I feel so lucky to have Beauty Heroes right here in downtown Novato--a true gem for anyone who cares about clean beauty, wellness, and sustainability . With over 100+ clean beauty brands, the selection here is unmatched. Every product is carefully curated to meet the highest standards in purity, sustainability, and performance. What really sets Beauty Heroes apart is the incredible staff. The team is warm, knowledgeable, and genuinely passionate about helping you find what's right for your skin and lifestyle. Whether you're a clean beauty newbie or a longtime advocate, their customer service makes you feel welcomed, supported, and never rushed. And I can't say enough good things about their aestheticians- highly skilled, intuitive, and incredibly attentive, the facials are transformative. They customizes each treatment to your skin's unique needs, and you leave feeling refreshed and renewed. There is truly nothing else like this store in the area. Beauty Heroes brings something very special to Novato--a thoughtful, intentional, and elevated beauty shopping experience! read more

Beauty Heroes - Store front - Skin Care Near Me - Novato, California

All Clean beauty products with top notch quality! Jeannie has found so many amazing products for us ladies. The best value is the beauty box which I can't stop being a member of. Each month brings full sized products that are so amazing your skin will thank you greatly. read more

WOW! I received a true hero*ine worship facial this past weekend. Natalie was accommodating and attentive to my skin's needs. I felt refreshed and deeply nourished from her gentle present touch and most of all my skin felt and looked amazing! I'm already looking at the calendar to book my next appointment! Thank you Natalie and Melvie. read more

Every experience at Beauty Heroes is lovely. I got my facial with Hanna pre holidays and can feel the glow!

My first visit to the store wasn't very welcoming and I am updating my review as the owner has reached out to me a couple of times to address what occurred and to try to make it better. Her effort hasn't gone unnoticed and I appreciate any business owner who can take responsibility and acknowledge and connect to a customer's valid experience. Thank you! I will give your store another visit in the future. read more

True relaxation, rejuvenating, and brightening facial. Always love my time here. The products are lovely, gentle and clean. The facial room is tranquil and peaceful. read more

My daughter and I received thee most exquisite facials from Hana. We left feeling relaxed, pampered, and educated. From start to finish it was the best experience. it's now on my calendar to do regularly. read more

Hanna was amazing and went step by step through the products she was using and their benefits. The facial service was very relaxing and a great birthday treat! read more

I wanted to change things up and get a new perspective on my make up routine so I scheduled a make-up session with Taylor at Beauty Heroes. (This place is stellar - they only sell the highest quality clean products) I was used to walking into a Sephora and hoping they might get close to matching my skin, only to be disappointed when I saw myself outside in the natural light. But WOW, this was an entirely different experience. Taylor at Beauty Heroes brings years of industry expertise and has a warm outgoing energy. I immediately felt at home. She introduced me to products tailored specifically for my skin type and complexion - all the way from cleanser to corrector to finish. She felt like a passionate advocate for highlighting my unique features in a natural, no makeup looking way. I left there feeling uplifted and glowy. It was an absolute gift to meet Taylor and give this a try. She is a wealth of beauty wisdom and now my go-to for all questions about my skin health and happiness. 10/10. I can't stop telling others about Taylor and Beauty Heroes. Go see her, you'll be impressed. read more

Hanna is a wonderful esthetician and person. She gave me the most wonderful facial and artistic brow tint. I'll be seeing Hanna regularly; she is so lovely, skilled, and intuitive. I've been a customer/member of Beauty Heroes for several months. Love their products and ethics so much... right up my alley! read more

1st time having a facial and was so impressed I scheduled my next one! Hannah has such a soft and gentle touch and she herself is so calming. In a world of rushing and busyness it was a treat to be able to relax for a solid 60 and come out looking refreshed. I also bought a gift card for my friend to enjoy this special event for her birthday. read more

If I could give Beauty Heroes 20 stars, I would! From their services to their fully safe products to the amazing experience in-store I never leave disappointed. If you haven't tried their monthly discovery, give it a go. Even if for 3 just 3 months. You will try products you've never experienced and as a result I have converted to a whole new sling care regime that is more suitable to my age. I would have kept using the same products to my death, but BH opened me up to so many wonderful things. Love love love! The employees are wonderful an and knowledgeable. It's my version of "Cheers" where everybody know my name. read more

I recently moved to Novato, and I'm thrilled to have discovered Beauty Heroes! Taylor M. gave me an absolutely incredible facial and recommended products that perfectly suited my skin's needs. I especially appreciated her thoughtful touch--when I mentioned I was heading to the mountains, she added extra hydration to ensure my skin stayed moisturized. For the first time ever, I didn't wake up with dry skin after a trip like that! The space itself is spotless, inviting, and feels like the ultimate self-care haven. I'm so excited to make regular facials with Taylor part of my routine. Highly recommend Beauty Heroes! read more

This store and its products are beautiful. However the complete lack of customer service ruined my experience. Felt a bit like a snooty vibe... The associate did not even mutter a hello or just plain eye contact and a smile / wave...was preoccupied the entire time, and I definitely spent a good 10-15 minutes in the store looking around. Maybe because I wasn't dressed fancy enough... not sure. Definitely a bummer. I guess if you don't want to be ignored, make sure you look like you have money . read more

Wonderful facial as always!! My son really enjoyed it. We will keep coming back. Rachel was amazing!!!

Taylor is amazing. Whether you're getting a facial, make-up lesson or getting your brows done, Taylor will make sure you feel heard and taken care of. Her advice and tips are super practical and she goes above and beyond offering to answer any questions that come up following your treatment. Her positive energy and dedication to her clients means you'll feel better than when you walked in, every time. read more

Absolutely, loved my facial by Hanna! She was so sweet and took the time to ask what I was looking for pertaining to my treatment. She also did not try to sell me on products. She wanted to see how my facial tissue reacted to the treatment. I am no longer looking for a place for my facials. Beauty Heroes is everything and more! Thank you Hanna and thank you Beauty Heroes!!! read more

Yesterday, I experienced a blissful 90-minute facial by Taylor. She is so delightful! My skin was so soft and smooth when she was done. It was a wonderful way to end the week! Thanks, Taylor and Jeannie! read more

Beauty Hero's facials are absolutely amazing! My skin feels so refreshed, glowing, and hydrated every time. The experience is so relaxing, and the results speak for themselves. Highly recommend! read more

Excellent clean beauty products and events with legit recommendations. If you opt for the subscription service, however, be forewarned to pay extra close attention to theauto renewal as it's convoluted and not nearly as user-friendly as their lovely products. read more

Beauty Heroes does an amazing job of vetting brands and products to only stock the ones that are effective, good for you, and good for the planet. The products tend to be on the pricier side, which had me skeptical at first, but when I realized they were truly effective without being harsh on the body/skin, I was sold! I also like to attend the Beauty Heroes in store events where I can test/check out new products. The store is gorgeous and inviting! I highly recommend Beauty Heroes to anyone looking for sustainable, eco-friendly and non toxic beauty products and makeup! read more

I had the most amazing experience with Hana. She was so kind and knowledgeable, and my skin has never looked so glowy and healthy as it did when I walked out after my appointment. I cannot recommend Beauty Heroes more! read more

This experience was amazing, the whole team is so caring and friendly! I booked a facial with Hanna and she was AMAZING. She is so knowledgeable and kind, and I left feeling so relaxed. read more

I love Beauty Heroes for all things clean beauty. Nice, curated shelves with many great, smaller brands that wouldn't get shelf space elsewhere. Their facials inhouse are amazing - perfect for a luxurious maintenance appointment. Hanna is my fave and is so calming and works wonders. My fave beauty store hands down. read more

I can't believe I have never stepped foot in this lovely establishment! I got myself a facial for my birthday with Hannah. She was so sweet, great vibes and the facial itself was beyond. When I walked downstairs from getting my service a person complimented and was astounded by the results. I signed up for the subscription for products and am already loving everything. My skin has never looked or felt better. Honestly, I have too many great things to say. I will leave with this, do yourself a compassionate favor and treat yo self to Beauty Heroes read more

I had the most amazing facial with Hanna today! Had been in the store once before and a friend raved about the facial she had done there and I now get the hype. Looking forward to doing another in the future! read more

They always have amazing and clean products! They resolved my customer service issue promptly. Highly recommend!

Very nice staff, Taylor does an amazing job! She is super thoughtful and takes her time on eyebrows to make it perfect! Highly recommend this spot read more

Hannah Haas is such a skilled aesthetician. She told you what she was doing as she went through the facial. All natural products. This is the best facial I have ever had! Betsy Best- Martini read more

The facials are so relaxing and rejuvenating! Great products and knowledgeable staff to help you.

I had a facial here by Hanna and she was absolutely incredible. Hanna is very knowledgeable about skin and gave great recommendations!

I had a facial with Rachel and it was soo amazing! I can't recommend her enough. Beauty Heroes is the best and all the products used were incredibly refreshing and amazing, I even took a few home. The added massage in the facial was wonderful as well. I can't wait to go back! read more

I am all about clean beauty products and absolutely love that there is a local business that carries so many of my favorite items to sample in person! And to top it off, facials with clean beauty products?! Yes please!! I've been seeing Taylor for regular facials for several months now and she is amazing! I feel at ease, comfortable and my skin always looks amazing. She listens to my concerns and provides great product options for my at home regime. Her energy creates a relaxing and calm space to enjoy some self care. Highly recommend! read more

Spectacular! Treated myself to a little birthday facial with Tay and it was beyond relaxing! Walked in to a gorg spa water ready for me and a beautiful space prepared for relaxation. Which was exactly what I did while she explain every product she was looking putting on my skin which I greatly appreciated. It was so customizable and left my skin plump as hell! Thanks Tay & Beauty Heroes Team!!! read more

Taylor does an awesome job on tinting and waxing my brows! And she's an easy person to chat with too. Truly the best!!

Rachel E. is a facial wizard. Her hands are pure bliss and the products she chose for my skin left me looking radiant.

I recommend this business for services and products. Twice, I've had the facial called Face Lift and each time I enjoyed a relaxed and individualized facial experience with Hanna. Multiple modalities and products that left my skin supple, clean and hydrated. Taylor was the esthetician who gave me a brow and eyelash tint. She matched and enhanced my natural hair color giving me a defined and long lasting boost to my eyes that I'll keep going back for. The shop is filled with beauty products at all price levels. You'll be sure to find what's best for you. Professional, clean, friendly and convenient booking online, you'll appreciate this business. Beauty Heroes is a winner. read more

Beauty Heroes is such a great addition to downtown Novato. It is a beautiful store with kind employees, who are happy to answer questions and find you what you need. They stock healthy cosmetics and skin care with a focus on non-toxic, sustainable formulas. There are products for men as well. I love that I was able to take a sample home with me to try out before purchasing. I ended up coming back the next week to buy it. I recommended the product to my friend, who also purchased it there. I love the Suntegrity tinted sunscreen for everyday use, instead of a foundation. They offer in-store events, a lounge, as well as a sink area to wash your face and try out products right there. There are coupons available on their website. Don't be afraid to go in and look around. They don't pressure you at all. read more

Beauty Heroes - Skin Care Near Me - Novato, California

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This gem of a store is my go to place for all things Beauty. The environment is warm and welcoming. The staff is knowledgeable. The products are top notch. Best part is you don't have to worry about anything not being good for you or the environment because they do all the research when sourcing new companies. When this tired mom needs a break or a pick me up, this place is where I go. So glad the flight bar is back! Such a wonderful addition to downtown Novato and Marin as a whole. read more

at the salon. HANNA.... An extraordinary young practitioner working at the Spa She has hands of gold. She is gentle yet exquisitely firm and worth every dollar. Will return as often as possible! The owner is so fortunate to have amazing HANNA! read more