As a preface, I'd like to say that I value taste extremely high compared to service or ambiance, and I weigh price highly as well. Overall, The Alley has a lot going for it. Drinks are amazing and locations are well placed and spaced which makes it easy for me to access as a consumer. Ambiance and service are nothing special, but I could not care less. The alley constantly comes out with new flavors and options for me try, but this is where the problem strikes. They constantly create drinks which appeal to niche demographics and so I regularly do not enjoy the new flavors. The Alley plays heavier to tea enjoyers and less to people like me who hate tea but enjoy fruit smoothies and toppings. I love the ube taro/puff brown sugar bubble tea in particular, because I cannot figure out whether it has tea in it or not. There are a lot of options, so I am sure I can do some searching for a better flavor, but I would say they do not have a lot of drinks that appeal to a wide demographic. The rewards program also sucks, might as well not exist, and so when I talk about pricing, I will not consider the rewards program (12 drinks for 1 free). The drinks are worth the price ($8.5 for a large), but it is on the expensive side of most bubble tea stores. For example, Coco has offers and deals on good drinks to bring the cost down to 2 drinks for $10. The point I am trying to make is that The Alley is premium in flavor and cost which encourages me to go to other locations for an alternative simply because I want to buy food alongside a drink and stay within my budget. Worth going too once in a month or to satisfy a craving, overall great place. read more