"So, won't you carry me back to California I've been on the road too long Take me to the West Coast, daddy And let me be where I belong" (Carole King) Back to Cali is a very nice souvenir store selling a ton of cool California stuff. We saw a big lineup of men's and women's clothes including tank tops, sweatpants, shirts, hoodies, leggings, cropped shirts and hats. Souvenirs are everywhere- stickers, mugs, phone cases, postcards, and more. The store is very well organized, super neat and enjoyable to just browse around in. Our contact person, Babek, was very helpful when we were trying to figure out how to disengage the rope bracelets we liked from their wood column of a stand. We picked up two postcards and two bracelets for the grand kids and a gorgeous Carlsbad vinyl sticker for our car for just $16.15.. read more

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Very cute place to buy sunglasses jewelry shirts all types trinkets . It's in an adorable mall outdoors upstairs and downstairs The price range is worth it . The workers are nice and ask if you need anything . If you put your phone number in the systems you acquire perks . This time it was tax exempt rate . I bought a pink tee and my daughter bought a pink top 4 stars only because it's a little cramped . But it's cool read more

Back To Cali - Inside - Men's Clothing Near Me - Carlsbad, California

Highly recommended!? The sweaters I got while on vacation washed horribly and became thin. My kids like to collect destination sweaters and these were overpriced and a total waste of money. read more

Shout out to Carson for saving my feet and my night! I was out with the ladies at Coyote Grill dancing and having fun until my shoes fell apart. We were told this place was still open so we rushed over. At first Carson told us he had just shut down the credit card machine and was closing up but when he heard what was going on he didn't hesitate to get the machine up and going again. I ended up purchasing a pair of blue panda slippers. They were reasonably priced and ended up being pretty comfortable. Thanks again Carson! read more

Back To Cali - Men's Clothing Near Me - Carlsbad, California

Very complete store that sells t-shirts, sweatshirts, hoodies, blankets, souvenirs and more. We saw a clearance rack out in the front of the store with nice t-shirts selling for $10. The quality of the fabric as well as the designs were very good, so that was a great deal. They have one fitting room setup inside the store. The variety of logos, designs and sizes is very complete. read more

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Place to buy gifts and souvenirs to bring back home! Got 2 cute San Diego Coasters and a "Lifeguard" baby onesie. The man behind me bought playing cards with the California flag on them that were very cute as well. Relatively well priced. Definitely cheaper than the airport. read more

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I came in to find out the hours of the store across from yours. They had no hours posted. Frustrating but the young lady, Abbi was so sweet and kind. She asked if she could help me. I told her I was looking for a pair of earrings. She showed me what you had but they were not right for me. Since she was so sweet I decided to look around the store to see if there was anything I could find as a gift for my friends back home. Well, I found one item and my friend love it. All I can say is that I would not have shopped in the store if it had not been for Abbi. She is a gem. I hope the owner reads these yelps. Visit 2-15-23 7 pm read more

Wheelchair accessible store with flat ground entrance and wide enough spaces inside. They have really nice hats, souvenirs, clothing, jewelry, cups, mugs, beach toys, cup holders/coasters, and so much more! There was a young woman working and she was very kind. I really appreciated that while walking through here, I never felt like the employees were watching me or looking at me like I was stealing, as so many other places do. I bought a few cute souvenirs for family in México. read more

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The young man working was so personable. Went above and beyond to help me. Fun store especially for souvenirs.

Great for California and Carlsbad memorabilia. Picked up a couple magnets and some souvenirs. Reasonably priced and very helpful and friendly staff. One of the better souvenir shops in the area. read more

My hubby and I were walking out of Wilson's Leather (I dragged him to the Outlets on a Sunday afternoon JUST to get this purse I saw!) when Dwayne chimed up and greeted us. (The Back to Cali booth was right outside Wilson's.) Our intentions were to get the purse and scoot out of there ASAP! Too many people at this time of year! But after chatting a bit with D, we started checking out what the booth had, were quite impressed and ended up purchasing 2 small surfboard plaques equalling approx $50. I love having 'Carlsbad' things in my house, we live in such a beautiful place, and I've never stopped by this booth. Hmmm . . . . Anyway, my point is, that if Dwayne hadn't have stopped us and started a conversation, we wouldn't have bought anything. Good guy selling very cool items! Hopefully people visiting AND living here will find this little treasure also! read more

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Even though we are from San Diego, we enjoy browsing local shops. SERVICE - The guy who was working was so funny. He asked us if we were local or if on vacation. Striked up a conversation and did not push us to buy anything in the store. PRODUCT - They have nice local pieces in here. I would definitely say a neat shop for souvenirs. He mentioned they were opening a location in the mall so that is great! read more

Really nice clothes and souvenirs. They will even mail to your town! Perfect for keeping teenagers looking great. Quality is good.

I'm going to start by saying I'd give a negative star if I could. My husband and I own two businesses (we know what customer service is and should be) and whomever was working last night was WAY out of line. My cousin forgot her daughters suit in AZ so we popped in here after dinner to look around. The woman in the store seemed friendly but maybe wanting to leave (it was right before they closed). My cousin and MY daughter were looking at suits and playing with these plastic shark (trash grabbers), the sharks mouth opens and closes... they were having a great time and laughing! My daughter touched a hanger with the shark and then the lady working said please don't bend that, it'll break (it wasn't even being bent). No big deal, I tell the lady, don't worry if it breaks I'll buy the item. I decide to leave the store with my daughter because the tone the lady used was not appropriate. I did not want to purchase anything and we can wait outside for my cousin. My cousin came out and said what's going on? I told her to go back in and purchase the suit for my niece. My cousin went back inside. My daughter is 8 and is wondering why this lady is being so harsh. My daughter is outside with me and is getting upset because she wasn't trying to hurt anything (and she didn't). To my surprise, the lady working followed us outside and in front of my Mom, husband, and my cousins husband and daughter starts to tell me that as a mother I should have stepped in and stopped my daughter and because I didn't it was her place to say something. I then said if she breaks something I'll buy it, how much could the silly item be? $5.00? I'll buy the whole bin of them! The lady was disgusting, her behavior was inexcusable. My daughter actually walked away and started crying!! You don't treat people like this and you damn sure don't talk to people's children like that. I will NEVER step in to this store again. And you better believe I yelled for my cousin to come outside and NOT buy a swimsuit. I'll do my best to let everyone know that visits Carlsbad that this lady is rude and shouldn't be working in this environment. How dare she judge me and just assume that if my child breaks something I'll just walk away? That's a horrible outlook on life in general. read more

Updated review!! Not only do they not care about people- the gift card I received as a credit- I went back and had NO MONEY ON IT!!!!!! Not only did I not get a refund for the THIRTY DOLLAR newborn hat I bought, but I gave them the money FOR FREE!! read more

A nice little souvenir shop that I tend to frequent when I need to bring my family little gifts when I go home. Depends on the staff though. Several times that I have been there, the same female staff member completely ignores you and seems disinterested in any questions you may have; however, the last time I went (about two weeks ago), I came across a male associate and he was great! Engaging, upbeat, friendly. He even offered me advice on a personal issue I was having lol. Just goes to show that your team can make or break your business. I still love the store! read more

Favorite store ever I'll be coming back Terrance was amazing sweet caring and helpful read more

Back To Cali - Sweatshirt sweatpants from back to Cali! My fiancé and I went there this morning !! Terrance was amazing friendly caring helpful !! - Men's Clothing Near Me - Carlsbad, California

This is a great place to pick up some souvenirs for family and friends. The prices are very reasonable, I was able to get everyone in my family a gift without making me broke. I'm sorry but I forgot the lovely lady's name who rang us up but she was very helpful as well as a sweetheart. read more

Back To Cali - Cute coasters - Men's Clothing Near Me - Carlsbad, California

They had a ton of California stuff there, we only got a hat but it is worth checking out!

The place was awesome, the Man behind the counter was just a blast...funny and helpful without trying to go over board like most sales people would do. I found everything for everyone on my list, the got shirts, caps, key chains...all the good stuff. Definitely a must if your looking for stuff for people back home. read more

Ive made couple purchases at your back to cali booth in carlsbad couple times this month. My family loves your shop. Shirts are amazingly great. Throughout our expierence at back to cali we've had good customer from your employees. But today i have to say we received the greatest customer service we ever had by your employee Jerome. A great salesperson you have. From greeting to after our purchase he was amazingly outgoing and fun to talk to. What really made him stand out was the respect he gives us customers. Also we caught him sitting on the floor playing with the penguin slide toy with our kids. Our kids did not want to leave! Great guy very respectful and always smiling and laughing. Great experience with great vibes. Definitely will be visiting the back to cali booth again. Fabulous job Jerome! -Yee family read more

We came in with our family to look around and the staff member Mike Medall was so kind and helpful to our toddler son who wanted a little shark toy. He treated us with respect and kindness and even wished us well. This type customer service is unheard of in today's world. Mike went out of his way to be kind to our family and we felt blessed having met him. Great customer customer service! read more

Are these fake reviews? When I went in with my daughter to browse, I didn't get the warm and fuzzy feelings as most of the reviewers here. I don't understand. The guy at the front watched us like a hawk and made us feel really uncomfortable. Then he warned us every few minutes that the items we were looking at were fragile and that we'd have to pay for it if we break it. Then he made me feel terrible for taking a pic of a cute item. I left the store with my daughter asking me why we had to leave. I felt bad trying to explain to her why we had to leave. I kind of wondered if the guy was racist, because he was super nice to every other customer (they were all Caucasian except for us). He really can't expect everyone to buy - not especially with the uncomfortable atmosphere he created for us. read more

I enjoyed my visit here! Terrence and John gave such EXCELLENT customer service! John was super welcoming and Terrence went well above and beyond to give the best customer service with a smile! Thank you both and I'll be sure to come back during my next trip out! read more

Great place! I wandered into this shop on their grand opening day to find a nice selection of California theme souvenirs and cloths. They even had swim-ware in case you forgot your suit or just need a colorful new one. Such a nice selection and something for everyone on your buying list, aunts, uncles, nieces, nephews, grandparents, friends and neighbors. And if you don't have room in your suitcase for all the souvenirs there is a UPS Store directly next door to box up the gifts and send them right to the door at home. Look for David ,the owner, when you visit as he is very helpful, fun loving, and enjoys conversing with his customers. He is a Carlsbad resident but grew up in Germany so give him a big 'guten tag' that will put a smile on his face. I picked up a great gift for my grand kids that turned out to be a real hit; the automatic soap bubble maker. ... hours of fun for them and it brought out the kid in me too. read more

I love this place, every time I go there I end up buying something cuz they are awesome stuff. You should definitely check this place out

This is a cool store to pick up some gifts for loved ones also have some cool shirts for guys and guy at desk was great when it came to help

I always go here for clothes and items that have to do with Carlsbad and San Diego, they're great gifts for people who have to leave this great place where we live! :) I went just last night and John helped me out. She really asked some great questions about what I was looking for and the person I was looking for and did his best and found me a great t-shirt. He had me sign in for the rewards program and since they didn't have the size I needed he arranged to have it brought over to the Carlsbad store (I live close so its easy to come back) plus parking is easy. and then John texted me that the shirt is there waiting for me. Very cool!! Thanks John!! read more

As a local, I was glad to find this shop! I highly recommend for Carlsbad souvenirs...love the quality t-shirts and variety for men and women! I visited this shop two days in a row taking friends and family visiting from out of town. Mark and Terrence were friendly & helpful and great to chat with. I will be sure to take future out of town visitors here! read more

Great store with wonderful owner and employees! My daughter (9) was wanting a sweatshirt in a child's size, but with an iron-on sticker that was only found on the adult sweatshirts. David, the owner, was so helpful and created a custom sweatshirt based on her idea! He even graciously kept the store open a bit longer than normal, postponing a Post Office run, to make sure she could leave with the exact sweatshirt she wanted. So nice, great customer service, and the most unique beachwear in town. Thanks David! read more

Loved the feel of the place and the music. Definitely a cute little gift shop for tourists and reasonable prices. John, the guy working, was very personable and friendly. A must go if you're in the area. read more

Great selection, and centrally located , prices were on the high end , but that is expected for us tourist

Nice welcoming, a lot to see and to buy at great prices! Each time I go to the village, I stop by and purchase something... It was about time to have such a boutique in this area... I love it :) read more

Best affordable souvenir/ beachwear in Carlsbad! These guys are genuine and will help you find what you are looking for! Lots of competition around them but they are constantly coming out with new gear and style for their apparel. Great store! read more

Great stuff and Terrence made the experience even better. He was super friendly and made us feel so welcome that my kids wanted to go back the next day to see if "that cool guy is working again!" He was and recognized us right away. My kids were thrilled. It's a good store for souvenirs but Terrence made it great. Even my husband was bromancing and he hates shopping! read more

I went in here as a casual shopper not expecting to buy anything. However, I was impressed by the high quality items and nice designs. The sales lady (Katie if the receipt is correct) was extremely friendly and helpful. She helped me to get the best deal. read more

Just bought 2 shirts from you guys and i got to admit its the best souvenir shop ive ever been too! Mr. Jerome and i had an awesome and funny conversation for 20 minutes!! Great salesperson hands down! The guy is funny, respectful, understanding, and cute! HAHA Love it! will be visiting the carlsbad and encinitas store very soon! read more

We had a visitor in town looking for souvenirs and he was looking for magnets. He mentioned to me he thought the ones here were way over priced. I mentioned this to the sales clerk who became highly offended. When he went back a couple days later for a keychain she made a snide remark about how I "drug him out of the store" which was far from the truth. Really? Have some class! Would not recommend this place. Horrible customer service. read more

Amazing customer service!!! Russell was a big help. And a good selection of items. Will return! I found the helicopters I been looking for! I'm for sure coming back read more

I bought my daughters a few hoodies here over the last year because they loved the style/design, but after washing them over and over, I'm happy to find that they're also great quality. They're my girls' favorite jackets! The staff are really kind and helpful, and the merchandise isn't overpriced like a lot of other "tourist" spots. We're local, so this is our Cali gear go-to shop. read more