Here's a more natural **Google review** version: Service was the biggest issue here. One of the young ladies was very off-putting -- not rude, just not welcoming. The pancake tacos felt gimmicky and didn't hold together well, so I ended up cutting them up on my plate. They didn't taste bad, but the taco stands were silly. A 97 score isn't terrible, but it's not especially impressive either. Overall, the service killed the experience for me, and I won't be back. read more

This was my first visit to the Counter. We arrived in time for their lunch menu, and there was lots to choose from. This place has great black and white decor, with lots of plants. Makes it feel very welcoming. We tried two of the sandwiches, the Americano, which had house roasted roast beef, caramelized onions, mushrooms, aoli dressing. So delicious. The bread is really soft too. You get a choice of chips or potato salad, also house made. Potato salad is very good, not at all mayonnaise overpowering or gummy. The other sandwich was the South of Philly Cheesesteak. Shaved meat with cheddar cheese. Very, very good. The Counter has a small area of seats from front to back plus a little area outside to sit. They are located between stores in a strip mall, but easy to find. Next time, I'll have to try their breakfast menu, as I can tell from the other reviews that they are large and tasty. read more

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Came here at just the right time before a line appeared on a Saturday morning. Unfortunately their coffee machine was down, but I did enjoy a chai tea latte and the breakfast scrambler. Quick and friendly service. Yummy food. What more do you need for a breakfast spot? read more

The Counter - Breakfast & Brunch Near Me - Mooresville, North Carolina

The food here is incredibly fresh and delicious. The specials are always worth it! The staff is very kind and attentive. Love our local neighborhood deli! read more

Great spot. Friendly staff. Delicious food.Its interesting that they add potatoes to their breakfast sandwich. Didn't hate it but I'll do without it next time. read more

Wow! First time having lunch here and will be returning! This was one of the best sandwiches I've ever had! My friend ordered a custom salad and said the same thing about hers! Service was quick, food was made fresh, people were enjoying the food and their company in the resturant. Such a cute place. 10/10 breakfast & lunch! read more

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Just wonderful! The staff were so friendly helped us navigate the menu for the perfect lunch items. The seem to do a lot of business so seating is kind of limited. I did feel at times like maybe they were trying to get us to go. We were moving a touch slow I'd admit and other patrons could've used our seats. So I'll say that's on us. I had the BCT and it was A LOT of cheese! If you like pimento cheese this is the sandwich for you. Lot of cheese. A lot. The Pastrami, Reuben Style, was just amazing! One critique from my better half was maybe toast the bread just slightly so it'll hold together a bit better but still dope! It's a little out of the way for me but I will be making the trek often. Best sandwich shop in the northern Lake Norman area! read more

Ok. Three times we have been here at lunch.....first experience was ok.....but it's near our Airbnb....ordered a grilled chicken on the sesame roll, it was good so we thought.....try a second time again, disappointing, as I was eating my lovely salad I encountered a hair! NOT MINE uggghhhh.....yesterday we stopped by. Ordered a chicken salad on the lovely hoagie roll, asked for it to be scooped, and toasted....no toasting no scooping....and the young woman at the register couldn't bother to crack a smile, but did say thank you for the tip.....IMHO the owner standing by could be a bit more interactive to make certain the order is correct.....so it's a hard no, as we really gave it a good old try. read more

This is the best place in LKN for a sandwich. I had the Chicken Caprese and it was filling but not heavy and DELICIOUS. Mom son's favorite is the The Godfather- it's a huge!! People are also very nice and the restaurant is cute! read more

This place popped up on my Yelp feed. I don't think I had ever gone to a Yelp Feed place before. But I was excited because there are bagels! Aside from here, there are only two good bagel places in the area. One is far and the other doesn't have the friendliest customer service. So I was happy to find The Counter. While at the counter at The Counter, they asked my name. I literally didn't know what to say: Dan or Tyler (pen name). At this point, 95% of people call my Tyler. It has unintentionally taken over my life. Somehow, this led to a mini life conversation at the counter at The Counter. Both employees were super chill and friendly. And we agreed on some life philosophies. For the food, the bagel was super buttery, which was great. I don't know why I love butter so much but I own it. Respect to the anti-herd butter crowd. The Turkey Sandwich on a Kaiser Roll (reminds me of sitting at a table by a pool in Florida) was very good, and the seasoned chips are made in-house. Most people would choose the sandwich and chips, and that makes sense. But I will go with the bagel on future visits--gotta get that butter! Definitely recommended. read more

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Great little spot in Mooresville! The classic egg sammy is a definite must. Look at all that deliciousness! And I wasn't expecting such a hearty breakfast sandwich, it was a nice & filling surprise! The roll was soft & bacon cooked just right. The egg was perfect! I also got a caramel latte. It was tasty, too. The lady that took my order & made my coffee was super sweet, too! Cute ambiance inside with plenty of seating. They also have outside seating. Prices are reasonable & they serve breakfast & lunch. I can't wait to go back & try lunch! read more

The Counter - Classic egg Sammy - Breakfast & Brunch Near Me - Mooresville, North Carolina

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this restaurant is very unprofessional. The manager walks around yelling at everybody in front of the customers. Constantly going outside and drinking airplane bottles of booze right in the parking lot. I will never eat here again and I will tell my friends not to either. read more

We've heard lots about this new cafe/restaurant on social media. We were glad to try it and were so happy about our lunches! Each of the sandwiches were huge and flavorful! The place started to fill up shortly after noon. They have some seating inside and outside tables as well. There's parking in the plaza. Can't wait to go back to try more off their menu! read more

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Who knew we had such a fantastic breakfast spot on Brawley School Road. I highly recommend the breakfast Sammy!! Yummy on a fresh Kaiser roll. Service spot on...clean as a whistle. Making this our new weekly breakfast spot. read more

The pastrami sandwich was good a little fatty, but the bread was very fluffy and lightly toast and the mustard was very good

If you are a fan of BLT sandwiches! Please stop no further; We ordered lunch from here from work; let me tell you very quick and so good. I've had to wait to eat my lunch and my sandwich was still in tact delicious. I need to find out where they get their bacon, that's how good this sandwich was! It comes with a side of pasta salad, perfect portion because I am about to destroy this sandwich; Please like my review and others on my page Keeping reviews real read more

The Counter - BLT and pasta salad - Breakfast & Brunch Near Me - Mooresville, North Carolina

I really like the ambiance neighborhood feel of the Counter It is locally owned. The servings are plentiful The quality of the food is fresh and delicious. The Service is always great. Easy to get in with a scooter. Plenty of parking because it is in a strip mall. read more

Food is great! Staff is delightful. Clean as a whistle. A great go to! Lots of wonderful breakfast and lunch choices.

Heard about the Counter from some friends and wanted to try it out. Went over for lunch on the weekend and it was a great experience. I had the Meatball Sub and my wife had the Godfather. Both sandwiches were pretty amazing. The portions were good and the food quality was on point. Service was really good. You order at the counter and then they bring your food to you. I was really happy with the experience and look forward to the next visit. I just wish we lived closer. Great job and please support this business. read more

The Counter - Breakfast & Brunch Near Me - Mooresville, North Carolina

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Such a Cool little spot down Brawley School road! Serves up great food. A must try! Give them some love

I'll have to try The Counter again. I've heard good things about their sandwiches, so perhaps we didn't order their best (salad and a tuna wrap). I will say the carry out service was quick and efficient, and the restaurant is always full of diners. read more

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The Counter was definitely a missing piece in the Charlotte deli scene. I recently had a catering order for my Uptown office of 100+ employees. Ordering was a breeze and they were very accommodating to a couple of dietary restrictions I had requested. My staff is asking when are we having them cater again. You gotta try the Godfather Sangweech, it's massive, meaty and delicious! Everyone was raving about the house-made pastrami sandwich too! The bread they use...is absolutely wonderful. For my next order I'm definitely going to try their Lox extraordinaire. Thank you for bringing tasteful food to the Charlotte area! read more

The Counter - Catering order - Breakfast & Brunch Near Me - Mooresville, North Carolina

Saw they opened today and had to stop by. Coffee is awesome and the chocolates chip muffin paired perfectly. The pancake tacos are crazy good. Recommend opting for scrambled eggs in them. Lunch sandwiches are going to be fun to try. Excited to have such a cute place just down the road!! read more

The Counter - The Counter menu - Breakfast & Brunch Near Me - Mooresville, North Carolina

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Gosh dang. Had that mozzarella one, It's the first sandwich on the menu. Top 2 sandwiches I've ever had. Between that and the yellow deli's. Was getting sick eating McDonald's every day for lunch. Gonna switch over to this now even though it's sorta pricey. read more

Probably one of the best breakfast burritos I have ever had. I've had a number of other items in the menu but always find myself favoring this burrito. If you wanted to go a healthier route, I'd recommend the avocado toast which is just as delicious. read more

This was our first visit ever to The Counter in Mooresville. The staff was ok (not really friendly, but fine). The food was good, not great; and definitely overpriced. Super cute ambience and seemed very clean. The problem we had unfortunately was we believe with the coffee! Within 1/2 hour after leaving, my husband and I both got really sick (explosive diarrhea)! Maybe they didn't wash the coffee pot out and soap or a chemical residue was left in it? That's all we can figure since we ordered two totally separate meals. Sorry but this experience will stop us from ever going back. read more

Absolutely delicious! Owners are so kind- and we love supporting local. 4 of us shared chicken caprese, godfather, maggiano, and egg Sammy and none of them disappointed. Already thinking about my next visit! read more

One of our favorite places to go!!! My husband is obsessed with the pastrami sammie. I love most everything they have! The owner is awesome too. She's great. read more

We wanted to get some breakfast quick and really wanted to try The Counter. We had our twin baby's with us and arrived right at 11. They said they were done serving breakfast. I told the lady I kept seeing there yummy post on fb and we finally came to try it! She asked the chef if they could whip something up for us before they switch to lunch and they didn't disappoint. The environment was inviting very clean. You could tell they had been busy all morning and still had a smile on their face. Employees were very nice. Pictures posted! We ordered the LOADED SCRAMBLER. This included truffle tater tots, scrambled eggs, sausage, crumbled, bacon, diced tomatoes, avocado, and melted cheese. As well as CLASSIC EGG SAMMY smashed red fried bliss potatoes, sausage patty and apple wood smoked bacon with American cheese on a Kaiser roll. I wanted there frozen white chocolate mocha coffee but they were all out from that morning. Damn! I did try there Frozen mocha coffee with raspberry swirl I'd give it a 3.8-5. read more

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Since moving back to Mooresville last year, I've been trying out all the new restaurants, and The Counter has definitely stood out. The food is always fresh and full of flavor, and the customer service is top-notch--everyone is so friendly and attentive. The atmosphere is laid-back but inviting, making it a great spot whether you're grabbing a quick meal or taking your time to enjoy. Definitely a place I'll keep coming back to! read more

Cute locally owned sandwich shop off of Brawley School Road in Mooresville. Seems like almost everything is homemade. Got the Philly several times now and I have to admit it is probably the best cheesesteak in the area! We have tried breakfast twice and it's pretty amazing as well, especially the breakfast burrito! The staff is great and the owners seem to be there all the most of the time as well. Great place! read more

The Counter - Fabulous philly, picture doesn't do it justice. - Breakfast & Brunch Near Me - Mooresville, North Carolina

Cute and tasty little spot! Warm and welcoming atmosphere and service. They are always so nice and friendly to our family. The food is so tasty and fresh. The first time we went I had the pancake tacos, which were amazingly big! I was jot expecting it and it was a great surprise. All the flavors were there. Sweet, salty, meaty, and cheesy! My husband got the lox extraordinaire and it was light and refreshing! The second time we went (we forgot to take pictures) we ordered the loaded scramble and the southwestern burrito, again so pleased! read more

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Breakfast was amazing! Staff are fast and friendly!! Be sure to try their bagels and their pancake tacos -- deadly good!!

Cute little breakfast brunch lunch place tucked away in a strip shopping center. Sandwiches are delicious as are the salads. And they have fresh pastries as well. Service is with a smile and pleasantries. read more

can't remember what used to be here but this is here now and I'm kind of a fan. saw the signage while in the area a while back tending to the necessary bits of life and had the opportunity to stop in for a bite this morning. looked the menu over and was struck by the phrase "pancake tacos" I am familiar with these words separately but not so much in conjunction. so with curiosity piqued I stepped up to the counter and requested a bit of that while preparing to be underwhelmed... happy to report that my fears were unfounded in this instance. while I was sipping my coffee a smiling lady delivered a handsome portion of breakfast in a clever tray - the tacos invitingly oozing a little mapley goodness from within. the cheese shreds seem odd and out of place at first but hey it's tacos so just go with it! inside the folded pancake are crisped up bits of sausage with eggs your way (soft scrambled is spill-safe and delicious) and a healthy dose of bacony maple jam syrup (with real bacon!?) all topped with the previously mentioned cheeses :-) pulled one out of the rack and sampled my way through the flavor and texture combinations. repeated the process and got the same result so yeah, it was all good. napkins and cutlery are in a caddy on the table which is convenient, salt and pepper too. no hot sauce but it really isn't necessary because, well, you know... flavors! crisp clean design, tastefully arranged dining and waiting areas, couple of tables out front and you even get a water bowl for doggo! earlier is better unless you're better later, folks coming and going without too much delay regardless. read more

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I've tried the Counter a couple more times since I initially wrote my review. The owner is super friendly & nice & I would love to make this place a go to, but I think the biggest challenge for me is the inconsistency. The pastrami sandwich and cole slaw is amazing, but then I tried the meatball sub which was just okay: it was luke warm at best & the cheese wasn't quite melted and the potatoes for the potato salad were undercooked & under seasoned. And just a suggestion to offer half sandwiches (so then I could try 2 at a time ;-)) or smaller portioned salads. read more

The Counter - Cheesesteak - Breakfast & Brunch Near Me - Mooresville, North Carolina

My favorite place to have breakfast! So glad to finally have a health and fresh option to go to! Staff is always helpful and friendly! The food is amazing and the coffee too! When I don't have time I order to go and everything travels perfectly! read more

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Very consistently excellent! The food is carefully curated and chosen by the owners. My favorites.. Pimento BLT, The Gnome and the Quinoa bowls read more

This place is awesome. We've tried them twice, once for breakfast and once for lunch. Both were outstanding. Breakfast was great, we had the cinnamon roll, Acai Bowl, and Breakfast Sandwich. My kids fought over the last bites. For Lunch we ordered four sandwiches and shared amongst my family. BCT, Maggiano, Cheesesteak, and Gnome. All were delicious. The sides were great too...especially the house made chips. Try this place it's wonderful! read more

Have you ever received a gift you never knew you needed? This place is it. We truly needed this upscale deli in Mooresville. It's quaint and actually fits more people then I thought possible without feeling crowded and cramped. The menu was much more extensive than I would have imagined. The chic atmosphere and decor fits the upscale deli feel spot on! The staff was friendly, and professional in spite of the place being so new. They were knowledgeable and helpful in my decision making. My friend and I ordered two kinds of sandwiches so we could swap halves. The food is amazingly fresh! The chicken caprese had the perfect amount of chicken and greens and who doesn't love fresh seeded Italian bread?!? The balsamic glaze was just the right amount of drizzle. The Fire Bird had just the right heat and the roasted tomatoes were phenomenal. Served with pickle spear and a bit of slaw that was just the right amount to top the meal off. I so wish I had snapped a picture as the presentation would be exactly what you would expect. If you haven't given them a try you need to. I promise they will get you in and out in just the right time to get back to work. OOOOHHHH I totally forgot!!! Don't leave without a pecan pie!!!! It was one of the best I have had in a very long time and I'm from TX so I know my pecan pie. LOL read more