Change oftentimes means progress and growth and this is precisely what has happened to Darren Wiggins, entrepreneur and owner of this new locally-owned restaurant that is an expansion his original business "Jersey Water Ice."
Darren, a friendly Atlantic City, New Jersey native with a strong love and affection for the City of Roanoke has just opened "The Funnel Cake House" in his Northwest Roanoke neighborhood to uplift the people of his community and bring them the joy that funnel cakes and other comfort food can bring into one's life.
He came to Roanoke in 2009 and started JWI in 2018 operating out of a van he turned into a foodtruck serving what he saw as a need in his community: a lite flavorful icy delight, most commonly known and sold as "Italian ice," in most parts of the US. Now is expanding his restaurant business. Has moved to a larger location right next to his previous one, having funnel cakes as his main product as well as other comfort foods such as hamburgers, hotdogs, fried bologna sandwiches, and chili cheese fries, among other appetizing delights, including continuing with his very popular Jersey Water Ice, and adding ice-cream, milkshakes, and special lemonades.
When I arrived to his new business, he greeted me with a warm welcome. The eatery was not huge, but very clean and cozy with beautiful hardwood floors and a couple of lovely hand-made benches. All the food was put away since he was about to close but I put my attention to the display freezer where the water ice were stored. He had flavors such as Lemon, Mango, Cherry, Blue Raspberry, Cotton Candy, and Pina Colada, among others. I ordered a small cup of the Pina Colada. It was so soft, creamy, and refreshing, as well as very tasty.
After he closed the eatery and we were outside still talking, a car with one of his loyal customers stopped by to see if the place was open. He chatted with him and invited him to come back the next day. We talked about his ideas for expansion and then we said goodbye and drove off in his Cadillac as I stayed a while longer finishing my water ice.
In conclusion I highly recommend this place when you feel like eating delicious funnel cakes, comfort food, and refreshing water ice. The owner is very welcoming and positive, and has a wonderful personality and from looking at the menu, great food and cold, refreshing treats. read more