Expensive but love the treats from here. The marshmellow covered in dark chocolate was lovely. Great people too. Love to support local businesses. read more

If you are looking for delicious treats, meticulously made and thoughtfully delivered to your event, look no further! I could not possibly be more impressed with this extraordinary company. I ordered ten dozen cupcakes to share at the Garden State Film Festival for my friend's birthday! They even "reserved " one dozen especially for us to enjoy together later with sprinkles and "Happy Birthday" messages! We made a million friends that day and shared them with the staff at the Berkeley Oceanfront- who were thrilled! The cakes were luscious and moist - and apropos to their name - as sweet and wonderful as you could ever hope a cupcake to be! We got churro, red velvet, chocolate sundae, eclair, chocolate raspberry, sprinkles, coconut and a half dozen other flavors - each more sumptuous than the last! Stop your search now and get these treats for your friends and guests. I promise you'll be very glad you did read more

See all

I love this family owned bakery! It has old fashioned candy. The cupcakes are outstanding.

So my go tos were closed so I tried this place. I did not find their website helpful. Cute shop, well stocked and friendly staff. Parking was easy on a Tuesday afternoon. Cupcakes were cute and decorated well. Since they opened at noon, I thought the cupcakes would be made in AM. Apparently not. Purchased several flavors (chocolate, salted caramel, Boston cream pie, Belmar, unicorn) and all got the same reaction, dry cake, not fresh, flavor underwhelming. I'm disappointed because 1. Can't get good cupcakes on a Tuesday 2. Parking in Red Bank or Asbury Park is a real pain. read more

Sweet! - Cupcakes - Desserts Near Me - Belmar, New Jersey

Great cupcakes. Only thing i wished the 6 pack containers werent so deep. I buy them by the 6 pack and once they are packed in ,the toppings get stuck to each other. stuck toppings and deep cups make them hard to remove when you get home without damaging them,but awesome cupcakes . Get some!!! read more

Sweet is a delightful bakery in Belmar, located right off Main Street. They have tons of yummy baked good options as well as different offerings of homemade chocolate, fudge, taffy and popular brands of candy. I love their cupcakes! They are baked to perfection. The cake is always very moist and the frosting very sweet (hence their name!) but not overly sweet so it's not going to drive you into a sugar rush. The cupcakes are carefully crafted with edible creations that will catch your eye! I've also tried their cheesecake and it was honestly one of the best cheesecakes I've had! So rich and all the flavors blended fantastically. The owners are so sweet (hey, I sense a nice pattern here!) and really appreciate the local business. They are very great at understanding the needs of their customers and offer several different payment options (including Venmo!) which had me very impressed. I will gladly continue to support their business and can't wait to try out more of their delicious treats! read more

See all

Updating my review! Sweet went from a 4 to a 5! Went in to get some cupcakes for kids we were visiting and they made a plain chocolate frosted cupcake look amazing on the spot. Cupcakes are still delicious and wonderfully decorated. The extra care of customer service is much appreciated! Also had a sea salt caramel - hit the spot. Be sure to fulfill your sweet tooth next time you are in Belmar. read more

See all

Went here for the first time today and I loved it! Adorable little shop with such a large selection of treats! The cupcakes were incredible (my fave was churro), and the stuffed chocolated covered pretzels were made for me (I lovedddd the dark chocolate peanut butter). And apparently they deliver and ship and make custom cakes! I will be back. read more

Am I missing something? We got cupcakes here for my birthday and there was nothing good about them. They were top heavy from the sweet frosting and the cake was just "eh." Coming from living in the city, I do have high expectations but I can appreciate even cupcakes from Wegmans at times. The cookies were even worse. We tried the chocolate chip and sugar cookies. I don't know, maybe we went on an off day? I'm sad to have to write a negative review- most of the reviews I write on yelp are positive. read more

Cupcakes! Yes I am a fan! Stopped by here on a whim because we parked in the public area and I saw the store. It's so cute inside, the staff was really helpful, so helpful that I my will was weak and the 2 cupcakes became 6. LOL- I'm not complaining at all. It's so hard to find good quality cupcakes that are as delicious as they are beautiful. The frosting here is so good you actually eat it and not scrape it off like "some frosting" that are sickly sweet. How do I eat my cupcakes, I pull them apart in the middle cake part and place that unfrosted cake portion on top of the frosting and kinda squish it together. That way I get cake and frosting in every bite and I can enjoy it rather then trying to shove it into my mouth. Who am I kidding, I still shove it into my mouth, I just look more dainty doing it. HA! Don't forget the candy they sell, but try the cupcakes they are that good. read more

Words cannot convey the bounty of pure, unadulterated joy that awaits the patron of Sweet! An utter delight! Here the confections are unbelievably scrumptious while the outdoor seating offers a colorful and pleasant place to indulge in said deliciousness. Beyond this, the service is stellar, and I mean absolutely ideal. I am simply astounded. Very, very pleased! read more

Sweet! - Desserts Near Me - Belmar, New Jersey

One of the best bakeries/cake shops I've ever been to! The staff is wonderful, free samples abound, and everything is DELICIOUS. Love it!!! read more

Sweet! - Desserts Near Me - Belmar, New Jersey

This place has the best sweet treats!! A lot of unique and fun items like chocolate covered bacon! I also ordered a cake and chocolate covered strawberries for Valentine's Day and it was 10/10 phenomenal !! Love this fabulous small business!! And customer service is amazing always so friendly and when you open the door you are always greate with a smile! read more

I've been meaning to update my review for Sweet bakery for some time. It definitely deserves 5 stars! I found this gem in Belmar around four months ago, and I've been a loyal customer ever since. I have over 100 reviews on yelp. I'm a true foodie and the biggest dessert lover. I've been to every bakery in Belmar, Asbury Park, Red Bank , and East Brunswick. Sweet reigns as BEST bakery I have ever been too in NJ. They have the best cupcakes and chocolate chip cookies I ever had in this whole state! Their buttercream frosting is outrageous! Their cream cheese frosting is top notch! Everything has been very fresh every single time I went. One bite into their delicious homemade chocolate chip cookies makes my 40 minute drive worth the trip! Yes, I drive 40 minutes to this bakery just to buy their amazing cupcakes and cookies. I been coming on a weekly basis ever since I found them. That should tell you how good this place is! They also make homemade chocolate, homemade fudge, chocolate covered cookie dough bon bons which are outrageous, fudge, chocolate covered Twinkie's and devil dogs, brownies, and cakes in a cup. They custom make cakes for weddings, bridal showers, and birthdays. They do an excellent job for custom cakes. The owner is the sweetest and it's family operated. The owner and her husband and daughter are always on site. All the sweetest people! I can't say enough good things about this bakery just trust me and as yelp elite and a devout dessert lover that it doesn't get better than Sweet Bakery! They reign for best cupcakes, custom cakes, and cookies in the state of Nj. They make their cupcakes in small batches to ensure you with consistently fresh products. Every time I go they are always putting out a new batch of cupcakes. They will custom make anything you like. It's a bakery you have to go no matter how far you live. Sweet is TOPS! read more

See all

I don't even know where to start!!! We stopped in after the beach yesterday to get dessert for a dinner bbq. First of all we were greeted by the wonderful owners who were open to our questions and friendly conversation. We walked out with these delightful little cheesecake bites it tons of different flavors...then we moved onto cupcakes. Everyone was oohing and aaahing over each flavor. We also grabbed a mix of white/black fudge. Highly recommend!!! I wish I had pictures but they were gone so fast!! read more

Alot of what you're saying on this reply is false but I won't be spending the hours you did with this update. My intention with my review was to provide feedback and constructive criticism not to upset you enough to write 6 paragraphs with details and names and locations which in my opinion, reflects alot on you and your business. Bottom line is it requires exceptional customer service to follow up with a customer that you have not heard from that spent an hour and a half to reach your bakery. Unfortunately, it wasn't important enough. I wasn't expecting to be "chased" but rather followed up on. It is called common courtesy which alot of places lack now days...businesses don't provide that personal touch anymore. Chocolate Carousel appt was AFTER yours and during the week which did not work for me and so your location was an alternative not my first choice or option. Regardless, my review is in reference to customer service...and being that Chocolate Carousel came through for me on a bind due to all this on the same day, they exhibit STELLAR customer service and consideration that your business lacks. That is all. read more

What an amazing experience I have had with this business now twice! I ordered 2 different custom cakes with just an idea in mind and it was definitely executed perfectly! They are so easy to work with and very nice. They even delivered the cake to the venue at the last minute. I will be a customer here for a long time!!! read more

Sweet! - Desserts Near Me - Belmar, New Jersey

See all

Vanilla with chocolate, red velvet, and churro cupcakes were delicious. Best ones I've had since I moved down the shore.

This place has the best sweet treats!! A lot of unique and fun items like chocolate covered bacon! I also ordered a cake and chocolate covered strawberries for Valentine's Day and it was 10/10 phenomenal !! Love this fabulous small business!! And customer service is amazing always so friendly and when you open the door you are always greeted with a smile! read more

I go here for my saltwater taffy fix, they have the good stuff! Haven't tried any of their other sweets yet but the rest sure looks good as well read more

So you are vacay-ing at Ocean Grove, but it rains cats and dogs one day (which would have actually made up for the grayness, now that I think about it) but unfortunately, it wasn't the case, as no cats and dogs fell out of the sky. You grab the keys and head south since you've done the Asbury scene and bought the shirts with a dozen sides of fries from the boardwalk arcade and Anchor Bend and sweets from Betty's Ice Box plus coffee from Asbury Roasters, America's Cup, DJ's, even Day's, and fresh coconut drinks right out of their shell from a boardwalk bar, and you end up at a sweet place--what else do you do really, especially if you have a sweet tooth?? Turns out this teeny storefront is a Honeydukes inside a Harry Potter magical tent, filled with all kinds of sweets from all its four corners all the way to the door. From straight-up sugar candy and chocolate, and every possible combination in between and besides, from home-made chocolate varieties to pre-packed choc-covered swedish fish, doritos, (which tasted like choco-covered doritos, interestingly) and frozen bananas, and cookies and cupcakes and... Cakes made to order, of course. Last word: I just think that the chocolates, which we got an assortment of, tasted a tad too sweet, sweeter than the choco nuts, dark and milk choco malt/pb malt balls, even choco caramels you get at Betty's Ice Box at the Asbury Pavillion. Or it's just my discriminating taste buds, and I know how unwise it is to discriminate, esp. these days.... Try them yourself, if you haven't yet, and tell everyone what you think. But 3 stars for this sweet place. read more

Stopped by here while visiting the Jersey Shore. This place has so many goodies that it was hard deciding what to get. Finally chose the milk and dark chocolate salted caramels and they were delicious! Don't think I can come to the Jersey Shore and not stop in to pick up some tasty sweets read more

Sweet was amazing! We had my sisters bridal shower cake made here and it was the star of the show! Absolutely beautiful cake and tasted amazing! I would recommend them for any big event you need. Their customer service and kindness made everything 10x sweeter! read more

I visited Belmar for the 1st time yesterday and stopped in here to satisfy a sweet tooth and grabbed a few pieces of salted caramel caramel that tasted like heaven, some peanut brittle and chocolate covered jellies. As I walked away I doubled back for the chocolate chip cookies and OMG!!! The owner told me they had just been made. There were warm, soft and tasted like God handmade them. I only wish I had some milk and I hate milk!!! If you get a chance to visit, please do, you wont be disappointed!!!! Next time I'll try a cupcake read more

Sweet! - Desserts Near Me - Belmar, New Jersey

Chocolates are so good & service is even better. My friend sent me a box of chocolates last minute late on a Sunday and they hand delivered them to my house with a personalized message. Highly recommend this place!! read more

The lovely ladies at Sweet made a beautiful birthday cake. The cake tasted as good as it looked. I asked for a vanilla cake with raspberry filling and chocolate icing and it was better than I could have imagined and exactly what my mom wanted for her 'milestone' birthday. The cake was fresh and moist for days after our celebration. Thank you for making a delicious and beautiful cake!! read more

Sweet! - Pink pearls made it pop! - Desserts Near Me - Belmar, New Jersey

Awesome little place with all kinds of hard candies as well as a selection of cupcakes that will blow your mind. Everything from churro cupcakes to Swedish Fish cupcakes you will find exactly what you're looking for. Great customer service and the offer full breakfast. Let me explain, chocolate covered bacon, and white chocolate eggs LOL one of the coolest things I've ever seen. The people there are very accommodating super sweet and offer all kinds of dessert options for your sweet tooth. I must go if you're ever in Belmar read more

Sweet! - Cupcakes - Desserts Near Me - Belmar, New Jersey

See all

I've been ordering cakes for all of my events from Sweet for the last year or so and have had nothing but great products and experiences from them. From cupcakes to ice cream cakes, they never cease to amaze me. Not only are they beautifully made, but also taste amazing! I'm constantly on the go and forgetting things but Callie and her family have never said no to my last minute requests. They are accommodating and helpful when I show up without a single clue of what I want. Trust me, you want to make this your go to place! read more

Ordered a bunch of chocolate and fudge treats for my husband's birthday with delivery. He loved all the items, and the staff was so conscientious in making sure that the delivery was a surprise and reached him when he would be home. They tried to arrange a window when I thought he would be around, called him to confirm, and even reached out to me when he didn't answer. And the delivery was free! I love this place and will definitely order again. read more

This bakery has the BEST cupcakes I've ever had. They have a wide variety of flavors as well as many other tasty treats. I live in Michigan and to my surprise they have the option to ship cupcakes. I will definitely be doing this in the future. If you're in the area I highly recommend stopping in for a tasty, reasonably priced treat! read more

Sweet! - Desserts Near Me - Belmar, New Jersey

I purchased a Groupon for $15 for $30 worth of goods. Such a great deal, with no annoying fine print. Just love that it was straightforward and Sweet honored it without having me go through hoops. The people that work here are very friendly. I don't like super close to Belmar (20 minute drive), but when I come, I'll make sure to make a stop at this bakery because there's such a wide variety of tasty treats. To be fair (and honest), I've only tried a key lime truffle from them, which wasn't amazing, but I've given people cupcakes, choc dipped oreos and cannolis as gifts and have heard only positive reviews. read more

Great customer service and cakes are heavenly

Great addition to the area! There was a wide variety of yummy sounding (and equally delicious looking) cupcakes. I am an icing addict and found theirs to be perfect and plenty! Loved the Ocean and Black and White cupcakes. read more

Sweet! - Ocean and Black & White - Desserts Near Me - Belmar, New Jersey

My husband and I were visiting town and we walked by Sweet. We had to stop in. The cupcakes and Bubble Slushy were calling to us. The owner and her daughter were so friendly. They told us all about the delectable looking cupcakes and we settled on a Carmel cupcake that was stuffed with a chocolate carmel. We also got a peach slushy with pomegranate juice bubbles in it. They were both amazing. read more

This place has delicious cupcakes! What makes their cupcakes so good is they make the best icing ever! The cupcakes are nice and soft and the icing is decadent. The best ones I had were the peanut butter and salted caramel cupcake. All were great though no matter what you choose. They also make good chocolate brownie as well. I highly recommend this wonderful bakery! read more

We are huge fans of sweet. We have been customers for over a year. We get all of our birthday cakes here. Not only do they taste amazing they look beautiful. Sweet is my favorite spot for a sweet treat. My favorite cupcake is the sea salt caramel, a must try! read more

Sweet! - Hands down the best cupcake I've ever had! My favorite is the sea salt caramel. - Desserts Near Me - Belmar, New Jersey

Very expensive, even for a shore town. Cupcakes were pretty good. Salt water taffy - do not buy! Besides being remarkably pricey, it just tastes like chemicals. We had high expectations and wanted a traditional shore treat, but were let down. read more

It's amazing , I understand why the ratings are so high! I had a brownie and it was probably the best I've had. My boyfriend had a lemon cupcake and said it was the best as well. The shop is super cute too! read more

Sweet! is an amazing, local shop. All of their handmade chocolates, cupcakes, and cookies are absolutely delicious! They did our wedding and custom made our CHOCOLATE CHIP COOKIE DOUGH CENTERED CUPCAKES and they were the most delicious cupcakes myself and all of our guests have ever had (they still rave about it!) The family that single handedly owns and runs this little shop are some of the nicest people you will ever meet. All of their sweets are beyond delicious and there is such a wide variety of delicious treats to choose from! I will always come to this shop when I'm having cravings and need to satisfy my sweet tooth! read more

Did a random search for cupcakes while in the Belmar area today for my sisters birthday. I was lucky that Sweet! was nearby. We bought 4 different flavors and all were DELICIOUS! Let the cupcake set at room temp for a bit to fully enjoy the icing! Highly recommend!! read more