Needed to swing into this Apple Store to purchase new AirPod Pros as I had forgotten mine in the states. Had the pleasure of being served by a young man by the name of David. He was a pleasant chap who was quick to get the items I asked, answered all my questions. It was a very quick stop but the was please with the level of customer service read more

The Apple Store has great customer service and fantastic products! I love this store.

Phones were low, we didn't have a UK adapter with us, the Apple Store let us unplug demo phones and charge up!, nice folks in London.

I go here often, I love apple products, I think I have one of almost everything. But I will get the next iPhone and Apple Watch

One of the largest Apple Stores in the world in Covent Garden, London which is an awesome part of the city offers something any other Apple Store doesn't be it London Regent Street or NYC's Fifth Avenue branch, but it offers the ability to be busy yet still not affect the overall experience. Being over three floors with an awesome glass lift which looks like it was something out of Charlie and the Chocolate Factory, the third floor acts as a Genius Bar floor: it was probably the first time ever I didn't have to wait long and was even seen before my appointment time, getting an appointment here was a doddle with nearly a full day of appointments the day before, and most of the day on the morning: compared to back home in Manchester this was amazing. The middle floor offers accessories and a cool working space where you can sit relax and charge your device, with a Today at Apple section with a huge big screen and seating on the lower floor where you can also see the latest Apple tech, also being surrounded by cushioned seating and artificial trees and staff who not only seem friendly but they know their tech as well! My favourite Apple Store not just in the UK but worldwide and that deserves nothing other than an upgrade to five-stars. This is only the second store to ever deserve that rating, alongside Hugo Boss in Manchester. read more

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Looks and feels better than most of the Apple store in the United States! This location in London is very big with a lot of relaxing seating and trying Apple products tables. It offer classes and demonstrations at the lower level center of the store with a big screen and many chairs. Yes! This location is a multi levels Apple Store! The 2nd floor is also very comfortable and has many chairs for the customers set down and relax! The atmosphere was very good. I love the feels and relaxation in this store. However, as the size of this huge Apple Store, they don't offers restroom for the customers use is little bit disappointing! read more

Apple Store - Computers Near Me - London, XGL

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Does what it says on the tin, shinny, big and bright store with all the Apple bells and whistle you could want under one roof (dependant upon your wallet of course!!) As you step into the store you are approached by an "Apple helper", unless your me and you are quick enough to avoid them if you already know why/what you want in store head directly there. As with all Apple stores all you can ever want, not sure you need it, is here on display. In fairness to the staff they can / have been helpful in the past and I dare say they will be helpful again in the future. read more

This Apple store is pretty cool on the inside. They did a great job maintaining the original architecture while adding modern bits like a spiral glass staircase. It's also different in that it doesn't have the typical facade of most Apple stores (a wide all-glass front revealing rows of goods and swarms of people beneath a giant Apple logo). That said, the interior was different, too; said swarms of people were 404: not found. On one hand, it was nice to not be in a chaotic Apple store for once. On the other hand, it was actually kind of strange. While I never thought I'd miss it, the hubbub and commotion is iconic at this point. I equate their stores with feeling like I'm on a jammed train car. Although the store was pretty much empty, we were left to wander to ourselves without anyone asking how we are or if we need help with anything. Once we did ask for help, service was poor. It's usually nice to browse unbothered, but it doesn't fit the typical Apple experience. The quantity of goods pales in comparison to other stores, and the people were not very friendly. read more

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Even as a busy location, they seem to have a good system to get customers in and out, including if you need assistance from a customer service rep. I came to this location after seeing the long queue at the Oxford Street location. They also offer free courses in stores and seem to keep all sorts of free programming going on, even cool courses for children. Customer service is great. I like this location and they seem to have shorter waits than the Oxford Street location. read more

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If this isn't Apple's flagship store in London, then I don't know what is. Sure, Regent Street is nice and all. But it doesn't have the glass-covered atrium space and the exposed brick work and of coruse, huge displays of iPhones and iPads and iMacs and the like. Yep, they have all the usuals. Genius Bar and a crowd of some of the more colorfully decorated and pierced Apple associates. Tip: Make an appointment! read more

I booked an appointment for a failed charger at the Genius Bar - I did not feel that enough effort was put in determining the fault e.g. the assistant only looked if the pins were operating when I asked her to. She had suggested buying a new charger for 79GBP or "replacing the cable" at the Genius Bar for 56GBP - THIS BEFORE CHECKING IF THE PINS ARE DUSTY OR SOMETHING! A disgrace. p.s. Amazon sells the adapters for 17.5GBP read more

I didn't think it could get any nicer than the Regent St branch, but it can! This branch has all of what you would expect at any Apple store with the try before you buy displays, genius bar etc. Additionally, there's a new 'Briefing Room' on level three, which is a private area geared toward business users. The building itself is lovely. Internally, bricked walls are exposed, with glass, Perspex and wood used throughout. There are three levels, with toilets in the basement. This is my favourite Apple Store. Although it's pretty large, and was very crowded on the opening day, the atmosphere felt more intimate. read more

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Massive store, 3 stories. Friendly staff, though it's Apple, so what do you expect? Also knowledgable, and willing to try and work with you no matter what your problem is (technically speaking, I doubt they'd act as good therapists... but I digress). The first floor seems to be mostly just display stuff and a small accessory section. The second floor has the workshops and the Genius bar. The third floor then sells more accessories, in case you didn't get enough on the first floor, and has stuff like speakers, external hard drives, cases for the computer/phone, etc. They are currently selling vintage-style flag protector-shells, possibly for the Olympics, possibly just because they think that flags are in style. They offer case-shell flags for the UK, Germany, US, France, Brazil, and Japan. They also are selling newspaper-print cases on the Olympics. read more

I went to this apple store recently - after xmas and the manager Ric was absolutely soleless and just plain rude. His sales assistant were also terrible with customer service. One pointed to the laptop screen and asked me to write down the information I needed after spending an hour waiting for them. I understand why apple products are declining - the customer services, and the management absolutely revolts me. All I came for was a solution to a gift card problem and I left extremely frustrated like I was speaking to some entry level sales clerks in a 99 pence store. For what you pay for their products they need better "rules". Safe to say I am returning all my apple products and moving over to anything but apple read more

In comparison to the (now being renovated) Regents St branch this is a breathe of fresh air. It's huge, but most of all it's in a prime location that still keep it's distinctively airy, light and spacious. Bang on brand. Also the staff are really nice too. Again to be expected. I also went to an event recently. Saw and met Idris Elba! After he had completed an album #MurdahLovesJohn based on his great character Luther. Good album too! Thanks to Apple music for the event. I will be on the look out for more! read more

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This place feels like a never ending Mecca of all things Mac but then the very obvious moment kicks in and you realise that this is because you are in a Mac store. The neutral tables and staff that seem down-to-earth and unassuming in their sales approach will walk you around, click and flick on a thousand things and 10 minutes later you realise your credit card is maxed to its limit and you have something pretty in your hands. This is just the ground floor. Take yourself to the second floor and it's a slightly more sombre affair. It houses the genius bar which feels like a hospital waiting room. People are quiet as well as anxious, wondering what is wrong with their ipad or macbook. There is also the look of shame that comes from those who did the unmentionable to their electronica...yes there are people who abused the computer. Almost like a confession some will admit they spilled wine on the keyboard or others try to lie but the genius bar staff always know. The booking system is insane but once you get seen all becomes clear. Usually they take your laptops and ipads away but once returned they stop doing crazy things. I cannot advise having apple care enough as the shock factor from not as well as the cost to the pocket is not worth thinking about. I have found the staff here always helpful, friendly and proactive. There is also another useful thing about Apple Stores and that is if you are in town you need quick internet access such as needing to google something urgently or a quick email send because your phone has died this is the place to come. read more

Apple Store - Computers Near Me - London, XGL

When I met up with a good friend, who wanted to go to one of the two Apple stores in London, I immediately suggested walking a bit further from Piccadilly to go to the one in Covent Garden. This store has several advantages to the store on Regent Street: first, it is larger - giving you enough room to wander around inside the store and try out the various devices on display. Second, it is not on a busy road, meaning you don't feel rushed or boxed in to the store. Finally the interior design, though undoubtedly Apple, has enough character to leave an impression (please see pictures to confirm!). Or course you will also find the Apple geniuses just as friendly here as at the Regent Street Apple store, and the devices on display will be the same. But the setting of the store and its interior decor means that if you removed the devices and told me the store was a luxury bar or hotel, I'd believe you! If you are ever contemplating visiting *an* Apple store, I recommend this one over the one on Regent Street. read more

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Pretty much what you expect from an Apple store: clean, well-designed space and plenty of geniuses (are they still called that?) on hand to help you. I had to go here after my Apple dongle/headphone adapter shorted out (because *courage*--thanks a lot Apple for making me say the word dongle and forcing my phone to go through the humiliation of wearing one all so I can listen with my wired $400 earbuds and delay the inevitable purchase of wireless)--and, where was I? Ah, yes, in the Apple store confronting a wall of overpriced adapters and wondering why? Why do I put up with this? At least it's not a thousand dollar monitor stand. Word to the stupid--if you can't find someone to help you, just start walking toward the exit with the item in your hand. Help will come running. read more

I used to love the Apple Store. Friendly, knowledgeable staff, always wanting to be helpful. But my visit today changed that perception. Firstly it's always so hard to know where to go. I had a Genius Bar appointment at 4:20pm. There's no sign. All the staff are running around. I knew it used to be upstairs so I went up there and flagged someone down who pointed to the queue, which is just arbitrarily in the middle of the open space. I got to the front of the queue at 4:08pm and they wouldn't check me in as I was too early. Yep. 12 minutes. I had to go stand off to the side and wait until 4.15pm and get back in the queue. Finally checked in (now the 3rd person I've dealt with, and the first who smiled and was polite - the other two were rude). And thus begins the waiting. Finally about 40 minutes after my appointment time they come to see me. Dude was horrible. Condescending, dismissive, and bordering on incompetent. Despite being told that my crap battery was my fault because I play Pokemon, once he finally ran his tests and checked them, oh look, my phone is buggered. He went to go get me a new phone. These are apparently stored in Timbuktu, as it was 10 minutes for him to return. At this point I'm barely holding my tongue, and he has the nerve to come back and try to tell me (like I'm a child) about how restoring the back-up would work. I've had iPhones years. I had told him this. Luckily at this point - over an hour after my appointment time, I could finally leave. I hope I don't have to go back. read more

This Apple store is based in a great location not far from Covent Garden tube station. Unfortunately I had a very bad experience with the Genius Bar when I had a problem with my iPhone. I had booked an appointment and as per usual had to wait a very long time to be seen. When I did finally get a rep he was very rude, kept walking off laughing and joking with his mates while I waited for him, and disappearing without saying anything. I sat politely waiting around for him but he didn't seem to know what he was doing. It all came to a head when he asked me to put in my passcode to unlock my phone and then disappeared for a long time in a a back room. From past experience I know staff are not supposed to do that. Obviously I'm thinking he is going through my phone. I had to ask another rep where he had gone and to tell him to come back with my phone. When I asked him why he did that he just pointed to the Apple logo on his t-shirt and said nothing! I had to ask another rep for advice on the problem as I wasn't confident he knew what he was doing, and I made a formal complaint with the store manager about his behaviour, who apologised. Needless to say I will be sticking to the Oxford Street store from now on, there's never been any problems there. read more

Great store, big and surprisingly cosy. Staff is nice but not very professional in my opinion, at least not about earphones which is what I was looking for... I think they should know better what they're selling in the store even of it's not an Apple product... Overall - if you're in London, don't miss that store! read more

Apple Store - Computers Near Me - London, XGL

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I have a phone. It has one button. When that button breaks, it's shit. Simple as. In a state of panic that I'm going away and my phone is rubbish I look online, having heard that if you take said phone with naffy button to a "genius bar" they will fix it for you. I have had experience of a not-so-genius "genius bar" on Regents Street so I wasn't expecting much. At 4.30pm I managed to book a 6.10pm appointment. Fab! I cycle down there to see a terrible queue, no worries though, I'm the clever git with an appointment. After a short wait, over comes Fed. A young, hip Apple bod who looks as my phone and says "I think we'll just get you a new one." and walks off to grab a box. 15 minutes later, I walk out with a brand new phone. I didn't even open my purse! Now compare this to Vodafone who saw I had a problem last time the damn phone broke, sent it away for two weeks giving me a Nokia (oh yes!) and then in the end, just replacing it with a brand new one anyway when they figured that they just couldn't fix it. Vodafone, shame on you. This is not customer service, this is a dis-service. Learn from Fed and his uber-cool hipster Apple loving ways. read more

I have been living here for a year ( I am from the states) and have NEVER had a problem with my MacBook Pro. I purchased mine a year and a half ago being told by many MacBook users how they swear by their MacBooks and last a long time ! I woke up this morning and my charger fried, which is good because it lasted me a good year. I called up Apple Covent Garden to see if they carried international chargers. The man over the phone said,"yes" and told me to come down. I went in and I was helped by a man named Sam. He was super friendly and wanted to make sure I was taken care of. I understand, it's retail, it's busy, it's a stressful job ! He sent me up to the genius bar being I had Apple Care I could exchange my charger for no cost and was told that I would be taken care of upstairs. I was happy until I got up to the genius bar. I was helped by a man named Lee who had a terrible attitude and really did not seem like he had any desire to help me. I told him I wanted to double check before walking out with the charger that it worked. He huffed and puffed like it was such a difficult task. He plugs it into two outlets and it doesn't work. He tries to tell me it's the laptop. Honestly I have a dissertation due next Friday and that is the last thing I want to hear. He gives me an attitude AGAIN when he sees me crying because the next available date is the 24th ( a few days before my dissertation is due) and says , "I don't know what to tell you it's London, it's busy". Again, horrible service. I leave the store in tears (after making an appointment to go to Stratford to get my laptop prepared) over the fact that my laptop is fried. I head to my University library and plug in my laptop, and what do you know, the charger works ! I don't know Lee, did you maybe think to turn on the switch for the outlet !? read more

10 days to turn around a repair on my MacBook that was quoted for 5. 10 days without my computer. 10. Ten. TEN! Out of line, Jobs. Also, the staff's telephone manner is abominable. If you need a repair, you're better off going to one of the other Apple locations if you can help it. read more

OK, so while Apple products are amazing and I can always pop by for a quick phone charge when I'm out and about, I ended up stopping in to get my 4S swapped for a new one since a button wasn't working. Booked an appt for 11:10am, and I ended up waiting until 12:05. Almost an entire hour! For someone to look at my phone for ONE minute, and confirm that indeed, I did need a new phone. Several people kept telling me "help is on the way", but everyone else around me (with appointments at 11:30 and later) was being helped. Seriously? The guy who helped me was quick with what he did, no questions asked really, and very apologetic for the wait - the swap itself was definitely hassle-free. I'm just pissed off that while everyone was walking around looking up the appointments on their ipads, there was ZERO coordination. Shouldn't Apple be pro at making sure everything is sync'd and people are being helped in a reasonable amount of time? I'm typing this up as I'm waiting for my phone to finish restoring. Apple, you're better than this! read more

I thought The Regent Street branch was good, but this one is flawless! This is possibly the largest Apple shop in the world! No joke! 1. Spacious 2. Design 3. Alot of staff The decor is the usual apple style but with keeping the architectural structure of the building and surroundings! The layout is spacious, modern and welcoming! Beautiful shop in a vibrant area! Plenty of staff around the store to help. This branch is now my new best friend! read more

I really don't want to hate on the apple store but I am fully prepared to face the i-lovers wrath, as beautiful as this particular store is; I am not impressed with the customer service. They have on estimate a billion 'experts' in their blue genius tops hanging around on what can only be described as a mass coffee break, but when I turn up 5 minutes late for my pre booked genius bar appointment, pleading that the tube's planned engineering works have nearly driven me to tears, all they can say is that the 'system' has now automatically cancelled my appointment and no one is free to help me, oh I see those people are just paid to wear blue t-shirts and smile inanely then! My other slight puzzlement is why do they all insist on asking me if my problem is with my mac or my phone? Neither! It's my ipod! Remember those crazy retro things that made you the huge global mega stars you are today?! read more

So shiny and white and clean! After a big bad man stole my iPhone (all together now - Booooo! Hisssss!) I had to go to the Apple Store to get me a new handset. Being a bit of a techno-dunce (meaning techie stuff often confuses me, not I know nothing about techno music, although, to be honest I don't know anything about techno music, but I digress...) and nursing a nasty Belgian beer hangover on the day I wandered into this (somewhat far too bright and white to suit my head) store, I was in desperate need of some help! ...wow - a LOT of brackets used so far! Just trying to set the scene. I grabbed myself a store attendant and incoherently explained my situation. Turns out he understood confused-hangover speak and so after grabbing me the handset I was after and charging me silly pounds and silly pence for it he then proceeded to put my new micro-sim in and help me download everything I needed, and more, to help me on my way while I drank my apple juice, nodded and grumbled about nasty men who steal things. He did get a rise out of me once as he was showing me the handsets around the store and I noticed they all had the Yelp app. I squealed with delight before realising my head wasn't ready for the pitch of excitement quite yet so quietly went back to my apple juice (apt choice of drink considering where I was come to think of it!) The staff in Apple Stores are always super helpful, friendly and seriously know their stuff. Even better is that Apple were selling the handset I was after for even cheaper than my phone provider! Cashback! read more

Nice store until you actually buy anything or visit the Genius Bar. So much waiting around its unreal. I've had three visits recently and this is how it goes: 1. Wait 30-40 minutes after your appointment time to be seen. 2. Spend 20 minutes discussing a problem you could describe in 20 seconds. 3. Sometimes more waiting while the Genius goes to get something or check something. 4. Finally able to leave after close to an hour. 5. Return to pick up repair. 6. Wait 20-30 minutes for someone to pick up your device and hand it to you. None of these times are exaggerations. Apart from that the service is fine. Currently here waiting right now, 32 minutes after my appointment time and nothing... read more

I LOVE YOU GENIUS BAR! My charger basically self-destructed and stopped working one day which is basically the end of the world for me. I rely way too heavily on my laptop for all my work. No charger = can't use my laptop = chaos in my life. I walked into the Apple Store thinking that I'd need to buy a new charger, but one of the staff told me that I should talk to the Genius Bar first. So I waited on stand-by, and after 10-15 minutes I got to explain my situation to the 'Genius' (is that what they're known as?) My warranty had just expired, and I know chargers aren't exactly repairable. I can't remember the guy's name, but I was so so so grateful. Did you know a charger costs £50? FIFTY pounds - what a rip-off! I don't know why, but even though my warranty expired, he gave me a FREE charger replacement. You can't beat service like that. read more

As an individual who frequents Apples Stores enough to know the staff by first name, this is one of my top 2. A lesser known location, compared to that near Oxford Street, grants the customer the opportunity to walk around the store with access to more staff while enjoying a beautifully laid out building. Let's face it, apple is not known for their cheap prices, but their customer service is second to none. Should you need to book an appointment, go here. Less people charging around and more staff. read more

This is pretty much how I imagine hell would be. I can't evaluate this Apple Store from the perspective of a sales customer, as I have only ever been here for technical support and computer repairs. Also, the fact that I have had absolutely terrible experiences here, does not mean that I will not be returning. As one of the only Apple Stores in London (and by far, the closest one to where I live), if you are in the market for a Mac product or are in need of repairs then you might need to come here...and I'm sorry for that. My 2 year old MacBook Pro started acting funny this year and I brought it into the Apple Store for some repairs in April. Since then, I have been back on five separate occasions and have spent more than 15 hours in this shop...and my computer is still broken. To be clear, I have interacted with several very nice customer service staff members here and I don't think the desperate nature of my experience with this store is necessarily the fault of the staff as much as Apple itself, but I have had such a hard time getting my computer fixed here that I can't--in good conscience--give it any higher of a rating. My Problems: 1) Impossible to get an appointment- this, and all other London-area Apple Stores have all of their appointment slots booked as soon as they become available online. As the result, if you want a drop-in appointment, it is necessary to show up before the shop opens (at around 10am) and join a queue of other desperate Apple users trying to get their tech fixed. 2) Disorganized- I have been forgotten about on at least three of my visits here (even when I had an appointment) and have had to flag down staff members multiple times to remind them that I was alive and either waiting for or in the middle of being helped. 3) Hit or miss experience with staff- As mentioned above, some of the genius bar members have been absolutely lovely...But also some have been rude, patronizing and (on special occasions) quite skeezy and made me very uncomfortable. 4) Bad repairs- MY COMPUTER STILL DOESN'T WORK. At this point, I am waiting until I return to the states for my computer to be properly fixed, as I will avoid a trip to this shop at all costs. read more

I like this store, and I had a good Genius Bar experience, but my last visit was a bit disappointing. I entered to have a look at the Apple Watch, there were only 2 models in exhibit, which given the size of the store is surprising, but both watches were out of batteries. I understand it was the end of the day on a Sunday, but I would think they have the technical mean to leave them plugged for demo? Plus I wasn't really impressed by the person I spoke to...I didn't find him any deep knowledge of the product and answers were approximate, telling me nothing I already know. At the end of the day I found more information on internet. He was more interested in trying to make me ask for the colour I wanted to probably try to sell it (I had no intention of buying it that day anyway). Given the price of the products (and I am already an Apple person) I would have expected a better service and most of all better knowledge from the staff. They should be careful as they might loose some clients! read more

Yes yawn yawn, I know this is the Apple Store I am reviewing here. Obviously I think no one has ever heard of it, and without this review Apple computers will fade once more into obscurity. But I just want to point out that in this fabulous looking store built on burial remains of the Rock Garden - an even more fabulous man from the bar of genii helped to fix my computer battery issues with minimum fuss and maximum helpfulness. Not all geniuses are created equally, and the genius I had seen a few weeks earlier at this very store was unable to help me with my problem. On this fateful day, I had booked an appointment and the wheel of fortune was to smile on me. I was to meet with the right man - the King of Genii. His name was Steven and he shall be applauded for he went above and beyond the call of duty. He will be forever etched on my memory as a man of worth and his name shall be rejoiced by the angels for all eternity. I will always be grateful to you, thank you Steven. I think that was his name anyway.... Quick tip: Always book in advance to guarantee being seen at the Genius Bar - you can do this via Apple's website. read more

I love this shop! It's really well designed and laid out - light and airy, you probably don't realise you're in a shop. Downstairs, you can try out the iPads and iPhone, upstairs there are another two floors of Apple products. They have the Genius bar and some seating areas, free wifi... could you ask for more? I came here on the opening day - I've never seen such a big queue on opening day (apart from once in Japan, when there was a 7 block queue for the opening of H&M). Since then I've been in another 3-4 times, just to wander around and nose about the new products. Definitely worth popping in just for a look. read more

From the look of the recent reviews, I am merely jumping on the bandwagon. F*cking disaster of a sh*tstorm. Is there a way to award negative stars? I realize that allowing that kind of thing might mean everyone wants to do it all the time so I think they should just allow it this one time for the apple store in covent garden. Unless you have cash or a credit card out and are eagerly pointing and grunting at products whilst soiling yourself in excitement, they will NOT give a flying f*ck about you. Went to see what it would be like to get my smashed iPhone screen fixed, twice, and both times it was a sisyphean odyssey of hell. If you have a friend or loved one who has manic depressive issues and they are in the 'up' stage, bring them here as it will be like meds to bring them down. Although if its bad, you might just want to bring them near the store - yes it s*cks that badly. Went there to fix a screen, now I'm wondering if humans were given life as a cruel joke. May end up just switching phones vs. doing anything too dramatic but I don't want to downplay how much this place blows donkey. read more

This is the place that I go to whenever I need to buy an Apple product. But as any Apple stores, it is always crowded. Usually the staff at these Apple stores are helpful and attentive but for some reasons, they are the opposite here. I am an Apple fanboy, so I usually know what I want to purchase before hand so the poor service do not bother me much. read more

I WILL NOT BE PURCHASING ANOTHER APPLE INC PRODUCT EVER AGAIN. I am infuriated with the assistance I received with Apple Store, and Apple Inc. as a whole. On all accounts, this was a complete failure in customer service. This is not only considering the incompetence of the staff at this particular store, but this is regarding the entirety of the system in place for Apple products. Firstly, when I was making the appointment at the Apple store, the usual procedure to be notified for my appointment is to text the user. I had explained my phone was not charging and was dead so the woman put in my appointment reservation with a note "Unable to be contacted. Will be back at 12pm." I returned to Apple at 12pm where the staff told me my appointment was at 11:30am, and it was cancelled because I was not here. Thankfully, I pointed out how in the notes it said I was coming back at 12pm, and they found someone to assist me. I explained how my phone seemed fine, and that from what I could tell the charging portal was not working. I explicitly said- when I put in my headphones in they did not register, but the phone was still playing music; and I also said the charging was not working. He asked, "Is this a liquid related incident?" To which I replied; "no, I think it is just the charging portal." After explaining this, the man working at Apple plugged my phone into a laptop, only to tell me the device was never going to turn on again. I asked, "can you tell me what is wrong with it? It was working fine last night until it wasn't able to charge, and it died." To which he condescendingly replied, "Well, the back of your phone is sticky--are you sure this was not liquid-related incident?" I replied, "I have a case on my phone, this could have happened at any time, but I know there was no liquid involved when my phone was suddenly unable to charge last night." He said, "It could be a number of reasons, but you need to buy a new phone." After being told there was nothing else Apple Inc. could do for me besides sell me a new phone, I left the store. It was at this point I visited a third-party company to seek assistance in fixing my phone. I explained how the charging portal (headphones and charging) was not working but my phone seemed fine. This man ACTUALLY listened to me, and he replied "there may just be dust in here." It took a matter of two seconds for this man to scrape out the dust in the portal. He plugged my phone in. It worked, and it was charging. I think it is quite problematic how I was prepared to buy a new phone per the recommendation of staff. I understand perhaps Apple's selfish motivation for profit in this case, or possibly the Apple staff's recommendation was a result for an ideological acceptance in this throwaway culture which we reside; however, it is aggravating how this fix was as simple as cleaning out the dust from the charging portal. Importantly, this was an issue I alluded to in my explication at my Apple appointment today--and for this not to be solution proposed to me at the Apple store (after having given this information) is an oversight in employee performance. To conclude, after careful considerations I will not be purchasing any new Apple products. Apple Inc. needs to take full responsibility for the despicable handling of this situation and the unnecessary frustrations it has caused its previously loyal customer. While a phone may be considered a luxury, in this highly digital society it is mandated to have connectivity. This inconvenience has wasted a day of mine, and I encourage other faithful Apple users to think twice about your next Apple purchase. Sincerely, Kelly read more

As a complete Apple Fan and Addict, I love coming to the Covent Garden Store. Its based on 3/4 floors, very spacious and modern. The staff are really friendly, approachable and you can always find a staff member to help quite quickly. read more

I wouldn't normally write a review for something as ubiquitous as the Apple Store, but I had a particularly positive experience here. My MacBook Pro died, and so did I! I made an appointment at the Genius Bar and the employees were incredibly attentive and patient. My hard drive was corrupted, and it needed to be wiped clean and restored from my time machine (external hard drive). The only problem was that my external hard drive needed to be reformatted. In other words, I needed to back-up my ENTIRE hard drive again before I could move forward. Yikes! Well, the "genius" told me that backing up my hard drive would take 3-4 hours. Since it was the middle of the work day, he kept my laptop and allowed me to go back to work. He called me once the back-up was complete and then walked me through the restoration. Now my laptop is as good as new... hooray! I definitely spent the better part of a day travelling between my office and the Apple Store, but I was so relieved that I didn't have to lug my laptop around with me. Plus, thanks to Apple Care I didn't have to pay any additional fees for the repair service. I recognize that hard drive restorations are very time-consuming, but I appreciate the Apple staff for never making me feel like I was a bother :) read more