Expert level assistance selecting new hardwood floor and project management from sales associate…read moreJana Ashley. Flawless installation with very careful attention to detail from Alex and Tony. 10/10 experience overall.

Extremely poor customer service -- local customers deserve better…read more I reached out to Direct Flooring Outlet after seeing the reviews and wanted to get a local quote after finding the flooring I was looking for online. I used their website to request a free quote and was contacted by Dan Versman, the owner's son. Dan initially told me they would likely be able to match the price I had found and that he would put together a quote. What followed was one of the most frustrating customer service experiences I've had in a very long time. I received several one-sentence emails from Dan asking questions that I had already answered in my original email. Rather than continuing this back-and-forth, I simply asked if we could have a quick phone call to discuss it. No response. I then called the main office. The woman who answered gave me Dan's phone number and specifically told me to text him and that he would get right back to me. He never did. Not once. I waited until the following week, giving them plenty of time and being more than patient. Later that afternoon, I sent another email and called again. Eventually, at the end of the day, I received a response saying: "This isn't worth it for us, we're going to pass." That's it. I have worked in customer service for over 25 years, and this was honestly one of the worst experiences I've had dealing with a company. I wasn't asking for anything unreasonable. I was a local customer trying to purchase a substantial amount of flooring and simply wanted a quote and a conversation about pricing. What makes it worse is that I called the main office afterward specifically to explain my experience. I was told that Lou Versman would be informed and would call me back. He never called. At some point, businesses need to be accountable for the level of service they provide. If you say you're going to call someone back, call them back. If you say you're going to provide a quote, follow through. If you don't want the business, that's fine -- just communicate that professionally and promptly. Your website has a commercial talking about the level of service you provide to local customers. Based on my experience, that message does not match the reality of dealing with your company. I ended up having to order the flooring from over the hill, which was a major inconvenience, simply because a local company couldn't be bothered to follow through with a basic customer inquiry. And Dan Versman's lack of communication, respect, and professionalism was obvious throughout this entire experience. The lack of care and respect shown toward a potential customer speaks volumes about how seriously he takes the people who are trying to give his business their money. And Dan -- giving your own company a 5-star review and then the company responding to that review looks pretty crooked from a customer's perspective. At the very least, it raises some serious questions about the credibility of the reviews on this business. SMH. If you're looking for flooring, go somewhere else. There are companies that will actually communicate with you, follow through, and treat you with basic respect.

Bay Area Floors is the best flooring company in Santa Cruz- I'd never use Home Depot again! Such…read morewonderful and responsive staff. As a REALTOR, I always recommend Bay Area Floors for clients, and my own home! Laura Keeley, REALTOR 831-889-3200 Laura@Davidlyng.com

I hired this company to install a product they offered called Revotile, a click-lock floating…read moreporcelain tile. In less than a year, the grout was cracking and the tiles were shifting in one end of the bathroom. When I brought this to their attention, they said in their opinion the structural failure was caused by a shaky washing machine and possibly also affected my subfloor. They even came out to evaluate the possibility of a paid repair at my request, *but sent someone out who did not work with tile.* When he informed them that he did not work with this type of flooring, they told me they would have to send out a tile installer. (They *installed* the floor and had come out once or twice to look at it...and they didn't know it was tile?) The second installer they sent said a repair was not possible, so I decided to have the tile removed, the subfloor repaired if necessary, and vinyl sheet flooring installed. I used a different flooring contractor for the removal and replacement. Upon demolition, it was discovered that Bay Area Floors had actually used a blue Microban underlayment (designed for floating laminate or wood) directly under rigid porcelain tile. Tile requires a rigid substrate - putting it over foam causes the floor to flex, which is the real reason the tiles were shifting and the grout was cracking. (Further, there was nothing wrong with the subfloor.) I tried to contact Bay Area Floors directly regarding this, but they stopped responding to me. Because they stopped responding to me entirely, I have filed an official complaint with the California Contractors State Licensing Board (CSLB). The CSLB has opened a case and issued a formal notice to the company. So far they have ignored the board's mandatory response timeline, the deadline for which has technically just passed, but I will update this review if necessary. Be incredibly cautious when hiring this company. EDIT: The contractor response below is absolutely false. They have taken no such action or at least have not communicated with me about it. Certainly that have not "attempted to assist me in filing a claim." Furthermore, anyone can research online that Microban underlayment is both an improper underlayment for porcelain tile AND is not the underlayment stipulated by the manufacturer, Daltile, for proper installation and for warranty requirements. Please do so, then compare the photos attached with the contractor's claim that they "follow all manufacturer installation guidelines." This has nothing to do with "the flooring I chose," it has to do with the contractor's blatant disregard for industry installation standards, and both trade and manufacturer guidelines. I will not edit or respond further, this is now in the hands of the CSLB, to whom they can provide the evidence that they responded to me as he claims.

Well to begin with, the guy didn't show up on a scheduled date, so we REscheduled & he came, then…read morehe said he'd email me an estimate, then he Never did send the estimate so I reached out & left a message, and then I NEVER heard back! Now, we were not in a hurry to get the floor done but I did make it very clear that I wanted an estimate first & could schedule the work for later. WOW!

Great service. I had my hardwood floors refinished. They…read moredid what they said and did it very well. The workers were helpful and professional. And the floors now look very good!

Simply the best. Outstanding Flooring Store and Installation!…read more I cannot say enough positive things about my recent flooring shopping and installation experience. From start to finish, the entire process was exceptional. Craig, Gary and Sandy were incredibly professional, responsive, and knowledgeable. This family operated business has a showroom with a great selection and variety of floors to choose from. We did our due diligence and shopped around for materials and received installation bids from many other vendors. Ultimately Bass Family Flooring was the winner. The quality of the flooring itself is top-notch, but it's the expert installation that truly sets this company apart. Craig and Gary were meticulous in their work, paying close attention to every detail. Their communication was excellent, keeping me informed throughout the project. It was evident they took great pride in their craft and were committed to delivering exceptional results. I was thoroughly impressed by their hard work, expertise and dedication. They went above and beyond to ensure my complete satisfaction and had solutions for all the little nuances of our home. I would highly recommend this company to anyone looking for a flooring upgrade or new floors. Thank you!

Great products and service. Excellent value. Recommended…read morefor all kinds of jobs. We used them to redo floors in multiple rooms and they got each done in a day.

All went as well as I expected. Couldn't be happier. On time, neat, great quality, would recommend…read morethem without hesitation.

I received professional service from start to finish. From the first appointment to assess and…read moreprovide a quote to the final installation, Juan Jose was professional, very pleasant, competent and reliable. There was a lot of coordination and everything went very smoothly!!

Mike was great to work with from start to finish. From our first visit, he took the time to…read moreunderstand what we were looking for, shared his expertise, and made helpful recommendations based on our needs. He made everything from selecting the flooring to payment and delivery smooth and easy. He was flexible, kind, and very understanding, and his thoughtfulness really stood out to us. We visited several other flooring shops, but this shop had some options that we couldn't find anywhere else. They also had competitive pricing and a great variety of flooring. Overall, we had a great experience!

George and his team are true professionals when it comes to flooring installation. The quality of…read moretheir work is excellent, and we absolutely love how everything turned out in the end. Their attention to detail really stands out--especially in the seamless baseboard connections and the precise leveling across the entire space. Our home originally had a mix of carpet, tile, marble, solid wood, and laminate--so converting everything to engineered wood throughout was no small challenge. But George and his team handled it beautifully. The final result is stunning, and every friend who visits compliments our new floors. Thank you, George, for the outstanding work!

This is a A+++ company all around! We researched laminate flooring and got bids from 3 places…read more Todd came out to measure and was professional, knowledgeable and a nice guy. The bid was within the range of the others, maybe a bit lower. (No extra charge to move the refrig or kitchen table) Mostly we chose this company for its' reputation and it is local and women-owned. (Deborah and Bobbie.) We had to wait 3 plus weeks for the color we wanted to arrive. Worth the wait! It was Mohawk, cattail pecan. Installers, Ed and Johnny arrived on time this morning and were very polite and expert in their craft. They worked efficiently and were great! Love the results! I highly recommend this company.

Hello Santa Cruz Yelper's, this is the newest direction Yelp sees itself. Peeps Posting local…read moreservice companies of this discipline. Our property management group approved new bathroom floors. After a couple of months (Budget, you! Know!), the appointment was set. We, as leaseholders, got the rooms emptied, cleaned, and ready for who knows who to show up. Thus begins the story; Bob (sub-contractor) shows up, checks out the work, and says he can do this job in one day! Yah! Not two days as communicated (in case a deeper repair was required), so off to work Bob went. The pictures speak a thousand words!! Thank you all who contributed to Bob and his mastery.

Milo is the guy to go to for all floring needs. He works hard for you. An expert on flooring needs…read moreand installation.

My husband and I highly recommend Stellar Flooring. Milo is responsive and easy to work with. We…read morehad trouble finding the right fit for our project when contacting other flooring companies, but as soon as we consulted with Milo, we knew that we had found the right person. We really appreciated his can-do attitude and solution-oriented approach.

Mission Floors did an excellent job replace the floor coverings on our small rental unit. My only…read moreissue was the lack of communication, and very limited store hours.

Mission Floors did a great job, both providing an excellent red oak engineered flooring product, as…read morewell as installing the floors in two houses. From checking the architect plans for the quantity needed, to coordinating timing for delivery and install, the company was efficient and on top of every step. When we found the trim kits for the doors was a lighter shade of oak, the installer, Oscar, made a special trip to Stockton to match the floors and installed the trim right away. They look great! I will use them again. Thank you. Jeanne Gale

Where do I start? Let me begin by saying I am the typical big-box shopper. I like the convenience,…read moreselection and cost that comes with it. I even have a Lowe's card. So naturally, that's where I go. Also, I'm a capable DIY'er and know what I want. I do my research online, shop local and install it myself. That was my plan for hardwood floors. I've installed them before so expected a simple repeat. I visited Home Depot and Lowe's but being that we just purchased our home, I really wanted something special. A friend recommended The Wholesale House. Within a few minutes of my visit, I knew this was the right place. They have a great selection, reasonable prices and a very knowledgeable staff. In hindsight, it makes sense. They are not employees that were trained a few hours to cover the flooring department. This is what they do everyday and they know their business. I could've made a $5k blunder but they saved me with picking the right flooring, Johnson Hardwood English Pub. They provided guidance in getting all the installation necessities without overselling. That eliminated a lot of Google and YouTube searches! I installed the flooring last week and it looks beautiful! I'm so happy with the overall experience! Although I can't imagine these floors needing to be replaced anytime soon, I will absolutely return if or when I need flooring again! Highly recommended

We had a Wonderful experience with them and our home came out Beautifully!…read moreI highly recommend them for prices and service. Berenisse was very helpful with helping us choose.