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Urban Prime

4.2 (375 reviews)
Open 10:00 am - 9:00 pm
Updated 1 month ago

Urban Prime Photos

URBAN PRIME ATMOSPHERE

What's the vibe?
Casual
Trendy
Upscale
Happy hour specials

Recommended Reviews - Urban Prime

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Reviews With Photos

Chocolate martini
Karen C.

Definitely make a reservation. We went on St. Patrick's Day without a reservation and there was about 20-30 minute wait for a table for two. We ended up eating at the bar which was lovely because the bartender was so awesome! We had two of their delicious chocolate martinis - the bartender generously gave me the extra that did not fit in the martini glass. Nice touch!They're serious about their steak and the internal temperature that you desire, asking you to cut into it after it's served to make sure that it is the right temperature that you prefer. I love a place that pays attention to details! If you get a chance, definitely get the Chardonnay mushroom soup. It was fantastic!

Tuna & Salmon Poke
patty v.

So good! Wednesday night, plenty of room at the bar and main dining room. Friendly team, the meals were perfect, those short ribs would be worth a drive to get! Thanks Urban Prime for a perfect dinner after a long day at work!

Fixed menu for parties
Sounder A.

A little expensive and crowded. But the food is all really good. Great location in viera. We were in on a busy Friday night with a big party and at menu. Servers had a little trouble keeping up. Especially with drinks, but pro tip, the market is open and you can get your own beer, wine, sake or whatever you want when you want it. We had a great steak, although it was covered in gravy, still tasty but not the way I prefer. Calamari appetizer was great. Live outdoor music. Heaters on the outside make it super comfortable when it's cool.

Jaclyn P.

I haven't ate here but love to go to the store! It's so cute inside and organized amazingly! The staff is always so friendly and the baked goods are great!

Michael M.

I have had good experiences here. Checking in can be a bit chaotic when it is busy but the host does their best. The servers here are very friendly. The food is very good but some things are priced just right, others not so much. The biggest issue I have was the cheap plastic advertisement placard sitting on the middle of the table with a auto dealership advertisement on it. Not the stuff of upscale dining really. Maybe one of the owners is also a car dealership owner. Still whatever the excuse, very tacky.

Burger - I ate before my phone
Gaby B.

DELICIOUS FOR LUNCH! Had a burger and it was a 10/10. The outdoor seating in this perfect current weather was a plus, it is facing some construction but I can imagine as soon as that's done it'll be ideal. The servers were on top of everything, moving quickly with a big smile on their faces. The market full of wine assortments, cheeses inside and a whole deli is incredible!

Sliders!

Amazing Service!!! Amazing Food! Great ambience . The drinks and offerings were off the charts!

Wine
Christine F.

Urban Prime is the perfect stop if you're looking for a fun night or meal in Viera! The front of Urban Prime features a market with an expansive wine collection, including a bakery, boars head deli, and sushi station. But my favorite part has to be the wine on tap! You can load up a wine card and try numerous wines with a rotating selection. In the back, there is the restaurant and both an indoor and outdoor bar. The menu is incredible and always rotating to feature items in season. I have never been disappointed in a meal or cocktail here! I personally love the lychee martini, as well as the espresso martini. My favorite appetizers are the calamari, paired with a garlicky lemony dip, as well as the truffle Parmesan fries. You can't go wrong with anything on their menu for your main-- my most recent favorite was a stuffed chicken with pesto pasta and sundried tomatoes. The chef, owner, and wait staff are all kind and welcoming. Definitely stop by Urban Prime!

Emily N.

absolutely amazing food and service! such a beautiful restaraunt with lots of art work! all the ingredients are fresh. the drinks are creative and flavorful. the chef and waiters are wonderful!

Nellie F.

I really like the vibe of the restaurant especially being seated outside. It was relaxing and refreshing. I had the salmon and we split the Brussels sprouts. Salmon was cooked beautifully, well seasoned and so fresh! I hate that they did not remove the dense fibrous end of the asparagus prior to cooking/serving it. The sprouts were also really good. It seems like a great spot for an after-work happy hour vibe as there were some young folks living their best lives out the patio too. They looked like they were having a great time.

Wagyu Steak & Fingerling Potato's

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1 year ago

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11 months ago

We had a nice celebratory dinner for my husband's retirement. The service was excellent.

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2 years ago

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5 months ago

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6 months ago

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3 years ago

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1 year ago

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3 years ago

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10 months ago

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1 year ago

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2 years ago

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6 months ago

Great food great place. Highly recommend for a nice night out. A little pricey, but great food

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6 months ago

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6 months ago

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1 year ago

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9 months ago

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2 years ago

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9 months ago

Overpriced for the quality of food and the restaurant is just not that good. The menu is limited and I found the food to be pretty bland.

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2 years ago

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1 year ago

The food and service is always amazing. The steak is always on point and I always leave happy and satisfied.

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2 years ago

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1 year ago

such a cute place! the food was good, and I was seated very quickly. Def would come again if o am I town.

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7 months ago

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1 year ago

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1 year ago

Steak was overcooked, fish was swimming in broth, dessert was not good and my old fashioned was just straight bourbon

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11 months ago

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2 years ago

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1 year ago

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10 months ago

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8 months ago

Julia was an awesome waitress with a lot of good recommendations and food and drinks were really great!

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1 year ago

Great service, incredible food, amazing ambiance. Love coming here! Fish is fresh and the meat is always so tender.

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5 months ago

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9 months ago

Food, Service and Ambiance is great. The music and outside seating is fantastic. I would recommend an evening for wine and a lot of fun.

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Page 3 of 10

Urban Prime Reviews in Other Languages

Ask the Community - Urban Prime

Outback Steakhouse

Outback Steakhouse

3.3(145 reviews)
12.4 mi
$$

A big shout out to the Manager on duty tonight Tiffany. Wife's steak was picture perfect and my…read moremedium steak had no pink and she did right by the check and it put a nice wrap on an otherwise not great day. Making things right isn't always the way things work, but she did and for that reason, we'll be back. Thank you

Party of seven. Restaurant was quiet on a Wednesday. Knew what we wanted and ready to order. We…read morewere sat and drink order coming out a bit slower than expected. Should have known at that point. Ordered our meals and then we waited. We were all catching up and then we noticed 45 minutes had passed and nothing. Server came by and said it was working. Salads appear and then we wait and wait and after an hour and 15 minutes after placing order a manager comes over at our request. Apparently if the server doesn't actually submit your food order it doesn't get made. Asa result our order was now stacked up behind the now full restaurant of orders. Long story short they "expedited" our food as it came out about five minutes later. Now the food was good. My mom loved her shrimp and all the rest liked their steaks. Manager said she would extend us something for our trouble. Comped the cheapest entree (14 bucks) and 20 in gift cards. Pretty weak in my opinion for a 200+ dollar check and an over 1.5 hour wait to get served entrees. Apologetic and all but still second poor performance in last two visits. To quote mom " it's a shame since the food is so good it just ruins the experience"

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Outback Steakhouse
Outback Steakhouse
Outback Steakhouse

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Fiesta Azul Tequila House - Rice and beans that accompany paridilla.

Fiesta Azul Tequila House

4.3(366 reviews)
12.0 mi
$$

We stopped into Fiesta Azul Tequila House while visiting from Orlando, and Sofi made the whole…read moreexperience. We told her we love trying new things and asked for her recommendations, and she absolutely delivered. She helped us narrow everything down, and honestly, every single thing we ordered was so good. The pork belly al pastor, and the el queso shrimp bravo were all incredible. Super fun, unique dishes and the presentation made it even better. She had no idea we were in town for a funeral, but this ended up being such a needed pick-me-up for our family. The vibe, the food, and Sofi's energy just turned our whole night around. If you go, definitely ask for Sofi. She is the best.

We came here for a family lunch and the service was top tier! Everyone was so accommodating and…read morethey allowed us to dine outside. We ordered several appetizers and large dishes and our server Harold was routinely checking in on if we needed anything. Everything was authentic and tasted like a home cooked meal; absolutely delicious! This was a great choice for a Friday afternoon lunch! Vinimos aquí para un almuerzo familiar y el servicio fue de primera. Todo el personal fue muy amable y atento, y nos permitieron comer afuera. Pedimos varios aperitivos y platos grandes, y nuestro mesero Harold siempre estaba pendiente de si necesitábamos algo. Toda la comida estaba auténtica y sabía como comida casera, ¡absolutamente deliciosa! Sin duda fue una excelente elección para un almuerzo de viernes por la tarde.

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Fiesta Azul Tequila House
Fiesta Azul Tequila House - Parrillada

Parrillada

Fiesta Azul Tequila House

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Cheddar's Scratch Kitchen - Chicken Tender Platter: Our hand-breaded chicken tenders are made to order. Choose from classic, Buffalo or honey hot. Served with two sides

Cheddar's Scratch Kitchen

3.5(367 reviews)
12.2 mi
$$

I don't understand the 3.5 average. Went for a family dinner…read moreparty of five and arrived middle of dinner hour. House was full and there were plenty of staff. Our server Cassie was a perfect balance of attention and space. We ordered entrees only. Country fried steak was well done and the white gravy complimented the breading well. Portion of the sides weren't huge but perfect size. Fried Shrimp plate was a good portion and the shrimp were crispy. Added a side salad for 99 cents. Good ranch dressing. The grilled white fish was also very good and was prepared blackened. Flaky moist portion and the fries were delicious too. Chicken tender salad was bright and fresh. A large portion too with half being taken home for lunch the next day. Saved the worst for last and it was flavorful but could have been a tad crispier. The Monte Cristo sandwich. The berry spread was really good. As I said not sure why the low average. It is quality comfort food with large portions and the staff has always been on point. Give them a shot and form your own opinion....willing to bet it will be good.

Food: The Red Beans & Rice was tasty but that's where it stops. I feel quite confident the chicken…read moreis the lab grown chicken. Texture was way wrong and without the breading you can certainly taste the oddity. Gross. The mashed potatoes and gravy were nearly flavorless. Service: The waitress did well and the wait times were acceptable. Ambience: The restaurant was adequately clean accept for the men's restroom, disgusting. While the restaurant was clean you can tell that Cheddars is on the way out. I do not recommend.

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Cheddar's Scratch Kitchen - Our Santa Fe Spinach Dip is prepared with creamy cheese, topped with sour cream & served with freshly fried tortilla chips & a side of salsa

Our Santa Fe Spinach Dip is prepared with creamy cheese, topped with sour cream & served with freshly fried tortilla chips & a side of salsa

Cheddar's Scratch Kitchen - Our Honey Butter Croissants are baked to a golden brown and drizzled with house-made honey butter.

Our Honey Butter Croissants are baked to a golden brown and drizzled with house-made honey butter.

Cheddar's Scratch Kitchen - Strawberry Texas Frozen Swirl: Frozen Texas Margarita swirled with strawberries.

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Strawberry Texas Frozen Swirl: Frozen Texas Margarita swirled with strawberries.

Fiesta Azteca - Queso Blanco

Fiesta Azteca

3.3(62 reviews)
11.9 mi
$$

Will not be returning. Ever…read more I thought this location was going to be better than the Sarno location because it had better reviews.. didn't realize most of them are probably paid actors. Our server was nice, but not super accommodating nor very experienced. The food, sub par. The price, outrageous because the portions were so tiny barely filling up the plate. Normally my toddlers can share a meal, but today they had like 15 fries to split and I'm not joking. I asked if I could have little more to perhaps fill up the plate and he told me they'd charge me extra!! I asked before I ordered my burrito if it came with sour cream and guac, he said yes. Then it comes out with nothing (simple mix up I guess) then he says they'd have to charge me to add it. We got margaritas and they were disgusting. The tequila was bottom shelf (as expected) but it was so overwhelming. Someone teach them how to make a drink please. I had one sip and asked if I could get a sangria instead and he said he couldn't swap it or take it off the ticket so I'd just have to pay for both drinks. I've literally never heard of a restaurant refusing to take it off the bill for a drink I didn't even drink.. I was really disappointed. It takes me a lot for me to write a review, I have to love it or hate it. This experience was awful. Our poor server should get some new training and a new job. It's shocking a business like this could survive and operate how it does. Hopefully it closes or gets new staff ASAP. Someone call Bar Rescue STAT!!!

I took a chance and tried Fiesta Azteca again after many years. I was going to raise my review to…read morethree stars. The food is very expensive, my chicken Super Burretto was bland and I couldn't taste the Tequila in my margarita. The service was fine and friendly. My major complaint. COCKROACHES IN THE BATHROOM!!! The saying is for everyone you see, there are many more.

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Fiesta Azteca
Fiesta Azteca - Taco salad

Taco salad

Fiesta Azteca - Along with the complementary salsa and chips, we ordered Shrimp  fajitas and beef burrito supreme! Yum!

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Along with the complementary salsa and chips, we ordered Shrimp fajitas and beef burrito supreme! Yum!

Urban Prime - sandwiches - Updated May 2026

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