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    Wilbur Chocolate Retail Store

    4.3 (142 reviews)
    Closed 9:00 am - 5:00 pm

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    Former Wilbur Factory
    Darlene B.

    If you find yourself in Litiz, PA, and enjoy chocolate , Wilbur is literally right around the block from Julis Sturgis Pretzel shop. This was my second visit through Litiz, PA and was glad to have had time to stop in. Wilbur factory, located across the street is no longer in operation , since 2016. The factory was turned into a hotel with restaurants in 2019. The hotel esthetics were kept from the factory, with a few other artifacts, the walk across the street is highly recommended. Wilbur , chocolate shop simply gourmet since 1884. Their signature , is their Wilbur buds, which when I first tried them thought were for baking. Wow, was I wrong, the helpful clerk told me they were for eating. Wilbur buds reminded me of Hershey kisses, but 100 percent better, based on ones palet. Inviting atmosphere, where your able to see chocolate production, taste test, shop and watch a video on the coco history of Wilbur. A must visit.

    Outside
    Michele F.

    My friend and I spent the afternoon in Lititz and she said we needed to stop in to Wilbur Chocolate. She said it was the original chocolate company in the area that predated Hershey. They offered free samples of their buds, which resembled Hershey's Kisses. I wasn't that impressed by the milk chocolate bud, as it didn't really melt in my mouth as I expected it to. Their packaged items were pretty pricey and there were not a lot of options to buy smaller sized bags or boxes. I ended up getting a milk chocolate pretzel, which was nothing special, and a milk chocolate covered oreo with Carmel, that was really good. The store does have windows where you can watch the candy being made, but as we visited on a Sunday, there was no one working. It's a local, well known candy company, but I just didn't see what all the fuss was about.

    Christina S.

    Delicious! It's a retail shop with a huge assortment of chocolates including nuts, fruits, barks, patties, cocoa powder, beans and so much more. The former factory is now a hotel across the street in which you sides to be able to visit but unfortunately the current factory is now relocated. However the chocolate is still I believable and a must-stop!

    Saira K.

    Great place to visit! In Lititz you have to visit the Julius Sturgis pretzel factory. From there, you walk to Wilbur Chocolates. It's a historic place, and they have their famous Wilbur buds! The people working there are nice. There are samples. You can watch them make chocolates. You can buy some chocolate, and across the street is a cafe where you can have their hot chocolate.

    Front of store.
    Will C.

    Came back for another visit. Walk along the side of the building to get in and leave thru the front door. Ample parking and conveniently located by tons of shops and restaurants. Love their chocolate buds, by far the best I've had! They are so creamy and perfect for grabbing a handful when you have a sweets craving. Purchased some chocolate coffee this time so excited to try that.

    Wilbur Buds
    Jamie M.

    More of a chocolate store, though you can see the staff making their specialty confections. While the chocolate is good, the prices are premium.

    Milk chocolate covered marshmallows
    Ian M.

    Wilbur chocolate is a great little store with a nice infusion of history sprinkled around it's vast array of chocolate treasures. For those looking to try the original Hershey Kiss, Wilbur Bud, you can grab a free sample a few feet after entering the store. We had both milk and semi-sweet options available when we went. The store has a ton of options, from gift boxes and bulk bags to smaller, individually wrapped items. There's even Wilbur swag, like hats and shirts, near the front of the store. Along the way you can check out some original candy-making equipment, some dating back to the early 1900s! I'd also mention that the parking lot is rather small, but downtown Lititz is gorgeous. There are plenty of walkable stops close by, including a bar, duck pond, and visitor center. What a great way to spend a chocolate-filled afternoon without the Hershey crowds!

    Fun photo op with Wilbur chocolate coins
    Joanna S.

    I've been enjoying Wilbur chocolate for a handful of years. My friend who is a local would often gift me the milk, chocolate buds, which are my favorite. I was so excited to finally visit the storefront. They were pretty cleaned out since I was visiting just after Christmas, so they weren't Full on all shelves, but I still got a handful of new things to try. My absolute favorites were the peanut butter meltsways and the dark chocolate cranberries.

    Wendy P.

    The chocolate is delicious especially the milk chocolate. All kinds of chocolate and you can watch them making chocolate into pops and other things. You can even try a sample. Staff nice and friendly. Cute store with some history about chocolate.

    Wilbur Info
    Brad M.

    A charming, old-fashioned chocolate shop that perfectly captures its nostalgic appeal. The store features a chocolate-making area behind a glass partition and offers a wide variety of chocolate-covered treats. Historical information about Wilbur, along with a video detailing the brand's history, is displayed both inside and outside the shop. We thoroughly enjoyed our treats, and the cheerful staff was delighted to present their excellent products.

    Chocolate
    Alexander P.

    High-end chocolate shop in Lititz with the former factory just across the street. Lots of history here. Highly recommend the milk chocolate rice crispy bar!

    Theresa H.

    My Husband saw this place on Instagram and it came highly recommend. They have a free sample table where you can sample some of their Chocolates. It's a quaint little shop with plenty of options and choice of chocolates, specialty chocolates and chocolate covered anything you want. They have a candy kitchen onsite and you can watch them make it. I will return if I'm up this way again.

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    10 days ago

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    4 months ago

    If you are near Lititz, PA, stop in and pick up some great chocolates! This store is filled with many kinds of rich velvety chocolates.

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    4 months ago

    Wonderful chocolates and people travel here to this fabulous town of Lititz to shop here ..

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    5 months ago

    Simply Awesome! we bought several projects include coffee flavored with chocolate and all were fabulous!

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    Page 1 of 4

    Ask the Community - Wilbur Chocolate Retail Store

    Review Highlights - Wilbur Chocolate Retail Store

    Or buy Wilbur Buds (stand back, Hershey Kisses!) and dozens of amazing candies at bargain-basement prices?

    Mentioned in 17 reviews

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    Candyology

    Candyology

    4.0
    (19 reviews)
    0.2 mi
    $$

    Love the owners! They were great telling jokes and explaining some of their products. It was fire…read moreand ice weekend in Lititz and they had specialized items for both fire and ice. The display had fire items such as hot gummies and hot challenges. The display also had ice items such as candy snow! The store looks like a candy emporium with candy EVERYWHERE! They even have a flavored soda wall! Every display in here looked amazing. The highlight to this place is the back of the store. They have a build your own candy bucket and each piece of candy you get ranges in cheap prices! We are talking candy by the cents! If your in Lititz check this place out!

    Stopped by while visiting Lititz with the family. A nice little shop with a pretty exceptional…read moreselection of candy. Also a pretty incredible soda wall in the back of unique and novelty flavors. Unfortunately the soda is not only on the back wall, but on the bottom shelves all along the back of the store. My 4 year old accidentally bumped into one as she was walking and it fell, didn't break, but the top came off and spilled. I jokingly said she owed me as in now had to pay for that bottle as I assumed they would simply write it off like most businesses would when there's an accidental break. Instead one of the workers simply said "yeah you do!" in an extremely entitled and rude manner. Perhaps she was an owner, I have no idea. She disappeared and we never saw her again. We were them forced to pay for the soda. We were discounted 50% but it's still ridiculous. Maybe don't put bottles on the bottom shelf where little kids can easily bump into them. Especially in a CANDY STORE WHERE YOUR MAIN AUDIENCE IS KIDS. The worker did apologize for having to charge us, but she apparently texted the owners and was told to do so...

    Photos
    Candyology
    Candyology
    Candyology

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    Julius Sturgis Pretzel Bakery

    Julius Sturgis Pretzel Bakery

    4.2
    (163 reviews)
    0.3 mi
    $

    Last summer, while exploring Lititz, I walked past the Julius Sturgis Pretzel Bakery and…read moreimmediately wanted to go inside. There was only one small problem...they were closed. Fine, Universe. NOTED. I'll come back. Fast forward to an early August Thursday when my Lancaster Adventure Day brought me back within striking distance of Lititz. I remembered my unfinished pretzel business from the year before and worked a visit into my afternoon. This time, I did my homework first! The Julius Sturgis Pretzel Bakery is more than just a place to buy pretzels. Founded in 1861, it's America's first commercial pretzel bakery, and the Sturgis family is the oldest pretzel-baking family in America. The historic building itself dates all the way back to 1784, so you're walking into a legitimate piece of Pennsylvania history. Even better? They offer interactive tours! I was able to reserve my tour online ahead of time, selected the 3pm time slot and received a confirmation letting me know I'd pay when I arrived. For only $6 for an adult tour, this felt like a ridiculously inexpensive addition to my adventure day. Supposedly, I was also going to learn how to twist a pretzel. An interactive food experience AND some Pennsylvania history for $6?! Heck yes! Let the countdown begin! Traffic getting into Lititz was a bit challenging that afternoon, but I pulled in right on time for my 3pm tour. I found metered street parking within a short walk of the bakery and paid about $3 for an hour and a half, which gave me plenty of time for the tour and some shopping afterward. I checked in at the desk just inside the door, paid my $6 and headed directly into the tour. Our guide was energetic, engaging and really good at keeping both the adults and the little kids interested. The tour lasted about 25 to 30 minutes and covered the history of Julius Sturgis, America's pretzel-baking history, the original ovens and how pretzel making has changed since the bakery opened in 1861. Then came my favorite part...WE GOT TO TWIST PRETZELS! Everyone received a piece of practice dough and our guide walked us through how to roll and properly twist it into that iconic pretzel shape. Learning the history and meaning behind the different steps of twisting the pretzel was probably my favorite part of the entire tour. One important thing to know ahead of time: you aren't actually making an edible pretzel during the tour. The dough is strictly for practicing the twisting technique and gets discarded afterward due to food safety regulations. I was a tiny bit disappointed because I had visions of proudly eating my handcrafted masterpiece, but once I understood why, it made sense. But what DID I get to keep?! My OFFICIAL PRETZEL TWISTER CERTIFICATE! Listen, I'm a kid at heart. You give me a certificate announcing that I have successfully learned how to twist a pretzel and I am going to treasure that thing like I just completed an advanced degree in carbohydrates. I'm absolutely framing it. And I'm absolutely hanging it somewhere among my legitimate professional certificates. After the tour, everyone received a small bag of Julius Sturgis hard pretzels and was encouraged to explore the bakery store. They had all kinds of pretzel goodies and souvenirs, including pretzels, shirts, aprons, magnets and other fun little mementos. I found the prices surprisingly reasonable for a tourist attraction. Since I couldn't eat the pretzel I twisted, there was really only one responsible course of action...buy a soft pretzel. And it was fantastic! Their soft pretzels are baked fresh on-site using Julius Sturgis' original recipe, and mine was fluffy, warm and generously covered in salt. It was my first Julius Sturgis soft pretzel and a pretty fantastic way to finish the experience. For $6, I thought the Julius Sturgis Pretzel Bakery tour was an awesome little experience. It's interactive, educational, inexpensive and extremely family-friendly. There were some very young kiddos in my group, and our guide did a great job keeping them involved and entertained. Would I take the tour again? Probably not, simply because I feel like I got the full experience the first time. But should you do it once? Absolutely! It's Pennsylvania history you can touch, twist and then celebrate afterward by eating a completely different pretzel someone else professionally made for you. And you'll have the certificate to prove it!

    Looking for fun things to do on a trip to Amish Country with my girlfriend, I stumbled across the…read moreJulius Sturgis Pretzel Bakery. We decided to take advantage of the 25-minute pretzel bakery tour. At $6, it was a great deal. I love history, I love pretzels, and the bakery tour was a great way to merge my love of both. Our knowledgeable tour guide told us of the history of the building, what drove Julius Sturgis to become a pretzel baker, and the history of pretzel baking in the Sturgis family and how the family has adapted to changing times (they're still making pretzels although not in the original Lititz location). We even got to practice twisting a pretzel of our own (I was far from a natural). Everybody got a little bag of pretzels for our pretzel twisting efforts. The gift shop has plenty of great pretzel treats, pretzel magnets, pretzel ornaments, and such along with very tasty soft pretzels for purchase. The Julius Sturgis Pretzel Bakery is a great place for a fun little visit.

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    Julius Sturgis Pretzel Bakery
    Original oven, flipping the pretzel
    Original oven, flipping the pretzel
    Julius Sturgis Pretzel Bakery

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    Whiff Roasters

    Whiff Roasters

    4.7
    (20 reviews)
    0.3 mi
    $$

    Near the Julius Sturgis Pretzel Bakery is Whiff Roasters. Tucked down a little alley/walkway,…read morepassionate staff greet you when you walk in. Proudly, they show you the dozens of flavored coffee beans from traditional flavors like hazelnut and French vanilla to more unique flavors like Apple Coffee Cake and Berries Be Wild. It's scanning rows of ostentatious flavors is where they lost me. Hear me out. I truly believe that the beauty of this world is in its diversity. There are many people who love a flavored coffee with "fun" flavors and over-the-top lattes with too much whipped cream on top, but that's not my jam. In my opinion, a quality coffee shop is simple and leads with espresso brewed really well where the taste of coffee shines through. Whipped cream, Black Forest Cake, and Cabin Fever mask coffee in my opinion, but many would and should disagree with me. To prove my point, I ordered an iced Aztec latte. I have a sweet tooth, but this was way too sweet. I literally couldn't taste the coffee through all the noise. Again, some people may love this place if flavored coffee is your thing. It's just not mine, so I'll pass. That said, the service was great! Everyone I interacted with was helpful. If you're reading this, go and support them!

    I went to Whiff while visiting a friend I live out of State and now I have there breakfast blend…read moreshipped to my house. It is that good.

    Photos
    Single Serve Cups and Portion Pack coffee
    Single Serve Cups and Portion Pack coffee
    Cold Brew and Espresso
    Cold Brew and Espresso
    Inside

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    Inside

    Wilbur Chocolate Retail Store - candy - Updated August 2026

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