I don't know why we took so long to come here. The drinks were well prepared and strong. The sushi rolls - Fujiyama and Godzilla (not pictured) were amazing. Outstanding service as well. Can't wait to come back! read more

Urban Prime - Fujiyama roll - Sandwiches Near Me - Melbourne, Florida

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We were there for dinner on our 50th anniversary with matching shirts signifying our event. The staff brought us complimentary wine right after our party of 6 was seated. The filet was incredible! My wife had the salmon Rockefeller which was also outstanding! During dinner the musicians called out our anniversary, and after, we were awarded a complimentary dessert! All of the portions were adequate and absolutely delicious! The staff was super as well, and made our occasion special. You can expect to pay more than most "ordinary" restaurants here, but it was worth every penny. Will definately be going back. They do a terrific job with flavor and presentation alike. My compliments to all who work there! read more

Urban Prime - Kale and roasted cauliflower, sweet onion vinegarette, rice, roasted sweet potato, feta cheese. - Sandwiches Near Me - Melbourne, Florida

We had a fantastic lunch here the other day! The triple fin fish was amazing!! This was our third time in and every time we've been the food, staff, and service was great!! Can't wait to go again !! read more

Came to town to visit our son and he had visited this restaurant with his friends from work and knew it would appeal to me. It's definitely a hopping place because we could only get reservations at 6 or 8 pm so keep that in mind if you plan on going. Our table wasn't quite ready so we strolled through the marketplace where they have some gourmet items that you might not find elsewhere I was able to snag a jar of the Lobster Better Than Bouillon that I use for seafood stocks and my lobster sauce that I make with a special dish. I usually have to order it. I was a little surprised to see pasteurized crab in the seafood market as I only use fresh blue crab in all my dishes and I have a significant aversion to this product. I know stores use it for its shelf like and say you can't tell the difference, but you better believe I can. Thank goodness I have a great supplier where I live. They did have some nice fresh fish options. It closes at 7 pm, We got seated and it is a nice space. Really nice. Every table was occupied which is good to see for a new business. It is a little loud but unless I'm getting proposed to ( already did that) , I don't mind a bit. Our server was Ryan and he was warm, engaging and funny. Happy to answer questions and give his opinion. Would definitely request him on a return visit. I initially was going to get the crab cake appetizer but after seeing the crab in the market I folded on that one along with the crab and lobster ravioli. My son got the big old bone in steak with truffle fries. He also got the tomato soup. My husband got the filet with the salad that comes with it and fingerling potatoes. I definitely won best dish of the night with my seabass! I enclosed a pic of the description and it's one of my best top ten seabass dishes I have EVER had. From top to bottom, it was exquisite. I gave each fella a bite( only one though!) and they agreed! So that dish will have me traveling 3 1/2 hours just to repeat. The tomato soup with basil was attractive and it was tasty, but it tasted like a really light spaghetti sauce, not tomato soup. It was so seasoned with Italian spices that all you could think of while eating it was that this stuff would be great over meatballs or pasta. My son ate every drop as he is a fan of a good sauce! Lol. Both steaks were cooked perfectly and had a nice flavor but they needed some extra basting love as they were both a bit dry. We normally don't get sauce at the steakhouses we go to but I wish the server had recommended some because it was needed. So I think that needs to be adjusted a bit. I also think the lunch menu is perfect. I can't wait to try the grouper sandwich, lobster roll and burger! I would go today but we have to check out of our hotel and my Shih Tzu that sits in a stroller can't sit outside the restaurant. I completely understand that . So we will have to save that experience for next time. And there will be a next time. read more

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We had a nice celebratory dinner for my husband's retirement. The service was excellent.

**Yelp Review:** If you're searching for a cozy spot to call your own or a go-to spot for chilling with pals, look no further. The owner's personal touch is evident as he is always around, ensuring you're well taken care of. Don't miss out on the Trust Me sushi--it's a winner! Literally you are trusting the sushi chef to make it for you (photo attached) This was our second time ordering it, and once again, it hit the spot. Supporting local businesses like this gem is a must for anyone who appreciates quality and community. read more

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This was a missed opportunity. I made reservations for a special dinner to celebrate a family member's recent graduation from college. We didn't realize that there is a limited menu in the afternoon. We arrived prepared for the full menu and only had a small, mainly appetizer menu available. The food was good. But we had to go to another restaurant to experience the dinner we had planned. Will give it another try later in the day. For today, it was a swing and a big miss. read more

This restaurant has outstanding food, great customer service, a caring owner, and now awesome catering! They can deliver the food ready to eat at the proper temperature, hot or cold. We recently used them for a corporate lunch event and they did a fabulous professional job, as usual. They work within your budget (large or small) and make it easy to cater. They arrived on time, the food was fresh, and the people loved it! Take the burden off yourself and let them cater your next event. You won't be disappointed. The restaurant has a really nice patio where you can view beautiful sunsets. The patio is also dog friendly and that's a big bonus!! They are always doing fun things too. Like car shows, art shows, painting events, yappy hour, especially themed food and drinks for holidays. We love that they're always creative and being innovative to switch things up. read more

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Was not impressed and I really wanted to be. Nice ambiance but service was lacking not interested in knowing what was going bon or what they actually offered read more

Phenomenal!!! From start to finish! And our server Jarred was fantastic!!!! He's a keeper! Now hitting their market to take all kinds of things home! read more

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Convenient location with plenty of parking, although I prefer to walk there as it is one mile away. We went at lunchtime and sat at the indoor bar for apps & drinks. Bartender was very friendly, skilled and attentive. I did not order any of their specialty craft cocktails as none of them appealed to me, thought it was strange that the espresso martini is made with orange liquor. Calamari batter was light and tasty, cooked to perfection. The baked oysters were mouth watering delicious and generous in size. Sliders- nothing outstanding about them, typical and comparable to other establishments. Marketplace had a nice variety of wine and specialty sandwiches/ salads . I got the eggplant stack to go, will eat for lunch at work today. I will definitely go back and am looking forward to checking out the outside bar and sit around the outdoor fire pit. read more

Urban Prime - Lemon drop Martini - Sandwiches Near Me - Melbourne, Florida

The food, service & ambiance were absolutely amazing! My server Asli was such an attentive waitress! She was able to inform us about the menu. I can't wait to come back to this restaurant. A special treat on top was the 1948 classic Cadillac limousine poshly decorated for Christmas, was parked out front. I took photos with this beautiful vehicle and Santa Claus! read more

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My husband and I had the most wonderful experience at Urban Prime for my birthday dinner! We had excellent service from the moment we walked in. Everyone that worked there was so friendly and attentive. The food and drink menu do not disappoint. I had a hard time choosing from all of the options. We had the freshest blue point oysters to start. Dinner was ribeye seared to perfection with melt in your mouth flavor. The best steak I've ever had! My husband had the blue crab and lobster ravioli with a rich cream sauce. It was to die for! We have needed a gem like this in Brevard for so long and it's finally here! This will be our go to place from now on! read more

Urban Prime - Sandwiches Near Me - Melbourne, Florida

10/10!!! Kayla and Isa absolutely redefine mixology. A mangonada margarita??? Sign me up. This is the Prime bowl that I get almost every time. The oysters here are better than anywhere on the beach (besides BB's beach bar, they're neck and neck). I couldn't recommend this place more.Chef Ercan didn't overlook a thing when creating this masterpiece. I normally prefer happy hour or brunch, but for dinner the ambiance is very intimate and the attention to detail on every dish does not go unnoticed. Trying my best to become a UP regular! read more

Urban Prime - Prime bowl - Sandwiches Near Me - Melbourne, Florida

The food is excellent, from the sushi to the entrees, and the staff and bartenders are top notch! Urban Prime is a must visit if you are in the Melbourne area! read more

This was my first visit to an Urban Prime restaurant. Nice menu. Good food. Good service. Easy parking. read more

Great food great place. Highly recommend for a nice night out. A little pricey, but great food

ambiance is great - patio has beautiful sunset views service was very good (i'm sorry I can't remember her name she had very short blond hair and glasses ) she worked on the patio last Friday evening. we ordered the Prime empanadas - they were decent but no real presentation just 3 empanadas on a plate served with lime creama . i ordered the ribeye and if I'm being honest i had the same quality steak at Texas roadhouse for half the price baked potato was as expected baked perfectly salad was ok dressing was good champagne vinaigrette My daughter ordered the blackened Salmon she said it was delicious and work order again for dessert we ordered the pumpkin cheesecake it was hard to get it off the plate i think it may have been plated for a while and pulled from cooler as the bottom stuck to the plate the taste was good however I live near there and may go again but it did have a disappointing appeal as we expected so much more for the price point and location read more

I was extremely disappointed. The service was bad from the moment we walked in--unfriendly staff and long waits after seated at table . Drink orders was taken but took forever the get to drink deliver . Ordered appetizers by the time deliver food was already cold . Then we waited for the plate we needed ask manager I believe for plate he was not apologetic he acted like this was normal . Main food was arrived everything was cold and lacked flavor. Sushi was sticked plate almost like arrange night before . For the prices they charge, I expected much better service and food , unfriendliness of the staff. was so obvious.This place is seriously overrated over priced and not a friendly environment. I won't go back read more

We reserved an early Mother's Day dinner for 7. Really don't understand what anyone likes about this place. Service was extremely slow to start. Out of 7 orders nothing was really enjoyed by our party covering steak, scallops, or chicken dishes. My sirloin tips arrived way overcooked and cold and the mashed potatoes tasted no better than instant. All food was extremely bland and without much taste. The dining room is so poorly laid out that the surrounding noise makes it almost impossible to have a conversation. Their really is no reason to go here as honestly you would have a better meal at Chili's across the street read more

Julia was the best server. Knowledgeable, friendly and made dinner an enjoyable wonderful experience. She made our dinner wonderful and dnjoyable read more

The Wedge is awesome! Tuna Melt is delicious! Drinks are on point! But Sarah made our meal! And our day!!! read more

Urban Prime - Sandwiches Near Me - Melbourne, Florida

Overpriced for the quality of food and the restaurant is just not that good. The menu is limited and I found the food to be pretty bland.

Customer Service was extremely friendly! The food was delicious. I was part of a large party, and I think some of the staff (newbies) were a little overwhelmed because they didn't know who got which plates of food. But, it all got easily worked out. read more

The food and service is always amazing. The steak is always on point and I always leave happy and satisfied.

They don't hold back on the serving sizes. We definitely left happy & full. We will be back. Only disappointed that we were told we were limited to the Sunday brunch & Sushi menus (early Sunday afternoon reservation). There was something on the lunch menu someone in our party wanted so they settled for something else. John was our server and he did a fantastic job! read more

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such a cute place! the food was good, and I was seated very quickly. Def would come again if o am I town.

The food is lackluster and the service was terrible. Tried it 3 or 4 times to give it a fair chance. Each time we went we were met with enthusiasm by the wait staff and ordered and then the food did not come out hot or even warm. It really had no flavor. Our waitstaff,each time, disappeared after we ordered. It is too bad. We have lots of restaurants in Viera, but no great ones. This one has so much potential but we will never go back. read more

We've been to Urban Prime a half dozen times, parties of 2-6. Sadly, our experience has been very inconsistent, whether in terms of service or food. Typically get a steak and it is seldom cooked the way we've requested. Meat seems more "choice" than "prime" and generally lacks flavor "char" is the dominant taste. Really want the restaurant to be successful (love the concept), but the only reason I come back is that I hope it will live up to the hype // so far, it hasn't. For a solid meal and good service I'd rather go to River Rocks, Yellow Dog or Cafe Marguex's. Would love to have the same type of experience here in my backyard (Viera.) read more

Steak was overcooked, fish was swimming in broth, dessert was not good and my old fashioned was just straight bourbon

What an incredible treat to have Urban Prime in Viera. We used to live on Eau Gallie and would have died for a place like this back then. We currently live in Vero Beach and come up to hit Costco once or twice a month. We are not fast food people and really wanted to try something different. The menu looked incredible so we decided to stop in. My wife got the burger and the kids all got the mini sliders, I got the pappardelle and wild mushroom truffle special. The burgers were seasoned perfectly and cooked to perfection. My oldest son inhaled his! Now for the real star. The pasta. Wow. Epic. An epiphany of flavor highlighted by fresh truffle shaved over the pasta by the owner, what an outstanding touch! My wife and I both agreed, one of the best pastas we have ever had. I grew up with the owners of Le Cirque and Circo and cooked in their kitchens as a child, this easily rivaled many of mama Egi's recipes and pasta dishes. Absolutely phenomenal. Our server Kaitlyn was fantastic and took care of our every need. Needless to say, we will be back very soon. Thank you to everyone at Urban Prime for an unexpectedly phenomenal evening. read more

Urban Prime is a culinary gem that shines brightly under the stewardship of Chef Ercan Ekinci. When Chef Ekinci reached out to invite me for a taste of Chef Pack's signature dish, the Natsu Combo, it felt like a scene straight out of Season 3 of "The Bear." With the promise of a delightful evening ahead, I eagerly accepted the invitation and press'ed pause on the show. Upon arrival, we were greeted with the warmth and charm that Urban Prime is known for. The ambiance was a perfect blend of modern elegance and cozy comfort, setting the stage for an unforgettable dining experience. Chef Ekinci kicked off the evening with a unique appetizer that was as visually stunning as it was delicious. The plate featured succulent lamb, a perfectly seared sea scallop, delicate heirloom beet carpaccio, and a burrata caprese that was creamy and fresh. Each element on the plate was a masterpiece in its own right, and together they created a symphony of flavors that danced on our palates. My wife, having fallen in love with the wild mushroom ravioli on our previous visit, couldn't resist ordering it again. Dubbed "old reliable," this dish is a testament to Chef Ekinci's expertise. The ravioli, filled with porcini and baby bella mushrooms, sautéed spinach, pine nuts, and basil, all bathed in a luscious parmesan cream sauce with a hint of truffle, was as divine as she remembered. Every bite was a comforting embrace of rich, earthy flavors that I stole when she briefly departed the dinner table. I don't use the pièce de résistance lightly, but there might as well have been a light show for the 夏 (Natsu) Combo. This culinary marvel, meaning "born in summer," was a feast for both the eyes and the taste buds. The combo featured an exquisite selection of uni (sea urchin), toro (fatty bluefin tuna belly), saba (mackerel), yellowtail, salmon, scallops (which were absolutely divine), and tako (octopus). All delivered as 12 pieces of sashimi and 7 pieces of nigiri, each piece was a testament to the new Chef Pack's, from Tampa, precision and passion. The freshness and quality of the seafood that had been flown in overnight were unparalleled, making each bite a sublime experience. To cap off this culinary journey, we indulged in a seasonal desert of champions, key lime with toasted meringue soufflé, white chocolate with blue in it and a dollop of sherbet in crushed pistachio. The dessert was a perfect balance of tangy and sweet, with the creamy sorbet providing a refreshing finish to the meal. Throughout the evening, Chef Ekinci and the attentive servers frequently checked in to ensure everything was perfect, embodying the spirit of true hospitality. Their genuine care and dedication to our dining experience elevated the evening from memorable to extraordinary. Urban Prime, under the guidance of Chef Ekinci, offers a dining experience that is nothing short of a game changer for Brevard. Innovative appetizers to the exquisite Natsu Combo and the delightful dessert, each dish was crafted with care and finesse. Whether you're a fan of "The Bear" or just in search of an exceptional meal, Urban Prime is a destination that promises and delivers culinary excellence. Why are you still reading this and not calling to make a reservation, do you not like Sushi? Take a break from the ordinary and indulge in an evening of gastronomic bliss, no like do it now! read more

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Very nice experience. Accomadating staff and pleasant ambiance. Food and drinks were served in a timely manner. Asli, our server topped off the meal with great service. read more

My husband and I went to Urban Prime for lunch on a whim. It was awesome. Devin and Brock provided us the best service and recommendations we have experienced in a very long time. I had the lobster rolls, which were very good, and hubby had shrimp carbonara special. He loved, he hasn't eaten pasta since he was in the Navy and went to an Italian families home outside Aviano AB in 1982. He loved it. Devon and Brock found out we are celebrating 40 years of marriage and surprised us with a apple bread dessertv with Happy Anniversary in chocolate and fresh berries and whipped cream! It was phenomenal. They shared recommendations for other good restaurants. They were more than we could hope! We hope they thrive because you can tell Devin and Brock love what they do. The food, the service and the vibe were wonderful. Thank you for making our day! anniversary special. read more

Julia was an awesome waitress with a lot of good recommendations and food and drinks were really great!

Great service, incredible food, amazing ambiance. Love coming here! Fish is fresh and the meat is always so tender.

We had reservations and were seated in a timely manner, our waiter provided great service. The reason we will not return is the food. There were two orders of the $85 Wagyu Ribeye (16oz), both ordered medium rare. The order took quite some time to reach the table, but expected for a Friday evening. Both steaks were served, after cutting into them, the steaks lacked the traditional look, feel and taste of Wagyu. I questioned both the wait staff and manager if it was really Wagyu. The manager offered to take both of them back without argument, which I found nice but, also concerning. The second try arrived and the steaks were the same cuts but cooked rare (black and blue style). I again asked that the steak be taken back. Without argument they were taken back and removed from the bill. The manager was nice enough to give us a gift card and the wait staff treated us well. There were two other dishes at the table that were enjoyed. Overall nice atmosphere, good wait staff, but I can't get over the quality of the food for the price they are asking. read more

Food, Service and Ambiance is great. The music and outside seating is fantastic. I would recommend an evening for wine and a lot of fun.

Excellent food! Excellent service Try the Chardonnay mushrooms soup oh my goodness, absolutely delicious read more

Food and service and ambiance was great. Ercan the owner was sooo friendly as well as his staff. Perfect experience. Will be back again when in vierra Call for reservations it getting crowded read more

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