Been here several times and without exception employees are friendly and helpful. Great selection…read moreof everything Oceanside. Have bought t-shirts, aloe vera, hats and trinkets for the littles on several occasions. Prices are on par with other souvenir shops but the selection and service stand out above the rest.

Such a cool gift shop! It's so much bigger inside than it looks from the outside, and they have all…read morekinds of trinkets, clothing, and gifts you would want. From shirts, sweaters, mugs, swim wear, Keychains, kids and adult shoes to magnets and bottle openers, they have it all and in every color! The employees were super friendly and welcomed me in as soon as I entered. I really enjoyed coming in!

Fresh crab. all the food cooked at this place is so good this is our go-to place for seafood nice…read moreand friendly service and great selections

Clothing i bought was fine. BUT when the VISA bill came, it was more money than my receipt. I…read morehave called them 20 times and their phone is a Magic Jack and they don't answer. I left several messages and nobody will respond. I don't live in California, so will not be able to go in person. Am sure that's what they assume, that we are all from out of state if we buy souvenirs and will pay the extra $$ they charge. Not right!! VISA bill should match the receipt!!! Bottom line!

"So, won't you carry me back to California I've been on the…read moreroad too long Take me to the West Coast, daddy And let me be where I belong" (Carole King) Back to Cali is a very nice souvenir store selling a ton of cool California stuff. We saw a big lineup of men's and women's clothes including tank tops, sweatpants, shirts, hoodies, leggings, cropped shirts and hats. Souvenirs are everywhere- stickers, mugs, phone cases, postcards, and more. The store is very well organized, super neat and enjoyable to just browse around in. Our contact person, Babek, was very helpful when we were trying to figure out how to disengage the rope bracelets we liked from their wood column of a stand. We picked up two postcards and two bracelets for the grand kids and a gorgeous Carlsbad vinyl sticker for our car for just $16.15..

Very cute place to buy sunglasses jewelry shirts all types trinkets …read more It's in an adorable mall outdoors upstairs and downstairs The price range is worth it . The workers are nice and ask if you need anything . If you put your phone number in the systems you acquire perks . This time it was tax exempt rate . I bought a pink tee and my daughter bought a pink top 4 stars only because it's a little cramped . But it's cool

The salesperson was friendly and very helpful. They went out of their way to search for the right…read morecolor hat and easily helped me find the right water bottle for my grown grandchild. I am please with the quality of the hat and the water bottle.

From the owner: Add one final stop to your vacay shopping spree with our on-the-spot souvenir shop! Here to serve…read moreall your tourist needs, this pop-up is the perfect place to go to catch the same essence as our full-size store in the Carlsbad Village. From bottle openers to hoodies, we have the greatest gifts here for your right at the mall, so there's no need to wander further when looking for the perfect souvenir! Our employees are great at guiding you to the right item for a family, friend, or any other loved one! We are located nearby Fashionphile, Skechers, and the Children's Train Station.

Store had a lot of beach wear and prices pretty reasonable. All the other stores in town are super…read morehigh prices. So enjoyed the selection and got a sweatshirt for $25. I would recommend checking out this place

Great selection of beach stuff. Excellent location walking distance from Tamarack and Carlsbad city…read morebeaches.

I wanted to contact the owner about this, but I was unable to get their information--so here I am…read more On Friday, my 20-year-old and I walked into this store after grabbing a sweatshirt off the rack outside. When we walked in, a manager--large in stature--was leaning over a much smaller young lady working the register, screaming in her face. From what little we heard, we easily figured out he was angry that she went to someone else (possibly the owner) with an issue. "I AM THE MANAGER OF THIS STORE... YOU SPEAK TO ME...!!!!!" The young lady could only mutter, "Yes, sir," as she buried her head in her chest and stared at the floor. We were so mortified and shocked that all I could do was look at and address the girl, ignoring the man as he quickly changed his tone and tried to address me. I've been kicking myself ever since for not saying something to him right then and there. When we were done at the beach, we stopped back in the store to check on her. We caught up with her just as she was leaving through the back door. I asked if she was okay and told her that he cannot speak to her like that--that it's workplace harassment, an abuse of power, etc.--and encouraged her to tell the owner. She immediately said no, clearly fearful of that suggestion. Why wouldn't she be, after the manager was basically threatening her? I asked if I could contact the owner, and she declined that as well. Again, understandable. Meanwhile, the manager was standing at the back door watching us. Once I saw him, I told her not to worry about giving me the name. I said if her manager asked what I wanted, she could just say I was thanking her for selling me the sweatshirt. Later that day, still really uncomfortable with the idea that this could be ongoing, I spoke to Carlsbad PD, mostly to see if there was a way to get the owner's information. There wasn't. But at least now there is a report of all of this, so if they do fire her for anything related, or if things get worse for her, there's documentation of it.

Nice store with much versatile choices. Service is nice and on the ball to help. Enjoyed the…read moreexperience.

Loved this little gift shop. Nice prices and I was able to get great little souvenirs to take back…read morehome for friends and family. The lady who works their also works at another gift shop down the street and is so friendly! She gave me a voucher for a free Keychain that didn't require you to make a purchase. If I visit Oceanside I'll definitely come back. My favorite item I bought was a beautiful mermaid dish that I now keep on my coffee table. There are a ton of hand made items as well so you will definitely find something for everyone.

Love all the cool, unique O-Side gifts. Not your typical souvenir shop. Love it, and I live right…read moredown the street!

Mermaids is a women's apparel boutique located at Carlsbad Village Faire…read more The boutique has chic, relaxing and inviting ambience.The decor and furniture has a mixture of soft and light blue color and crisp white which reflects the beach environment. I visited the women's apparel, but I realized there is another Mermaids boutique for children and gift shop. Unfortunately, it was closed by the time I stopped by. The boutique has a nice selection of chic and fashion clothes as well as casual style for the beach. They also have beautiful accessories. The price was reasonable. The staff were very nice. Definitely, I will come back to Mermaids

Such a great shop!!! So many cute things to look at!!! Take your time, so you don't miss anything…read more Cute clothing, great gifts, decor, jewelry and even souvenirs. Something for everyone!! Very helpful, friendly staff!!!