A pool is an expensive investment so we wanted to make sure we were making the right choice. A contractor that is dependable, reliable, knowledgeable, takes pride in their work, and is reasonable, fair and competitive with their price. I have to say we couldn't have made a better choice. Ray from Swim-Mor Pools did not disappoint. Ray was very responsive from the start and attentive to what our needs were when dealing with the limited space we had to work with. He was on time, and gave us a very reasonable and competitive estimate within an hour. Their workers were always on time, professional, helpful and productive. Mike came out each day to check on the progress and address any concerns or issues we had. He took pride in the quality of the the work.... and the results showed it. Most of all he did what he said he would do, didn't wast any time, and finished all in the timing Ray had estimated. Swim-Mor Pools did an awesome job and we are extremely happy with the results! Would highly recommended them! read more

Spent over 150 k on a pool and pavers at our bayshore home in margate nj. From the first summer it was installed it has leaked. We need to fill the pool up inches every single day. They come out and say it is fixed and it never is. Now our pavers are moving from the water leakage and our landscaping walls are separating because they can't fix the problem. Now they are saying it's not under warranty anymore after they have not properly fixed the leak over the course of the last few summers. I guess the only thing they will understand is a lawsuit. Do not use Swim-Mor pools unless you are prepared for one headache after another. They do not stand behind their product! read more

I was getting ready to build a pool 3 years ago, and I looked up everything I could on local pool companies. I liked everything I heard about Swim-Mor Pools and they had built a few pools in my neighborhood. They also did everything from construction to service in-house which I liked as well. I liked that they were pretty on time, when they said that they were gonna be somewhere, they were there. They did a fantastic job. Also, when there was an issue during construction, they always worked it all out. We never had a problem and everything was terrific. I still use them for my yearly maintenance. read more

My pool was completed in the early fall and everything went very smooth and the pool looks fantastic. Lauren was very helpful and patient answering my million questions and explaining the entire process as I am very anxious when work is being done at my home. I opened my pool last week and even though the water is freezing my kids have already started using the spa. People usually only post bad reviews but after seeing my kids have so much fun I wanted to pass along how much of an easy experience Swim-Mor made the construction process for me and how beautiful it turned out. read more

Swim-Mor put our pool in 8 years ago and we couldn't be happier. They just opened my pool for the season and everything has been great. I am feeling nostalgic though, or maybe just old, my family has loved the pool for these past 8 years and there are just so many memories. But this is the first season where all my kids won't be home, which is definitely bitter sweet. read more

We have been using the services of Swim-Mor Pools for 13 years. When building our pool, they were wonderful to work with - very professional and responsive. We have used them for maintenance ever since, and their service has always been reliable and responsive. We highly recommend Swim-Mor Pools for both building and maintenance. read more

Trying to forget this cold weather by looking forward to season 2 with our Swimmor pool !! Construction and maintenance team have been just awesome ! Shout out to Craig/Brian/Lauren/Rosita for making experience an awesome one ! Quick to respond and always ensuring quality ! read more

Swim Mor built our pool in 2022 and now services it weekly on a consistent basis. The pool is always very clean, and the PH levels are always concise. Their staff is always courteous. I would strongly recommend Swim Mor for your build and pool care services. read more

Everyone at Swim-Mor has been helpful and accommodating including office personnel & sales people - I've recommended them to others in the neighborhood. If service is needed, they are prompt and Mike, the lead technician, deserves a special shout-out. read more

Swim-Mor built our pool last year and summer of 2025 was our first. We are very happy with the quality of the pool and the service provided. We would recommend Swim-Mor to any looking to install a pool and we can't wait for year 2. Michael Berney read more

We are looking forward to another season with Swim Mor for the weekly maintenance of our pool. The service was excellent during 2025 and we are expecting the same this year. We were new pool owners in 2025 and all of our questions were answered. read more

Spring is around the corner ! I am looking for ward to season 2 of my Swimmor pool. Great team from start to finish ! The Northfield team of Craig/Brian/Lauren/Rosita have made our experience great ! read more

We had a great overall experience with Swim-mor who built our pool in 2025. They did an excellent job with the design and build. Highly professional and we are very happy with the finished product. read more

From the design onset, thru construction, to opening, closing and weekly service service communications and service have been very good, any issues have always been resolved, Would highly recommend. read more

Swim mor built our pool and has been servicing it for the past few years. They are fairly priced, they show up and they are prompt to return calls. They have provided excellent service. read more

Thanks, Swim-Mor for routinely providing timely and quality service to our pool on the Jersey shore, and for a great price. I would recommend you guys to anyone! read more

Reliable, consistent, and easy to work with. They keep our pool spotless, communicate clearly, and show up when they say they will. Highly recommend. read more

Swim-mor built and services our pool for the past 6 years. Highly recommend, great company and team!