This is a really awesome surf shop for renting boards and for beachwear. It is a classic and…read moredefinitely suggest using this place for your board rentals

Hey Dudes & Dudettes, Ya gotta check out this gnarly local surf shop. Been right here since 1988…read more Adorable clothes that make this old granny wish she was still a skinny kid :) Groovy surf boards & body boards for sale & for rent! How totally awesome is that!?!

This company is impossible to reach. I mailed a check for a custom suit and they finally, after…read moremonths, said it was ready. I have yet to receive it, a month later. No phone, no response to numerous emails. I am frustrated!!!

All American made100%. A whole family participation. And the most beautiful swim suits in all…read moreof Fla. Come to the Beach and visit Savage Swim in St Augustine Treasure Beach.

Went to build a board for the first time, service was amazing and the staff was so helpful. Came…read moreout with a sick board and was so grateful for the welcoming experience!

Patrick was considerate of the busy Sunday eve wait, but he made it very worthwhile, by setting me…read moreup with a sweet, Arbor longboard. I've been rolling Gainesville in cruiser style since. Great shop, plenty of selection and their friendly, educational focus makes Freeride a top choice.

it's a cute store and has great souvenirs for your family and friends ! and the area was so nice!read more

The best store ever everything is so cute! I love it the staff is super friendly and knowledgeable…read morekind caring helpful thank you for your hard work devotion in the community I appreciate it so much I come always I love it so much they have everything! It is clean and organized and amazing bring family and friends enjoy relaxing and enjoying next to the beach! Absolutely the best and incredible place! They deserve and award for all their hard work! Hugs Lauren

Local owned business. Very helpful & makes custom swimsuits. Most are double sided, it's like…read morebuying two suits in one.

This place is located inside of Electric Chair Tattoo Parlor…read more The young lady might of been sewing swimsuits when I came by to look at the suits. We said, "hello" to each other. She offered to give an help, if needed. The were very cute bathing suits, but not coverage for a small person. A large person could not wear one. They are cute on someone who is not shy. Yes, this is Florida, but I just believe there should be a little bit more material. Kudos to the Owner of this company for hand sewing each and every mix and match bathing suits. I don't want to seem contradictory, but my true feelings, but I do support small business.

Krystal gave me amazing service. She helped me with two great fitting bras and showed me specials…read more I will return! I wish I was closer two section amazing great of sales associates.

This has both full price and outlet priced items in the store. Many other discounts are offered…read moretypically to their sale racks. There are a variety of sale racks and they are well organized by size. This is helpful if you are like me and just going to browse the sales on a quick trip. The staff were knowledgeable and helpful.

if I could give this shop a zero, I would. I went in looking for a pair of swim shorts and when I…read moresaw that these short, that could've been thrifted from a dollar general were 53 dollars, I let my friend know we probably wouldn't afford anything in there. the owner who had been following us around raised her voice and said that we shouldn't say the price so loud, that we could leave if we didn't like it. truth is , no one would. so we left. She was disrespectful to customers who were still interested in looking around. it's amazing she even gets business when she's so rude.

I love the Sunshine Shop! I was happy to read a Saint Augustine Record article about a…read moremother/daughter owned business. They have thousands of different bathing suits and fun clothing that represents island living. They also have accessories and gift items to buy. The owner and daughter team has a tremendous selection of Charlie B's apparel. I've never left empty handed. I'm glad to support local businesses.

Awesome store for swimwear, men, women and children. The staff is wonderful, they are so sweet and…read morenice. They carry all sizes 4 to 50 for women and small to 6x in men's. Must stop, see and shop! Go get Tootie-fied!

Driving by, my husband pointed out the shop. It was very quiet inside, probably due to the unusual…read morecold weather, but Diane was working and popped up to help us out right away. She pointed out some things then let us wander around. Once we picked out a few pieces Diane helped us into the dressing room, gave honest, dead on advice and brought more pieces that augmented our selections. She stayed beyond closing, never once mentioning we were keeping her. In the end I got two hats, two swim tops and a bottom I could use with both tops. My mom got a coverup. Pricing was actually very reasonable, although there were some high end lines. Diane was worth her weight in gold. Will go there again next year when we are back in town.

Think swimsuit shopping sucks!!?? Not anymore thanks to Bikini Co. in NSB. It's so refreshing to…read morehave a swimsuit store with inclusive sizing. There was a swimsuit situation in my family so we looked up available options. Bikini Co. popped up and they were open on Sunday! Yay! We headed there as soon as they opened at 11. Leah greeted us immediately and asked about sizes. She showed us how the racks were organized & sized and I was surprised she had so many options available. They have so many styles to choose from whether you're looking for something that's barely there or a swimsuit that offers more full coverage. Even the bra size tops are available for the fullest figures. We all tried on at least 5 suits that fit well and had a tough time deciding between which ones to purchase!! Even when we found a top that worked but couldn't find a matching bottom, Leah helped us find bottoms that would coordinate and look great with the tops. We've had bad luck in the past with purchasing suits online (ugh) or trying on for hours and giving up after being discouraged. The experience changed our outlook on swimsuit shopping and showed us that the experience can be enjoyable. Next time we need new suits, I know exactly where we'll be heading. Thanks so much Leah for your help!

I am here in New Smyrna Beach on vacation from CT and had a tough time finding plus size bathing…read moresuits with all the weight gained during COVID remote teaching (working in that part right now). I needed a lighter bathing suit option so I decided to swallow my anxiety and visit Bikini Company. I'm so glad I did. Felicia warmly greeted me and set me at ease. She's very patient and found a nice selection for me to try on. I bought a cute yet supportive tankini set that was pretty and no heavy fabric! Plus sized gals- don't be afraid to visit this store- very friendly and accommodating for all body types!

Great hidden gem in downtown High springs! They have a wonderful selection of apparel, swimsuits…read moreand undergarments. The staff are extremely friendly and knowledgeable with a fantastic bra fitting experience!

I recommend a stop into Lion's Lair for anyone that wears a bra, but especially if you have an…read more"awkward" size or if you feel like you might just not be the right shape for bras to fit you right. They carry a huge range of sizes *in the store!!* that you can usually only find online, with bands from 28 to 46 and cups A through L. Schedule a same-day appointment and you will be sized by an employee that knows bras like the back of their hand. Even if you've been professionally fitted before, this will still be better--I was previously a loyal customer of Soma because they were the closest store that carried large cup sizes in a small band size, but found out today that I am in fact two band sizes smaller than I thought. I received individual attention and left feeling taken care of and comfortable that my purchase was worth every dollar I spent. Every time I pointed out that an otherwise perfect fit rubbed in one place or dug in at another, I was handed another option to try on and the problem was solved. My fitter made up a customer profile for me, with notes on what size I was in each brand and style, and even set up a wishlist in my account of the items that I couldn't afford today but will definitely be coming back for. I also appreciated that I was not upsold in any way--I received a full hour of individual attention (YMMV on busier days) and was not pressured to buy anything more than the one bra I left with, except for a gentle suggestion to buy a bottle of budget-friendly lingerie soap to extend the life of my bra. In addition to regular bras, Lion's Lair also carries sports bras and bikini tops in an equally broad size range, alongside men's & women's underwear, swimwear, and an assortment of charming gifts. I will definitely be returning soon!