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Sweet!

4.5 (71 reviews)
Open 11:00 am - 6:00 pm
Updated 2 months ago

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Cupcakes
Keith S.

So my go tos were closed so I tried this place. I did not find their website helpful. Cute shop, well stocked and friendly staff. Parking was easy on a Tuesday afternoon. Cupcakes were cute and decorated well. Since they opened at noon, I thought the cupcakes would be made in AM. Apparently not. Purchased several flavors (chocolate, salted caramel, Boston cream pie, Belmar, unicorn) and all got the same reaction, dry cake, not fresh, flavor underwhelming. I'm disappointed because 1. Can't get good cupcakes on a Tuesday 2. Parking in Red Bank or Asbury Park is a real pain.

Yummy cupcakes!
Lindsey A.

Sweet is a delightful bakery in Belmar, located right off Main Street. They have tons of yummy baked good options as well as different offerings of homemade chocolate, fudge, taffy and popular brands of candy. I love their cupcakes! They are baked to perfection. The cake is always very moist and the frosting very sweet (hence their name!) but not overly sweet so it's not going to drive you into a sugar rush. The cupcakes are carefully crafted with edible creations that will catch your eye! I've also tried their cheesecake and it was honestly one of the best cheesecakes I've had! So rich and all the flavors blended fantastically. The owners are so sweet (hey, I sense a nice pattern here!) and really appreciate the local business. They are very great at understanding the needs of their customers and offer several different payment options (including Venmo!) which had me very impressed. I will gladly continue to support their business and can't wait to try out more of their delicious treats!

Valentine cupcake
Terry D.

Updating my review! Sweet went from a 4 to a 5! Went in to get some cupcakes for kids we were visiting and they made a plain chocolate frosted cupcake look amazing on the spot. Cupcakes are still delicious and wonderfully decorated. The extra care of customer service is much appreciated! Also had a sea salt caramel - hit the spot. Be sure to fulfill your sweet tooth next time you are in Belmar.

Cindi W.

Words cannot convey the bounty of pure, unadulterated joy that awaits the patron of Sweet! An utter delight! Here the confections are unbelievably scrumptious while the outdoor seating offers a colorful and pleasant place to indulge in said deliciousness. Beyond this, the service is stellar, and I mean absolutely ideal. I am simply astounded. Very, very pleased!

Nickee K.

One of the best bakeries/cake shops I've ever been to! The staff is wonderful, free samples abound, and everything is DELICIOUS. Love it!!!

Chocolate ball stuffed with cookie dough
Jennifer T.

I've been meaning to update my review for Sweet bakery for some time. It definitely deserves 5 stars! I found this gem in Belmar around four months ago, and I've been a loyal customer ever since. I have over 100 reviews on yelp. I'm a true foodie and the biggest dessert lover. I've been to every bakery in Belmar, Asbury Park, Red Bank , and East Brunswick. Sweet reigns as BEST bakery I have ever been too in NJ. They have the best cupcakes and chocolate chip cookies I ever had in this whole state! Their buttercream frosting is outrageous! Their cream cheese frosting is top notch! Everything has been very fresh every single time I went. One bite into their delicious homemade chocolate chip cookies makes my 40 minute drive worth the trip! Yes, I drive 40 minutes to this bakery just to buy their amazing cupcakes and cookies. I been coming on a weekly basis ever since I found them. That should tell you how good this place is! They also make homemade chocolate, homemade fudge, chocolate covered cookie dough bon bons which are outrageous, fudge, chocolate covered Twinkie's and devil dogs, brownies, and cakes in a cup. They custom make cakes for weddings, bridal showers, and birthdays. They do an excellent job for custom cakes. The owner is the sweetest and it's family operated. The owner and her husband and daughter are always on site. All the sweetest people! I can't say enough good things about this bakery just trust me and as yelp elite and a devout dessert lover that it doesn't get better than Sweet Bakery! They reign for best cupcakes, custom cakes, and cookies in the state of Nj. They make their cupcakes in small batches to ensure you with consistently fresh products. Every time I go they are always putting out a new batch of cupcakes. They will custom make anything you like. It's a bakery you have to go no matter how far you live. Sweet is TOPS!

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11 months ago

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4 years ago

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3 years ago

I love this family owned bakery! It has old fashioned candy. The cupcakes are outstanding.

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Marilena L.

Thank you! Please tell your friends.

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5 years ago

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6 years ago

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7 years ago

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5 years ago

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7 years ago

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9 years ago

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Marilena L.

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10 years ago

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Marilena L.

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7 years ago

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3 years ago

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9 years ago

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Marilena L.

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4 years ago

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8 years ago

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5 years ago

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6 years ago

Vanilla with chocolate, red velvet, and churro cupcakes were delicious. Best ones I've had since I moved down the shore.

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4 years ago

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4 years ago

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9 years ago

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7 years ago

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Marilena L.

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4 years ago

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9 years ago

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6 years ago

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9 years ago

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10 years ago

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Marilena L.

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9 years ago

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Marilena L.

Thank you!

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7 years ago

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Marilena L.

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7 years ago

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10 years ago

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Marilena L.

Thank you! We hope you'll visit us again!

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7 years ago

Great customer service and cakes are heavenly

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13 years ago

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Marilena L.

Thank you Jennifer! We always do our best for the best! ;)

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12 years ago

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Marilena L.

Thanks for stopping by!

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9 years ago

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Marilena L.

Thank you for your kind review. You are Sweet!

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11 years ago

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8 years ago

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6 years ago

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11 years ago

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Ask the Community - Sweet!

All so good and very friendly is the service?

Hi. In answer to your question, service was friendly and polite, I wasn't rushed at all, the employees handled my transaction and order perfectly.

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Sweet! - desserts - Updated May 2026

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