This place is hard for me to rate, because it's really five businesses in one: the hotel, the event space, the bars, the restaurant, and the residences. I've experienced all four multiple times, so here's the breakdown. First, though, a negative:
There is no garage parking for the W - only valet, which is something along the lines of $7 per hour up to a maximum of $24 or so. Absurd, even in downtown Austin. If you're not staying overnight, lap the surrounding blocks and park somewhere else - City Hall's garage is literally a block away.
HOTEL: The boy and I did a staycation here a year or two ago for his birthday. We rented a cabana with table service, invited some friends to the pool, and made our way to the hotel later. The room was a nice suite styled like the rest of the hotel - modern, trendy, and that slate gray/shale blue/eggshell palate everywhere. The staff included a split of champagne on the house, and the room was as comfortable as one would expect. The suite had a reasonable sized sitting room with a long L couch along a wall oriented towards the TV. Internet and electrical outlets were in the expected places (on the desk and by the bed), with wifi available. Internet was included with our room.
The pool is surrounded by private "cabanas" that are mostly just shaded seating areas that fit ten or so people. This is not the kind of pool that you "go for a swim" in - it's the one you stand in with your chiseled abs, pecs shining in the sun while you sip on your fancy drink chatting with your other movie-star pretty people. However, the surrounding non-cabana seating areas are limited, and there's not much room around the pool to hang out if you're not in a cabana. There is a seating area set off from the pool for those who just want to be outside.
I've attended several foodie events outside by the pool, and it's a nice space in all, if a little small for the size of the hotel.
Because the boy works in the hotel industry, we rarely pay full price for rooms, and did not, in fact, pay full price when we stayed. It is entirely possible that the champagne and included wifi were a result of "in-the-industry" treatment. With our discount, the prices were quite reasonable, but I understand that the normal rate for our suite would have been around $400 plus taxes, and I'm not really sure that *any* kind of hotel warrants that kind of price. They couldn't have done it any better, for sure, but that's still a *LOT* for a place to sleep for a night, fancy or not.
EVENT SPACE: We attended a friend's wedding here. The food was catered by the hotel, as were the drinks, and it was all excellent. The hall used for the ceremony itself felt a little austere to me, but was perfect for the bride and groom, who are successful, trendy 20-somethings who did things like live in high-rises and walk to steakhouses for dinner before said bride got all knocked-up-like.
There was a nice view from the attached outdoor patio (the same one you walk up the stairs next to when you go to the Moody Theater), and lots of sitting space. Excellent for the smokers to be able to congregate without bothering anyone.
The larger hall in which the reception was held was really wonderfully set up. Lights were subtle but present, a nice stage that didn't overwhelm the room for the live band arranged, and tables that were spaced exactly as they should be - close enough to not create the island in the room syndrome, but not so close that you're rubbing elbows with the people at the table next to you.
I'm quite sure it was very expensive, but I'm quite sure that our friends got their money's worth.
BAR: See my review of the Living Room Lounge.
RESTAURANT: See my review of Trace.
RESIDENCES:
I have several friends who live or have lived at the W Residences. They look exactly like you would think - a slightly more industrial version of the hotel, with ultra-modern appliances and styling. Obviously, prices are exorbitant to purchase, and rental is limited to a very small percentage of the units. However, the concierge service is amazing, and the views stunning. If you're in the market for a nearly million dollar condo, this should be near the top of your list.
The resident's pool is salt-water, and separate from the guests pool (which is not salt water). It's quite relaxing and beautiful.
CONCLUSION:
In all, you pretty much get what you expect. Prices are high, service and amenities match. The boy is all about this kind of fancy - trendy, ultra-luxurious. I'm more a shepard's pie with a pint kinda fella, but I've learned since he moved into my heart. The W does it pretty darn well, though I have seen better at various aspects, I haven't seen anyone do it ALL so well as the W. The boy tells me that the W is a "destination hotel", that people come to simply stay and be at the W, not leaving the hotel. That's not how I travel, but if it's how YOU do, well, it's hard to do better than the W. read more