This "3 Store" on Oxford Street is probably one of my favourite branches within the Three chain, now I'm an O2 Customer who interestingly recently almost was taken over by 3, which was blocked due to the competition watchdog in the European Union.
Being on Oxford Street, the branch is located on London's main, flagship and busiest shopping street, many other networks have branches nearby including EE, Vodafone and O2, but this branch goes above and beyond the rest, it actually stands out, it isn't just another small, typical branch.
The store has many of the latest phones on demo, however, there was an issue with many of them not working due to being locked due to an Apple ID issue, after speaking to a member of staff who seemed friendly enough he explained about other customers logging into their Apple ID and then erasing the device on Find my iPhone, which caused it not to work and require connecting back to that account. Sad!
The store its-self is a decent size, it is over more than one floor, although I don't obviously presume what the upper floor is for, I presume it is for a staff area and perhaps business users.
I liked how they had a small electronic device showing tariff prices, but it would have been better if it was a little bigger and perhaps had more information and was laid out better, but still, a useful and cool approach, especially if you just want a quick browse at prices, without being drawn into conversation with a salesman.
One of my favourite branches of Three, albeit it still appears to fall a little short compared to other stores such as the new concept O2 stores, of which one can be found closer to my home on Market Street - Manchester, but still this store did impress me with decent staff, a decent modern layout and even cool "texts" outside which I presume are common words used in the city on day to day messaging.
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