I can't say enough about this place. This has to be one of the cutest stores I've seen in a while,…read moreand the staff is so friendly. They have a little bit of everything. I even found Free People at great prices! The sticker collection is to die for and your eyes want to go everywhere and buy it all. Loved it!

A MUST-VISIT any time I am in Asbury! This consignment shop is a true gem filled with curated…read morevintage pieces, new clothing, and eclectic pop-culture items. There is something truly for everyone here and I can spend hours just browsing their selection of quirky trinkets and clothing. Their vintage pieces are fairly priced for it being curated collections - including vintage Free People! The staff is super friendly and welcoming. Cannot recommend visiting Rebel Supply Company enough during your next visit to the Jersey Shore!

I was welcome when I walked through the door. The you g lady asked me if she could help me. I told…read moreher I was looking for the shops logo on a T shirt. She directed me to the area they were in. I was looking for through the selection . I was greeted be a guy that just came out from the back of the store. We got to talking , he was my age. Incredible that he was surfing the same spots at the same time I was in California. This was in 1972. Swamis, Stone Steps, Blacks, Del Mar. Tony has his own surf board line " Cream " . Great selection of cloths, sandals, wet suits, boards, T-shirts, anything surf beach. Tony has it. Stop in say hi to Tony . Tell him Pippi sent ya

I've never walked into a surf shop and felt more unwelcome and uncomfortable with my child. He had…read morea bite size cookie left and he was made to finish outside bc of ants (yah ok). Then my son who has autism was just wondering the store and being followed I told the owner he had autism and wouldn't understand anything he is saying to him. Also the 8 employees lingering about that stalk you is horrible. I will never go back! How that place is in business is beyond me. After reading other reviews the owner clearly has a problem with children and you can imagine how bad he was with my special needs kid.

Beautiful stuff but overpriced. You can find all of there stuff cheaper online elsewhere. Even…read morethere supposed custom band shirts can be found for cheaper. Also all they do is follow customers around the store making them uncomfortable shopping..

Excellent unique pieces + quality.....my go to on the East!!!!! Plus very friendly helpful…read morestaff.....

This place is great! I love the selection of jewelry; I've been here a few times now whenever I'm…read morein the area, and you can definitely find pieces that are classic or trendy (or both). The salespeople are very friendly and helpful. They seem to know their inventory very well and are able to recommend pieces based on your style or whatever you say you're looking for. Best of all, while I wouldn't exactly say the prices are cheap, they are very reasonable for what you are getting--quality pieces that are definitely more durable than most "fashion" jewelry. Wish this place was closer so I could satisfy my addiction for pretty necklaces and earrings on the reg!

Love this store. I struggle to find good gifts for my wife but Becky and Lisa always come through…read morefor me. Becky works hard to find the best gifts that she knows my wife will like - can't go wrong here.

Not my usual style, but the clothes here are gorgeous and have a very nice quality feel to them…read more The staff is very knowledgeable and friendly! Lauren? helped me find a super flow-y cardigan/ cover up (I don't know clothes).

D.Monaco is my favorite shop at the Jersey Shore. The moment you walk into the store you are…read moretreated like you are the only client. The staff is very helpful. The clothes are gorgeous boutique style clothing but not with boutique pricing. They have an amazing accessory section as well as shoes and cute gifts. I highly recommend stopping in to update your wardrobe. Their sales are always amazing too!!!

Great little business that just opened in the Junction, located in Belford. The owner is super…read morepolite and helpful, but not helpful in that overly-exerted-cars-salesman way. She also listens to awesome music while you shop! The place also isn't overwhelming which is actually a refreshing feeling. There are two wracks - one is designer pieces she picks up to resell (at reasonable prices) and the other is a wrack of vintage clothes (all SUPER adorable). There are other accessories there, from belts, to head bands and scarfs, to shoes and bags, to jewelry. Tucked in the corner of the store is a dressing room too. Best of all, the selection changes throughout the week, as she is constantly updating her collection. The best part is there is a discount wrack outside and a $1 box - I scored a cute skirt and a cute travel bag in this overflowing treasure chest. Overall: what a sweet place to shop and I commend her for having such a fun store. Sadly I am a true thrifter and I rarely splurge on clothes, so I am waiting for the right dress out of her lovely selection to buy. But you can NOT do much better than Penelope for reasonable fashion! And you are helping out a unique seller and vision when you do!

I love this boutique. It's such an unexpected treat on the Seaside boardwalk. The clothes are…read moreadorable, the jewelry is amazing and the other accessories are super cute. Everything is reasonably priced and one of a kind. I always buy myself a treat whenever I visit.

Very CUTE stuff and reasonable. Stop in this place, women's…read moreclothing and accessories

The people that run this place great you with a a smile on there face every time. They will always…read moregive you a helping hand and are very patient with people. The selection is the only thing I don't like. It is mostly just graphic t shirts which aren't my favorite. The price was amazing at 30 dollars. All in all I highly recommend this business to anyone looking for some summer attire

Visited It's Good for the first time today and loved the store! Celeste, Cara and Sean were very…read morefriendly and helpful. The shop is full of Life is Good shirts, shirts/sweatshirts of local restaurants and bars, as well as lots of fun giftware. Looking forward to stopping in again soon when we visit Spring Lake!