you, thank you A|E Bridal and Madison, for a perfect afternoon! I will be always recommending ya'll! Cheers! read more