Aaron was phenomenal throughout the entire leasing process. He was friendly and helpful and even offered an educator discount that I had not thought to ask for. We love the new Outback and look forward to working with Aaron in the future! read more

Williams Subaru gave me a great deal on my brand new 2026 Subaru Outback last week. I shopped around, asked millions of questions and narrowed negotiations down to 3 dealerships, one was 3 hours away in Conway, SC and I was going to make a 6 hour round trip to buy there as they beat the price I got from Randy Marian Subaru, it wasn't by much, but I was going to make that trip on principle because the salesperson from Randy Marion that I was dealing with was being a smart @ $ $ and I didnt care for his attitude, and wanted to spend my money somewhere that appreciates my business and works hard to earn it. Thank goodness I decided to take one last look at local dealerships because I found that at Williams Subaru. They were very nice and answered so many questions without a hint of annoyance (I annoyed my own self with all my questions). I worked closely with the general sales manager, Arielle, at first, who is phenomenal and I can easily see why she is in that position. Then I worked with my salesperson Alyssa, who was equally amazing. They both have been blessed with patience to have survived through a customer like me! They respected my initial request for no phone calls, text and emails only as I was at work and cant be bombarded with multiple calls from multiple dealerships there. We worked 90% of the deal through text messages and they got me a great deal with the understanding I wasn't adding ANYTHING extra in finance. They were fine with that and did not push me at all. Once we worked the final deal, I talked to my husband and my son before coming and decided I was open to extended warranties, if I could get a good price, and I brought it up at financing. Tyler, my finance guy (who is the most "not pushy" finance guy you ever met) got me a great deal on a 8 yr/80,000 warranty and Security Plus (interior/exterior protection). I got rain guards and a $75 gift card for test driving the car, not to mention all the little cows they gave me. Ohhh, and it also saved me a 6 hour round trip to Conway to get the car I was going to get the following day. The one in Conway beat the price on the other one in Charlotte, Randy Marian, by a few hundred dollars, and I was going to make the trip on principle, and go out of my way, because of the way the salesman acted towards me at Randy Marian. I'm just so glad I took a second look and was led to Williams Subaru! I got the best deal of all 3, by far, and was treated very well, and it truly was the best car buying experience I've ever had! They are a great group of people, very efficient and I will refer them to anyone in the market I know, in the Charlotte, NC area. On a side note, my coworker asked me where I got my new Subaru this morning and when I told her she said she got her last one, the one she has now, there too. She feels the same way about Williams Subaru and the people who she's come across there. I haven't had any dealings with the service department yet of course, but she said she always brings her car for service there. She said they obviously have a low turnover because she always sees the same people back there and they are very fairly priced and great people to work with. So from front to back Williams Subaru is the best choice in the Charlotte area to buy a car from!​ I am very satisfied and extremely happy with my new car!!! Ask for Alyssa, you won't be disappointed! read more

More like 2.5 stars #SERVICE review The issue: * Poor communications * Disregard for chosen contact selections (e.g. only email or text. And, they'll call) - Our most recent interaction involved a phone call that wasn't asked for. But no worries. For whatever reason, folks seem to not believe I know my tire size or I'm just a confused girl/woman. Shrug. - During the call, I was asked to send a photo of my tire. Amazingly they didn't have record on my tire size on file although we've been patronizing them for a year. No worries. I asked "Please email me so I can reply directly." Later that day = no email. So, I called and replied to the texts received. Next day = no email. I made an appointment, ONLINE, and marked email. See screenshot b But someone that suspect isn't the same point of contact that I had been speaking to... called me. I trust the same person texted when I didn't answer the call. Y'all it is cumbersome to call around and not reach folks. It's annoying to not have instructions followed. It can be deemed dismissive and rude not to have requests honored. In all, I decided to go another way. Things are real at work as all but 3 folks including me are at work and didn't take off. It's the holidays and like everyone else ... I have my own things to do. And work. And, manage repairs. In all, I was turned off by the lack of attention and running around. Maybe next time. UPDATE: I DO BELIEVE Kaitlyn is the go to lady. I'll have to confirm at our next service but if she's my original contact then she is the one that gets price matching but I'll circle back to confirm. 12.26.2025 I got a text from her that was receptive. read more

Williams Subaru - Screenshot provided to the text chatter that I'm marked for "NO CALLS." - Auto Repair Near Me - Charlotte, North Carolina

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Best car buying experience I ever had. Alyssa made the experience us easy and took the time to ensure everything was perfect before I left. I could not recommend her or thus dealership more. read more

Buying process was smooth, service has always been prompt. Family owned and no corporate culture. Maggie was great and very informative! Everyone was nice and welcoming! read more

I always feel like family when I'm at Williams. Service and sales always takes care of me! I wouldn't go anywhere else

Recently bought my 2nd Forester from Williams. The whole process was smooth & painless. Maggie was so patient, knowledgeable & informative. Thank you, Maggie! I love my new car! read more

I love my car, but I'm very disappointed in the service. I was quoted one price brought the car in and got the pay a lot more. Then my first oil service was supposed to be free. They charge me $94 for it. There seems to be a disconnect with communications there, and when I picked up my car which was supposed to be washed and vacuumed as they offered that also was not done. Just as a warning make sure you have everything in agreement before you do any business with them. They seem to say one thing and do something else be very careful using their service department. read more

Highly recommend Maggie at Williams Subaru! This was my second Outback purchase from them. I appreciate this small dealership and the family feel they provide. Maggie was fantastic to work with--she wasn't pushy at all, was incredibly thorough with all my questions from the start, and made the whole transaction seamless. She enabled me to do 99% of the car buying on line and make a deposit to hold the car for me til I could arrive the next morning. Best of all, she got me the OTD price I was looking for. read more

Shout out to Keith everything went very smooth. I got the car of my dreams. Staff was fabulous. Sorry took me this long. I just found this to send in my review. Went back two weeks ago. Had the car checked for oil change the usual five month check up free. It was absolutely fabulous. Is absolutely nothing like a Subaru. I love my car. Thank you Keith. Very very satisfied. Customer wish I had pictures. I don't have pictures. read more

Such a great buy I no experience - Maggie was super helpful! Everything was a smooth process

My far the best car-buying experience I have ever had. Alyssa was amazing! She is very knowledgeable and easy to work with, and quickly found the exact car I was looking for. I can't say enough good about every aspect of my experience at Williams Subaru. I would recommend this dealership to everyone! read more

A big thank you to the folks at Williams Subaru helping my wife and I secure our new WRX. Alyssa and Ben were amazing to work with. I don't think I've ever worked with anyone in Sales that is as responsive and attentive as Alyssa, her attention to detail throughout the process was amazing! As a newer Subaru owner and car enthusiast I much appriciated the knowledge that Ben was able to provide on the WRX VB platform! We will certainly be returning! read more

I have not purchased many cars in my life, and this was my first Subaru, but I must assume that my experience at Williams was top notch. I bought my BRZ completely online and the process and communication could not have been easier. However, this paled in comparison to the experience once I arrived to take delivery,. I coordinated with the sales team to plan a trip to Charlotte (I live in Raleigh) and they were very easy to work with. There was still a fair amount of trying to upsell me various admins, but probably less than there would be elsewhere. The followups after the purchase were also must appreciated, especially considering this was all done remotely as I live three hours away. Thank you all! This was a great experience! read more

Williams Subaru - me and my BRZ - Auto Repair Near Me - Charlotte, North Carolina

It all started with a chatbot inquiry on Williams Subaru in Charlotte, NC about a used Ford Escape 2020 SE and Stephanie from internet sales followed up first thing on Monday morning and I told her my requirements for a salesperson and she set me up with Maggie Fore. When I met Maggie, she had a great smile and greeting and Stephanie made sure I was with the right salesperson. Maggie proceeded with showing the car, test drive, and when it was time to negotiate, she was my advocate when she spoke with Aaron Ballentine (Sales Manager) to finalize a reasonable reduction in price. Aaron even wrote a note to say let us get this done! Maggie took down all my concerns along with Aaron to buff out the scratches and paint the scrapes. Afterwards, I met with Kaetlyn Sweatt (Business Manager) who was also very pleasant, great smile, and attitude in making the closing of the deal as smooth as possible without pushing any extra fees or add-on sales. In fact, Kaetlyn made sure that the signing process for my wife was as short as possible. At the time of delivery and pick up, Maggie made sure it was the shortest time, and had Josh (Sales Manager) expedite any paperwork. My wife was pleasantly surprised with how smooth, short, and painless the entire buying process along with even a full tank gas at delivery. When I inspected the car touch-ups for the paint scratches, it was above and beyond performed by the body shop because Maggie Fore made sure it was impeccable. The scratches were not just touched up but fully painted and the car was buffed to remove any other light scratches! The detail performed on the car was immaculate. Maggie truly delivered and if it was not for her, that started with Stephanie assigning the right salesperson, this purchase would not have occurred. The exemplary customer service by the entire team made Williams Subaru the best experience ever to buy a car!!!!! Outstanding! read more

I bought my Subaru Forester here and took my car in for service for the first few years. NEVER AGAIN will I take it here!!! The last time I took it in for an oil change, they decided to take it upon themselves to rotate the tires, and took the wheels off. When they put the wheels back on, they cross threaded a lug nut and the bolt broke off when my husband was changing the tire because of a flat. To fix will cost me over $300 The second and worst offense is they tried to strong arm me into getting a $1200 brake job. Telling me that my brake pads were down to a one, and that they were dangerous. I thought that was really odd because I had not had any issues with my brakes. When I took my car in somewhere else to get the flat tire plugged, I asked them to check out the brakes, where they have told me that the brake pads are at a five and six, and I have plenty of life left in them. How can I trust a company that is trying to strong arm me into getting work done on my vehicle that I do not need? I can't!! ADDITIONAL INFO: I had the windshield wiper fluid light on for ages, took it to Williams Subaru asked them to fix it. They told me it was an electrical problem and would cost me a lot to get done so I chose not to do it. When I took my car into Firestone on Park Road for the flat tire, they changed the wiper pump for me and low and behold the wiper fluid light went off. So Williams Subaru screwed me on AT LEAST 3 repairs read more

This dealership embodies the reputation of car dealers. They are dishonest and only show their true colors after the sale. Williams Subaru guaranteed that they will not share our information, but then have their parent manufacturer do that for them. When I called them on the fact that they had sold my daughter's personal information with third parties, they shrugged. read more

I called and had to leave a message for the service department and they called me back shortly and set an appointment 3 days out. That's reasonable in my mind. Rob was great to work with and kept me informed over the day. Repair was completed same day. When I arrived to pick it up I had to wait a few minutes because they were cleaning it. That was a nice surprise. And whoever cleaned my windows inside and out needs a raise. Very positive experience read more

If the constant attempt at up-charging weren't bad enough, I guess I'm to assume "making an appointment" in their eyes consists of showing up on time to be ignored by 4 employees as they allow you stand at the service check-in desk indefinitely. Companies used to be proactive when a customer entered their building and ......ASKED IF THEY NEEDED HELP!! I guess their customers are just LUCKY that the employees showed up for work and shouldn't ask for anything else. read more

I went to Williams Subaru with my daughter to get her car serviced. While there, I came into contact with two amazing people. LT Thompson and Jonathan Macias. Jonathan quickly came to the car and greeted us. He opened and held the door s for us (goin inside and coming back out). Jonathan took the time to go over the details of the findings. My daughter and I felt informed and knowledgeable about next steps. He explained brake pad life left, tire depths, fluids, filters, and such. As he said, I wish all of the Subaru systems linked up so they could see services from other Subaru services areas. Thanks Jonathan and the mechanic who provided the service.! Mr. Thompson actually placed me at ease. Hard thing to do at a dealership. If and when I am in the market for a vehicle, I know the people I recommend and would come to. Awesome time at Williams Subaru today. read more

I had an appointment in this place to test drive a WRX and get an estimate on my 2019 jeep Cherokee and start the trade-in procedure. they only had WRX manual transmission. so i asked the sales person helping to test drive it with me , he said no because they were short staff, although the floor was empty and he was assign to help me on my appointment. when i set on table i made a couple of comments about the cart and he didn't bother replying back, he acted like my presence was an inconvenience for him. II asked him again and he got angry, and replied very condescending. practically yell at me as i was getting in the car , i said Jesus F Christ and the sales guy overheard me When i came back from test-driving a different car, the manager was waiting for me outside with the employee, they both gang up , so she refused to give me service, and started an argument in the middle of a parking lot. she told me it was my fault because i was putting up a vibe. I think she meant to say the brown Hispanic vibe. Completely violated my civil right s based on my accent, age and appearance. is always the same kind of people who are so intolerant, they i will update the review once i purchase the wrx in a different location. read more

I cannot recommend Aimee Clark enough! After my Subaru was totaled in a car accident, she was so incredibly empathic and helpful during my search for a replacement Subaru. She is so sweet, knowledgeable and has a great sense a humor. You can tell she genuinely cares about her clients and really embodies Subaru's culture. She's the best & will go above and beyond to take care of you! read more

This was a very smooth purchasing experience at Williams Subaru. I had purchased my previous Subarus at another local dealer, but didn't like the very aggressive approach of the new turnover of sales reps nor the lack of communication. So, I went to Williams to test drive one of the only available Outback Onyx trim levels in the area. Kaetlyn was very easy-going yet professional and let me test drive several different models and trim levels, including a Wilderness when it came in. I ordered my outback in December, and it was delivered as promised three months later (covid supply chain) . Going into the dealership was painless:there was no bullshit or mark ups. The finance department beat the rate I had already secured elsewhere, and they were not pushy with the add-ons, although presented them to me. Hannah was very approachable for after-purchase Q&A and took on the admin responsibility of notifying me when my tag and registration came in.This dealership had what I would expect as a "Subie.Vibe." I would recommend them, and I will purchase my next vehicle here when the time comes! Note: this is my 5th Subaru over the past 20 years, so I have some Subie purchasing experience read more

Williams Subaru - 2022 Subaru Outback Onyx - Auto Repair Near Me - Charlotte, North Carolina

We went to Williams Subaru to look at the different models of Subarus, having never driven a Subaru before. Darius greeted us as soon as we walked through the door and was extremely from start to finish. He parked several models side by side so we could do easy comparisons, showed us models with different features so that we could know what options were available, and even allowed us to look at his manager's car so we could see what a specific package looked like. Darius was a dream to work with - patient with all of our questions, willing to educate us on all kinds of different topics, and he never once was sales-y or applied pressure. Working with Darius felt like working with a friend who just wanted to make you feel comfortable and cared for. We walked into the door of Williams Subaru wanting to just learn about Subarus - but due to the level of care and helpfulness from Darius, we knew we wanted to be team Subaru and ordered our car that day. Thank you, Darius! Williams Subaru is lucky to have you! read more

Great cars great customer service. Knowledgeable helpful and guided me through it all. Aimee Clarke was especially helpful and always available for my questions and concerns. Highly recommend dealing with her! i love my new Subaru. The entire experience was wonderful read more

Updating my review, not as a slight on Williams Subaru, but as a general warning again buying a new Subaru. I bought my outback new in 2020 and have been having problems with the entertainment console since day one. There are a lot of bugs, the most concerning of which is that the screen will periodically (pretty much every other drive) go completely black and things like my radio, AC, lane keeping assistance, collision avoidance, backup camera, etc, will not work. Every time I bring it in, I am told of a new software update that is supposed to fix everything. Every time, the issues are back the same day. If you're going to spend $40k on a car, get a RAV4 read more

We had an excellent buying experience when we purchased our 2023 Forester Wilderness edition. Easy price negotiations with no games.

Chris in service was outstanding. I had to have my wife's vehicle taken in on a tow truck. He kept me informed of what they found and performed the work. Even cleaned up a mess another shop made! read more

Aimee Clark made my buying experience for my Subaru Crosstrek smooth, comfortable, and simple. She is wonderful to work with. A great personality and no pushy sales pitches. Aimee was very knowledgeable, taking me out to my vehicle and explaining all of the features of my new vehicle and the manuals included. She kept me informed during the entire process while they readied my Crosstrek. This was the smoothest and fastest new vehicle purchase that I have ever made. The financing process was also very smooth. I would highly recommend Aimee Clark to anyone who is interested in purchasing a Subaru. And my Crosstrek has been awesome to drive! A great buying experience from Williams Subaru! 5 + Stars read more

Williams Subaru - Thank you Aimee! You were awesome! - Auto Repair Near Me - Charlotte, North Carolina

I called several days in a row to get my car fixed and no one ever called me back. I bought the vehicle from this dealership, so I thought they would help me get it fixed. I bought it two years ago & got all of my oil changes done there. No one there could help me. I got very poor customer service. I will not be returning. read more

We had a great experience. Aimee Clark went above and beyond to make sure we had what we needed and within the time constraints of our unique situation. We appreciate her kindness, as well as the kindness of others during our purchasing process. I have no doubts about recommending Williams Subaru to others. read more

You will not find a better car buying experience than with Aimee Clark at Williams Subaru! Period! Aimee set the bar across the board for a perfect customer experience. From the moment she answered the phone, Aimee was responsive, extremely knowledgeable, not only about Subaru and the Outback, but in walking us through the whole process. We live near Fayetteville, NC and drove 2.5 hours to buy from Aimee and will do so again. Everyone at Williams Subaru went above and beyond to ensure our car buying experience was nothing less than superb. Thank you Aimee and everyone at Williams Subaru! read more

Absolute pleasure working with Aimee Clark in buying our 2nd Subaru! Super friendly, helpful and knowledgeable.

We were looking for a sport sedan and landed on the WRX after a test drive with Aimee Clark here at Williams. They didn't have the color or package we were looking for on the lot but they let us order exactly the car we wanted with NO MARKUPS, no dealer trickery, and it only took 6 weeks to come in. The ordering experience was super easy from start to finish and we never felt pushed into any decision. Williams also accepted my VIP form with no hassle whatsoever. Would 100% order here again and most likely will be back in the future. read more

Rob at Williams Subaru is outstanding to work with as are the technicians. Working with Rob gives me so much peace of mind. It's nerve-racking when there is an issue and you have to turn your car over for repairs, but Rob makes you feel like family and really takes care of you! read more

I wish I would have read these reviews before I bought a vehicle from this dealership. I went to this dealership to purchase a used vehicle. I guess I should have known better being a single woman alone buying a car but I feel they saw me coming from a mile away. Being the first car I have purchased by myself I did not do I full inspection of the vehicle since I was handed a paper saying everything was checked and would pass inspection. During my 50 minute drive home I notice that I had a head lamp out. OK, that's an easy fix. I stopped the next day at Autozone to buy a replacement head lamp. The gentleman offered to install it for me. When he pulled the bulb out of the socket, the socket was so corroded that a piece actually broke off. This required me to purchase the replacement wiring socket which luckily a mechanic friend installed for me (after the utter shock that I purchased a vehicle from a dealership and this was a problem that needed to be fixed within the first 5 days of ownership). We then went on to check the other bulbs. Total: passenger head lamp(11.99 + 15.99 wiring socket), driver side parking bulb (5.99), license plate bulb (3.99) and BOTH fog lights (29.99 a piece) were not functioning. I feel this is unacceptable for a vehicle that was just purchased. I emailed my salesman with my concerns but haven't received a response in 23 days and emailed the dealership via the website 12 days ago with no response so I feel I need to share my experience. Also, instead of giving me a deal, they just found me an extra long loan period from a financer which I didn't even think was possible, but I am still receiving rejection letters from places they submitted my name. Nice.... Everyone was nice that I dealt with but again, I feel there was probably some chuckles as i pulled off the lot. Be smart and do your research before purchasing a vehicle from any dealership. I would hate for someone to have an experience like mine. Haven't even made my first payment and already down over 100 dollars in BULBS..... Classy read more

Williams Subaru - The head lamp socket that was corroded. No way I could have passed inspection. - Auto Repair Near Me - Charlotte, North Carolina

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Excellent body shop! Friendly, helpful staff! They educated me well on the damage and how insurance works after my accident.

The parts department people a rude and short with customers. Either they expect you to know what THEIR parts are called or they don't understand when you try to explain things to them. They don't give you information on the parts you order if they are on back ordered and you need to call a number of times to get updates. Would not recommend. read more

I just purchased a new Subaru here and it was my first visit. From the amazing and really nice sales person to the awesome Sales Mgr that helped make it possible for me to purchase a new car it was a GREAT EXPERIENCE. I will recommend this dealer to anyone that asks and will go back if I want another Subaru. My car is amazing and I just love it! Thank you all at Williams Subaru you were the best and I really appreciate how you treated me and how the deal went down and all that you did for me. read more

Purchasing a new car here is hassle-free and straight forward. The most important thing to me when walking in a dealership is that I don't get attacked by eager sales people. We were treated with respect, all our questions answered, but were able to leave without having to give up all our info or answer the standard: "What will it take to get you in a car today?". Sales person Quan was so easy-going and pleasant that we decided to purchase our next car from this dealership. On our way out we met manager Shawn and she confirmed that sales managers don't need to be pushy to get clients. Six months later we purchased the car. I do recommend, to any one, at any dealership, to be informed on features and add-ons and pricing options, that's a given. But it's nice to work with a sales person and sales manager who won't try and fleece you. The process of buying a car is never fun, but at least at this dealership, with people like Quan, Shawn and LT, you feel like a valued client, not a mark. We've also been to the service department twice, for our old Subaru, and both times it was chill and professional. read more