The first thing I noticed was how inviting and uplifting the space looks! Beacon Hill has its own famous, immediately-identifiable aesthetic as a Boston neighborhood. The way this store is set up has a really unique and fresh energy! I went in looking for a special gift for my niece, who, as my little rainbow Gen Alpha, has a much more creative fashion sense than her Elder Goth auntie. The staff here were incredibly knowledgeable, helpful, and hilarious. They are absolute vintage and fashion experts, and you can tell they are genuinely passionate about it. I spoke with Kai, who was THE pinnacle of effortless-eclectic-cool style to which my niece aspires. Unsurprisingly, it was Kai who found the perfect present, and gave me some great tips on how to style it more securely (my niece is a fierce, fabulous, active tween and requires sturdier accessorization). I love it here & will definitely be back! read more