TJ Maxx is sexist.
Okay that's a bit dramatic, but it seemed like a good heading. But seriously though, TJM doesn't hide the fact that the customers they really care about are you lovely ladies. If you have a Y chromosome though, you're kind of an afterthought. I will make my case with the evidence detailed below:
[Exhibit A]: Men's selection is limited. Not only limited, it's kind of expensive unless you're good about digging. Don't get me wrong, it's not alllll bad. I bought three pairs of dress slacks recently and they're fairly modern (for the price). One of them is Van Heusen (slim fit), another is Izod (slim fit), and I forget what the last one is, but my point is, there is no Faded Glory[1] to be found at TJ Maxx. And the three slacks set me back approximately $30.00 (total). Is that cheap? I think so. But I think I found the only three nice men's dress slacks in the entire store. If you drift away from the few clearance racks and venture toward the other racks, the prices stop being reasonable. In fact, they get ludicrous and you may as well shop at the mall at that point. And beyond the few good items (that you have to put your archaeologist hat to find), a lot of the men's stuff is designed for the... Well, let's just say there's some ugly stuff.
[Exhibit B]: There is no shoe department for men. At all. None. Zip. Zero. Zilch. Nada. In fact, if you go to their website, they don't even mention it, because TJ Maxx has decided for whatever reason that as a retailer, it doesn't want to deal with men's shoes. And that's certainly their prerogative, but it again strengthens my belief that the store clearly isn't trying to meet the accoutrement needs of the average man.[2]
[Exhibit C]: They refer to all of their shoppers as Maxxinistas.
Ladies and ladies, I rest my case.
[1]Note: For the real American. Made anywhere but in America.
[2]Note: The assumption here is that the average man cares about how he dresses. Maybe an incorrect assumption depending on whom you ask. read more