I came across Sweet! on a recent visit to Belmar, NJ. And how thankful I was to find it! Having searched for a quality chocolate/bake shop for many years I found this fine establishment far exceeded anything that I could have ever imagined. The customer service I received was magnificent, they were very welcoming and helpful, an absolute delight! The very fact that I was spoiled for choice says a lot and it took me quite a while to make up my mind! The chocolate was divine. I live in Pennsylvania, but Sweet! has encouraged me to visit the Jersey shore more often. It's well worth the trip. Thank you, Sweet! read more

Just bought our first dozen cupcakes here for our son's birthday dinner...they were outstanding, very different and so pretty. The kind of cupcakes you give as a hostess gift or serve when you need to impress. I can't remember all that we bought, but I do remember chocolate (two types), bubblegum, jersey shore, lemon, and other swirly, pretty colors that we haven't tried yet. So glad I found this little gem! Owners were so nice too. We will definitely be back! Sooner than later :) read more

If you want fresh delicious homemade pastries, chocolate, cakes or these amazing balls of heaven filled with Oreos cookie dough and red velvet, this is the place. I have been part of the sweet family since day 1. 5 years later I just finished a cake they made for my daughters birthday. It was a huge Boston cream doughnut in the shape of a cake. I can't say enough about this family and store. Once you go you will never forget and nothing will come close to there flavor and taste. Even being 40 min away why settle when they are worth every mile min and calorie. Don't be a fool stop by try them out you can thank me after!!! read more

This place is great! Love the owners and everything they have here. Was here the other day got 4 cupcakes that didn't last 10 minutes in my hands. Thank you Sweet! Lots of luck !!! read more

Did a random search for cupcakes while in the Belmar area today for my sisters birthday. I was lucky that Sweet! was nearby. We bought 4 different flavors and all were DELICIOUS! Let the cupcake set at room temp for a bit to fully enjoy the icing! Highly recommend!! read more

My favorite sweet shop in town. The treats are always great and the owners are always super friendly and personable. They really make you feel welcome and they always remember us, no matter how long it's been. And whenever I need a cake, their stock and design-your-own options can perfectly tailor to any occasion. read more

Really good treats! Everything we tried, we loved! I wanted to leave a review because the women gave us some samples to try of peanut butter jelly chocolates and a banana chocolate.. they were sooo delicious! The banana chocolate was my favorite ! read more

Sweet created custom bachelorette cupcakes for me and they were perfect! After a quick phone consultation, I emailed them a picture from Pinterst showing what I was looking for. I was thrilled when my cupcakes were like the picture ONLY BETTER! Cake and icing were very good! The Groupon deal made my custom cupcakes very affordable! I'll definitely use them again because they were sooooo easy to work with and the cake was very good! read more

Give Mom and daughter's place a try. Support local. My wife and son are candy experts. Kept coming back to this place during our stay in Belmar. Good variety and friendly service. read more

I have never been to a cuter sweets shop in my life. I went three times in the one week span of my vacation and loved it each time. It's a little bit pricey (but not insane) and completely worth it. I loved both of my fresh cannolis and the Oreo bon bons were delicious. I just went back on my last day and bought 12 cupcakes to bring back for a family BBQ later in the day and with my purchase of 12 I received 5 dollars off. I'm incredibly excited to try these as well as the saltwater taffy. It's evident that the owners really put a lot of effort into their baking and into their business as a whole. read more

The most amazing cupcakes! They also have other sweets, great coffee drinks, cookies and some gift shop items. Very happy I found this place! read more

So many great things to say about this place. It may be small but the selection is awesome. Bacon covered bacon? Yes please. Specialty cakes to your request. And the owners? Beyond nice and helpful. Stop in to satisfy your sweet tooth read more

After trying a sample on the Belmar restaurant tour, it was apparent that Sweet! knows what they're doing so we promptly returned for full cupcakes and they did not disappoint. What Sweet! really has nailed is the icing -- it's a wonderful consistency slightly thicker than buttercream, and it's one of the best icings I've ever had. The cake in the cannoli cupcake was also delicately made, and the overall presentation made it worth the price. To be candid I didn't think the dark chocolate candy was great -- that looked better than it tasted (and I love fine dark chocolate) but the cupcake can definitely be called great and it tasted as good as it looked. Sweet! read more

My girlfriend and I decided to walk over and pick up a cupcake last night after dinner. We had never tried Sweet before and we both like to try all the cupcake places in the area. I was happily surprised when I later sat down to eat it. The cupcake was bursting with flavor. It had the just the right amount of flavors and was fluffy. As soon as you walk into the store you get the feel of an old general store. To the right they sell candy and taffy, to the left is a nice selection of nomads chocolates and cupcakes. Although their selection of cupcakes is smaller than other places I have been to, they had a fun of different flavors. I really suggest making a visit to try one of their cupcakes. The staff couldn't have been nicer. read more

Tried it because we were looking for a dessert shop. This store is awesome!!! Their Bon-bons and cupcakes are so rich and moist. And one of the associates there suggested chocolate-covered strawberries, mmmmm, sweet and delicious. I wish they are not far from where I live :( read more

Stroopwafel ice cream sandwiches! Enough said. Ice cream flavors are limited (chocolate, vanilla and strawberry) and ice cream was very soft but what a combo. And they have chocolate stroopwafels! Hope to check out their award winning cupcakes next time. read more

I could not be happier with the excellent cakes the girls at Sweet! have made for me on numerous occasions. The most recent cake they made for my sister's bridal shower was absolutely stunning! I emailed them a few pictures from Pinterest and it came out more beautiful than I imagined. And the best part... Their cakes are delicious! They truly are talented and I will continue go back every time we have a special occasion to celebrate! read more

Sweet! - Bridal Shower - Desserts Near Me - Belmar, New Jersey

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They just made me the most awesome Cake (decorated in fondant) for a friend's bday party!! She's going to love it. They're stuff is so yummy. (and great prices) read more

I wandered into this cute little slice of heaven on a hot summer day in July..the staff was friendly and cheerful..I had an hour ride home..and enjoyed every moment..eating my fudge and cupcakes on the way home..very good..will come back read more

Sweet is a charming tiny Desert Shop! I've eaten the Chocolate and the cupcakes and they are very good. Their Red Velvet Cake is refreshing, not heavy. I havn't tried their ice cream yet but I will! read more

I had quite an enjoyable experience at Sweet! while in Belmar earlier this month with my husband. We purchased three cupcakes (strawberry, canoli, and mocha), some Oreo cake bites, and a milkshake. We were going to purchase some fudge, but my husband is a very picky eater and wanted peanut butter fudge without peanuts on top. After hearing this, the owner of the shop (I presume) said he would write it down and try it out because he has a genuine interest in carrying what the customer wants. I found the bakery to carry unique products (a Belmar themed cupcake and chocolate dipped twinkies to name a few), while retaining a charming atmosphere, helpful staff, and a quality experience. I have nothing bad to say other than -- why do I have to live 45 minutes away from there? Ever consider opening a second shop on the other side of Jersey? read more

Not only are their treats delectable, but their customer service truly takes the CAKE! The owners went out of their way to not only make a special delivery on a short time table, but they went above and beyond in helping me arrange a special gift to a friend's puppy whose owner just passed away. Thank you for being so SWEET! I will be back again and in the meantime would highly recommend your bakery. Best, Paula read more

Have loved Sweet since they first opened. Have gotten cupcakes for events, cakes, candy -- all great. However, my last visit, when they'd reopened after their holiday respite, I was extraordinarily disappointed with my half-dozen cupcakes. The "cake" didn't even fill half of each tin; since there was so little cake there was almost no stuffing; and there was about 5-6 ounces of frosting on each one. They were horrible. We ended up scooping the totally overwhelming frosting into the trash and eating only the two-bite cake layers with barely any stuffing. What a waste of money at $3.50/ea! My hope is that they were just having a bad day but, seriously, what reputable business would serve such a sub-par product? They should have trashed everything and rebaked; or disclosed that they'd under-planned so they stretched their batters that day and charged me half price if I still chose to purchase. It'll be quite a while until I return. If I return. read more

I have to totally disagree with the prior reviewer. We have been to SWEET many times over the past year and tried many of their products. They are all home-made and FRESH...oh, and did I say, DELICIOUS? From yummy stuffed cupcakes (with many original flavor choices) to chocolate dipped twinkies and chocolates, we have never been disappointed! read more

We LOVE this place!!! It all started when I went in to buy some blue cupcakes for our friends' Super Bowl Party....then green ones for the kids when we all went to the Belmar St. Pat's day parade, then friends of mine had cupcakes and cakepops for their twin boys' Christening...then we moved away. :o( However, we came home for my husband's birthday and I surprised him with a box of Belmar cupcakes (with the Swedish fish on them), as A: they remind us of home and B: they are delightfully delicious. All of their products are delicious and moist. I can't tell if they named their store "Sweet" because of their baked goods or because of the lovely folks that work there, who truly are SWEET. It's a joy to go home and support this local business. They are professional, kind and talented! :o) read more

Average cupcake and desert shop. Prices were a bit high, but the treats were of a good quality.

This is my amd my best friend favorite place in the world's place everything they have there is as fresh as can be. There has NEVER been anything there that has not been amazing to eat not to mention the time they put into the presentation of each product from a cupcake to a chocolate covered strawberry and at a very reasonable price and what makes them even better is that will go the extra mile and deliver your order to your house. I don't want to mention names but we used to go to a place in Bradley beach that was supposed to be great but unfortunately they have very young workers at my previous bakery I used to go to who ALWAYS ring you up wrong and the customer ends up paying more for already over priced products where to as sweet in belmar it's all family run and worked by them as well so you get the opportunity of great customer service and they make every one feel very comfortable there. I wish I could recommend something but literally everything there is out of this world. My friend is addicted to pecan pie and how great is it that she can call in the morning and have a fresh pecan pie that is to die for ready the next day if not same day from there customer service to the personal attention they give everyone I can't think of one thing wrong to say about it . And ill leave you with this cause it can't even be explained but they take milkshakes to a whole different world only thing to say is that it should be on everyone's bucket list. .when ever in belmar make it a point to stop in there and I can guarantee once u look at there setup and try something u will be back. Also I'm not one to write many reviews but sweet in belmar is soooo good from every aspect you will love it and then you to shoukd write a review. I see them having a very long and great business for years to come they could change the name from sweet to OUT OF THE WORLD and everyone would understand after one try of ANYTHING there....now I wish they were open but ill be there in the morning for sure read more

The shakes and cakes are awesome, and I am dangerously addicted to the chocolate-dipped Twinkies and Devil Dogs.

I love the cakes, but the customer service and general good business sense is severely lacking at this bakery. On my first encounter, the owner and cake designer were 30 minutes late opening their business on labor day weekend. They offered little apology, and did not offer discounts or restitution as I was waiting for them 30 minutes. Apparently, they live in Freehold and were caught in traffic. I mean it is labor day weekend at the beach, and you did not think traffic would be an issue, really? Keep that in mind if you think you are supporting local residents, because you really are not. On my second encounter, we informed them, that we would pick up a cake after 3PM. They called at 3PM and asked where we were. They were closing at 3pm that day to cater a Sweet Sixteen party, full 5 hours earlier than normal. That sort of killed our day as we were out doing errands in Eatontown and Asbury Park, when we got the call and were threatened to close if we could not be there in 5 minutes. Thankfully, they were still open when I got there at 3:15pm, but it was pretty clear to me, they were not going to wait for me as both people were dressed and the table was overturned for cleaning. Who closes a whole business 5 hours early on a Saturday? They need to get more help and manage their business better. However, I still love the cakes, and will probably order from there again. read more

Not sweet at all! Employees are rude, no customer service at all. Their website advertises that they are open until 10pm on the weekends. I went at 7:30 on a Friday night and although their door was open, the screen door was locked. The lights were all on and there were several employees behind the counter. They just yelled to me that theyre closed. I reminded them of their website but they just said that those hours don't apply for the winter (not stated anywhere online - I had just checked before going). They wouldn't open the door and let me buy anything. Would NOT recommend!!!! read more

O..M....G. I just discovered this little gem of a place yesterday and let me tell you, these are the best cupcakes you will find on the planet! The ladies who own it are also very sweet. Can't wait to try more. JUST GO!!! You will be so glad you did! read more

I had a Living Social deal that I held onto forever because I couldn't seem to get to "Sweet!" during their year round business hours. (Sorry - but locals don't head into Belmar during the summer when the hours are longer!) Anyway - finally used my certificate on the chocolate covered bacon as a treat for my sister in law - bacon and chocolate are two of her favorite things. I purchased both the milk chocolate and the dark chocolate. She loved both of them and said they were "delish" read more