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Theory Coffee Roasters

3.9 (78 reviews)
Closed • 7:00 am - 6:00 pm

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THEORY COFFEE ROASTERS ATMOSPHERE

What's the vibe?
Moderate noise
Outdoor seating
Good for working
Dogs allowed

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Recommended Reviews - Theory Coffee Roasters

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Reviews With Photos

Decaf Lavendar Mocha

Amazing coffee, service and ambience!!! Excellent date with my son!!! Just look at the care they take in the picture!!!

Espresso iced w milk (they don't have heavy cream)
Kari C.

Ehhh not impressed.. ordered a cinnamon roll and when it came out it wasn't hot. They didnt ask if we wanted it for here or to go and I assumed since there are tables and chairs they would plate it, but it came in a Togo box , then it came cold. I asked them to heat it and they said the warmer was broken, so I said can we have a muffin instead and they said I'd have to purchase it since they can't put the cinnamon roll back - but we didn't even touch it and they didn't mention it would come cold . Coffee is okay and we paid $7 for our printed photo from the booth - seems like the business is trying hard but not getting it. Best of luck since I'm not from the area

Ben and Annabelle were incredible! Great coffee, wonderful atmosphere...even better humans!

Roasting operation
Rohit K.

Always a sucker for pour over coffee and when it's paired with automation *chef's kiss* It was very consistent both times we visited and I loved the bright flavor. Very highly recommend this place as if will match any big city specialized brew!

Muoi H.

Cozy coffee cafe with a wide varieties of drinks ! They do carry baked goods from a local bakery ! Everything we order was delicious ! Eggnog latte and their drip coffee that came free with a bag of coffee bean was flavorful! Pastries was delicious ! Customer services was superb! Will definetly come back whenever I'm in town

Ice latte
Jaane F.

This is our second time here in less than a year. We stop by here to get a break in our long journey. First-time last year, we had their latte and bakery in the morning. Both were good. They had a lovely latte art! This time we came here around noon, and the weather was hot. So we decided to go for a cold drink n dessert. My hubby ordered an iced latte, which had pretty strong caffeine, and I had a small sip. Their soft serve is vanilla, coffee, or swirl on both. So I had Vanilla over the cone. The soft serve was so firm, and I love it. Also not overly sweet! The staffs here are very friendly. And the plaza has plenty of parking. The shop has many tables and chairs.

Adel W.

Sleek and spacious cafe with a great drink and dessert selection! Theory boasts tall ceilings with 2 levels, many nice tables, and merch/coffee beans available for purchase. Our group tried all of the seasonal summer drinks, and for the most part they were delicious! My orange cardamom latte tasted more spice heavy than citrus. I'd definitely want to try the Straus soft serve next time :)

Honey Iced latte

Stopped in on Christmas Eve while visiting for the holidays after hearing this was one of "Redding's best." Unfortunately, it was a letdown. The barista (tall male with a beanie) had a terrible attitude and very poor barista skills. I watched him dump part of my iced latte down the drain (not sure why) and replace it with whole milk--even though I ordered oat. What I got was basically flavored milk at an $8 price tag. Anyone who drinks lattes regularly can clearly see from my photo this was very poorly made. Didn't bother asking for a remake due to the attitude and time constraints. Won't be back or recommending this place. Only received an extra star because the cashier was very nice and friendly. Go to Heritage coffee instead.

Lemon ginger iced latte
Mindy L.

Went in for an iced chai, but on their specials menu had a lemon ginger latter I had to try! Very delicious and I enjoyed every sip. Nice and spacious atmosphere, great for working with outlets and seating on two levels.

Jess W.

Came here a few times: -Modern & Sleek interiors with good lighting. Cute loft is a plus. -Usually pretty crowded with limited seating -Tried the matcha latte + dole whip and both are decent. - AC can run a bit on the cold side.

Ham & Gruyere Croissant

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28 days ago

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11 months ago

The coffee smells incredible. The syrups suck & they're not mixed into the drink. Very expensive, pass it by

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Taste of coffee is great, atmosphere is refreshing, good to stop by to grab a coffee or sit and work.

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Ask the Community - Theory Coffee Roasters

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Perfect lunch stop between the bay area and Ashland, OR…read more Restrooms were clean, and ice water was available. Plenty of seating. Sandwich of the Day was delicious! I was glad we splurged on three bags of cookies for the road - Salted Chocolate Chip, Chocolate Reese's Chunk, and Pumpkin Snickerdoodle. And because of the reviews we ALSO grabbed a loaf of sourdough and a small key lime pie to stick in the cooler and share the next day (amazing)! It was busy but worth the short wait. We'll be back. Keep up the good work team!

Absolutely fantastic! I can't seem to find the pictures…read morethat I took, but what we had gotten where the wedding cookies, snickerdoodles, fresh juice, garlic bread (which had actual garlic cloves baked into the bread), and a few tiny pies. Assistantce+ Balance+ Cleanliness+ Deliciousness+ Environment+ We were greeted kindly and told about the store and varieties that they had. The price versus the quality and quantity is on point, not too expensive at all. The place was clean and organized, easy to find everything. The flavor profiles were incredible. And although it was very modern it felt like a bakery, not just a place where you get bread but more of a place where you can actually go in and feel the energy around you. Reminiscent of that feeling when you came home and smelled fresh cookies or homemade bread being baked, it's definitely not home but it feels kind of like it. Maybe it's the kindness maybe it's all the fresh baked goods, either way absolutely love this place and we go back often.

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When Pie Meets Bread - Different croissant options. They were the flakiest and most buttery croissants I've ever had

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Cake Is The Best Part

Cake Is The Best Part

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I asked for my wedding cake. I'd sampled 3 other places but this was a hands down winner. We has a…read more3 tiered cake with 2 lemon layers, 1 chocolate layer, and butter cream frosting. I was a bit worried when I presented my design inspiration to the Baker but she had no issue with it. She customized the cake and even offered extra. My mother and I were amazed at the price she asked for such a quality and detailed cake. The day of the wedding I nearly cried when I saw the cake. It was perfect! I usually don't care for much cake but I'm not ashamed to say I had a second piece. The cake was moist, flavorful and had just the right amount of frosting. I don't think I will ever by from anyone else.

Delicious, moist and fresh! Sister in law ordered my nephews 5th birthday cake through Cake Is The…read moreBest Part! We picked up the cake, a Red Velvet half sheet cake with raspberry filling. She had her son's name added in red fondant. It looked perfect. It was a Lego themed party so we added Lego figurines to the cake holding the candles. (see pictures) We also picked up a few pastries. The taste of the red velvet was very smooth with just the right amount of raspberry filling. You could tell that the cake was made with TLC and not put together like a chain grocery store. A little bit more costly but worth it. Each cake is made to order. Inside the store there are a few tables and chairs for your morning cup of Joe and a muffin or maybe scone. Outside seating as well on the back patio. Lots of photo albums to look through to get ideas for that special cake. The amount of work put into these cakes seem crazy but every one of the pictures look amazing and a true piece of art!

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Cake Is The Best Part
Cake Is The Best Part - Baby Shower cupcakes frosted with chocolate and white chocolate ganache.

Baby Shower cupcakes frosted with chocolate and white chocolate ganache.

Cake Is The Best Part - Before

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Before

Lassen Pastry Company - Chocolate profiterole that was generously filled

Lassen Pastry Company

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My sister lives in Millville and this was the first time we went into this very cute coffee shop!…read moreWe decided to have a slow morning and enjoy some coffee and breakfast with my sister & niece. We were the only ones inside as they open at 8:00am and we arrived at 8:30am. The women were very sweet in taking our order and preparing our coffee and breakfast items. The caramelized onion and thyme danish could have had more onion flavor in my opinion; it was very mild tasting but overall very yummy! The Lassen Breakfast Sandwich was TO DIE FOR. The croissant dough was EXTREMELY flakey (dare I say almost TOO flakey). Just prepare for a flakey mess! But the flavors of the fresh spinach, yummy egg, aioli and ripe tomato made the PERFECT bite! The banana bread latte with oat milk was the perfect balance of coffee, oat milk, sweetness. I was debating on adding some extra banana bread syrup but I will try that next time. They did forget to bring us a chocolate croissant that my niece ordered; but she was apologetic and brought it over and we paid for it afterwards. Forgot to take a photo but the croissant was more fluffy and not as flakey as the sandwich; there was a good amount of chocolate inside and my niece ate the entire thing! The interior is very cozy and feels like home and welcoming. The prices are a little steep, but for what you are getting (freshly made daily pastries, syrups, coffee), I would gladly support again!

This hidden gem next to Holiday is always worth a stop. The mother-daughter duo makes this place so…read moreinviting and welcoming. Try their seasonal favorites, I know you won't regret the banana bread latte or their pastries!

Photos
Lassen Pastry Company - One of our custom wedding cakes, topped with fresh flowers

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Cookie truffles and chocolate tart

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Lassen croissant sandwich

Theory Coffee Roasters - coffeeroasteries - Updated November 2026

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