Impressive and well stocked store. Large longbox selection sits in the middle of the store towards…read morethe back. Decent stock of new comics, but doesn't seem to carry any CCG/TCG cards aside from Magic The Gathering. An entire wall of the store is taken by the extensive selection of Graphic Novels. Sells comics in bunches/sets if you are looking to start a collection. Store also stocks a half wall of toys towards the back and collectable figurines around the register area in the front. Clean, well lit, and organized. Literally, the store is stocked from bottom to top. Whitehall Mall is more of a shopping center then a mall, with most of the stores having external entrances, Comicmasters is located in the small indoor "mall" portion. The indoor portion of the mall was rather dimly lit during our evening visit.

This place is a hidden gem in my opinion! They have so many things to offer from new and used…read morecollectibles, including statues, busts and action figures. New releases, with variant covers ( at no extra cost ) retro and vintage comics that were in decent shape. I was extremely impressed with the customer service skills. There was a gentleman in there when I was there, that had an intellectual disability and the employee was very good with him and patient. It was refreshing to have someone that knew what they were talking about. can't wait to return.

I have been screwed by this company online twice through a selling platform. They sell the comic…read moreand then later cancel the sale. Probably selling it elsewhere, as they are quite large. Screw people and it will be known. ​

JAF (Just Action Figures) Comics is located north of Bethlehem on the Nazareth Pike, in the Trolley…read moreStation Mall. The shop expanded in early 2021 into previously vacant space and now has a new external entrance. Essentially, they moved all the comics and toys into the new space, and converted the old space into a gaming area. This expansion led to the closing of JAF's second location at the Palmer Park Mall, which had quietly become a standout shop for its new pull selection and $1 book bins. The shop has a good selection of new comic books and graphic novels. They have a fair selection of wall books and collectables. Longbox selection wildly varies. While they do have many, the cheaper boxes are located on the floor, making them hard to comfortably access. I wasn't here for the selection of gaming items, so I can't comment on that part of JAF. Staff have been a strong part of JAF, generally being friendly and helpful. JAF for me is challenging to rate, as the "main" store has always been a little average compared to other local shops. It's worth a stop to browse if in the area but going out of the way to come here would be a question. Overall, JAF is a 3.5, but rounding it up to a 4.

I have to say they have a large selection of items from comics to cards to action figures and…read moreobscure items like records and video games from old systems, but the place is cluttered and gives the feel of a flea market as opposed to a comic bookstore. There are piles of items everywhere. Stuff on tables, walls, under tables, random piles on floors etc. The place is filthy and smells like dust and mothballs. I seriously don't think they own a vacuum or even a broom and dustpan. I'm afraid to imagine the bathroom. I can imagine the owner goes around all week to flea markets and yard sales and buys whatever he thinks he can make a few cents off of and just slaps a sticker on it and chucks it in the store wherever it lands it stays. They are above average in pricing in compared to other stores around the lehigh valley. If you do go where a dust mask to avoid allergies.

Very rude employees. Most items overpriced. Absolutely no flexibility on coming down. Overall a…read moreshit place.

Great selections of comics, figures, comics, books - just picked up my Spider-Man supply of gifts…read morefor my nephews birthday!

Beachead Comics is a familiar name to the Allentown, PA area. Beachead has a new owner and a new…read morelocation, a few blocks east of its original location. Everyone is SUPER friendly and very accommodating. A great neighborhood store, they are all about the books, rather than toys, games and the like. Strongly recommended!

The selection was absolutely outstanding! Store is incredibly well merchandised considering how…read moremost items are second-hand. Staff was friendly, knowledgeable and helpful to any questions I had. Many of the items I saw were easily 50% or more of their usual price. My wallet was in danger! Their specials are also fantastic.

Horrible pricing on Comics. They used to be .95 for back issues with some keys being more. Now…read moreforget it. I dont know who decides prices but their back issues are all damaged and the are charging $5-$10 or more for their back issues that are bent , torn, ragged, water damaged and not even for key issues, but issues that are worth 50 cents at best. I looked the other day and an issue of X-men 2099 #20 which is worthless and they had a price sticker on it for $7.95. Save yourself the time and skip this crapfest.

Cloud City Games main location has made a big move from Emmaus to the Lehigh Valley Mall in…read moreWhitehall. Shop is located in the JCPenney wing on the second floor, in the former Disney store. Space is large with plenty of room for future growth. Cloud City has a limited selection of new pull comics, but has a large selection of graphic novels. Several bins of longbox comics are located in the center of the shop at various price points. Has some toys and collectables spread throughout the shop. They have a good selection of board gaming and other gaming items. I'm interested to see how this move works out for Cloud City. Lehigh Valley Mall is a good mall with lots of foot traffic. Biggest issue Cloud City has is they are also now in direct competition with the areas highest end comic shop, ComicMasters, which is located in the Whitehall Mall across the street. I'm not sure Cloud City has the product selection to compete. During previous visits at the old location, my friend has often done well in their comic bins, while I did better when they previously had more one-dollar longboxes.

They have a good selection of items, but they are so overpriced. They were higher than average…read morepriced when they were Emmaus, but since they moved into the mall they have added the ridiculous rent costs onto the consumer. I know prices went up across the board everywhere by 5-10% but theirs went up 20%. Your better off getting your stuff online like amazon or other online gaming stores. Couple Examples: Box of Edge of Eternity MTG at Cloud City $156 / on TCG $134. AMazon $132. D&D mini's Box at Cloud City $29.99 on Amazon $19.99 etc. Save your money and shop online.

If you need some rubber bath ducks then you have found your stop. They have a wide variety covering…read morea lot of different genres from the classic yellow duck to the Captain Kirk duck. They also have a large selection of hilariously sarcastic magnets and signs to add a little low brow class to your own place, or to give as lighthearted gifts to friends. They also had a nice selection of fun socks and purses. Worth a stop in if you're passing by or in the area.

Omg I got so many cute magnets from here. It was such a great experience. Definitely will visit…read moreagain

This shop was AMAZING! My husband and I had so much fun…read moreexploring their shelves. They have some very old collectors' types books but most are just used books for $5-$10. We got 20 books for $90. They also have maps, sheet music, even some China ware. If you're a reader can highly reckoned this place. We live in NJ and we'll definitely go back.

Great little bookstore! It feels warm and welcoming, it's small but in a cozy way, and the…read moreemployees are friendly, knowledgeable, and willing to help. They have the standard used bookstore fare but then add on a decent collection of really old books, the type that you would put on your shelf to wow guests. They also have some other random collectibles scattered around the store such as bookends, paintings, and prints. I can't guarantee you will find something you are looking for, or even that you want, but it was fun to browse and I say if you are passing by then give it a try.