I went to the Petaluma Ulta location a few weeks ago. I was helped by an associate named Lacy. She was FABULOUS! She was friendly, kind, upbeat, bubbly, engaging and complimentary to me. She deserves a raise for her customer service alone. read more

Ulta is the other beauty store that has all sorts of high end products and drugstore products. As we all know the drugstore game has been VERY strong the last decade with budget beauty prices on breast performing products that rival the high end counterpart. We love NYX but Anastasia Beverly Hills always be my eyebrow holy grail. See? Things like that can easily happen here. My last visit found me delighted to see so many Korean Brands which saves a trip to an Asian specific beauty store in the city. Hair needs and tools are easy peasy to buy here. I love that too. Travel sizes of your faves are also here. You don't have to fill bottles that will explode on the plane like mine did. Sigh. Browse. Figure out what you like and yeah. Their rewards program is still the best! Be beautifully you in the New Year! read more

Ulta Beauty - Daughters travel sized necessities for our family vacay - Hair Salons Near Me - Petaluma, California

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I went to Ulta Petaluma hoping to get a better salon service. Guess what? It was beyond my expectations!! Daniella did an AMAZING job by fixing my previous hair job (from another Ulta) and gave an extraordinary treatment, design and look to my hair. I absolutely love Daniella's expertise and knowledge! Happy customer right here! read more

Ulta Beauty - The before and after says it all. Great job! - Hair Salons Near Me - Petaluma, California

everyone is friendly, it's clean and you feel comfortable asking the employees for help.. But I was not happy with my experience at the register when the lady sweet talked me into opening up an ulta credit card. I thought I was signing up for a rewards program. she never once said the words "credit card" hence I thought it was low stakes and a simple rewards points program. many phone calls later with the bank and paperwork, I closed the account. shoppers should be given very clear explanations and transparent information about this stuff!!!!!!! read more

What big corporation posts a note on the door saying due to air conditioning we are closed? Buy some fans! Who's gonna not shop because it's warm inside? I only say this because on Yelp it doesn't say they are closed and the other stores didn't really know about this closure either. This location needs to be addressed as you're losing thousands of dollars a day. read more

I haven't done any yelp review for awhile now but today I wanna share my great experience at Ulta in Petaluma. I highly recommend , Daniella . She is very nice. I think this is the very first time in awhile that my hair didn't break or damage after getting some highlights from her . The minute I see her putting foil on my hair I can already tell she's very experienced and really good ! She has 30 yrs.of experience and she is also a barber .So if you go to Ulta in Petaluma look for Daniella. read more

I booked a root touch up appointment and had it canceled on me the morning of, two weeks in a row, both times because the store was closed, each time asking me to drive somewhere else on short notice. When I finally got in, I had a mild scalp reaction I've had before, an itch that fades on its own and is noted in my file. Every other stylist has acknowledged it and moved on. Raising it is fine. It's the cautious thing to do. What followed wasn't caution. The stylist wouldn't drop it after I'd answered, threatened to wash the color out over my objection, refused me even a comb, and called the manager over like I was a problem to manage. The manager interrogated me at my chair. Nothing I said seemed to count. Then she got involved a second time at the end, walking me to the register herself. What I first took as her trying to make things right turned out to be the opposite: I was being escorted out like a shoplifter, not a paying customer who'd come in for color. There's a difference between a salon being careful and a salon overriding you until you have no say in your own appointment. Careful takes one sentence. This took two staff members and a scene. I've been a loyal customer for years, but after being this disregarded and mistreated, I don't have much reason to come back. read more

Lexi I think that is her name. She was incredibly helpful and informative, friendly, and helped me find many products some which I didn't even know the name of she was quite pleasant and you guys should make her a manager thanks.. read more

Morgan was absolutely AMAZING! Was very kind, sweet and super helpful. After having a pretty rough day, she definitely brightened it! Thank you for an amazing experience, Morgan!!! read more

I had Samantha for my stylist and she was very kind and professional she made me feel comfortable so much so I got to close my eyes while she put the foils in my hair she let me relax and wasn't talkative. I appreciate that. My highlights turned out just how I wanted thanks Samantha read more

Awesome selection and customer service! I always get the help I need and if I've ever had to make an exchange or return, they made the experience easy. read more

This is one of my favorite Ultas to shop at. they have a great inventory and the staff is always kind and helpful. Morgan was very helpful on my last visit and helped me discover some makeup techniques and find a lip color that I had been trying to figure out for a while. read more

Morgan at the Petaluma ULTA was excellent. She greeted me immediately, gave me a nice overview tour of ULTA since it was my first time there, helped me find and choose the right hair equipment, and was friendly and charming throughout. What an terrific employee Morgan is. She's a keeper. Thanks, Morgan! read more

It breaks my heart to write bad review, since I try always think people try their best. Got my hair done by Nailea B. Highlights and cut, may hair is very fine but I have lot of it. She seemed to know what she was talking so I trusted her. But she gave me horrible yellow highlights plus she must of toned them yellow, because the color was on like 2 hours, the cut is so so as well, which would be easier fix. I was in the rush to leave since it took more then 4,5 hours finish all this, so I didn't get the chance to really analyze the hair do. I felt bad that she worked so hard so I left her good tip. Little did I know, when I put my hair in the ponytail the front is not even close to hairline it's like inch and half further plus it's so uneven like I've let me 9 year color my hair. I don't know what to do, I would love to get refunded or get it fixed and hope I'm not loosing any of my hair! read more

If only the customer service was as good as their selection. Or came close! Customer service 2/10. The employees may moonlight as bouncers, and gotten their jobs confused? Standing by the door 15 minutes before closing, in an effort to tell each customer exactly how long they have. Then....verbally telling customers in the checkout line "you now have 2 minutes", "you now have 1 minutes," etc.....to the point they told my elderly mother, in the midst of paying, "you now have no time." My mom is almost 70, trying to check out and the cashier was acting as a stopwatch. Does she not have a mother, grandmother, etc? Where is the humanity?! Wtf PS-to the employees....you would be able to go home a lot faster if you simply asked your CUSTOMERS if they needed help finding anything. We woulda been out way faster. But I hope guarding the door made you feel much more fulfilled read more

Got the best haircut of my life here last week with Jolene! An expert in cutting curly hair. Highly recommend.

Got my hair all one color dyed today by Elise. She took her time and was very knowledgeable. Loved how my hair turned out. I will definitely be back. Thank you so much read more

Ulta Beauty - Hair Salons Near Me - Petaluma, California

Located in Petaluma in a shopping center with other great retail stores such as target Dick's Sporting Goods sprouts five guys and much more. Large Ulta store with a lot of selections, only downfall there's no prices. I guess prices don't matter when it comes to beauty lol read more

Always a great experience when browsing in here, I like to drag my bf along with me or shop by myself but one day I was feeling sorta down and browsing for some eyeliners and some new glitters/good foundation match and the employees are always kind when I have questions about certain products or brands. At checkout today I had some extra time and signed up for the rewards card and I'm glad I did I shop here frequently for skincare and self care products and the cashier was very kind to me even though I had some trouble with the buttons to finish the process but overall 100/10 for kind and genuine customer service and it made my day way better to stop here for a few shiny pick me ups. Makeup and skincare are always expensive since it's a luxury item but the rewards and coupons they offer do help :) read more

Ulta Beauty - A few things I bought makeup wise - Hair Salons Near Me - Petaluma, California

Wow! The Salon in Ulta Petaluma is a true hidden gem. After receiving a voucher in the mail a for haircut and style at the salon, it was difficult to resist giving it a try. But I'm so glad I went through with it. Carina is AMAZING at what she does. I definitely recommend her for your next visit. She's not only great (and very knowledgeable) with hair and make-up but she is truly passionate at what she does. The warm and welcoming service is a huge plus too! She's got a new regular in me! I definitely suggest giving the Salon a try for your next haircut. It's affordable PLUS you can shop around Ulta before or after your appointment. read more

Ulta Beauty - Hair Salons Near Me - Petaluma, California

Kathleen at Ulta is Great! She gives Excellent Service Top Notch! She helped me out with a difficult purchase and made it happen. service like that creates very positive feelings toward their store! read more

I really appreciate Ulta. Whenever I enter the store (Petaluma), I am cheerily greeted and offered help. The last time I had 2 people helping me find just the right product for my hair. I am older and I don't like wandering around stores trying to find what I need. They listened to what I wanted, discussed my options, then found the right product for me since my original product is no longer available. Service at the register was excellent. Special thanks to Christopher who genuinely seemed interested in helping me find exactly what I needed. I always get great service from this store. It's a pleasure to shop there. read more

The worst Ulta I been to. I came in to the store no one greeted me and when I asked them for help they were very dismissive and rude. The employees have horrible customer service. Lots of my friends have stopped coming here for the same reason. read more

This review is for Tenlee!!! She was very helpful and extremely patient with us. Decided to get a credit card and we wanted to get some perfume but they had hardly no samples out. She was helpful with the fragrances and letting us smell which ones we wanted to. We ended up spending over $600 on fragrances because we got to smell the ones we liked!! She even said bye to use before she went on break how sweet is she !!! read more

I came in looking for mac foundation. After being assisted, I wanted to look around the store to see if I needed anything else. (You never know what you may "need" in the beauty store.) The person who assisted me proceeded to follow me around the store as if I was going to shoplift. I understand they have small items and it happens there, but I was highly insulted. I spent $65 in my 15 minutes there. I should have put my basket down and walked out. I would have spent a lot more if I wasn't so OBVIOUSLY being followed, watched, and made to feel like a thief. I will order my mac foundation from their website going forward. read more

Customer service here is terrible. If you don't know a product name but try to describe it they act like you're a nuisance. Go to the Santa Rosa Ave ulta instead, if you want to be treated normally. read more

had the most wonderful experience. I shop at ulta often (not this particular store) but love their products, prices and customer service. This store is no different. I had a hair appointment at the ulta salon with Montana who did a full foil dimensional highlight, layered hair cut, blow dry and style. I am more than impressed. The colors came out exactly how I asked and her personality made the 31/2 hour long appointment so enjoyable. She is both talented & welcoming, which meant a lot to me since I am not from the area and have never been to this salon before. I would recommend her as a stylist/colorist to anyone in the area. I can't wait to come back! read more

Ulta Beauty - Before & after. As you can see, the colors are so much brighter & the shine is MUCH better. Montana did a wonderful job! - Hair Salons Near Me - Petaluma, California

Just purchased approximately $80.00 of Redken hair products in Petaluma, California - Ulta. The store has advertisement all over the store and shelves - to receive free gift - a Spray Smooth Anti-Frizz with Heaty Protection 2.1oz with any $30.00 purchase. When I asked for the free gift she said only while supplies last and they were out. So I asked hmmm when did you guys hang the promotional signs and she replied this morning. So I said, "Oh so you are already out?" She says, "Well we should get our shipment in Tuesday. This is so FALSE ADVERTISING. This is about the 4th time this has happened to me. This should be a class-action law suit for False Advertising. read more

After hardly wearing makeup for the last 3-4 years, I needed to get some foundation, mascara, and restock on a facial oil I use. I usually try to find things on my own so I searched for around five minutes. After that, Kyler asked if I needed any help and he showed me where the face oil was. I then went over to the makeup section to try to find a foundation and mascara. I was super overwhelmed since there were so many options! I found Kyler again and he gave me multiple options for both mascara and foundation. Kyler was SO helpful, kind, and a pleasure to talk to. I tried my new makeup last night and it is perfect! Thank you, Kyler! You made my day so much easier and my shopping experience fun. read more

Horrible experience! I have curly hair and went in for a blowout -- they left my hair a frizzy mess. When I told her I didn't like it, she said that in order to straighten it, it would be an extra charge. First off, that is extremely discriminatory-- just because someone has textured hair, doesn't mean they should have to pay more for a service. Second, they never disclosed that using a straightener would be extra charge before starting the blowout. And on top of that, she rushed through the service. Even when I first sat down, she was making comments about my hair and asking me if my texture could actually be "straightened." Mind you, my hair is not even that curly so I can't imagine how she would treat other women of color with curlier hair. The other worker who I talked to afterwards was also very unhelpful. The "stylist" was Marina and I advise everyone to stay away. read more

Ulta Beauty - Hair Salons Near Me - Petaluma, California

I find this store to be cleaner and less crowded than the Santa Rosa store, not to mention more adequately stocked. The employees are attentive and kind. Laura does my brows at the Brow bar and does a great job each time. read more

I went here to get an eyebrow wax and as I arrived I asked one of the two girls who I was here to see. They seemed distracted and not welcoming at all. Then I stood there for about 10 minutes awkwardly to wait for the girl to come out from the back to do my eyebrows. She did a great job just wished I felt more welcomed. read more

Went in yesterday night and instead of it being a nice evening shopping. I ended being racially profiled and followed by the security guard. Instead of asking me if I needed help which I did, I turned around a low and behold an employee right next to me acting like she was on break watching me as well. Yet I had to ask her for help on finding a few items. Ulta has been in the news more then once for discrimination and racial profiling. Yesterday was the last day that I will spend my hard earned money at a company who treats those of color. I ended up spending $141.00 in the store last night. I don't recommend anyone coming here. I'll just continue to shop at Sephora. Ulta lost a platinum rewards member. Yelp does not allow for zero stars. read more

I typically love Ulta stores so when they opened one in my hometown I was really excited. I went in yesterday with my family an the store itself looks typical and great. However, I have never seen a more disgusting bathroom! There is absolutely no excuse for the muddy dirt all over the floor and literally piles of hair all over the floor! The plunger and toilet brush were out in te open the counter was filthy and the brand new walls had dirt marks all over them. It was so gross I even took pics to show my sister! I told y sister about it in line and then realized the girl in front of me was an employee. She never said a word, didn't concern herself at all. I overheard her tell the cashier and the cashier simply said "oh ya well they brought kids into Ulta" Are kids not allowed? This is a new store so I assume they have yet to train their staff but their lack of initiative and lack of attention to the stores condition is really disappointing read more

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So I'm from the East Coast where there's an Ulta on every corner. I missed Ulta when I moved here. Well I miss it no more as they have opened a giant Ulta in Petaluma!! It's huge, neat, clean, and has a terrific staff. Great sale items too and all of the "little things" you forget you need are located right near the registers. Thank God Ulta has arrived in this area! I'm a huge fan and will be a constant customer. Sephora be damned!!!! Ulta is in town! read more

Ulta Beauty - Gorgeous new store!!! - Hair Salons Near Me - Petaluma, California

I deleted my initial review for this location, since it reflects on a racial bias of service I felt at this location. The place is a typical beauty store similar to a Macy's look. I have to say I was impressed by the way the company has presented itself almost like Sephora with the addition of a beauty parlor. Prices are more expensive on same item merchandise you can locate at target right by the store such as hair products and soaps. Overall the service was mediocre for the brand they are trying to represent. 2 stars for a good looking store. read more

Lisa P. who wrote on December 18, 2014 that items she sought to buy here were not in stock. She commented about many empty shelves. Bambie & I came here for some skin care products advertised on the Ulta website. None of the items we wanted to buy were on the shelves. This place is a Sephora look alike imitator. A pretty mediocre one. read more

This review is for the Salon @ Ulta in Petaluma - but the store itself is wonderful, too! I had my first salon experience at Ulta today, I got a haircut from a wonderful stylist named Christina. I have curly hair, and Christina knew exactly what to do with it. She is kind, funny, patient, and super talented. I plan on recommending her to all of my local friends! I am happier with the cut I received today than I have been with ANY haircut I've received in the last 4 years. I will definitely be going back to Christina! read more

Lots of good things about this store. The customer service/make-up assistants have always been helpful with selections, suggestions, color options and application of make-up to help me decide what works best. They don't always have exactly what I need in stock but that's just the state of retail these days, still dealing with the fall out from supply chain issues. The problem lies when I get to the register for check out. They're pretty aggressive in wanting a phone number. When I politely decline, I get hit with all the repercussions of not offering it up. Two different sales clerks commented about how I "Might run into issues with returns, exchanges, or if I lose a gift card, it can't be replaced". So, my reciept isn't worth the paper it's printed on if they can't get my phone#? I'm only airing my grievernce because this is consistent protocol for here. Shopping at Ulta is a great experience, but I always leave with a bad taste in my mouth. read more

The manager Michael contacted me today. He was very kind and understanding. He refunded my money and also gave me a little box of goodies (hair product, eyeliner, lipstick etc..) *** I will still go to this Ulta to see Brittany for my eyebrow shaping.*** read more

Ulta Beauty - Before photo was taken minutes before I entered Ulta. After was taken minutes after I left Ulta. - Hair Salons Near Me - Petaluma, California