The Portal Comics and Gaming is not a shop I usually stop at when in the Lehigh Valley due to its…read morelocation being closer to Bethlehem, but for certain people this shop will be valuable. It shares the building with other business including a CVS, and parking is shared with their lots or on the street. This is a light comic book shop with limited selection, to the point if they dropped comics from there name, I don't think anyone would notice. Handful of wall books and mostly modern books in their short boxes. Graphic novel selection was better than average with several shelves. Portal primarily focuses on gaming, with them having a large board gaming selection. Other gaming items are located around the shop, including various Warhammer items and paint for gaming items. Gaming space is located in the back of the shop, in a separate room from the merchandise. Overall, if you are looking for gaming items, The Portal should meet your needs. I would do my comic shopping at other shops in the Lehigh Valley, however.

Was a customer for many years back when they first opened and was happy to support them in their…read moregrowing stages. They have been around for 20 years now, but they have really fallen since their prime years. What used to be a fun place with stocked shelves has turned into a skeleton of its former self. May empty shelves with little to no restock other than board games. Their D&D is almost nonexistent, their Warhammer barely there, and comics are laughable. They are always out of stock of MTG boxes so don't try unless you pre order. Seems like they only focus on selling on TCG. Even their webstore is empty, almost every item on their is listed as out of stock. Its actually depressing walking in there now. The employees are awkard and stare at you like you have three heads. I remember years ago there were 4 co-owners and there was always 1 or 2 of them there, I believe their names were Brian and Andy. They were always friendly and would often Join in for a game of MTG or Heroclix if no one else was around. There are now multiple shops around with better service and stock. I recommend skipping this store and trying one of the other Lehigh Valley Stores

Impressive and well stocked store. Large longbox selection sits in the middle of the store towards…read morethe back. Decent stock of new comics, but doesn't seem to carry any CCG/TCG cards aside from Magic The Gathering. An entire wall of the store is taken by the extensive selection of Graphic Novels. Sells comics in bunches/sets if you are looking to start a collection. Store also stocks a half wall of toys towards the back and collectable figurines around the register area in the front. Clean, well lit, and organized. Literally, the store is stocked from bottom to top. Whitehall Mall is more of a shopping center then a mall, with most of the stores having external entrances, Comicmasters is located in the small indoor "mall" portion. The indoor portion of the mall was rather dimly lit during our evening visit.

This place is a hidden gem in my opinion! They have so many things to offer from new and used…read morecollectibles, including statues, busts and action figures. New releases, with variant covers ( at no extra cost ) retro and vintage comics that were in decent shape. I was extremely impressed with the customer service skills. There was a gentleman in there when I was there, that had an intellectual disability and the employee was very good with him and patient. It was refreshing to have someone that knew what they were talking about. can't wait to return.

The selection was absolutely outstanding! Store is incredibly well merchandised considering how…read moremost items are second-hand. Staff was friendly, knowledgeable and helpful to any questions I had. Many of the items I saw were easily 50% or more of their usual price. My wallet was in danger! Their specials are also fantastic.

Horrible pricing on Comics. They used to be .95 for back issues with some keys being more. Now…read moreforget it. I dont know who decides prices but their back issues are all damaged and the are charging $5-$10 or more for their back issues that are bent , torn, ragged, water damaged and not even for key issues, but issues that are worth 50 cents at best. I looked the other day and an issue of X-men 2099 #20 which is worthless and they had a price sticker on it for $7.95. Save yourself the time and skip this crapfest.

Great selections of comics, figures, comics, books - just picked up my Spider-Man supply of gifts…read morefor my nephews birthday!

Beachead Comics is a familiar name to the Allentown, PA area. Beachead has a new owner and a new…read morelocation, a few blocks east of its original location. Everyone is SUPER friendly and very accommodating. A great neighborhood store, they are all about the books, rather than toys, games and the like. Strongly recommended!

I have to say they have a large selection of items from comics to cards to action figures and…read moreobscure items like records and video games from old systems, but the place is cluttered and gives the feel of a flea market as opposed to a comic bookstore. There are piles of items everywhere. Stuff on tables, walls, under tables, random piles on floors etc. The place is filthy and smells like dust and mothballs. I seriously don't think they own a vacuum or even a broom and dustpan. I'm afraid to imagine the bathroom. I can imagine the owner goes around all week to flea markets and yard sales and buys whatever he thinks he can make a few cents off of and just slaps a sticker on it and chucks it in the store wherever it lands it stays. They are above average in pricing in compared to other stores around the lehigh valley. If you do go where a dust mask to avoid allergies.

Very rude employees. Most items overpriced. Absolutely no flexibility on coming down. Overall a…read moreshit place.

This place is shady as heck. I ordered through them on tcgplayer. I ordered the entire set of…read moreLOTR Precon decks for $250+ and they sent me just 1 of the 4 decks and the cheapest one. I messaged them on tcgplayer but they did not respond until I emailed them directly. They then said due to circumstances(didn't explain what) that they would usually just send me the rest of the order but were out of stock. That I could either get a partial refund for the part of the order not received or they'd send me a box to return it. I said ok well I guess just send me a partial refund. This was on Friday and I heard nothing back from them. I then messaged if that I didn't get my refund and I'd be contacting my lawyer. I also emailed tcgplayer directly. Then I finally got a partial refund and response Monday that said their business does not operate during the weekends. What kind of game store does not operate during the weekends?!? This seems like a shady company to me.

Don't expect any deals here. Usually at least 10% market for pokemon. 60% value for your cards at…read moretrade in. Also expect to be treated disrespectfully after spending multiple hundreds of dollars. Very unsavory characters today.

Cloud City Games main location has made a big move from Emmaus to the Lehigh Valley Mall in…read moreWhitehall. Shop is located in the JCPenney wing on the second floor, in the former Disney store. Space is large with plenty of room for future growth. Cloud City has a limited selection of new pull comics, but has a large selection of graphic novels. Several bins of longbox comics are located in the center of the shop at various price points. Has some toys and collectables spread throughout the shop. They have a good selection of board gaming and other gaming items. I'm interested to see how this move works out for Cloud City. Lehigh Valley Mall is a good mall with lots of foot traffic. Biggest issue Cloud City has is they are also now in direct competition with the areas highest end comic shop, ComicMasters, which is located in the Whitehall Mall across the street. I'm not sure Cloud City has the product selection to compete. During previous visits at the old location, my friend has often done well in their comic bins, while I did better when they previously had more one-dollar longboxes.

They have a good selection of items, but they are so overpriced. They were higher than average…read morepriced when they were Emmaus, but since they moved into the mall they have added the ridiculous rent costs onto the consumer. I know prices went up across the board everywhere by 5-10% but theirs went up 20%. Your better off getting your stuff online like amazon or other online gaming stores. Couple Examples: Box of Edge of Eternity MTG at Cloud City $156 / on TCG $134. AMazon $132. D&D mini's Box at Cloud City $29.99 on Amazon $19.99 etc. Save your money and shop online.

I have went to the mall 6 years ago for a shopping trip. And I loved the place. I enjoyed the…read moreservice, the selection of items, and the value of the toys. My mom got my Gus from this place and I'm going back here again to get another bear. The day I get an Easter item from Hallmark and a new shirt from Boscov's.

Always great to come to one of these "GO!" stores. Prices are fine and their selection is always…read moregood