Got my haircut here! Loved the service. It's so easy to book a day and time via the ulta app (or website). I also love that it's next to sushiholic, because you can grab lunch before or after, and enjoy some sushi, getting your hair done, and some shopping at Ulta if you'd like. The store was clean, staff was nice, and I'll definitely be back to cut my hair. Thanks! read more

I've shopped here dozens of times and the customer service is very inconsistent. Sometimes staff are friendly and helpful and other times they aren't. I can remember one time when I was looking at products near the registers and all I could hear was staff talking about negative stuff going on at work. I don't think a customer should be hearing that while they're shopping. I keep returning because there are products I use that I can't find at other stores. I hope their customer service improves and stays consistent. read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Novato, California

See all

I entered this store today expecting a simple return and instead experienced some of the most disrespectful treatment I have ever received as a customer. I was yelled at, spoken to unprofessionally, and falsely accused of stealing an item that I had brought into the store to return. The store manager Abigail Brackett behavior was completely unacceptable. I felt discriminated against, unfairly targeted, and publicly humiliated. I have proof that the accusation against me was false, yet I was still treated as though I had committed a crime. To make matters worse, the manager claimed that the item could not be located under the phone number I provided and insisted there was no record of the purchase. After leaving the store, I visited another location where an employee was able to find the purchase immediately using the exact same phone number without any issue. This directly contradicts what I was told and raises serious concerns about how this situation was handled. Being falsely accused of theft is disturbing enough, but being provided information that was later proven to be false is even more troubling. Whether due to negligence or malice, this conduct is unacceptable and caused unnecessary embarrassment and distress. I am shocked that any customer would be treated this way. Being falsely accused, discriminated against, and treated with such hostility is something no one should have to experience. This matter will not be taken lightly, and I intend to pursue it through the appropriate channels. Attached below is proof of the original purchase. read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Novato, California

Update to add Oct 2025, fool me once shame on you, fool me twice, shame on me...my stupid self decided to try them again, but for me this time, not my daughter. Scheduled a blow out for an event, when I arrived, I was informed that the stylist had called out sick that day, and the manager tried to call me. That is a bunch of BS, nobody called me. I got a confirmation text of my appointment so I know for a fact that my phone # in my account is accurate. I had no missed call or VM. This place is so unbelievably unprofessional and I feel like an idiot for giving them another shot. As for the store, they offer a variety of cosmetic and hair needs, so if you know what you want, shop here, but do not expect friendly or professional services or help or customer service. Corporate should be ashamed of this store. read more

See all

Love this store and location but wish they would carry what the other Ulta carries on brands. Had to drive to Santa Rosa to see and buy charlotte tilbury new launch. The Santa Rosa even had Pat McGrath display?! Why is the only Ulta in marin county not stocked the way Santa Rosa Ulta is? Seems like you're missing out on direct sales read more

If you are thinking about visiting the salon I highly recommend Lori R. She is awesome! She does great color and always gives me exactly the haircut I am looking for. My color lasts for months. It is a super reasonable price and she is super friendly. The other staff are also great! Definitely recommend read more

Horrible experience. I just left this Ulta store . This Asian lady name Kathy Kelly was very rude. She needs training how to treat customers with respect. I have a coupon $20 off when purchase $100. She kept saying not for prestige items . I told her my coupon accept prestige items it's stated on the coupon . She's on and on about it. I will definitely make a complaint to the head office regarding her behavior. The cashier Noemi saw the coupon and said yes u can use it . read more

So I made an appointment for my daughter haircut first time there because I saw they do the stencils. So I made the appointment for 11:30 am, l got there on time, I wasn't greeted. There was two stylist with clients, both didn't acknowledge me, so I waited about 15 minutes or more. When one of the stylist asked me my name and then told me that the stylist I scheduled which was Jolene is almost done. So I understand my appointment was 30 minutes she asked if my daughter wanted her hair wash I said yes and then I asked her if she could do the stencils. I understand she was accommodating with what I was asking for because I wasn't given the option to put it when I made the appointment. As she was doing my daughter's hair I notice Jolene had a client that was waiting and she told her the client if she could come back 20 minutes. At the end I did some shopping my total was over $200. When we got home and I took a look at my daughter's hair it looked uneven some string of hair short and long even with the hair dry or wet. So I called customer service and I got a called by the manager and scheduled an appointment with the same stylist to fix it. The appointment got made for us to go in Thursday. A night before the appointment I got a call saying that Jolene wasn't going to be there Thursday and my appointment got canceled . I am very disappointed and never going to Ulta again. read more

Ulta Beauty - Hair is cut unevenly - Cosmetics & Beauty Supply Near Me - Novato, California

See all

This Ulta has a good selection and some really nice employees, but the service can be hit or miss. Sometimes I get great help, other times it's hard to find anyone who's available. Still, it's convenient and usually has what I need, so I stop by when I'm in the area. read more

Jane N was super helpful today when I came in, she was very nice and helped me find the best products for my skin! I found a new favorite product thanks to her help :) read more

So sad you order something for Christmas to be a gift they send you the wrong product and give you a hard time when you're trying to exchange for the right thing They charged me full price for the right item and discounted the wrong item I was returning. Made no sense. !!! Granted, we were only talking about a small amount of money less than five dollars. It was the principle of the whole thing. The cashier who ring me up (maybe New )was not very familiar with the product and the person in charge did not resolve my problem! read more

Ulta Beauty - Worst customer service ever on Christmas Eve!! - Cosmetics & Beauty Supply Near Me - Novato, California

I can't gatekeep, Joelene is a fantastic hairdresser/hairstylist!! From cuts, trims, bangs, highlights to masks, she's amazing.

I would highly recommend getting your haircut somewhere else. One of the two ladies working that day in the salon is about as loopy as a $3 bill. read more

I politely went up to the ONLY employee I could see who was doing eyebrows at the time and politely asked if she could call someone to help me unlock a product, she called and as I walked away she commented to the person who's eyebrows she was doing "couldn't she have gone up to anyone else" I mean is it too much to ask an employee to call another employee?!? read more

Brand new Clean Organized You can use testers again Salon open They redid this older strip mall, looks nice Free and easy parking read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Novato, California

See all

i met Lori Ramsey by accident ..... i didn't know there was a hair salon there . i told Lori i would think about coming back because i hadn't seen any customers there . i asked Lori a few questions and i decided to give her a chance Lori right then gave me a haircut & color . Her Customer service impressed me .. I have been a customer with Lori for about 2 years now & people often give me nice positive compliments how pretty my hair looks. If Lori is ever sick or not there i will definitely have Jolene be my hairstylist. The Customer Service from Ulta Novato Staff is always great ... i love Abby , Kayla , Lilly Keli Cooley read more

Ordered online for pickup, checked in and waited in my car. No one came so I called the store and said I was waiting for a curbside order. The woman said "ok...." Ok. So is someone able to help me? She put me on hold and never came back. Called again and talked to another associate and said they were busy and would be out when the could. What kind of service is this? I understand if the store is too busy, THEN TURN THE FEATURE OFF so customers aren't just sitting waiting forever. I ended up parking and going in for the order. There's 4 women behind the counter and only a few people in line. It seemed like they just didn't want to be bothered with bringing the order out. Maybe Ulta should cease this service, it isn't the first time I've had an issue with pickup here. read more

Poor customer service. A beauty store should make you feel beautiful and appreciated. That is not the case at this Ulta.

Customer service at this location is sorely lacking as of late. I went in with my mother at around 4pm. It was not super busy, maybe 5-6 other people yet no one was walking around the store to help. We tried finding a product that they claimed was on the shelves online but couldn't find it after some looking. I looked for someone to help us and couldn't (did like 2 laps around the store) so I went to the register to see 3 women just crowding a corner. They broke up after seeing people I assume and I went to ask the lady I assumed was in charge if they had the product. Without letting me finish me sentence she says "we don't have that" and turns and walks away without letting me ask any follow up questions. I thought okay rude and went to let me mom know that the product she wanted wasn't there. I still needed some things and they happened to be on sale so I grabbed them and went up to the register. The cashier was very nice to the women prior but when we arrived the entire atmosphere shifted. she ringed up my items but the discount wasn't applied. I mentioned that they had a lot of banners showing that they were on sale and the worker stared at me like I was stupid for wanting my 2 dollars off before reluctantly taking it off. Mind you with a snooty comment "I took off your 2 dollars off" emphasizing the fact that it was only two dollars. We left and I'd say a little heads up to management there that your workers should be able to actually assist paying customers. read more

I went to get my hair done for my wedding and Laurie the stylist sat me down and started to comb my hair then accused me of having lice!!!!!! Kept pulling strands of hair out of my head saying it had nits in them. She told me to go to a lice clinic and shed give me a call to get me back on the books when the treatment was over. I even had her look at my daughter and husbands head and she was saying that my husband had nits as well but my daughter was okay. And she was looking at our heads outside the store since she didn't want us inside. so i drove to Oakland for the first available appointment to get a treatment going on my head. The lady did a head check and told me i have 0 indications of lice. No bugs, no nits (you need bugs in order for them to lay the eggs) and no scalp irritation. I called back to Ulta for inform them that i did indeed have clean head and could rebook my appointment and LAURIE HAD LEFT FOR THE DAY i had. 10am appointment and it was 11am and she was gone!! The women asked if i wanted her to call me back and i said absolutely not. This women made me feel dirty, and now she's making me feel unwanted a client. 0/5 would not reccomend going to the salon at Ulta unless you're okay with being lied to in order to get you out of the salon. read more

Got a hair gloss with Joeleen; not bad, just very unsanitary. As I sat down to get started, there was hair from another customer still on the chair and drape. It's kind of gross to have another client sit and use the same drape! The hair gloss itself didn't last very long as it lasted maybe a weeek for $70 it was too much read more

The ULTA Beauty Salon stylists and staff are so welcoming and helpful when asking for help for the right products I need. My lovely stylist Chanel gave me an unforgettable, fabulous deep tissue scalp massage with lavender essential oil after doing my hair consultation for balayage & haircut, she even offered me any water, tea or coffee! Honestly she's very genuine, sweet, and always made sure I was enjoying my time on my day off of work. She deep conditioned my hair and gave me another scalp massage at the shampoo bowl, my hair is so soft and shiny! The color is exactly what I asked for! Really good idea to bring in a picture of the color you want. read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Novato, California

Overall fine, however a young worker with the name tag Danna was just extremely disrespectful to me and my mother. I ask questions like "do you have - in stock?" and she would respond "is it listed on the shelf? then probably not?". Along with this, she was just being so rude to my mother as she was checking out, cutting her off, and just seeming visibly impatient. I hope something can be done about this, this was an extremely disappointing experience to say the least. read more

Went to Ulta to buy Lolavie hair products. There was a promotion, I was purchasing about $160 in product. When I went to check out, they had run out of the free gift. I didn't buy the products. The person checking me out was indifferent, she really didn't think it was that big a deal. In the big picture of life, it's not, but if you have a sign on the shelf saying you get a free product with $30 purchases, you should have the free gift. If not take the sign off the shelf. read more

I took my daughter for haircut and they charged me $55 plus tip and literally she just trimmed her ends and started blow out. She was in hurry and didn't care what i had told her about her hair cut. The other day i went for keratin treatment and it's been only 4 days and my hair is still frizzy and curly. Infact my hair seems damaged and rough now. Very very disappointed with their services. Don't waste your money. read more

Melanie, beauty consultant at Ulta, is super nice and accommodating. She had practical knowledge around my products of interest and gave me a sense of confident in my purchase. Really enjoyed meeting her today!! Go check her out and encourage her - customer service industry can be rough. What a great experience at Ulta thanks to Melanie! #skincare #gucciguilty #lipstick #patternhairproducts read more

I witnessed an employee aggressively accusing a teenager for stealing and opening a Touchland hand sanitizer. The hand sanitizer was already open and the girl was trying to smell it since it was already open. Not only did the employee accuse the girl of stealing, she snatched the product out of her hands. The employee didn't listen to the girl at all. This is unacceptable! read more

If I can give 10 stars I would.I love my Ulta Beauty people. I could say they have beautiful personalities,kind and understanding.I have been going to Ulta for years and they never cease to amaze me with how knowledgeable,sweet and kind they are. From the Manager Trev and the ladies.Every time I come in they make me feel welcome. When I feel down and depressed I usually come in to Ulta. The environment is so different. Not only because of all the products and make ups they have but the people who are working there.Of course I end up buying something lol. Thank you Ulta for Lori, Sam and Chanel at the salon who are taking good care of my hair like always. I really do appreciated all your hard work and kindness. read more

Ulta Beauty - Imagine from really dark hair to this? love it!! Thank you Lori. - Cosmetics & Beauty Supply Near Me - Novato, California

Nope, I'm done. Coming here makes my day a little less pleasant. I just can't deal with the rude staff any longer.

The least accommodating staff I've ever met. "Well it should be here so I don't know." If customer service isn't your strong suit, this is not a place for you. read more

I had a terrible experience at this salon with Lorie. I asked for full blonde highlight,but my hair ended up darker than when I came in. They didn't offer to fix it right there even though I was complaining and still made me pay for something I didn't even ask for. I then contacted the manager and the stylist's manager, who promised to call me back to fix the issue, but they never did, even though I kept calling multiple times . Very unprofessional and disappointing from the managers unbelievable! read more

I went to sephora for tarte shape tape concealer which should very common for them to have in store but unfortunately they didn't, hah.. I then went to ULTA i was impressed to see the huge stock of my favourite concealer there. Not only these they have my huge brands makeup available in store!! read more

The cashier was Jennifer was extremely rude in tone of voice to not using manners and not being polite beware of her !!

I was very disappointed in my visit to Ulta today. At the check out, cashier named Melanie was very unpleasant and unprofessional. I brought one item to checkout which on the box itself says SRP is $38 but it rung up as $39. I kindly questioned the cashier as to why it is not ringing up as $38. The cashier responded in a very rude manner "what? It's what it totaled up as." Which to me didn't make sense as the box from the manufacturer itself stated SRP $38... I pointed to her the label on the box with the price. She then said "do you want me to take the dollar off then?" I get that it wasn't her fault that it was ringing up the wrong price but just the way she was interacting it was very unprofessional. I will not be returning here. read more

Ulta Beauty - Price - Cosmetics & Beauty Supply Near Me - Novato, California

I met Lori in the salon a month ago when seeking an opinion about a bold style change involving my hair. Today we did it and I'm thrilled with the process, Lori's expertise, opinions and creative approach . Kindred spirit. read more

I just needed a red lip stain. I walked in and it took several minutes for anyone to acknowledge me. Finally I got the girl with the fake channel earrings to acknowledge me after I approached her. She acted like it was super inconvenient to do her job. She gave such a diva attitude like she would rather die than be at her job. Luckily another girl with long gorgeous black hair and long eyelashes came over and was super helpful. Black hair girl gets 5 stars. Chanel earring girl needs to find a job in a kitchen or somewhere where she doesn't have to interact with customers. read more

This is one of the best and cleanest ultras I've been to! All the staff is extremely helpful and made me feel comfortable with my decisions!

What a waste of potential! Walked in excited and happy with my daughter who had saved up all her money to splurge, and was so disappointed in the lack of customer service. We poked around and found some of the things on her list amongst the (vast!) array of choices, but had to hunt (and hunt and hunt) down someone to help us with a few of the harder to find items. Had to interrupt THREE employees after standing politely next to them waiting for them to be done gossiping, and it's like the young woman who helped us was actually *disgusted* at having been asked to help. I'm a fully grown adult with a sweet and hopeful young daughter and this young woman's sourness and surliness made my child feel shity would recommend if you want to have a horrible time read more

the younger blonde employee was extremely rude during my visit earlier today. my daughter sprayed a sunscreen that she thought was a tester - a fair assumption and honest mistake considering the products seal was clearly broken and it was half empty. the employee proceeded to grab the product out of her hand, and reprimand her. this frightened my daughter, and was a really unpleasant experience. do not recommend shopping here, we will not be shopping here again. read more

If you need a quick freshen up, someone who understands your Pinterest board with 1000 variations of hairstyles + highlights, book an appointment with Samantha Gee! She is amazing, very personable, and does amazing work! read more