Sweatband is primarily an online store, but they've just opened a showroom near Goodge Street.
The place is pretty basic and not all of the stock is on display, however everything there is very good value and the staff are very friendly not to mention extremely knowledgeable. If you're in London and in need of sports equipment this is a great place to go.
They offer a 10-day trial period for most equipment, during which you can get a free refund (even if you've used the equipment etc.). If they have to completely repackage the equipment then they may add a charge of 10%, but according to their website this is rare. In any case, this trial period is extremely important to anyone seriously buying a squash/tennis racket.
Though not quite as cheap as Lilywhites on Picadilly Circus, Sweatband have a much better range of equipment in sports they actually specialise in and the staff are infinitely more helpful. Highly recommended, especially since it can be very hard to find good quality sports equipment in London since Sports Direct invaded Lilywhites. read more