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    This is it

    2.5 (48 reviews)
    ModerateSouthern, Soul Food
    Closed 11:00 am - 9:00 pm

    This is it Photos

    Business Info

    THIS IS IT ATMOSPHERE

    What's the vibe?
    Casual
    Good for groups
    Good for kids
    Dogs allowed

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    Reviews With Photos - This is it

    Enna J.

    The manager George was delightfully sweet and friendly. The service, quality and taste of the food was all excellent.

    This piece of plastic was in my mom's collard greens. She nearly choked on it!!!

    DEFINITELY NOT RETURNING!!!! There was a piece of plastic in my mom's food!!! She nearly choked on it!!! The experience was awful - I ordered food To-Go. I thought I saw the lady place my food in the bag, but when I got home (30 minutes later), I noticed portions of my order was missing. I called the restaurant right away and when I finally got through, I was told that the rest of my order was sitting on the counter (the person who prepared my plate, rang it up, and presented my food had left portions of it on the counter). I drove right back to the restaurant to get the food I'd paid for. The cashier gave me a piece of cake for my troubles. The cake was incredibly dry - I tossed it in the trash. My entire experience with this restaurant-from the food with foreign objects in it to the hard cake and the awful customer service...my entire experience was less than 1 star!!!! HORRIBLE FOOD AND EXPERIENCE!!!!! Never going back!!

    Fried Tilapia with Baked Macaroni & Cheese, Collard Greens
    Erica G.

    We decided to stop by This Is It for the 2 for $35 deal. I thought there was a drive through, but actually it's buffet style. It was a little difficult to order because the acoustics in the open floor plan restaurant make it difficult to hear (or maybe I'm just old?) The buffet had plenty of delicious options! We got 2 main entrees, 2 sides, 2 desserts & 2 drinks. Not only was it a huge portion (enough for two meals), the taste was amazing! We chose: The rib tips, fried tilapia, mac n cheese, collard greens, green beans, cornbread, banana pudding, strawberry & peach punch. All for $39! Everything was excellent! Oh, and I met CeeLo Green while I was ordering! He's a regular! The employees said there's often celebrity sightings at the restaurant. Edit to add: everyone in the restaurant was very nice & our wait wasn't long at all. Overall pleasant experience! Fun fact: did you know there used to be a Mrs. Winner's at this location in the 90's?

    Trash on the floor where we were sitting. Not sure if it was there to keep the table from rocking back and forth.
    Stephanie H.

    Despite the overall look and cleanliness on the inside of the restaurant which was unattractive, the food was very good. The catfish nuggets were crispy and cooked through and through but the sweet potato soufflé was cooked longer than I would have liked. The coleslaw was average. Overall, not bad but the cleanliness needs work and needs more seating.

    Confirmation email - 6:05 Pickup

    POOR CUSTOMER SERVICE, RESTAURANT MANAGEMENT AND CORPORATE POLICY Nov 14 I placed a 2-meal order online and prepaid with a credit card. When placing the order I confirmed the readiness time - 6:05 - met my need to be home by 6:30. I arrived at the restaurant at 6:05, parked and called 770-731-1397 as the confirmation email instructed. The staff member told me they had no chicken and instructed me to wait for 20 minutes and call back. I went into the store and spoke with the manager - Jonathan - who confirmed they had no chicken. I requested that he cancel my order and credit card charge. He said he was unable to do either and I would "have to call corporate". Upon further discussion he said that "they were very busy" and gestured to the 10-12 other customers sitting and waiting for their overdue orders. I left the store empty handed to rush home and later saw that there was a ThisIsIt charge on my credit card. 1. The restaurant should be prepared for dinner time surges. Management 101 2. The online ordering system and confirmation email should not promise times the restaurant already knows it will be unable to meet. Customer Service 101 3. The restaurant had my phone number and email and should proactively notify customers their orders are delayed before they travel to the store. Customer Service 101 4. The idea that a customer must "call corporate" to cancel an order or request a chargeback is ridiculous. Management 101 AND Customer Service 101 This Is It used to have terrific customer service when they began years ago and we enjoyed visiting frequently. However they appear to have outgrown their ability to run a decent restaurant.

    The store hours that isn't honored on both doors!

    I have to ask why this business puts a sign in the window stating it's hours of operations, if they don't honor those hours of operation. Businesses these days do not put their customer first or take pride in the values and codes they themselves apply to the business they own. If it's 9:10 pm and the door says close @ 10:00 pm, google states 10:00 pm, and I have to drive 30 minutes away. It's very rude and unprofessional to not be open when it's only 9:10 pm. A lot of Fayette County restaurants do this and it unsettles me as a customer.

    I have eaten here before but this was a bad batch of fish. Although management is going to make it right it will probably be my last visit.
    Toni S.

    My 2nd and probably last time visiting this establishment. The fish tasted "fishy" and smelled like it had been sitting in water overnight. It had a foul taste and it was totally not fit to eat. I have been cooking for over 30 years and know when fish is bad. The manager is going to make it right but it will probably be my last visit. This was my second unfavorable experience and for the money I paid I certainly deserved a better meal after driving home for over an hour from work .

    Mike B.

    Wanted to give this place a try because I wanted fried pork chops. 1st I must say for 15 US Dollars these were the smallest cuts I've seen in a restaurant. Secondly they were extremely overcooked on the border of burned. They were so DRY. They actually returned them with no problem and made me 2 more which weren't any better I just threw them away and went to Big Daddy's Dish for my chops. I will never make this mistake again.

    Oxtails, rice, sweet potato casserole, cabbage
    Jay R.

    Every time I come to town I love stopping here. I made it 30 mins until closing and to my surprise they had oxtails!! I was so excited. The staff was friendly and the food was amazing as usual. I love the fact how much food they give you and I had plenty of food the next day for leftovers. I can't wait to visit again and this time I'll come earlier so I can get some dessert as well.

    Cooked fresh to order,  whole catfish dinner.

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    1 year ago

    Customer service was fine...the food was not..paid $18.00 for 4 of the worst ribs i ever ate...I do not recommend this restaurant

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    3 years ago

    Visited Fayetteville location and it was DELICIOUS The store was so clean! Loved it!

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    5 years ago

    Worst customer service from store management, to corporate who made it 10x worse. I will not be back.

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    Southern Fire Kitchen

    Southern Fire Kitchen

    3.7
    (83 reviews)
    1.6 mi
    Women-owned & operated
    Minority-owned & operated

    Service was outstanding! I believe her name was Lee. She managed our large group flawlessly. The…read morefood overall was pretty good. The baked turkey wing was not as meaty as I expected and tasted peppery, the lemon peppery chicken wings had so much lemon that it tasted sour. The collard greens I expected to taste turkey did not. The baked Mac & Cheese, Yams, cornbread, catfish, shrimp, jerk chicken turkey chops seasoned and prepared well; would order again. I appreciated that their drinks made in house were not too sweet. Would definitely come back.

    Nice decor but the music is too loud. I like a little background music but not so loud I can hardly…read morehear the people sitting at my table. I order the BBQ beef short ribs. This was basically a chuck roast slow cooked with BBQ sauce poured on top. The roast had a lot of fat on top. I had a side of mac & cheese and greens. The Mac & cheese was not bad. The greens had too much of the stalks in it and they needed more time to cook. I will say their drinks were on point...strong, like I like my drink. One more thing, this may have been a one off, but towards the end of our meal we started to feel the temperature in restaurants starting to get warm/hot. I don't know if they keep the AC high so it doesn't come on that often, but we noticed it was gettin hot in there. I would go back to try the lamb chops but our waitress told me they are well cooked. I don't think I want an over cooked lamb chop.

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    Southern Fire Kitchen
    Southern Fire Kitchen
    Lamb chops, even the sauce was gross

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    Lamb chops, even the sauce was gross
    Sweet Sadie Mays

    Sweet Sadie Mays

    4.7
    (16 reviews)
    13.1 mi

    I visited this spot on Easter and overall I had a really great experience. Yes, the wait was long,…read morebut honestly I expected that because of the holiday. If anything, I took it as a good sign. I noticed people weren't leaving or giving up on the line, they were staying and waiting, and to me that says the food must be good. Now let's get into the food... because this is where they really shine. I've had a lot of soul food around Atlanta, and I can honestly say flavor can be hit or miss depending on the place. But whoever is in that kitchen here, they are doing their thing. Everything tasted very homemade, like real deal, cooked with love type of food. The cornbread gave very much old school, just right. The peach cobbler? Absolutely outstanding. It's actually rare to find a restaurant peach cobbler that truly tastes homemade, and this one definitely did. That alone would make me come back. We ordered the beef meatloaf, mac and cheese, collard greens, lima beans, and dressing. The dressing was especially good, again very homemade and full of flavor. The only small thing I would mention is there wasn't any gravy on the dressing, and I would've loved that. The meatloaf was good, but could've used a bit more sauce since it was just a pinch overcooked. Outside of that, everything was really good. The food was flavorful, the portions were solid, and the prices were very affordable. Overall, I'd definitely rate this place highly. I truly enjoyed it and will be coming back. I'll also be recommending it to my family and friends for sure.

    OMG, first visit. Spectacular Baked Chicken with rice and gravy, cabbage, and candid yams…read more Food was hot and seasoned the Soul Food way! Ms. Gwen was friendly and professional. Small business with great flavor and very good prices. I'll be returning soon.

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    Easy in and out ordering
    Easy in and out ordering
    This is the piece of flat cornbread that comes with the meal.
    This is the piece of flat cornbread that comes with the meal.
    Lobby

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    Lobby
    Big Daddy's Kitchen

    Big Daddy's Kitchen

    3.9
    (569 reviews)
    10.3 mi
    $$

    I had a great experience at The Original Big Daddy's Dish, and I want to give a special shout-out…read moreto Sydney. When I walked in, the restaurant was busy, and it was obvious they had a lot of orders to handle. Even with all that was going on, Sydney greeted me with a warm smile, made eye contact, asked how my day was going, and made me feel like a valued customer. She was friendly, engaging, and never seemed overwhelmed despite leading the team and keeping everything running smoothly. That's the kind of customer service that leaves a lasting impression. The food was excellent, the atmosphere was welcoming, and I can definitely see why this place stays busy. Great food is one thing, but outstanding employees like Sydney are what keep people coming back. Keep up the great work!

    Nasty. Food. I visited this location 2 times...on July 20th…read more2026..and July 27 2026...after co workers ask me to try out their food...my purchase was their meatloaf dinner, with the sides of rice...yams...macaroni and cheese....i purchased a slice of sweet potato pie...1st visit the place wasn't crowed and close to closing...the meatloaf was basic no seasoning very bland..the red sauce on the meatloaf tasted as if they simply added bbq sauce..their rice was very dry....the yams were ok. The sweet potato pie, was flavorless. It tasted like a bland custard. July 27th visit..tried the meatloaf again. It was horrible. The mashed potatoes tasted sour, they ran out of cornbread so I asked for some white bread, the server, gave me a crazed look and said..I will see what I can do...the sweet potatoes were bland, and very little...i purchased a piece of white layered cake , with orange colored icing...the cake was definitely stale, and cold from constant refrigeration, which is to simply hide the staleness....i will never ever eat at another big daddy,s restaurant again...the cashier, before she ran up my purchase,asked me if I don't mind reading and answering a question displayed on the cash register monitor screen...that question was how much would you like to Tip.....not did you find everything ok...is there anything thing else I can do for you.. No simply how much do you want to tip.. Avoid this old national location at all Cost. The food is simply repulsive....and yes I gave a tip of 4.00 dollars to the cashier. And $10.00 dollars to the older cute waitress, who was so rude. She didn't say even thankyou..Avoid at all Cost. I recall around 2017..bid daddy had a restaurant location downtown, near the courthouse...i and my co workers went to try his food. I ordered spaghetti and to my surprise they put bbq sauce in their spaghetti.....all these years and their food and service is still on the bottom I

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    Big Daddy's Kitchen
    2 piece 2pc Fried Whiting, Collard Greens, Macaroni & Cheese and Cornbread Muffin
    2 piece 2pc Fried Whiting, Collard Greens, Macaroni & Cheese and Cornbread Muffin
    Storefront

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    Storefront

    This is it - southern - Updated August 2026

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