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    Alice Becker

    4.2 (28 reviews)
    Open • 10:00 am - 6:00 pm

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    Debo F.

    Store is amazing! You can find everything for gala events, ready for the Oscars, wedding and classy casual wear. The staff is incredible and will custom style outfits for you. You get old-school service that's really hard to find nowadays. They treat customers like family and build relationships. Every single time I get complimented on my outfit it's something from this store. Love Alice Becker. The location is Sweet; tucked in the historic part of downtown Novato Surrounded by bookstores, cafés and excellent restaurants. I make a day of it!

    This is my favorite store to shop for stylish unusual clothes.

    This is my favorite store to shop for stylish unusual clothes. I'm an artist and sometimes need an outfit that has a little more personality. I went in looking for a dress for my daughter's wedding not expecting to find something. I knew I could drop in over the next four months. When Helen asked me what I was looking for and I told her. She said she had a special room just for those extra special occasions. Wow, if you can't find just the right outfit I would be surprised. I walked away with a beautiful dark blue dressy pant outfit with a drop sleeve that flattered me. In a few months I will go back hopefully after loosing some weight and her seamstress will take it in to fit me perfectly. One of the best women's store in Marin worth knowing about.

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    3 months ago

    I actually don't shop there I just buy gift cards my mother in law and daughter they just love it

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    7 years ago

    Lovely store and staff. Large collection of dresses for any occasion. On the pricey side but their clothing is quality.

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    14 years ago

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    15 years ago

    I love the clothes at Alice Becker, always fun and playful but also some elegant things you won't find anywhere else

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    8 years ago

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    Review Highlights - Alice Becker

    “I cannot say enough good things about Helen and all of the wonderful, competent ladies at Alice Becker.”

    Mentioned in 6 reviews

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    Nordstrom Rack

    Nordstrom Rack

    3.2(39 reviews)
    1.6 mi
    •$$

    Shopping Experience at Nordstrom Racks…read more I am not a shopper! I don't enjoy walking from store to store in search of specific things or gifts, especially during the holidays! I want to walk into no more than three or four stores, get everything I need, and be done with it. That said, I enjoy walking through my favorite stores and checking out the goods without any specific purchase in mind. Sometimes, I find something I wasn't planning to buy, but I realize it could help me or make someone close to me very happy. I know this sounds confusing, but I think you get what I mean! Anyway, Nordstrom Racks is one of the stores I enjoy walking through. They are organized and carry well-known brands, which is not as important to me as it is to many others. This specific location is one of those stores that we visit often, and I have found and bought many items here. The staff has been helpful whenever I needed help, and we've never had any issues shopping here. The prices for certain items may be somewhat higher here than some other comparable stores, but if you do not have the time to go from store to store hoping for a better price, then it is worth it. The only drawback is that the racks can get very messy during busy shopping periods like the holiday season. So, it is always best to visit and get what you need before the crowds rush in and mess things up!

    One of my favorite malls is The Village at Corte Madera with plenty of parking. I always have…read more to stop by Nordstrom whenever we visit this Mall. If you ever stopped by the Nordstrom shoe department ask for Chris. He is super cool and an amazing person. Chris is our go to sales associate in the shoe department. He is knowledgeable and knows his stuff. He is awesome! Great customer service always. Hours are Monday through Friday 10 am to 8pm and Saturday 10am -7pm and Sunday 11am - 7pm Until next time. Chao!

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    Nordstrom Rack
    Nordstrom Rack
    Nordstrom Rack

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    Sentimental Journey - Fun little blue bottles

    Sentimental Journey

    3.8(27 reviews)
    0.1 mi
    •$$

    Sentimental Journey may be the best-kept secret in Marin County, hiding in plain sight in downtown…read moreNovato. We go in intending to have a quick look. This is usually a mistake. It's a wonderful jumble of little dealer spaces absolutely stacked with stuff. Most of it isn't my thing, which is actually part of the fun. I'm not looking for an antique. I wander around until something jumps out at me and says, "TAKE ME HOME." Every time I've answered the call, we've ended up with something that has become a family heirloom. The prices are remarkably reasonable, especially for Marin. There are currently two lamps I've been keeping an eye on that are a little more dinero than I want to spend right now. If they're still there next month, however, we may need to have a conversation. What I especially love is the complete absence of sales pressure. The people behind the counter have always been genuinely kind. Nobody follows you around, nobody tries to sell you something, and nobody seems remotely bothered if you spend ages looking and leave empty-handed. They just let you linger and discover things. Half the time we find something wonderful that we absolutely HAVE TO TAKE HOME. And half the time we don't. Either way, we leave saying some version of the same thing: "How is THIS in Novato?" If you like old things, strange things, beautiful things, things you didn't know you needed until five seconds ago--or just the pleasure of poking around without anyone trying to separate you from your wallet--go have a look. Just don't blame me when something chooses you.

    thx u immensely Fred for ur best-in-class customer service earlier today! I'm the Asian gal with…read morethe blingy cat hat. Fred was extremely helpful in showing me lots of beautiful treasures. I very much appreciate ur patience, great energy, and gentlemanly manners. they really don't make them like u anymore. very happy with my distinctive pieces! this place has such a large selection of all kinds of goodies. u never know what ur going to find. thx again for a great time! God bless this great business with wonderful staff such as awesome Fred and fabulous vintage finds!

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    Sentimental Journey
    Sentimental Journey
    Sentimental Journey

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    Bella - Novato

    Bella - Novato

    3.7(6 reviews)
    3.1 mi

    I write this with great reluctance because Bella - Novato is a local business but I feel compelled…read moreafter my recent negative experiences there. Last summer I bought a top there from the company Velvet and asked to order another. The salesperson said I would hear back, and I never did. I ended up buying it online for $30 less. Recently I went to the store to buy a belt. The salesperson directed me to the cubbies around the store but wouldn't answer questions about available sizes. All she told me was the brand. Again, I went online to buy the belt at a lower price than I would have paid at the store. I will return to the store to browse for brands but will buy elsewhere until the customer service is comparable to the quality of the merchandise.

    An inviting women's clothing boutique located in Novato's Pacheo Plaza, not far off of 101…read more I was on my way to grab dinner at Active Culture, just across the parking lot. The vibrant spring colors at Bella drew me in. It was almost closing time, but the lovely sales associates let me browse and try on a few items. The store is beautifully arranged with contemporary women's clothing, bags, jewelry, and accessories, as well as some home/gift items like pillows, candles, and more. The clothes are grouped in color families, which really makes for such a pleasant shopping experience. I tried on a handful of items and found a summer sweater to take home. I'll definitely stop in again when next in the area. And, they have locations in San Anselmo, Greenbrae, and Mill Valley.

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    Bella - Novato
    Bella - Novato
    Bella - Novato

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    Marshalls - Holiday fun!

    Marshalls

    3.6(58 reviews)
    1.5 mi
    •$$

    I was a little disturbed by the way one of the employees kept watching me and the two people I was…read moreshopping with. Putting that odd feeling aside, this store is clean, and well maintained. I love shopping here for candles, and pet supplies! The clearance section is always a tad disorganized, but there's always great deals. They were out of bags today, so I bought a reusable bag that I'll never use again, because I forget them at home or in my vehicle.

    This was my favorite clothing store but I had a terrible check-out experience today. I found a…read moresuper great kid's dress on clearance and when I went to check out the woman at the counter looked at the dress, looked at the price, and looked at me and said "um... I need to go check to see if this is the right price." Implying that I switched the tags!!! She walked up to the manager, they picked at the tag and talked for a minute. Then they looked it up on the computer and found that it was a return from the online store. This whole time I'm seething - first of all, I came during my lunch break to shop here because I love the stuff they have and every once in a while, I can find a great item like this on clearance. That's what Marshalls is all about! I am a person of color and based on the way I was treated at this store today, I can tell you right now there is prejudice and racism here and it will result in a really uncomfortable check-out experience when the "deal is too good." She came back and explained that it was an online order and sometimes they never know about the price.... never once apologizing for making me feel like a thief. The right thing to do when someone is checking out with a great item on clearance is "wow! what a great find! congrats!" NOT "um.. let me make sure this is the right price because we think you look like a thief and this should cost more." I am boycotting this store and taking my business to Target, Old Navy, or Nordstrom Rack in the same complex. The cashier was a woman of caucasian descent, older (maybe 60-75 years old), short stature, and with glasses. She was cashier #1 today at noon on September 29, 2026. If Marshall wants to give her some sensitive training, anti-racism training, or general re-training - that would be great for the very large community of people of color who shop here. Thanks.

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    Marshalls
    Marshalls
    Marshalls

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    Alice Becker - womenscloth - Updated September 2026

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