Sole Trader is located towards the end of Oxford Street, close to Mcdonald's and John Lewis. It is a fairly small store for Oxford Street standards, but still a pretty decent size as it does have an upper level.
I called in here to have a look at picking up some new trainers, they had a nice selection of multiple brands including Hugo Boss, which was rather cool.
There didn't seem to be many good offers going on at the store, compared to what you would see at rivals and the selection of trainers might have been good but still falls in comparison to rivals such as JD Sports and Sports Direct, both of them also have branches nearby on London's busiest, largest and flagship shopping street.
The staff here didn't seem too friendly, helpful or welcoming, this might be typical of London but again this isn't great to see.
The store did have a decent, modern feel to it, and while having a decent selection of some brands it isn't bad at all and does deserve a three-star rating. read more